Originally Posted by anantksundaram
1) A product/service, to quote you, that is the result of "...(as usual) it's only after Apple shows them how to arrange the parts that others follow suit" is innovative? Seriously?
Originally Posted by SolipsismX
1) I never said Google Now was innovative but they did do it slightly better. Chances are there likely some innovative aspects to it that I am not aware.
The thing that sets apart Google Now is that it is predictive. It surfaces information before you search for it.
From my personal experience, these are the things it has done for me:
1. When I searched tonight for a club's webpage to see who was going to DJ, Google Now had a card ready that provided me with travel time and a single click to get navigation. I didn't search for this club in Google Maps.
2. Based on my search patterns, Google Now has brought up cards that link to articles relevant to what it knows as my "research topics." In my case, it links me to articles regarding smartphones and other gadgets a lot. It even links me to websites I don't regularly visit as long as the articles are relevant to me.
3. Based on my frequency of visiting certain websites, it brings up cards about updates to those websites. I get a lot of my wallpapers from the website of a digital artist, and whenever he updates his site with new images a card appears in Google Now to alert me of the update.
4. When shipping notifications or flight itineraries arrive in my inbox, Google Now tracks those things automatically. It tells me if my flight is delayed or lets me know the status of my package.
5. Based on where I routinely drive, Google Now notifies me of the commute times when there is heavy traffic.
6. Whenever a team who I follow is playing a game, it brings up a card tracking the score automatically and also provides a notification of the score in the event that I haven't looked at Google Now to see the card.
7. It brings up a card with a handful of local events that it thinks I might be interested in. Normally I ignore this card, but last week one of the events was a play that was coming through town while on tour. I knew that one of my distant high school friends was acting in it because it's popped up on my Facebook newsfeed before, but I didn't know the play was coming through Orlando until I saw it on Google Now.
I imagine the experience is different for other people because there are a lot of things it can do that I never take advantage of, like public transit information for example. All in all I think it's a pretty nice tool, and it makes it much easier to gather useful information.