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Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone

post #1 of 69
Thread Starter 
Samsung's promotional efforts to pose celebrities at the Oscars next to its products took an embarrassing turn when the host of the event, Ellen DeGeneres, tweeted before, during and after the event from her iPhone.

Ellen Oscars


"The Oscars 2014 feel like (are?) a commercial for Samsung," Jesus Diaz wrote for Sploid, "with Ellen DeGeneres flashing a Galaxy Note and taking selfies left right and center. It's ridiculous."

The Verge noted, "Samsung's presence at the awards tonight is pretty over-the-top, extending from the Samsung Galaxy S5 commercials all the way to the stage."



DeGeneres' scripted selfie-taking in front of the cameras at the Oscars (above) was prominently done using a Galaxy Note mini-tablet. The photo she captured was a blur, with DeGeneres comically hash tagging the selfie "#Oscars #Blessed #blurry."

March 3, 2014


Backstage at the event, the host actually took selfies with her iPhone, and tweeted them out (below), as noted by Diaz.

Ellen iPhone Oscars


Samsung's expensive promotions running into failure



Last year alone, Samsung spent $14 billion on marketing, a figure that investors have targeted as extravagantly excessive. But even as the company works to reduce its marketing expenses, Samsung is struggling with expensive sponsorships where celebrities have put their free Galaxy back in the box to use iPhones.

At the last Summer Olympics, Samsung signed an "exclusive agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games," but Beckham was, embarrassingly for Samsung, just spotted using his iPhone 5s at the Super Bowl.

David Beckham back to iPhone after Samsung sponsorship


Samsung has regularly experienced difficulty in avoiding embarrassment after key sponsors continued using iOS devices, most notably via Twitter. In December, Samsung launched a "Galaxy 11" fantasy soccer team campaign that was intended to go viral, but instead went awry when star team manager Franz Beckenbauer tweeted out Samsung's prepared remarks from his iPhone.

In October, T-Mobile chief executive John Legere intended to use Twitter to direct attention to Samsung Mobile's latest Note 3 phablet and the company's Galaxy Gear watch accessory, but inadvertently did so via his iPhone 5s.

Last spring, Samsung's sponsored Spanish tennis star David Ferrer tweeted out ostensible satisfaction with his #GalaxyS4 and stated that he was "configuring S Health on my new #GalaxyS4 to help with training @SamsungMobile," albeit from his iPhone.
post #2 of 69
Would it be possible that Samsung simply copied iOS verbatim and now this is simply a bug and she actually did post from a Samsung device¿ Nah, that can't be it. Does Twitter actually have an Android version app? All I see is celebs tweeting from an iPhone!
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post #3 of 69
Got it... Samsung has to pay people like DeGeneres to use its products, then the first moment they can, they go back to their iPhone because it's actually easier to use.

Plus, it takes much better pictures than that blurry, Samsung garbage.

Poor Shamesung.
post #4 of 69
You would still think that after being embarrassed repetitively with such things many times, they would take steps to avoid that, no ?

Or are they that dumb ?

And I'm polite, because the accurate way of describing that is bitten in the arse and kicked in the balls.
post #5 of 69
Quote:
Originally Posted by lukefrench View Post

You would still think that after being embarrassed repetitively with such things many times, they would take steps to avoid that, no ?

Or are they that dumb ?

And I'm polite, because the accurate way of describing that is bitten in the arse and kicked in the balls.

 

I'm thinking they can't control what people do in their free time. And there's a long, long history of celebrities not actually using the products they get paid to endorse.

 

But Samsung's probably not too disappointed: far more people will have seen Ellen use a Samsung phone on TV than will have heard that she tweeted with something else. 

post #6 of 69
Well spent advertising dollars?

I don't think so, not when the name of your bitterest rival keeps cropping up at your sponsored mega events - Sochi, and now the Oscars and that's just this year so far...
post #7 of 69
Quote:
Originally Posted by Arlor View Post
 

 

I'm thinking they can't control what people do in their free time. And there's a long, long history of celebrities not actually using the products they get paid to endorse.

 

But Samsung's probably not too disappointed: far more people will have seen Ellen use a Samsung phone on TV than will have heard that she tweeted with something else. 

I wonder if ABC will have to return that big paycheck Samsung paid them for the product placement...assuming they had good lawyers, the contract would have stipulated that DeGeneres use ONLY their products throughout the broadcast. Clearly, she didn't.

 

She wasn't on "free time" or personal time. It doesn't matter that she was backstage. She was still promoting the Oscars, the event Samsung sponsored.

post #8 of 69
Did you see Craig Federighi at the Oscars?
post #9 of 69
I really think she doesn't care.
post #10 of 69
Money cannot buy love
post #11 of 69
Quote:
Originally Posted by airmanchairman View Post

Well spent advertising dollars?

I don't think so, not when the name of your bitterest rival keeps cropping up at your sponsored mega events - Sochi, and now the Oscars and that's just this year so far...

 

It's product placement.  Few outside of the minority of users that attach their identities to what brand of phone they use really care if it is one of the phones she actually uses or not.  It makes the product visible to a large audience with people many relate positively to.

 

Jerry Seinfeld did a Superbowl ad for Acura, when it is known he prefers Porsches and he has since been seen driving one....  The scandal!!

 

I was actually surprised this site missed it when Whoopi recently did something similar too.

post #12 of 69
Quote:
Originally Posted by Cash907 View Post

2) Samsung needs to put it in writing that if their paid sponsors are too stupid to actually use the products they're being paid to use, they forfeit every dime they've been paid. Seriously. You all are attacking Samsunh for this, but really, how stupid do you have to be here? This is like trying to sell Coke while wearing a Pepsi t shirt. Morons.

Gotta love all the Samsung hate here. Christ, it's like high school. What are you all, five? You can support your brand of choice without talking childish smack about the competition, ya know? You know how I voice my opinion on te matter? I buy Apple products instead of Samsung products, but I don't talk smack about them or their users. So difficult.

 

Well, maybe Samsung needs to find famous people who actually use their products. Those people won't be tweeting from iPhones at all.  But there isn't even one, is there?

 

The whole point about those idiotic attempts for product positioning is to convince people that all those stars actually use Samsung products rather than Apple's. But they don't. And it all backfires. Each time. But Samsung are insistent on using the same approach.

 

"Insanity: doing the same thing over and over again and expecting different results."

    -- Albert Einstein

post #13 of 69
This is too awesome. I mean, who likes Samsung? And then to have them to act just like Microsoft did (by investing billions of dollars trying to "force" consumers to like their products) iis too funny. Thanks Samsung, for shooting your own foot. We need more of these pearls of idiocy to get you even lower sales. And you, just like your products, suck. If I even give up my iPhone (won't happen, but to illustrate), it would be a Windows phone. They suck too but at least they are aesthetically prettier alternative and managed to be original, rather than a ridiculous, trying-too-hard-wanna-be-iPhone such as Galaxy S5 (gotta be kidding me with this name, really Samsung? "S" 5 ?)
Edited by CommentSF - 3/3/14 at 4:36am
post #14 of 69
Ps.: Thanks Eran; we love u
post #15 of 69
Few things.
1. If you were watching her take the selfie above? She never stopped that long. Not sure an iPhone, or even the 41 megapixel Lumia, would have taken a better picture.
2. Samsung got exactly what they paid for. Millions of eyes on all it's new products. You might say they reached an over saturation point. It was beginning to get sickening. To the point I joked I was going to put some electrical tape over the Samsung name on my tv.
3. No one outside of tech blogs will know she was back stage with her iPhone. And they don't care, either
4. That tweeted picture that "broke Twitter"? Pretty decent shot and from the same camera. Just sayin'
post #16 of 69
The selfie that went viral didn't have a Samsung Note in the shot. you have no way of knowing what phone took the photo from the photo itself. And I think it's pretty obvious the photo would've gone viral matter what phone it was taken from. Big winner in all of this is Twitter which didn't have to spend a dime.
post #17 of 69

Samsung got their money's worth, but Apple got the same if not more for free.  :)

She owns and uses an iPhone but was paid to pose with a Samsung.  Hmmmm...

 

The message is to keep buying iPhones and Samsung will pay you to pose with their phone. :wow:

post #18 of 69
Quote:
Originally Posted by Frood View Post

It's product placement.  Few outside of the minority of users that attach their identities to what brand of phone they use really care if it is one of the phones she actually uses or not.  It makes the product visible to a large audience with people many relate positively to.

Jerry Seinfeld did a Superbowl ad for Acura, when it is known he prefers Porsches and he has since been seen driving one....  The scandal!!

I was actually surprised this site missed it when Whoopi recently did something similar too.

I think it's interesting that Jerry Seinfeld likes Porsches, but advertises for Acura. Because that's exactly how I would compare Apple in relation to samsung. Apple really is the top of the line brand in smart phones.

Most of the time, when I see a celebrity, they're on an iPhone. Most rich people I know use iPhones. I'm sure there are exceptions, but seriously, don't almost all celebrities you see use the iPhone? Now I don't care what celebrities do most of the time, but when it comes to a product they're using (not advertising), I take notice because they have more time and money to find the best products and get the best stuff. Most of the people who hate the iPhone have never owned one. But celebrities have the resources to try several phones, and they use the iPhone. I think it's cool they've come to the same conclusion I have.

Technology is evening the playing field, and making it so the same toy that the richest of the rich play on every day is available to me, too.
post #19 of 69

lip stick on a pig and selfless promotions just does not a sharp picture make .(how could you tell it was blurry if you were looking at it on an android phone?) 

post #20 of 69
Quote:
Originally Posted by DEDWrong View Post

What another vapid hate filled useless 'article' from Dilger.  Click bait c**p to get the usual haters on here to vent their spleens about Samsung.  Really people?

Grow up and grow a pair.  This is exactly the same c**p we've had before when it was Apple vs Microsoft.  Apple is the no.1 tech company in the world with A+ products like the iPhone and iPad.  Why do you guys have to hate so much when Apple is in such ascendence?



FYI, you're getting your news from a site called AppleInsider, you're probably not going to get the most unbiased info. I'm on here because I tried regular tech sites, but the comments sections were filled with anti-Apple hate, for every article, even if it wasn't an Apple article. If it was a pro Apple article, the comments were even worse. I would say something in Apples defense but would just get hate filled replies faster than I could type. So, now I'm here. I guess those commenters will die with android phones in their hands, because I'm no longer there to stop them.

The comments here are pro Apple, but at least I don't have to deal with the hateful and poisonous vitriol, not just for every comment area, but for every thread in every comment area. So many Apple haters out there, it's amazing! And the funny part is, I'm sure most of them have never owned an Apple product. Reminds me of when I was a kid, and liked Nintendo but didn't like sega. Looking back, I wish I had liked both. Word of advice, you're not going to get away from commenters who hate one company or another, and you won't convince them to change here in the comments section, just find a news site that comes close to your perspective and enjoy the comments for what they're worth. Or try what I did, hope you have more success.
Edited by daveinpublic - 3/3/14 at 4:47am
post #21 of 69
So she took selfies with the Samsung, moved them to her iPhone, and posted from there?



https://twitter.com/TheEllenShow/status/440322224407314432
Update: No - the on stage-selfies appear to have been posted from the Samsung phone. I know: "Who cares?"


Edited by runbuh - 3/3/14 at 5:28am
post #22 of 69
Quote:
Originally Posted by daveinpublic View Post


I think it's interesting that Jerry Seinfeld likes Porsches, but advertises for Acura. Because that's exactly how I would compare Apple in relation to samsung...
Most of the time, when I see a celebrity, they're on an iPhone. Most rich people I know use iPhones....
 

 

I agree the iPhone is a terrific and premium phone.  Unfortunately in many parts of the world they are too pricey for people to afford.  I'm glad those people can get very decent alternatives at an affordable price.  Apple definitely is the 'rich kids' phone, although I do have some disdain for the 'Porsche' users that make fun of other people for not being able to afford one.  In the US it is not so much the technology that levels the playing field as it is the subsidies.

 

I'm hoping the rumored large screen iPhone becomes a reality later this year, as that's the biggest drawback to the iPhone for many people.

post #23 of 69
Quote:
Originally Posted by Arlor View Post

I'm thinking they can't control what people do in their free time. And there's a long, long history of celebrities not actually using the products they get paid to endorse.

But Samsung's probably not too disappointed: far more people will have seen Ellen use a Samsung phone on TV than will have heard that she tweeted with something else. 

There's a diff between acting in a commercial and endorsing a product. Besides ABC was paid to promote Sammy, not Ellen.
post #24 of 69
Done on purpose!...
Apple is a big leader in gay-rights!...
Samsung not so much...
And unfortunately if I had to pick a company that I believe it isn't gay friendly, I would pick Samsung!...
I don't really know...

off topic...

so I have observed here in Mississauga, when I see a Muslim person I also see a Samsung phone, so are these Muslims buying a Samsung phone because they don't like gay rights?, or are they buying it because it is a "good enough copy" of an iPhone?.

caveat, I can't remember seeing any Muslims in Mississauga sporting an iPhone, (but i can only that this is observationally true), I did see someone thin/slim in a burqa walk into an Apple Store at square one...
post #25 of 69

All of the Hollywood Greats use iPhones.  Like Ellen DeGeneres. 

post #26 of 69
Quote:
Originally Posted by daveinpublic View Post
 
when it comes to a product they're using (not advertising), I take notice because they have more time and money to find the best products and get the best stuff.
 

 

I always read every book that Oprah recommends.  She knows.

post #27 of 69
Quote:
Originally Posted by Cash907 View Post

...Christ, it's like high school. What are you all, five?


I think you just had a Samsung moment there.

post #28 of 69
Ellen should stick to daytime schlocky TV with her pizza routine. Remember when she once dissed the iPhone's spellcheck?
 
Where's the new Apple TV?
 
 
(So Y is the new X?   Zzzzzzzzzz......)
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Where's the new Apple TV?
 
 
(So Y is the new X?   Zzzzzzzzzz......)
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post #29 of 69
Quote:
Originally Posted by DEDWrong View Post
 

What another vapid hate filled useless 'article' from Dilger.  Click bait c**p to get the usual haters on here to vent their spleens about Samsung.  Really people?

 

And it gets the usual people who believe they're above the rest to post things like this.  The cycle of analysis continues to roll along...

 

What I found interesting is that, amidst the bombardment of Samsung advertising there was a single Apple commercial which ended up having more power because of that fact.

 
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post #30 of 69
Quote:
Originally Posted by auxio View Post

And it gets the usual people who believe they're above the rest to post things like this.  The cycle of analysis continues to roll along...

What I found interesting is that, amidst the bombardment of Samsung advertising there was a single Apple commercial which ended up having more power because of that fact.

Absolutely. Sammy talks about "great" things being done on Sammy products. Apple shows that great things are being done on Apple products.

Same with that Google ad. Google talks about being a film make. Apple shows that people are creating films on iDevices.
post #31 of 69
If I hadn't read this article, I would not have noticed that she was using a Samsung device . . .
post #32 of 69
Quote:
Originally Posted by haar View Post

Done on purpose!...
Apple is a big leader in gay-rights!...
Samsung not so much...
And unfortunately if I had to pick a company that I believe it isn't gay friendly, I would pick Samsung!...
I don't really know...

off topic...

so I have observed here in Mississauga, when I see a Muslim person I also see a Samsung phone, so are these Muslims buying a Samsung phone because they don't like gay rights?, or are they buying it because it is a "good enough copy" of an iPhone?.

caveat, I can't remember seeing any Muslims in Mississauga sporting an iPhone, (but i can only that this is observationally true), I did see someone thin/slim in a burqa walk into an Apple Store at square one...

There must be somewhere else where your homophobia is welcome.

post #33 of 69

"If I hadn't read this article, I would not have noticed that she was using a Samsung device . . ."

 

Same here. I wasn't paying any attention to the brand/model of phone at any point during the show. I did enjoy the candid "celebrity crowd" selfie. Even if it was a staged moment, everyone in it appears to be having a genuine "fun" moment; not the forced, fake smiles you normally see.

post #34 of 69

[quote]

 

From Cash907's deleted post

 

2) Samsung needs to put it in writing that if their paid sponsors are too stupid to actually use the products they're being paid to use, they forfeit every dime they've been paid. Seriously. You all are attacking Samsunh for this, but really, how stupid do you have to be here? This is like trying to sell Coke while wearing a Pepsi t shirt. Morons.

Gotta love all the Samsung hate here. Christ, it's like high school. What are you all, five? You can support your brand of choice without talking childish smack about the competition, ya know? You know how I voice my opinion on te matter? I buy Apple products instead of Samsung products, but I don't talk smack about them or their users. So difficult.[/quote]

 

First off, sorry AI's mods are so insecure they felt the need to delete your post... but... this is an Apple fan site, not a place for self-deprecation and thoughtful insight. Samsung are a corrupt and frankly dishonorable company for all kinds of reasons (this frankly is the least of them) - so much so, that it's causing concern back in their native Korea

 

http://www.washingtonpost.com/world/in-s-korea-the-republic-of-samsung/2012/12/09/71215420-3de1-11e2-bca3-aadc9b7e29c5_story.html

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Do not overrate what you have received, nor envy others.
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iPhone 5 Black 32GB

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post #35 of 69
Quote:
Originally Posted by haar View Post

Done on purpose!...
Apple is a big leader in gay-rights!...
Samsung not so much...
And unfortunately if I had to pick a company that I believe it isn't gay friendly, I would pick Samsung!...
I don't really know...

off topic...

so I have observed here in Mississauga, when I see a Muslim person I also see a Samsung phone, so are these Muslims buying a Samsung phone because they don't like gay rights?, or are they buying it because it is a "good enough copy" of an iPhone?.

caveat, I can't remember seeing any Muslims in Mississauga sporting an iPhone, (but i can only that this is observationally true), I did see someone thin/slim in a burqa walk into an Apple Store at square one...
Quote:
Originally Posted by MarkyMarc43 View Post

There must be somewhere else where your homophobia is welcome.

Really... you thought that the post that I made was homophobic?
I thought it came off with me disliking Muslum men due to the way they treat women...
my point of the post was Ellen DeGeneres used an iPhone, to show she did not sell-out to Samsung, and IMO Apple is a bigger gay-rights supporter than Samsung is!.
I have often thought that people buy a Samsung because of Apple stance on gay rights or support I should say...
to make my point clear I will never buy a Samsung phone, or or a Google/Samsung tablet...
I have purchased Samsung monitors but that was before the whole iPhone copying debacle...
Samsung will not get a "pass " from me anymore, they will have to prove that their product is superior... (and their stance on human rights is at least equal to Apple or better)
post #36 of 69
Originally Posted by AppleInsider View Post
Last year alone, Samsung spent $14 billion on marketing, a figure that investors have targeted as extravagantly excessive.

 

Yeah, time to let up on the gas pedal a bit.  No need for Samsung to spend anywhere near $14 billion on marketing this year.  They've already crushed their Android hardware rivals LG, HTC, Sony, Motorola, and whoever else belonged to the Open Handset Alliance (anybody remember the OHA?)  

 

Oh, and of course Sammy has also crushed Nexus, Google's "reference" Android hardware / software pairing.  And as for all those white-box Chinese vendors, who cares?  They're so busy pushing each other off the low-margin cliff that Samsung doesn't need to try to crush them.  They're doing it to themselves.

 

No, Samsung can cut back on marketing a bit in 2014.  Better to spend that money developing Tizen.

Because Tizen will give them something that money can't buy: control of their own destiny in the mobile space.

This is something they'll never have if they continue to depend on Google for their mobile OS.

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post #37 of 69
Quote:
Originally Posted by PhilBoogie View Post

 .... Does Twitter actually have an Android version app? All I see is celebs tweeting from an iPhone!

The simple, and most likely explanation, is that celebs usually make a lot of money, and people with money don't buy "cheap" .... they buy value. Remember ... Cost is what you spend. Value is what you get ... and there's a huge difference. Both of my daughters have an iPhone, and I can flat out guarantee you that neither one is "rich", but they both work hard for their money and they don't like to waste it on junk.

See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #38 of 69
Quote:
Originally Posted by newbee View Post

Quote:
Originally Posted by PhilBoogie View Post

 .... Does Twitter actually have an Android version app? All I see is celebs tweeting from an iPhone!
The simple, and most likely explanation, is that celebs usually make a lot of money, and people with money don't buy "cheap" .... they buy value. Remember ... Cost is what you spend. Value is what you get ... and there's a huge difference. Both of my daughters have an iPhone, and I can flat out guarantee you that neither one is "rich", but they both work hard for their money and they don't like to waste it on junk.

And that is just it: with Apple we see their CEO on stage informing us how many they've sold and that people are loving their iPhone, and why. With Samsung we also get to see (one of their three) CEO('s) on stage, but they cut the sentence short after giving us the number.
I’d rather have a better product than a better price.
Reply
I’d rather have a better product than a better price.
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post #39 of 69
Quote:
Originally Posted by havabanana View Post

If I hadn't read this article, I would not have noticed that she was using a Samsung device . . .

I knew it was a Sammy when I saw it. It was so friggin ginormous, it had to be Sammy.
post #40 of 69
Isnt it funny. All Apple placements in TV and film have the Apple logo covered and Apple is the most popular product with celebrities. In other words Apple doesnt do product placements.

Microsoft has Windows logos everywhere in Arrow, Samsung is placing them in the Winter Olympics and Oscars and still their paid shills use Apple products.

That's kind of interesting.
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