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Apple's Greg Joswiak appears onstage with Ferrari to introduce new CarPlay-equipped grand tourer

post #1 of 93
Thread Starter 
Ferrari and Apple made their tie-up official Tuesday as iOS marketing chief Greg Joswiak joined Ferrari chairman Luca Cordero di Montezemolo on stage at the Geneva Motor Show to introduce CarPlay support in an updated four-seat Ferrari FF grand tourer.

Ferrari
Ferrari chairman Luca Cordero di Montezemolo, left, and Apple marketing executive Greg Joswiak, right.


The 80-year-old Italian marque cited Apple as a "key partner for innovation" during their presentation, according to macprime.ch. Ferrari is the last of Apple's three launch partners to show off their CarPlay implementation after Mercedes-Benz and Volvo did so on Monday.

"CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car," Joswiak said earlier this week. "iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we're thrilled it will make its debut this week in Geneva."

Ferrari


Perhaps fittingly, the FF has marked a series of firsts for Maranello, Italy-based Ferrari. In addition to being the automaker's first CarPlay-equipped vehicle, the 651-bhp coupe was also Ferrari's first all-wheel-drive sports car.

The presence of Apple executives is not unusual for the launch of such a high-profile partnership, though Joswiak's choice as the company's emissary is somewhat unexpected given other high-level ties between the two companies. Apple Software and services boss Eddy Cue, under whom CarPlay is developed, occupies a seat on Ferrari's board of directors.




Apple first unveiled plans for CarPlay, then known as iOS in the Car, during last year's World Wide Developers conference. The rebranded system officially launched this week and will make its way into vehicles from Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz and Volvo throughout 2014.
post #2 of 93
Ferrari finally figures out that if they are going to associate their brand with a computer manufacturer, Apple is the one to go with and Acer only cheapens their brand.
post #3 of 93
There is much more to CarPlay than I thought.
http://www.engadget.com/embed-5min/?sid=577&playList=518144341
http://www.youtube.com/watch?v=G3_eLgKohHw
http://www.youtube.com/watch?v=kqgrGho4aYM
We may have an iPhone scale revolution on our hands.

I think the killer app is SIRI. People will use it a lot more in the car.
Imagine asking your car: What is the integral from 2 to 11 of X squared plus 3 X 1smile.gif
And then boom get an answer within seconds.

Is the Star Trek era upon us?

Time will tell.
Edited by AppleSauce007 - 3/4/14 at 7:46am
post #4 of 93
Quote:
Originally Posted by AppleSauce007 View Post

There is much more to CarPlay than I thought.
http://www.engadget.com/embed-5min/?sid=577&playList=518144341
We may have an iPhone scale revolution on our hands.

I think the killer app is SIRI. People will use it a lot more in the car.
Imagine asking your car: What is the integral from 2 to 11 of X squared plus 3 X 1smile.gif
And then boom get an answer within seconds.

Is the Star Trek era is upon us?

Time will tell.
My iPhone sits in a cradle (charging) on the dash. I use Siri a lot and i am always impressed how well it works, dictating texts (I am the weak link), or opening apps or pulsing music, or any other question I have. The biggest annoyance so far is that when I want know where a country is located it shows me the capital, not the country on a map. Hardly a deal breaker 1smile.gif
post #5 of 93
i hope they sell something that can integrate this to you factory system...
post #6 of 93
More to it than I thought as well. Looks nice.. however, still not paying massive money just to have a car with it.

If they come out with 3rd party car systems with it, fine.. I'll seriously look.. but I'm going with the car I want first, car system second..

I'm getting an Elio from Elio Motors (www.eliomotors.com) in Q1 2015.. maybe some 3rd party options will be available then.. Hard to turn down 84 MPG highway at a sticker price of $6800 new ... At that price, I can afford to add stuff later. 1wink.gif
post #7 of 93

That girl did a great in-car presentation. She was nice and relaxed, down to earth and confident. She came across well.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #8 of 93
Loved all the hater comments on Engadget. You know Apple has something (potentially) successful when the haters are out in full force. 1biggrin.gif

Too bad that Ferrari seems to have gone with a resistive screen. Volvo's implementation looks much better and more responsive.
post #9 of 93
I am not sure why the car manufacturers just won't stick an iPad in the car.

It should quite easily replace the existing entertainment system, climate control, navigation system etc.
post #10 of 93

They have to get rid of the tether though. A cable connection? I want to just sit in the car and it connects while the phone is in my pocket. And, there should be an option for profiles. I want to be able to choose whose phone syncs and the hierarchy of which connects first.

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post #11 of 93
Quote:
Originally Posted by Rogifan View Post

Loved all the hater comments on Engadget. You know Apple has something (potentially) successful when the haters are out in full force. 1biggrin.gif

Too bad that Ferrari seems to have gone with a resistive screen. Volvo's implementation looks much better and more responsive.

1) I didn't notice it was resistive but I did notice they had a dedicated, physical APPLE CARPLAY button on the console. Not sure if that was just for this release, something Ferarri will do, or something others will do. I like that. I would much rather have that than my AM and FM radio buttons on my car. I also liked the demo showing the FF app in CarPlay will get you back to the default UI for the car when pressed.

2) I like the cars that use a knob for selecting CarPlay apps. That is much safer, especially if it will read off each selection as you select it, thereby allowing you to keep your eyes on the road.

3) I like the virtual Home Button being at the lower left but I think that the rest of the left side seems like wasted space. I also don't care for the right side having the scroll and alphabet options since it could be utilized too much and be too much of a stretch for the average to comfortably and safely reach.

4) Are all of these screens the same aspect ratio? 4:3? If not how many different UIs is Apple making? Does their CarPlay system require a certain aspect ratio? What about resolution or sizes? There is surely some leeway in size for a given UI but resolution could easily change wildly between manufactures. Is Apple using Resolution Independence here? It's plugged in so power isn't an issue.

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post #12 of 93
Great, an exec saying "experience". Let the MSification of Apple begin!
post #13 of 93

of course Google will announce its Android knock-off version of CarPlay in a matter of months, if not weeks. and with more apps you might use of course - it's open! except this is a situation where simplicity is essential. what CarPlay apparently is 'missing' is web - not map - "search." e.g., can Siri search wikipedia for factoids in CarPlay? you can be sure Google Voice will. along with ... yes, wait for it ... ads.

 

you can see CarPlay is just one option of the Nav system. you don't have to use it at all. there are standard BT, media, and map options too. i'm sure that will be true for all car brands.

 

car makers will have to support every major ecosystem - they want to sell their cars to everyone - and Apple got its foot in the door first. poor MS will have to beg to be included too, after bungling its early Ford opportunity.

 

why the need for a hard wired connection instead of wifi, like AirPlay, or BT4? it would be nice to just leave the iPhone in your pocket/purse. expect we will learn what the technical issues are ... and the iPad would need a wireless setup more, so maybe that is why it is omitted from V.1.

 

the test will be how many 2015 brands and models feature CarPlay this fall. Google will have to wait for the 2016 models - real world deployment takes careful preparation - so Apple could get a good jump into this market before Google can turn it into a commodity product.

 

of course this just integrates your car into your existing Apple ecosystem - more 'stickiness,' more iPhones sold. that's what it's all about for Apple.

post #14 of 93

I'm liking CarPlay, but I do have some questions/concerns. It's a great solution to make it part of same physical system as the standard OS and running besides the standard OS of the car so that if you don't have an iPhone you can still use in-car entertainment. But it does give car manufacturers great control over the ways in which you interact with CarPlay (when it comes to physical buttons and types of touchscreens etc). F.e. we have seen that the way you control CarPlay is slightly different for Volvo than it is for Ferrari or Mercedes (you can use the knob f.e.). This in turn resulting in not having exactly the same user experience everywhere.

Just a small concern I have. Another one is that the updates of the two OS's are completely separate and if not how much dependency is put on the car manufacturer to push updates, f.e. does the car manufacturer like Mercedes with their central control knob need to adapt CarPlay to be able to use this?


Edited by Chipsy - 3/4/14 at 8:35am
post #15 of 93
Quote:
Originally Posted by SolipsismX View Post

1) I didn't notice it was resistive but I did notice they had a dedicated, physical APPLE CARPLAY button on the console. Not sure if that was just for this release, something Ferarri will do, or something others will do. I like that. I would much rather have that than my AM and FM radio buttons on my car. I also liked the demo showing the FF app in CarPlay will get you back to the default UI for the car when pressed.

2) I like the cars that use a knob for selecting CarPlay apps. That is much safer, especially if it will read off each selection as you select it, thereby allowing you to keep your eyes on the road.

3) I like the virtual Home Button being at the lower left but I think that the rest of the left side seems like wasted space. I also don't care for the right side having the scroll and alphabet options since it could be utilized too much and be too much of a stretch for the average to comfortably and safely reach.

4) Are all of these screens the same aspect ratio? 4:3? If not how many different UIs is Apple making? Does their CarPlay system require a certain aspect ratio? What about resolution or sizes? There is surely some leeway in size for a given UI but resolution could easily change wildly between manufactures. Is Apple using Resolution Independence here? It's plugged in so power isn't an issue.

Regarding #1, I think this puts to bed the hysteria that if you buy a car with CarPlay functionally you're locked in to iOS and have to own an iPhone. Obviously not. Of course CarPlay itself only works with iPhone but that's not surprising. Anyone who thought Apple was going to design a universal car interface doesn't have a clue about Apple's business model. If CarPlay is successful and people like it then it will lead to more iPhone sales. It's about providing a great user experience for current iPhone owners and brining new customers to the platform.
post #16 of 93
Quote:
Originally Posted by Alfiejr View Post

of course Google will announce its Android knock-off version of CarPlay in a matter of months, if not weeks. and with more apps you might use of course - it's open! except this is a situation where simplicity is essential. what CarPlay apparently is 'missing' is web - not map - "search." e.g., can Siri search wikipedia for factoids in CarPlay? you can be sure Google Voice will. along with ... yes, wait for it ... ads.

you can see CarPlay is just one option of the Nav system. you don't have to use it at all. there are standard BT, media, and map options too. i'm sure that will be true for all car brands.

car makers will have to support every major ecosystem - they want to sell their cars to everyone - and Apple got its foot in the door first. poor MS will have to beg to be included too, after bungling its early Ford opportunity.

why the need for a hard wired connection instead of wifi, like AirPlay, or BT4? it would be nice to just leave the iPhone in your pocket/purse. expect we will learn what the technical issues are ... and the iPad would need a wireless setup more, so maybe that is why it is omitted from V.1.

the test will be how many 2015 brands and models feature CarPlay this fall. Google will have to wait for the 2016 models - real world deployment takes careful preparation - so Apple could get a good jump into this market before Google can turn it into a commodity product.

of course this just integrates your car into your existing Apple ecosystem - more 'stickiness,' more iPhones sold. that's what it's all about for Apple.

It was already announced 2 months ago.

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post #17 of 93
Quote:
Originally Posted by Rogifan View Post

Regarding #1, I think this puts to bed the hysteria that if you buy a car with CarPlay functionally you're locked in to iOS and have to own an iPhone. Obviously not. Of course CarPlay itself only works with iPhone but that's not surprising. Anyone who thought Apple was going to design a universal car interface doesn't have a clue about Apple's business model. If CarPlay is successful and people like it then it will lead to more iPhone sales. It's about providing a great user experience for current iPhone owners and brining new customers to the platform.

I don't know why anyone was ever worried about that. Even without any direct evidence I thought it was clear the direction this was going. The same thing for the recent article about a company that was going to use Android to make their in-dash system. This in no way means CarPlay won't be able to overlay on those systems.

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post #18 of 93
Quote:
Originally Posted by SolipsismX View Post


It was already announced 2 months ago.
 

yeah i saw that. that was its catch up to Apple's iOS in the Car announcement last year. i mean actual real world operational deployment like this.

post #19 of 93
Quote:
Originally Posted by AppleSauce007 View Post

There is much more to CarPlay than I thought.
http://www.engadget.com/embed-5min/?sid=577&playList=518144341
http://www.youtube.com/watch?v=G3_eLgKohHw
http://www.youtube.com/watch?v=kqgrGho4aYM
We may have an iPhone scale revolution on our hands.

I think the killer app is SIRI. People will use it a lot more in the car.
Imagine asking your car: What is the integral from 2 to 11 of X squared plus 3 X 1smile.gif
And then boom get an answer within seconds.

Is the Star Trek era upon us?

Time will tell.


I didn't get the Mercedes preso!
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post #20 of 93
Quote:
Originally Posted by Alfiejr View Post

yeah i saw that. that was its catch up to Apple's iOS in the Car announcement last year. i mean actual real world operational deployment like this.

No worries. I see no reason why Android users shouldn't have the option, too. It's not like it's a one of the other feature, unless the automaker chooses to go that route. I suppose Apple could require that automakers choose sides but I'm guessing that won't be the case.

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post #21 of 93
Quote:
Originally Posted by shard View Post

I am not sure why the car manufacturers just won't stick an iPad in the car.

It should quite easily replace the existing entertainment system, climate control, navigation system etc.

To keep an iPad in a car all the time is a waste because you can not use it most of the time.

It's better to plug-in your iPhone in any car and allow others to plug-in their iPhones in your car when needed.

 

Once your iPhone is plugged in, the car essentially becomes your car; even if it is a rental.

Your contacts, your music & media, your messages, Your phone number, your iCloud data all become available.

post #22 of 93
Quote:
Originally Posted by AppleSauce007 View Post
 

To keep an iPad in a car all the time is a waste because you can not use it most of the time.

It's better to plug-in your iPhone in any car and allow others to plug-in their iPhones in your car when needed.

 

Once your iPhone is plugged in, the car essentially becomes your car; even if it is a rental.

Your contacts, your music & media, your messages, Your phone number, your iCloud data all become available.

oh, wrong. you forget about your passengers, who use the iPad to kill time on longer trips or search for stuff around and about. my wife does this all the time. they can take care of the infotainment system instead of the driver - much safer.

post #23 of 93

In related news, Samsung announces CarPlayGround initiative with Hyundai and KIA. 

post #24 of 93
Not that car interfaces have ever been particularly good but I don't think they're improved enough here. The UIs are far too distracting. There was a demo here with a video that has some ideas:

http://mmminimal.com/a-new-car-ui/

but it's not immediately intuitive and would need capacitive touch hardware. Given that it's not Apple making the hardware controls with CarPlay, it's really the responsibility of the car manufacturers to do this. The entire interface should require that you don't take your eyes off the road, except for maps. As soon as you have to focus on a musician's name, track title, icon, home button, you are not focusing on driving - you should be able to feel for the controls without looking. Perhaps this just needs an override to detect when the car is in motion. The iOS device can detect this and change the UI accordingly.

If a track is playing, the display can shut off. Tapping the screen in the middle can play/pause the track and tap-hold to read the track name, tapping right/left for next and previous track, slide or tap up/down for volume.

Some people have complained about the cable connection but I expect the UI is being streamed over the cable, bluetooth might not be fast enough to push the display data over.

Hopefully they will come up with an alternative for people who can't afford a fancy car too:



That would just be the same UI they already have but at least there would be some recognition of this group in their advertising.
post #25 of 93

That screen looked painful to use, scroll bars and arrows to scroll between screens.  Yuck.

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post #26 of 93
I guess what I don't get is, does this mean auto makers who implement it will only be able to sell to iPhone owners? I'm sure not, but still not quite clear on the scope of the target audience.
Also, is this an iPhone lock-in then? Once I get this car (like, yeah, sure) if my iPhone dies, amd I without a console until I replace it... with another iPhone?

Still, it still looks better than anything I've seen, including the built-in Tesla console.
post #27 of 93
Quote:
Originally Posted by SolipsismX View Post


4) Are all of these screens the same aspect ratio? 4:3? If not how many different UIs is Apple making? Does their CarPlay system require a certain aspect ratio? What about resolution or sizes? There is surely some leeway in size for a given UI but resolution could easily change wildly between manufactures. Is Apple using Resolution Independence here? It's plugged in so power isn't an issue.

You're not seriously trying to shoehorn 16:9 into this as well, are you? 

I do NOT want movies visible on a driver-oriented screen, and that's essentially the only reason for 16:9. 

Even tablets that use it (looking at you, Surface), are now pretty obviously barking up the wrong tree.

16:9 belongs on a wall, not a car or hand-held device.
All IMO.

post #28 of 93
Quote:
Originally Posted by GQB View Post
 

You're not seriously trying to shoehorn 16:9 into this as well, are you? 

I do NOT want movies visible on a driver-oriented screen, and that's essentially the only reason for 16:9. 

Even tablets that use it (looking at you, Surface), are now pretty obviously barking up the wrong tree.

16:9 belongs on a wall, not a car or hand-held device.
All IMO.

Agree, generally, but it would be interesting to see Apple also include some functionality for entertainment units in the non-driver seats.  

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post #29 of 93
Quote:
Originally Posted by GQB View Post

I guess what I don't get is, does this mean auto makers who implement it will only be able to sell to iPhone owners? I'm sure not, but still not quite clear on the scope of the target audience.
Also, is this an iPhone lock-in then? Once I get this car (like, yeah, sure) if my iPhone dies, amd I without a console until I replace it... with another iPhone?

Still, it still looks better than anything I've seen, including the built-in Tesla console.

No it runs alongside (on top off) the car manufacturer's own OS, if you want to activate CarPlay you can press the button (and I suppose that when you plug an iPhone in it automatically opens/activates CarPlay as well). But people without iPhone can use the car manufacturer's own OS.
post #30 of 93
Quote:
Originally Posted by SolipsismX View Post


No worries. I see no reason why Android users shouldn't have the option, too. It's not like it's a one of the other feature, unless the automaker chooses to go that route. I suppose Apple could require that automakers choose sides but I'm guessing that won't be the case.

 

what's slick about CarPlay is that it is running on top of the automaker's own Nav system OS (some Linux flavor? or QNX for Ford soon). just like AirPlay works on multiple brands of AV equipment with some other kind of underlying simple OS. all it needs is a dedicated button on the Nav unit, like an input switch on a TV, and access to the voice button on the steering wheel and touch screen UI elements.

 

the same would be true for DroidPlay. actually, Android devices can access AirPlay gear now via a third party app, but that is a kludge work around, and i doubt CarPlay could be ripped off like that too. so Google will replicate its own version. but it can't be web based as it always prefers, because that would limit it to cars with their own data web link - very few right now and an extra cost. we'll see if they can make it wireless ...

post #31 of 93
There's nothing stopping automakers from including USB playback or BT audio support in their in-car systems. Or car makers could also make CarPlay a factory package you have to order at additional cost, meaning other options are on the table. There's absolutely nothing exclusionary about CarPlay. It just gives better integration for people who choose the iPhone.

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post #32 of 93
Quote:
Originally Posted by Alfiejr View Post

what's slick about CarPlay is that it is running on top of the automaker's own Nav system OS (some Linux flavor? or QNX for Ford soon). just like AirPlay works on multiple brands of AV equipment with some other kind of underlying simple OS. all it needs is a dedicated button on the Nav unit, like an input switch on a TV, and access to the voice button on the steering wheel and touch screen UI elements.

the same would be true for DroidPlay. actually, Android devices can access AirPlay gear now via a third party app, but that is a kludge work around, and i doubt CarPlay could be ripped off like that too. so Google will replicate its own version. but it can't be web based as it always prefers, because that would limit it to cars with their own data web link - very few right now and an extra cost. we'll see if they can make it wireless ...

Actually I've read that CarPlay runs on (is powered by) QNX.

http://www.geeky-gadgets.com/apple-carplay-powered-by-blackberry-qnx-04-03-2014/
post #33 of 93
Quote:
Originally Posted by GQB View Post

I guess what I don't get is, does this mean auto makers who implement it will only be able to sell to iPhone owners? I'm sure not, but still not quite clear on the scope of the target audience.
Also, is this an iPhone lock-in then? Once I get this car (like, yeah, sure) if my iPhone dies, amd I without a console until I replace it... with another iPhone?

Still, it still looks better than anything I've seen, including the built-in Tesla console.

Not at all. There is as much lock in as there was with the iPod car kits that started up almost a decade ago. You could still use the AUX port and later the USB port, as well as their standard audio system. As this article's video shows you can even switch between Apple Maps and the Ferrari's mapping system. OAA over CarPlay may require certain package but there is no evidence that a single car maker will be forced to be locked into just CarPlay or just OAA.

Quote:
Originally Posted by GQB View Post

You're not seriously trying to shoehorn 16:9 into this as well, are you? 
I do NOT want movies visible on a driver-oriented screen, and that's essentially the only reason for 16:9. 
Even tablets that use it (looking at you, Surface), are now pretty obviously barking up the wrong tree.
16:9 belongs on a wall, not a car or hand-held device.

All IMO.

What? What? What?!* I don't see where I eluded to 16:9 or movie playback in my post. I think video playback is illegal and simply not possible with this CarPlay setup. As for 16:9, I have no idea what aspect ratios (or display sizes or resolutions) are used between automakers. I would assume there is no standard but so far I've only seen what looks to be about 4:3. My questions regarding how CarPlay will adjust to these three different aspects of a display still stand.



* South Park's The Stick of Truth arrives in the US today. Thanks to GTR I'm sold on the "PC" version of the game. GTR killed $60 of my money. You bastards!

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post #34 of 93
Quote:
Originally Posted by Alfiejr View Post
 

oh, wrong. you forget about your passengers, who use the iPad to kill time on longer trips or search for stuff around and about. my wife does this all the time. they can take care of the infotainment system instead of the driver - much safer.

Well, the passenger can still do all of that either with the plugged in iPhone or a mobile iPad from home.

 

The only potential issue I see that the driver may forget to take their phone with them when they leave the car, and this is where the iWatch will come in handy to remind you to take the phone when it loses Bluetooth LE connectivity.  I think CarPlay is just the beginning of something much bigger.

post #35 of 93
Quote:
Originally Posted by Alfiejr View Post
 

of course Google will announce its Android knock-off version of CarPlay in a matter of months, if not weeks...

 

why the need for a hard wired connection instead of wifi, like AirPlay, or BT4? it would be nice to just leave the iPhone in your pocket/purse. expect we will learn what the technical issues are ... and the iPad would need a wireless setup more, so maybe that is why it is omitted from V.1.

 

the test will be how many 2015 brands and models feature CarPlay this fall. Google will have to wait for the 2016 models - real world deployment takes careful preparation -

 

 

Google's was already announced, and I think Audis with it are expected to ship in 2014

post #36 of 93
Quote:
Originally Posted by SolipsismX View Post

1) I didn't notice it was resistive but I did notice they had a dedicated, physical APPLE CARPLAY button on the console. Not sure if that was just for this release, something Ferarri will do, or something others will do. I like that. I would much rather have that than my AM and FM radio buttons on my car. I also liked the demo showing the FF app in CarPlay will get you back to the default UI for the car when pressed.

2) I like the cars that use a knob for selecting CarPlay apps. That is much safer, especially if it will read off each selection as you select it, thereby allowing you to keep your eyes on the road.

3) I like the virtual Home Button being at the lower left but I think that the rest of the left side seems like wasted space. I also don't care for the right side having the scroll and alphabet options since it could be utilized too much and be too much of a stretch for the average to comfortably and safely reach.

4) Are all of these screens the same aspect ratio? 4:3? If not how many different UIs is Apple making? Does their CarPlay system require a certain aspect ratio? What about resolution or sizes? There is surely some leeway in size for a given UI but resolution could easily change wildly between manufactures. Is Apple using Resolution Independence here? It's plugged in so power isn't an issue.
While pondering those questions consider that Apple is apparently using Blackberry's QNX for that iPhone connection. Never even entered my mind that they would be involved until I ran across the mention.

"Connectivity to smartphones and other mobile devices is a key strength of QNX Software Systems’ platform for car infotainment systems, and many automakers and tier one automotive suppliers use our platform to implement smartphone/head-unit integration in their vehicles. We have a long-standing partnership with Apple to ensure high-quality connectivity with their devices, and this partnership extends to support for Apple CarPlay.”

That would explain the reports a few days ago of Ford dumping Microsoft and turning to QNX for their Sync connectivity, then yesterdays mention that Carplay is probably coming to Ford.

EDIT: Google is also a partner with QNX.
Edited by Gatorguy - 3/4/14 at 9:38am
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post #37 of 93
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Originally Posted by Gatorguy View Post

While pondering those questions consider that Apple is apparently using Blackberry's QNX for that iPhone connection. Never even entered my mind that they would be involved until I ran across the mention.

"Connectivity to smartphones and other mobile devices is a key strength of QNX Software Systems’ platform for car infotainment systems, and many automakers and tier one automotive suppliers use our platform to implement smartphone/head-unit integration in their vehicles. We have a long-standing partnership with Apple to ensure high-quality connectivity with their devices, and this partnership extends to support for Apple CarPlay.”

1) I figured most would be QNX as that seems to be standard but I didn't think Apple would be working directly with QNX but rather with each automaker. This may be why nearly all of them seem to be able to announce the same setup at the same time. IOW, it's an update to the QNX subsystem that they all can implement like updating Darwin in OS X or iOS without touching the rest of the system.

2) I wonder if VW Group's absence is because they don't use QNX.

3) I'd like to assume this "partnership" doesn't exclude OAA but since we're talking about a partnership to QNX and not to a specific automaker I think it's more likely Apple would be able to get exclusivity for a couple years.

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post #38 of 93
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Originally Posted by Alfiejr View Post

of course Google will announce its Android knock-off version of CarPlay in a matter of months, if not weeks

or back in December.
http://forums.appleinsider.com/t/161391/google-takes-aim-at-apples-ios-in-the-car-with-audi-android-partnership
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post #39 of 93
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Originally Posted by SolipsismX View Post

1) I figured most would be QNX as that seems to be standard but I didn't think Apple would be working directly with QNX but rather with each automaker. This may be why nearly all of them seem to be able to announce the same setup at the same time. IOW, it's an update to the QNX subsystem that they all can implement like updating Darwin in OS X or iOS without touching the rest of the system.

2) I wonder if VW Group's absence is because they don't use QNX.

3) I'd like to assume this "partnership" doesn't exclude OAA but since we're talking about a partnership to QNX and not to a specific automaker I think it's more likely Apple would be able to get exclusivity for a couple years.

Google is also a QNX partner and licensee.
http://www.qnx.com/partners/partner.html?partnerid=161707

EDIT: I didn't know that QNX began with Harmon. BB scooped em up three years ago. Huh. Makes sense then that QNX would end up being a psuedo-standard in automotive.
Edited by Gatorguy - 3/4/14 at 9:59am
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post #40 of 93
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Originally Posted by Frood View Post
 

 

Google's was already announced, and I think Audis with it are expected to ship in 2014

 

believe it when i see it.

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