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Russia's Megafon deal with Apple, Inc. guarantees sales of 750k iPhones over 3 years

post #1 of 25
Thread Starter 
Russia's second largest carrier Megafon said its iPhone agreement with Apple requires it to sell 750,000 iPhones over three years and spend $28 million on marketing and promotion through 2016.

Megafon


The terms of the agreement were spelled out in the carrier's 2013 financial report, which was released this week and reported by Reuters.

The details illuminate the type of agreements Apple makes with carriers. By specifying aggressive minimum sales and incorporating co-marketing budgets, Apple aligns carrier's goals with its own.

Reuters cited Sergei Libin, an analyst at Raiffeisen Research, as describing Megafon's minimum iPhone sales volume as "reasonable," adding that "I would not say it could sell much more than this."

Megafon stopped carrying Apple's iPhone in 2009 over a dispute regarding sales guarantees, but after four years it decided to return in January. Third place Russian carrier Vimpelcom similarly signed a deal with Apple last fall.

Apple's iPhone currently holds a 9 percent unit share of the overall smartphone market in Russia, but commands 20 percent of the industry's $5 billion in annual revenues, Reuters noted.
post #2 of 25
Who wants to photoshop Tim Cook riding a horse bareback? That can be your pitch for some of that advertising money to Megafon.

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post #3 of 25

wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?

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post #4 of 25
Originally Posted by snova View Post
Wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?

 

Can we sign an agreement to keep trade open with Russia in exchange for cutting off all imports from South Korea instead?

post #5 of 25
Quote:
Originally Posted by snova View Post
 

wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?

 

Punishing Russia by not selling something, is like a girl punishing her boyfriend with pregnancy abortion for breaking up with her.

post #6 of 25
Would Ireland need to place sanctions on Russa for this to happen? Are the iPhones US or Irish or is it completely a Tax thing?
post #7 of 25
Quote:
Originally Posted by jason98 View Post
 
Quote:
Originally Posted by snova View Post
 

wouldn't it stink if after all this re-negotiation efforts that all trade is cut with Russia due to this Ukrainian fiasco?

 

Punishing Russia by not selling something, is like a girl punishing her boyfriend with pregnancy abortion for breaking up with her.

??? is there money involved in the pregnancy comparison? I am just not groking the similarity. 

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post #8 of 25
Originally Posted by snova View Post
???

 

Punishing Russia by not selling something, is like a pregnant girl punishing her boyfriend with abortion for breaking up with her.

 

Fixed, if not to comment at all on the meaning or accuracy thereof.

post #9 of 25
Quote:
Originally Posted by togan View Post

Would Ireland need to place sanctions on Russa for this to happen? Are the iPhones US or Irish or is it completely a Tax thing?

love the sarcasm. must be logic in the blender day today.   

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post #10 of 25
I'm lost on what a "sanction" is apparently
post #11 of 25
Quote:
Originally Posted by SolipsismX View Post

Who wants to photoshop Tim Cook riding a horse bareback? That can be your pitch for some of that advertising money to Megafon.

Damn I clicked on this article because I read it as 'Megan Fox', and you just added to the disappointment with visions of Tim Cook riding bareback, damn you lol.gif
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post #12 of 25

Should be easy to sell 750,000 iPhones. I would have guessed 3 times that, and with creative Russian accounting $28 mil is nothing over a 36-month period.

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post #13 of 25
Quote:
Originally Posted by SolipsismX View Post

Who wants to photoshop Tim Cook riding a horse bareback? That can be your pitch for some of that advertising money to Megafon.

 

I think your use of the phrase "riding a horse bareback" is a misuse although I assume I get your insensitive comment - was it a weak attempt at sarcasm?

 

Riding a horse bareback is riding without without a saddle and/or bridle http://en.wikipedia.org/wiki/Bareback_riding whereas hooking up bareback is sex without a condom. If I am naive then please explain. 

post #14 of 25
Quote:
Originally Posted by AjbDtc826 View Post

I'm lost on what a "sanction" is apparently

It means you approve of or authorize something, as in "the torture was sanctioned by the President".

post #15 of 25
Quote:
Originally Posted by Damn_Its_Hot View Post

I think your use of the phrase "riding a horse bareback" is a misuse although I assume I get your insensitive comment - was it a weak attempt at sarcasm?

Riding a horse bareback is riding without without a saddle and/or bridle http://en.wikipedia.org/wiki/Bareback_riding whereas hooking up bareback is sex without a condom. If I am naive then please explain. 

I thought it was a reference to all the in-the-wild-&-topless photos we see of Putin. I'm proud to say that I'm not capable of taking it where you did...
post #16 of 25
Quote:
Originally Posted by SudoNym View Post

It means you approve of or authorize something, as in "the torture was sanctioned by the President".
Ref: recent events between U.S. & Russia
post #17 of 25
Quote:
Originally Posted by Damn_Its_Hot View Post

I think your use of the phrase "riding a horse bareback" is a misuse although I assume I get your insensitive comment - was it a weak attempt at sarcasm?

Riding a horse bareback is riding without without a saddle and/or bridle http://en.wikipedia.org/wiki/Bareback_riding whereas hooking up bareback is sex without a condom. If I am naive then please explain. 

1) What @ChristophB said.

2) I can see how my literal use of bareback can be taken incorrectly and I should have been more clear, but I'm not sure how my comment is insensitive. Could you explain that for me?

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post #18 of 25
Quote:
Originally Posted by SolipsismX View Post

1) What @ChristophB said.

2) I can see how my literal use of bareback can be taken incorrectly and I should have been more clear, but I'm not sure how my comment is insensitive. Could you explain that for me?

Next time go with 'sans saddle'. lol.gif
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #19 of 25
Quote:
Originally Posted by dasanman69 View Post

Next time go with 'sans saddle'. lol.gif

or perhaps Lady Godiva Style
post #20 of 25
Quote:
Originally Posted by ChristophB View Post

or perhaps Lady Godiva Style

Then TC would have to be naked. lol.gif
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
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post #21 of 25
Quote:
Originally Posted by dasanman69 View Post

Then TC would have to be naked. lol.gif

Hell, I was too distracted by the jiggling up top to notice the down low. Consider my suggestion retracted. 1biggrin.gif
post #22 of 25
Quote:
Originally Posted by jason98 View Post
 

 

Punishing Russia by not selling something, is like a girl punishing her boyfriend with pregnancy abortion for breaking up with her.

 

If you cut Russian's access off to iPhones, Louie Vuitton and Foreign Currency, we won't have to worry about Putin, they will beat him down the streets for us. 

post #23 of 25
Quote:
Originally Posted by dasanman69 View Post

Then TC would have to be naked. lol.gif

That's a mental picture I could do without.
post #24 of 25
Quote:
Originally Posted by Eric Swinson View Post

If you cut Russian's access off to iPhones, Louie Vuitton and Foreign Currency, we won't have to worry about Putin, they will beat him down the streets for us. 
Odd news on the iPad front in Russia. Their government is reportedly dumping Apple iPads over spying concerns. So what would they replace them with that's more secure in their opinion? Samsung tablets! 1bugeye.gif
http://www.businessinsider.com/russian-ipads-2014-3
melior diabolus quem scies
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melior diabolus quem scies
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post #25 of 25
Quote:
Originally Posted by Gatorguy View Post

Odd news on the iPad front in Russia. Their government is reportedly dumping Apple iPads over spying concerns. So what would they replace them with that's more secure in their opinion? Samsung tablets! 1bugeye.gif
http://www.businessinsider.com/russian-ipads-2014-3

Veiled sanction if you ask me.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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