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6 months after launch, Apple's iTunes Radio already more popular than Spotify

post #1 of 35
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Apple's iTunes Radio has carved out 8 percent of the U.S. streaming music market, placing it ahead of popular service Spotify and just behind second-place iHeart Radio, according to newly released data.

iTunes Radio


Pandora remains far and away the market leader with a 31 percent share, newly released figures illustrated by Statista, and highlighted by Electronista, showed this week. Coming in second place was iHeartRadio with 9 percent of the market, followed closely by Apple's iTunes Radio.

That places Apple in third place, ahead of Spotify's 6 percent share, the data reveals. Google Play All Access took fifth place with 3 percent, followed by Rhapsody, Slacker, and TuneIn Radio, all of which held an equal 2 percent share.

The figures from Statista are based on a 2014 survey of 2,023 Americans aged 12 and older. They are based on data from the Edison Research annual "The Infinite Dial" radio report.

iTunes Radio launched alongside iOS 7 last September, and quickly reached more than 20 million users by October, having streamed more than a billion songs. iTunes Radio is available on iPhone, iPad, iPod touch, and Apple TV, plus Mac and PC through iTunes.

Though it was initially limited to users in the U.S., Apple has slowly begun to expand iTunes Radio internationally. The Internet-based streaming radio service is free with ad support, while iTunes Match subscribers can listen ad-free with an annual fee.
post #2 of 35
They are different kinds of services, can't really compare them.
post #3 of 35
Why does headline mention iTunes Match instead of Radio?
post #4 of 35
I think more people would opt for iTunes Radio while traveling if Apple allowed a low bit rate streaming option.

256Kbps streaming eats too much data for those with 3gb or 5gb plans, while Pandora or TuneIn allows 64kb (and even lower streams on TuneIn)

People are having to gauge their usage to fit their data caps. I prefer using iTunes Radio and iTunes Match service while at work, so I can discover music without high data use instead of while traveling.
post #5 of 35
Quote:
Originally Posted by wigby View Post

Why does headline mention iTunes Match instead of Radio?
It's a "mistake". 1wink.gif

I can't imagine the author would purposefully be misleading.
Edited by Gatorguy - 3/11/14 at 6:31am
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post #6 of 35

"thanks"

post #7 of 35

I can't wait to hear about how this is terrible news for Apple! 8-)

post #8 of 35
Quote:
Originally Posted by wigby View Post

Why does headline mention iTunes Match instead of Radio?


Because the iTunes Match subscribers are the paying subscribers of radio maybe?

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post #9 of 35
Quote:
Originally Posted by Buthidae View Post

I can't wait to hear about how this is terrible news for Apple! 1cool.gif
There was an article on one of these sites about the poor reception of iTunes Radio. I'm glad this sets the record straight.
post #10 of 35
There's no iTunes Radio where I live but I do have to say that spotify is a great app. I went from having like 6 gigabytes of music to just 2 on my iPhone because of it.

I tried iTunes Radio before and created a few stations and it was great also but the fact that I can search for an artist and just listen to songs from that artist alone is kind of a deal breaker to choose spotify over iTunes Radio.
post #11 of 35
Quote:
Originally Posted by e1618978 View Post


Because the iTunes Match subscribers are the paying subscribers of radio maybe?

There wasn't data supporting iTunes Match ahead of Spotify, or anyone of the others for that matter. The original report had to do with the free iTunes Radio service rather than only those that elected to pay for it to avoid ads.

From the source:
"This is based on active listeners (tuning in more than once a month) rather than paid listeners, which represents a far smaller group. It is difficult to directly compare Pandora to iTunes because of the different business models: iTunes Radio offers unlimited free listening on all devices, but users can avoid ads by signing up for iTunes Match."

With that said one of the compared rivals offers only a paid streaming radio app. Free would nearly always attract more folks than paid.
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post #12 of 35
Quote:
Originally Posted by wigby View Post

Why does headline mention iTunes Match instead of Radio?

Because "match" enables the service with no ads or skip restrictions.

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post #13 of 35

I tried it after release but it kept stopping for no apparent reason. I had to completely quit app and restart to get it to play again. Finally just gave up and went back to Pandora. It also would play songs I had blocked an and I just don't think the GUI is as intuitive as Pandora. Pandora also lets you fine tune your stations a lot easier and better and does not repeat songs as much. I might check out iTunes radio again to see if things have improved but I have no complaints with Pandora. 

post #14 of 35
Quote:
Originally Posted by websnap View Post
 

Because "match" enables the service with no ads or skip restrictions.


I have run out of skips with iTunes match - also, you don't get ads but you still get mandatory channels at the top of the list which are kind of ad-like.

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post #15 of 35
I'm not sure that comparing iTunes Radio with Spotify is a valid comparison for several reasons;

1) the former allows you to listen to stream of music and buy songs that one hears within that stream, whereas the latter is very much an on-demand music service, probably more akin to iTunes Store as a whole.

2) The former is an American service that has been on the US Market for nearly six months whereas I was the impression that the latter has only recently secured a license to operate in the US market, but is incredibly popular in Europe.

As the UK still doesn't enjoy the iTunes Radio facility, this comment is not based on any user experience but rather an impression of the current state of play.
post #16 of 35
Yeah works for me on iTunes because is easier for me to manage or buy iTunes gift cards from Germany online on any auction portal like DiBuu or 4saleusa as well as Hulu TV Membership available by APP on iPhone iPad or other Apple TV and Mac devices. But rental of the movies are the best from VUDU because each movie cost you $2 with discounted 60% OFF cards on Netstrada website. Just my 5 cents to help you save some big b@cks 1wink.gif!
post #17 of 35
Quote:
Originally Posted by Buthidae View Post

I can't wait to hear about how this is terrible news for Apple! 1cool.gif

Somehow the dumb media will spin it as a loss for Apple like they do with device marketshare.
post #18 of 35
Quote:
Originally Posted by websnap View Post
 

Because "match" enables the service with no ads or skip restrictions.

 

iTunes Match does not allow you to have unlimited skips. You're still restricted the same as if you didn't pay. Sucks, I would pay the money to have unlimited skips. 

 

I would much rather use Spotify. iTunes Radio never seems to work right still and I want to choose the music, not it chooses for me and I have to play with this silly skip thing all the time. 

post #19 of 35
They should have made iTunes Radio a standalone app if they wanted to draw more attention to it, and preinstalled as well (although I hate having preinstalled apps).
post #20 of 35

Would be nice if they released this outside of the US, after all it has been 6 MONTHS now. Come on Apple, give those that pay more some love.

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post #21 of 35
Quote:
Originally Posted by macxpress View Post
 

 

iTunes Match does not allow you to have unlimited skips. You're still restricted the same as if you didn't pay. Sucks, I would pay the money to have unlimited skips. 

 

I would much rather use Spotify. iTunes Radio never seems to work right still and I want to choose the music, not it chooses for me and I have to play with this silly skip thing all the time. 

I have discovered a station on the regular iTunes Internet Radio (pre iTunes Radio), which is so awesome I am not sure I could not create a station that would be as good. It keeps playing music I really like and adds in new stuff. There is something very good about curated music radio.

post #22 of 35
Originally Posted by saarek View Post
Would be nice if they released this outside of the US

 

That’s two votes now that Australia should join the Union. Anyone for a third? 

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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post #23 of 35
Quote:
Originally Posted by dalutulak View Post

They should have made iTunes Radio a standalone app if they wanted to draw more attention to it, and preinstalled as well (although I hate having preinstalled apps).

I think they'll keep it in the Music app because it is music, but they could do that to draw more attention to it. They do have a history of segregation the Music nee iPod app services as we've seen both Videos and Podcasts moved to standalone apps.

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post #24 of 35
This article is so much chum. One gadget site doing a statistically irrelevant survey leading to a bold proclamation that's picked up by another gadget site as a headliner just comes across as very amateurish. But I guess that on days when the other top stories are iPhone and iPod nano cross breeding rumors overheard in a sushi bar from a tiny hole of a burb in Japan this one sort of fits in. We don't need no stinkin science, much less facts. Not that I don't like iTunes Radio (it's free and inside iTunes so what's not to like) but worldwide I'd expect to see Spotify far ahead in usage even if I don't bother with it here in the USA.
post #25 of 35
Quote:
Originally Posted by e1618978 View Post


Because the iTunes Match subscribers are the paying subscribers of radio maybe?

Because it's free with iTunes Match maybe?
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post #26 of 35
Quote:
Originally Posted by ClemyNX View Post

They are different kinds of services, can't really compare them.

Considering most people are not going to use more than one streaming music service on a daily basis....I'd say they are exactly the same in competing for the same spot in people's lives. So yes, compare away.

post #27 of 35
Quote:
Originally Posted by dalutulak View Post

They should have made iTunes Radio a standalone app if they wanted to draw more attention to it, and preinstalled as well (although I hate having preinstalled apps).

A fixed tab in the Music app (and popping up on your upon first entry (its the default tab).) Is more than enough.

post #28 of 35
Quote:
Originally Posted by sestewart View Post

I think more people would opt for iTunes Radio while traveling if Apple allowed a low bit rate streaming option.
 

Apple is not going to delivery low quality audio. They never have, and never will. The bandwidth requirements and data caps are a carrier-imposed problem. Its not an Apple problem to overcome with low quality audio.

 

I have a limited data plan just as 90% or more do these days. It doesn't stop me from using iTunes Match and iTunes Radio on the go.

post #29 of 35
Quote:
Originally Posted by dalutulak View Post

They should have made iTunes Radio a standalone app if they wanted to draw more attention to it, and preinstalled as well (although I hate having preinstalled apps).

iTunes Radio is clearly intended as a way of selling more music so it makes sense that is lives within the store. I agree that it would be nice to have a lighter weight independent app which can link directly to the store, or better still allow purchases without having to go near iTunes. 

post #30 of 35
Quote:
Originally Posted by Buthidae View Post
 

I can't wait to hear about how this is terrible news for Apple! 8-)

 

iTunes Radio comes in last behind Pandora and iHeart Radio. Apple, who's stock fell on the report, is likely considering dropping the failing service.

 

Samsung, who has announced they will be releasing a competitive radio service soon, says their Radio "will be a lot like iTunes Radio, but considerably better," expects to take over the top spot when released.

 

In other news, Microsoft, who's stock raised on a report they were "looking into" radio to include in the next major release of Windows in a couple years or so.

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post #31 of 35
Upon loading the iTunes app since the 7.1 update, it briefly showed a "Welcome to iTunes Radio" page then quickly kick me back to the Artists tab. Noooo! :-(
post #32 of 35
Quote:
Originally Posted by jungmark View Post

Somehow the dumb media will spin it as a loss for Apple like they do with device marketshare.

Dumb and deaf.
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post #33 of 35
Quote:
Originally Posted by Macky the Macky View Post

iTunes Radio comes in last behind Pandora and iHeart Radio. Apple, who's stock fell on the report, is likely considering dropping the failing service.

Samsung, who has announced they will be releasing a competitive radio service soon, says their Radio "will be a lot like iTunes Radio, but considerably better," expects to take over the top spot when released.

In other news, Microsoft, who's stock raised on a report they were "looking into" radio to include in the next major release of Windows in a couple years or so.

Steady on; you're not in training for the position of Satan (I hope).
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post #34 of 35
Quote:
Originally Posted by davidgoscinny View Post

Upon loading the iTunes app since the 7.1 update, it briefly showed a "Welcome to iTunes Radio" page then quickly kick me back to the Artists tab. Noooo! :-(

Happened to me twice. 1smile.gif
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- African proverb
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post #35 of 35
Quote:
Originally Posted by pmz View Post

Considering most people are not going to use more than one streaming music service on a daily basis....I'd say they are exactly the same in competing for the same spot in people's lives. So yes, compare away.

Well, Spotify offers a lot more than iTunes Radio does. That's what I meant when I said that you can't compare them.
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