A report from the analytics arm of ad network Chitika published on Tuesday finds Apple's latest release is on the same track as prior iOS point updates, accounting for 5.9 percent of total North American iOS Web traffic over the past 24 hours.
For the purposes of the study, Chitika Insights looked at tens of millions of U.S. and Canadian online ad impressions originating from iOS devices from Mar. 9 through Mar. 11.
Apple's latest iOS 7.1 was released on Monday, bringing with it a host of feature additions, bug fixes and tweaks. Headline functions include CarPlay, Apple's initiative to take over automobile entertainment systems, and user interface tweaks more in line with the spartan iOS 7 aesthetic.
As first reported by AppleInsider, iOS 7.1 incorporates Touch ID enhancements to remedy a so-called "fade" issue where the system would slowly forget a user's fingerprint data.
Apple also addressed a widespread bug that saw many users suffering from intermittent crashes. The problem occurred while using various apps, including Apple's first-party titles like Mail, and would cause the device to reboot.
Finally, a number of UI tweaks were added to Apple's mobile OS, including a calendar month view, new keyboard typography and faster animations.
On a macro level, Chitika found OS 7 users to account for more than 80 percent of iOS Web traffic over the three-day timespan of this study, a number unchanged since the end of February.