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Apple releases new animated iPhone 5c ads on Yahoo, NYTimes.com

post #1 of 26
Thread Starter 
Apple on Thursday released a digital advertisement campaign on high-profile websites like Yahoo and The New York Times in an apparent bid to gain wider exposure for its lower priced iPhone 5c handset.

iPhone 5c


The interactive ads, which can be seen on the landing pages of Yahoo and NYTimes.com, feature the 35-dot grid pattern created when an iPhone 5c is covered by Apple's branded silicone case.

While Apple's Yahoo ad stays mainly within a set bounding box, the NYT version "takes over" the homepage with moving dots that ultimately collect in the normal ad space. From there, both iterations randomly display 6 of 17 short videos set to popular music tracks.

For example, Nena's "99 Luftballons" plays as a backtrack for a one clip showing a cloud of red balloons that morph into the iPhone 5c case grid, while another uses the well-known theme from Tetris as the game's iconic blocks represented in dot form fall into place.

The campaign is a departure for Apple, which usually shies away from online ads in favor of print and TV spots. Apple's new online ad initiative is of particular interest considering the iPhone 5c being pushed is seen by some analysts as a struggling product.

A number of reports have claimed the lower cost smartphone is not performing up to Apple's usual gangbuster iPhone sales standards. In January, CEO Tim Cook acknowledged that demand for the 5c was "different than [Apple] thought."
post #2 of 26

I liked the Gray and Flashing lights one!  Cool Ad!

post #3 of 26
For all the hand-wringing about the disappointing sales of the 5C, I see it in the hands of lots of kids. I know that's what I bought for a kid I manage. Others in my family have done the same. Much less risky for butter-fingered younger users.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #4 of 26
There is a blog on tumblr that also posts advertising videos
post #5 of 26
Quote:
Originally Posted by ewe7s8 View Post
 

Wasn't the consensus of this board that iPhone 5C's would be "flying of the shelves"?

No, no consensus.  Some people thought it would be flying off the shelves, but plenty of us were skeptical.  Go back and double-check.

post #6 of 26
Quote:
Originally Posted by Rogifan View Post

Source?

Ignore. User joined today.
post #7 of 26
Quote:
Originally Posted by Drunkzombie View Post

There is a blog on tumblr that also posts advertising videos


Just about to mention that. I saw these around 2 weeks ago

post #8 of 26
It's a "We have millions of these sitting on the shelves so we need to throw more advertising out there to get rid of them" campaign.

I know polka dots are in style right now, but those cases are hideous.
post #9 of 26
Quote:
Originally Posted by Rogifan View Post


Source?

 

Find it yourself?

post #10 of 26

And the HTML5 ad onslaught begins. Block that sucker...

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #11 of 26

I don't think a lack of exposure is the 5c's sales problem.  It is a nice phone, but iPhone users are generally smart enough to figure out they are not paying $99 for a 5c, and $199 for a 5s.  They are paying @$2500 to use a 5s for two years.  So paying $2400 to get substantially less phone than the 5s doesn't make much sense to them.

 

The rest either don't want an Apple product, or in many other areas of the world the 5c is simply priced out of their reach.

post #12 of 26
Weird timing for a 5c marketing push.
post #13 of 26
Quote:
Originally Posted by bdkennedy1 View Post

Find it yourself?
I didn't make the claim. Why should I have to find the source?
post #14 of 26
Quote:
Originally Posted by bdkennedy1 View Post

It's a "We have millions of these sitting on the shelves so we need to throw more advertising out there to get rid of them" campaign.

I know polka dots are in style right now, but those cases are hideous.
So every time I see a Samsung commercial on TV or online I'm to assume its because they have product sitting on a shelf somewhere that they're trying to get rid of?
post #15 of 26
Quote:
Originally Posted by Frood View Post
 

I don't think a lack of exposure is the 5c's sales problem.  It is a nice phone, but iPhone users are generally smart enough to figure out they are not paying $99 for a 5c, and $199 for a 5s.  They are paying @$2500 to use a 5s for two years.  So paying $2400 to get substantially less phone than the 5s doesn't make much sense to them.

 

You give people too much credit. Why do you think people have so much credit card debt? Free money until they can't even make the minimum payment and they are being charged 20% interest. 

 

I think Apple was thinking that the the colors would attract young people but the reception was weaker than expected. I don't think it had anything to do with the price. Young people were just not that impressed with colors because they could buy a case for their iPhone 4 for $20 bucks and toss it in a couple weeks if they changed their mind.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #16 of 26

mstone - I fully agree, They are so poor they can't even pay attention.

The 5c sales would be a megahit for companies like MS, LG, Sony, Nokia, others, and not to forget BB.

 

 

 

added  5c sales

27" iMac, i7 2.8G CPU, 16 GB, 2TB Hd, Radeon HD 4850,  MacBookPro 13",  iPad2 64Gb, 2 x  iPhone4S 32Gb, 1 x 64Gb iPhone5S, 1Tb TimeCap,  2 x Apple TV.   Got my AAPL when they were $12.50 each.
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27" iMac, i7 2.8G CPU, 16 GB, 2TB Hd, Radeon HD 4850,  MacBookPro 13",  iPad2 64Gb, 2 x  iPhone4S 32Gb, 1 x 64Gb iPhone5S, 1Tb TimeCap,  2 x Apple TV.   Got my AAPL when they were $12.50 each.
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post #17 of 26
Quote:
Originally Posted by jlandd View Post

Weird timing for a 5c marketing push.

Oh, I don't know... Easter egg colors just in time for Easter... followed by graduation gifts. Whether Apple makes something like the 5c again, these will be pushed down to free on the next cycle. I really don't consider the 5c to be so bad electronically. After all, it has the same innards as my iPhone 5, which I love! But, I'm in line for the iPhone 6 on my next buy. And no matter, I don't have a horse in the 5s and 5c race...
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #18 of 26
I wonder if this will slow the hit pieces from the NYT.
post #19 of 26
The 5C is selling fine. Way better than the 4S it replaced.

People just like the 5S better.

Samsung WISHES they had this problem. People want the more expensive one!
post #20 of 26
Quote:
Originally Posted by ewe7s8 View Post

Wasn't the consensus of this board that iPhone 5C's would be "flying of the shelves"?

Wasn't the consensus of the first weekend sales about 2.5 million units? How is anything over 100k in 3 days not flying off the shelf?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #21 of 26
Quote:
Originally Posted by ewe7s8 View Post

Wasn't the consensus of this board that iPhone 5C's would be "flying of the shelves"?
How's that Vine App. working for you on your Windows Mobile device? I'm sure it must be really exciting, it seems to be a big selling point in some of the Windows Mobile commercials currently in rotation. 1biggrin.gif
Edited by Digital_Guy - 3/14/14 at 1:46am
post #22 of 26
All the ads can be seen on this page:

http://isee5c.tumblr.com

They probably should have avoided the sheep one.
Quote:
Originally Posted by mstone 
I think Apple was thinking that the the colors would attract young people but the reception was weaker than expected. I don't think it had anything to do with the price. Young people were just not that impressed with colors because they could buy a case for their iPhone 4 for $20 bucks and toss it in a couple weeks if they changed their mind.

That's true, there are lots of case options and they'd add enough color to the premium phones and can be changed easily:



Apple could have sold cases for the iPhone 5 and 5S with the 5C case designs with the dots and you'd get the best of both - premium build phone and you can pick and choose multiple cases for different occasions. Right now, you have to choose to get the thumb scanner or the colors, you could easily have both. Side by side, the 5S is by far the nicer phone, getting a clip-on case that can easily be taken off and switched would be a better choice for people who don't mind the $100 price difference:

post #23 of 26
Apple might be smart to make the 5c their phone for the emerging markets, dropping the 4s.
post #24 of 26
Quote:
Originally Posted by Frood View Post
 

I don't think a lack of exposure is the 5c's sales problem.  It is a nice phone, but iPhone users are generally smart enough to figure out they are not paying $99 for a 5c, and $199 for a 5s.  They are paying @$2500 to use a 5s for two years.  So paying $2400 to get substantially less phone than the 5s doesn't make much sense to them.

 

The rest either don't want an Apple product, or in many other areas of the world the 5c is simply priced out of their reach.

I expect more people think of it this way: I'm currently paying $xx/month for my smart phone plan.  I have options like this:

1. I can keep my current phone, pay zero dollars and keep paying $xx/month.

2. I can buy a new phone for $99 out of pocket and keep paying $xx/month.

3. I can buy a more expensive new phone for $199 out of pocket and keep paying $xx/month.

etc.

 

Using that logic (and it's not invalid), the choice is between $99 and $199.  The total cost of the data plan over 2 years is irrelevant.

 

In any case, most people think the 5s is worth the $100 premium over the 5c, so it's selling better.  Apple would be much more concerned if this were reversed.

post #25 of 26
Quote:
Originally Posted by jlandd View Post

Weird timing for a 5c marketing push.

 

It's the perfect time to get rid of the inventory and prepare for the 6.

post #26 of 26
Quote:
Originally Posted by ipen View Post

It's the perfect time to get rid of the inventory and prepare for the 6.

True. But what I meant was where was the push six months ago? Kind of late to start this now and not have it come off like what you describe.

Just adds to the taint that further dooms the legacy of a decent piece of hardware.
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