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Apple releases cheaper 8GB iPhone 5c on UK carrier O2 [u]

post #1 of 62
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Apple on Tuesday released an 8GB version of its mid-tier iPhone 5c handset on UK carrier O2, bringing the plastic-backed smartphone into the sub-$100 price range in a possible bid to stave off flagging sales.

iPhone 5c


Update: The 8GB iPhone 5c has made its way to the UK Apple Store with a price of ?429.

For now, the 8GB iPhone 5c is only showing up on wireless carrier O2's UK webpage with prices ranging from free to ?409.99, or about $680. The unsubsidized price represents a savings of ?100 ($166) off the 16GB model.

While the phone does not appear on the UK's Online Apple Store, or Apple's iPhone 5c informational webpage, it appears the only change made was a decrease in onboard storage.

As of this writing, Apple's current entry-level iPhone, the iPhone 4S, is still present on O2's website. Some industry watchers speculated the older generation device would be discontinued in favor of an 8GB iPhone 5c.

With the cheaper iPhone 5c version, Apple may be looking to kickstart what many perceive to be stagnating sales. Discussing quarterly numbers in January, CEO Tim Cook acknowledged that demand for the 5c was weaker than expected, with the lower-priced handset representing a smaller mix of overall iPhone sales. In total, Apple sold 51 million iPhones during the holiday quarter, a new record for the company but below market expectations of 55 million.

Tuesday's debut comes less than one day after a supposedly leaked internal email from O2 Germany first spurred rumors that an 8GB iPhone 5c would be released sometime this week. The lower capacity 5c has yet to make its way to the mobile operator's German website.
post #2 of 62
This is quite a substantial price difference and might just be a trigger needed to jump off the sales. 1smile.gif
post #3 of 62
Makes sense, should've been at this price point upon release. Finally priced at what it's worth, watch the sales sky rocket now.
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post #4 of 62

Even for my needs (some songs, some apps and no videos), 8 GB is still very low. It's like always running on a reserve. I don't see a point of an iPhone (no less) with 8 GB memory unless you really don't want anything on it except for a few apps and some music (in which case, why buy an iPhone anyway)? For me, 8 GB doesn't much sense in 2014.

 

But that's me, I'm sure there are people out there who want an iPhone but don't want a lot on it. But I still don't understand why you'd pay so much and then not get enough space for anything worthwhile the power and capacity of an iPhone.

post #5 of 62
Quote:
Originally Posted by crysisftw View Post
 

Even for my needs (some songs, some apps and no videos), 8 GB is still very low. It's like always running on a reserve. I don't see a point of an iPhone (no less) with 8 GB memory unless you really don't want anything on it except for a few apps and some music (in which case, why buy an iPhone anyway)? For me, 8 GB doesn't much sense in 2014.

 

But that's me, I'm sure there are people out there who want an iPhone but don't want a lot on it. But I still don't understand why you'd pay so much and then not get enough space for anything worthwhile the power and capacity of an iPhone.

Many people stream their media nowadays. I have very little use for local storage, other than 20 or so select apps. 8gb would do me fine.

post #6 of 62
I agree 8GB is way too low - in fact I question the logic of this product since without expandable memory, all this is really going to do is frustrate users over time and give many a poor experience of their first iPhone, probably driving them to a cheap android with a card slot next time.

Let's be real here - you could fill 8GB in a hour or two just by being a bit trigger happy with the video function.
post #7 of 62
Quote:
Originally Posted by crysisftw View Post

Even for my needs (some songs, some apps and no videos), 8 GB is still very low. It's like always running on a reserve. I don't see a point of an iPhone (no less) with 8 GB memory unless you really don't want anything on it except for a few apps and some music (in which case, why buy an iPhone anyway)? For me, 8 GB doesn't much sense in 2014.

But that's me, I'm sure there are people out there who want an iPhone but don't want a lot on it. But I still don't understand why you'd pay so much and then not get enough space for anything worthwhile the power and capacity of an iPhone.
It depends on ones needs. My wife for example never uses more than 5gb of iPhone memory. She uses a lot of Apps from banking through to our Tado thermostat & has a lot of pictures & emails. Music & video is not something she uses her iPhone for.
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post #8 of 62
Quote:
Originally Posted by crysisftw View Post
 

Even for my needs (some songs, some apps and no videos), 8 GB is still very low. It's like always running on a reserve. I don't see a point of an iPhone (no less) with 8 GB memory unless you really don't want anything on it except for a few apps and some music (in which case, why buy an iPhone anyway)? For me, 8 GB doesn't much sense in 2014.

 

But that's me, I'm sure there are people out there who want an iPhone but don't want a lot on it. But I still don't understand why you'd pay so much and then not get enough space for anything worthwhile the power and capacity of an iPhone.

 

Yeah that's what I thought when I got my Galaxy S4 and was surprised to find it only had 8GB of free space, the S5 is even worse, at least Apple don't advertise it as 16GB like Samsung does.

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post #9 of 62
Really? Apple said that sales of the 5c were lower than expected? Or did they say the 5s represented a higher percentage of the mix than expected? If you look at the 5c from a manufacturing cost point of view, was the 5c not always intended to be the discount/sales phone in the line up? With Apple almost unable to believe their luck that so many seem happy to pay so much for an Apple phone !! If I were Apple I would want to take the cream for as long as I could before kicking in the discount strategy . Just some thoughts.
post #10 of 62

Even without media, some games install about 800Mb data (PvZ2, AngryBirds etc.), and the real problems will arise with iOS updates, as 7.1 already needed 1.9Gb free space on my iPad (3, 16Gb) to even install. 

post #11 of 62
Quote:
Originally Posted by petri View Post

I agree 8GB is way too low - in fact I question the logic of this product since without expandable memory, all this is really going to do is frustrate users over time and give many a poor experience of their first iPhone, probably driving them to a cheap android with a card slot next time.

Let's be real here - you could fill 8GB in a hour or two just by being a bit trigger happy with the video function.

 

If I'm a parent I'm giving my child this product. I'm not buying an iPhone 5S or iPhone 5C with 16/32/64 GB. Sorry, but the kid needs a way to contact me, find themselves around, get their homework assignments, but not to piss my money down the drain filling it up with games and videos, etc.

post #12 of 62
Whats the unlock price?
post #13 of 62

This changes everything. Again.

Who would buy a crappy plastic 16GB Nexus 5 for £299 when you can get a cool iPhone 5C for just £130 more?

post #14 of 62

Still way expensive, especially for the 8gb. That's the price of a Nexus, Every last year's top model (s4, note 2, htc, etc.).

 

It should be 100 $ less.

post #15 of 62
Quote:
Originally Posted by pedromartins View Post
 

Still way expensive, especially for the 8gb. That's the price of a Nexus, Every last year's top model (s4, note 2, htc, etc.).

 

It should be 100 $ less.

I don't believe Apple has ever dropped its prices straight to the level of competitors. If things don't sell they drop the price but always stay a good bit more expensive than the rest of the field.

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post #16 of 62
Quote:
Originally Posted by waybacmac View Post
 
Quote:
Originally Posted by pedromartins View Post
 

Still way expensive, especially for the 8gb. That's the price of a Nexus, Every last year's top model (s4, note 2, htc, etc.).

 

It should be 100 $ less.

I don't believe Apple has ever dropped its prices straight to the level of competitors. If things don't sell they drop the price but always stay a good bit more expensive than the rest of the field.

But this is outrageous! The 5c is target at newcomers. Be honest and read this:

http://www.androidcentral.com/eight-android-phones-buy-instead-8gb-iphone-5c?utm_source=ac&utm_medium=dlvrit

 

Who, in their right mind, without a Mac or an iPad, would come to iOS via this "cheap" 5c instead of one of those 8 devices? Do you even realize that it doesn't matter if the 5c is 500 € or 1000€, because only few souls will buy it as long as it costs more than those 8 devices.

 

They might as well not sell it and keep the brand power.

post #17 of 62
Quote:
Originally Posted by herbapou View Post

Whats the unlock price?

 

$712 USD.  It'll fly off the shelves for sure. What a great deal!

post #18 of 62

This doesn't make any sense.

From a parts point of view, the 8GB phone will be no more than 8$ cheaper than the 16GB version. Yet it is essentially a crippled device that will give a lot of users a bad first experience when they run out of space after putting a few songs on it and recording a few pics and vids or even just installing one of the bigger apps, such as TomTom or a game like Infinity Sword 3.

 

What they need is cut margins at the sales price. They're not going to win any significant extra audience by crippling an already overpriced product further.

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post #19 of 62
Quote:
Originally Posted by NexusPhan View Post
 

$712 USD.  It'll fly off the shelves for sure. What a great deal!

 

Well the unlocked 16 GB model is $549 unlocked in the US, so I think your sarcasm made be somewhat overenthusiastic.

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post #20 of 62
I don't know how people get along with 8GB, because technically after these software is on there what does it drop it down to, somewhere in the 6GB range? I know my 16GB iPhone is 13.3GB I believe. Never again getting a 16GB I find myself deleting stuff never had that problem when I had a 32GB.

I wonder if Apple will start new iPhones at 32 and go up from there? 16GB though is sufficient for most people I guess.
post #21 of 62
Quote:
Originally Posted by maclvr03 View Post

I don't know how people get along with 8GB, because technically after these software is on there what does it drop it down to, somewhere in the 6GB range? I know my 16GB iPhone is 13.3GB I believe. Never again getting a 16GB I find myself deleting stuff never had that problem when I had a 32GB.

I wonder if Apple will start new iPhones at 32 and go up from there? 16GB though is sufficient for most people I guess.

The next iDevices should also have more RAM to allow apps to exploit the 64-bit APU.
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post #22 of 62
Quote:
Originally Posted by pedromartins View Post
 

But this is outrageous! The 5c is target at newcomers. Be honest and read this:

http://www.androidcentral.com/eight-android-phones-buy-instead-8gb-iphone-5c?utm_source=ac&utm_medium=dlvrit

 

Who, in their right mind, without a Mac or an iPad, would come to iOS via this "cheap" 5c instead of one of those 8 devices? Do you even realize that it doesn't matter if the 5c is 500 € or 1000€, because only few souls will buy it as long as it costs more than those 8 devices.

 

They might as well not sell it and keep the brand pow

Calm down this is just testing the water. In September this will be the cheapest option ( the 4 is now the cheapest option), and probably sell at £100 less, at most.

 

Also this is still a phone designed for a tarrif buy. In the UK the 16G 5C sells for £0 but only if you are willing to stump up £38, £43, or £48 a month. Which is $63, $71 or about $80.

 

https://www.o2.co.uk/shop/refreshTariffs/apple/iphone-5c-16gb-blue/

 

with this phone the price for the monthly contract falls as low as £13. Thats where you pay the full price (although I see very few going for that).

Much more importantly for mid-market people, with an upfront cost of £49.9 they can walk out with an iPhone for £28. About $46.

 

The equivalent option for the 16G( buried in more tariffs) for the 16G will cost you £129.99 upfront. 

 

Now thats where a lot of people are at, and a lot of people in Europe and England pay about £28/35€ a month. Thats the mid-market and it opens the iPhone up to that. 

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post #23 of 62

the UK is not really a PAYG culture, not for smartphones.

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post #24 of 62
Quote:
Originally Posted by Slicksim View Post

Really? Apple said that sales of the 5c were lower than expected? Or did they say the 5s represented a higher percentage of the mix than expected? If you look at the 5c from a manufacturing cost point of view, was the 5c not always intended to be the discount/sales phone in the line up? With Apple almost unable to believe their luck that so many seem happy to pay so much for an Apple phone !! If I were Apple I would want to take the cream for as long as I could before kicking in the discount strategy . Just some thoughts.

Exactly. Cook said the 5s represents a higher percentage of the overall sales then expected. That could mean the overall sales was higher than expected.

T-mobile has been offering the 5c for no money down so I think it was a good phone to have in the line up.
post #25 of 62
Quote:
Originally Posted by Ireland View Post
 

 

Well the unlocked 16 GB model is $549 unlocked in the US, so I think your sarcasm made be somewhat overenthusiastic.

 

All UK prices include 21% VAT of course. Even then Europeans are screwed on the exchange rate. More on that later…. 

 

Its worth pointing out that the PAYG price ( the real price) of the unlocked 5C 16G on O2 is £469.99, but you pay for data as you use it. The highest tariff price is higher (£509.99). Thats because you get more data included ( 5G/m). Thats the way European carriers role. Its not a great deal but it is what it is.

 

So comparing the highest price on this 8G tariff to the US price is nonsensical. The unlocked price probably going to be £369.99 unlocked ( they say the unlocked phone price is coming soon). Thats because there is a very real drop of £100 on this phone. Which is big. ( And fits with Apple's model of £100 increments with every increase in memory).

 

There are all kinds of ways to convert back to US prices, remove VAT and then  do a currency conversion. Or just currency convert the drop ( which would be $160). Or do this: If a phone which costs £470 inc. VAT in the UK sells at $549 in the US, what does a phone which sells at £370 cost: answer about $430. Or just assume a $100 drop in the US. The answers are between $400 and $450.

 

So this is a fairly big drop.

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post #26 of 62
Quote:
Originally Posted by pedromartins View Post
 

But this is outrageous! The 5c is target at newcomers. Be honest and read this:

http://www.androidcentral.com/eight-android-phones-buy-instead-8gb-iphone-5c?utm_source=ac&utm_medium=dlvrit

 

Who, in their right mind, without a Mac or an iPad, would come to iOS via this "cheap" 5c instead of one of those 8 devices? Do you even realize that it doesn't matter if the 5c is 500 € or 1000€, because only few souls will buy it as long as it costs more than those 8 devices.

 

They might as well not sell it and keep the brand power.

 

And none of the makers of those products show any profit (even Samsung drive its profits from the higher priced range).

 

Which can means a few things :

 

- Apple competitors are idiots that drive themselves out of market because of low prices. Of course the phones being junk, they could no sell at higher prices.

- Apple competitors love losing money on their core products. If the phones are any good, they could sell at higher prices.

- Apple is doing the right thing.

 

One of those (at least) is the right answer.

 

The most remarquable thing is that when you go to a phone shop, vendors are much more likely to push Androïds as the spiffs on those are notoriously higher than on the rather stringy Apple ones. So phones with a lower base price are even more reduced in value for the maker when they cost more to manufacture because of smaller batches.  Yeah, right, the good way to show a profit in the end (not) !

post #27 of 62

Except for the price, I can't see this phone as being a big seller because of the lack in storage. It would have been a better idea to just lower the price of the 16GB model to the price they're trying to sell this 8GB model. 

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post #28 of 62
Quote:
Originally Posted by crysisftw View Post

Even for my needs (some songs, some apps and no videos), 8 GB is still very low. It's like always running on a reserve. I don't see a point of an iPhone (no less) with 8 GB memory unless you really don't want anything on it except for a few apps and some music (in which case, why buy an iPhone anyway)? For me, 8 GB doesn't much sense in 2014.

But that's me, I'm sure there are people out there who want an iPhone but don't want a lot on it. But I still don't understand why you'd pay so much and then not get enough space for anything worthwhile the power and capacity of an iPhone.

Not much choice but use it as a glorified feature phone.
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post #29 of 62
Damn i hate when i'm right, the only thing i want from Apple to get more involved in people lives, and also red color!
iPhone 5c will be the only phone when you go store to buy more than just one so your entire family will use it around the house, hope it will replace home phone (landline)    

 

 

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post #30 of 62
very interesting... perhaps the rumours that they had produced many more than needed were true
post #31 of 62
Quote:
Originally Posted by macxpress View Post
 

Except for the price, I can't see this phone as being a big seller because of the lack in storage. It would have been a better idea to just lower the price of the 16GB model to the price they're trying to sell this 8GB model. 

 They will not kill 16GB model when they release the new iPhone,  you gonna get a cheaper 16GB model, like i said iPhone 5c will sell more than other iPhone models

Well i do hope i'm right!

 

 

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post #32 of 62
Quote:
Originally Posted by lukefrench View Post
 

 

And none of the makers of those products show any profit (even Samsung drive its profits from the higher priced range).

 

 

You didn't take the link, did you?  Samsung's two most recent flagships were on that list (S4 and Note 3).

post #33 of 62
Quote:
Originally Posted by asdasd View Post
 

 

All UK prices include 21% VAT of course.

 

Don't give the government any ideas. 20% is already too much :(

post #34 of 62
Quote:
Originally Posted by Slicksim View Post

Really? Apple said that sales of the 5c were lower than expected?

I believe the exact phrase was that LAUNCH sales were lower than expected.,nothing about how it fared as time continued. They haven't had any big write offs like the first surface so I doubt it's the failure that many claim.

I suspect this is more about getting rid of the 30 pin than anything else.

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post #35 of 62
Quote:
Originally Posted by charlituna View Post


I believe the exact phrase was that LAUNCH sales were lower than expected.,nothing about how it fared as time continued. They haven't had any big write offs like the first surface so I doubt it's the failure that many claim.

I suspect this is more about getting rid of the 30 pin than anything else.

 

They curtailed orders in November, however.

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post #36 of 62
Quote:
Originally Posted by petri View Post

Let's be real here - you could fill 8GB in a hour or two just by being a bit trigger happy with the video function.

 

Let's be real by looking at what I actually do: I've had my 16 GB iPhone 5 for 15 months, and still have 9.7 GB empty on it.  So, to be "real" about it, I could easily have gotten along with an 8 GB 5c and had zero impact on my life, except the savings in money.

post #37 of 62
Quote:
Originally Posted by TeaEarleGreyHot View Post
 

 

Let's be real by looking at what I actually do: I've had my 16 GB iPhone 5 for 15 months, and still have 9.7 GB empty on it.  So, to be "real" about it, I could easily have gotten along with an 8 GB 5c and had zero impact on my life, except the savings in money.

Really? So you are using around 4.3GB given that you had around 14GB usable space to start with. An 8GB model would be down to around 1.7GB. How's that update to iOS 7.1 working out, considering it needs 1.9GB to install. For the mainly non-tech audience that an 8GB phone would be aimed at, they aren't going to be managing their storage space just to apply a minor software upgrade.

post #38 of 62
Originally Posted by ScartArt View Post
they arent going to be managing their storage space just to apply a minor software upgrade.

 

They also aren’t going to be using their storage space in a way that would make this matter.

post #39 of 62

Establishing an "entry level" for low demand users. Logical. For internet surfing, email, texting and the occasional voice call a basic setup will do. Just wish they'd offer Gray..

post #40 of 62
Quote:
Originally Posted by poksi View Post

This is quite a substantial price difference and might just be a trigger needed to jump off the sales. 1smile.gif

 

The iPhone 5C is Apple's epitome of failure - in other words, the IIvx/IIvi of the iPhone world ;) No price decrease is gonna change that.

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