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Rumor: Apple taps Samsung to take over iPad mini display manufacturing from Sharp, AU Optronics

post #1 of 33
Thread Starter 
A fresh rumor out of Korea indicates that Apple has begun a round of consolidation among its display manufacturing partners, shifting orders from current suppliers Sharp and AU Optronics to smartphone rival Samsung.

iPad mini


AU Optronics is believed to have fallen out of the iPad mini supply chain completely, while Sharp has had its orders significantly curtailed. The changes are expected to become effective in the second half of 2014, according to a report from Korea's ETNews discovered by GforGames.

Samsung will reportedly take over Sharp's slot in the production of high-resolution Retina display panels for the second-generation iPad mini, strengthening its relationship with Apple even while the two companies battle in court. Fellow South Korean manufacturer LG, which also makes Retina components, is thought to be unaffected by the supply chain movements.

There is no word on who Apple will turn to for the original iPad mini's non-Retina screen with AU Optronics out of the picture, perhaps an indication that the tablet is set to be discontinued. Earlier Tuesday, Apple removed the iPad 2 from store shelves, leaving the iPad mini as the only non-Retina device left in the iPad lineup.
post #2 of 33
Ended reading here: A fresh rumor out of Korea...
post #3 of 33
Other sources report the move may be due to a relatively poor display performance on the current Mini Retina. Seems as tho Samsung is one of the very few display manufacturers able to deliver consistent quality which is probably why Apple keeps going back to them. . .

assuming this rumor is true.
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post #4 of 33

Shamesung don't you dare to put your filthy hands on the iPad!

 

 

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post #5 of 33

This is just temporary.  Apple is giving less and less to Samsung all the time.  They will cut them off completely real soon now.

post #6 of 33
Quote:
Originally Posted by Gatorguy View Post

Other sources report the move may be due to a relatively poor display performance on the current Mini Retina. Seems as tho Samsung is one of the very few display manufacturers able to deliver consistent quality which is probably why Apple keeps going back to them. . .

assuming this rumor is true.

"Other sources" won't do here, and what does "relatively poor display performance" mean? Please clarify, seriously.
post #7 of 33
Quote:
Originally Posted by iMember View Post
 

Shamesung don't you dare to put your filthy hands on the iPad!

You are obviously unaware that Samsung make internal components for the iPad already....

post #8 of 33
Quote:
Originally Posted by SudoNym View Post
 

This is just temporary.  Apple is giving less and less to Samsung all the time.  They will cut them off completely real soon now.

In this case Apple is giving More and More to Samsung as they are already providing components for the iPad. Your comment is meaningless. 

post #9 of 33

If true, companies like Apple and Dell created a monster by investing hundreds of millions of dollars into Samsung's display business back in the late 90s. 

post #10 of 33
Quote:
Originally Posted by patpatpat View Post
 

You are obviously unaware that Samsung make internal components for the iPad already....

 

And Apple is cutting them out wherever they can, like moving processor production to TSMC.

 

Someday we'll have Samsung-free Apple products.  Though I'm sure the Samsung fanboys will continue to flock to Apple user forums to cry the gospel of Android.

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post #11 of 33
The problem with making millions of high end products is getting quality components.

I had high hopes for Sharp but their internal issues may have not been resolved.
post #12 of 33
I have no problem with this, Samsung makes great displays. I'm not at all a fan of samsung but id rather have the best components in the products I buy. Sharpe makes great displays as well, they must not be able to keep up with the demand. LG is horrible at displays, hopefully Apple will nix them soon.
post #13 of 33
Quote:
Originally Posted by Flaneur View Post

"Other sources" won't do here, and what does "relatively poor display performance" mean? Please clarify, seriously.

There's been several reviews pointing out the somewhat poor color gamut on the Mini Retina compared to the Air's Retina for instance, as show above. The Mini is the bottom one of course.

Even compared to similar 7-8" displays from rivals the Mini Retina didn't fare as well.
http://www.displaymate.com/Tablet_ShootOut_4.htm

Add in reported screen burn-in problems with Sharp's IGZO panels, leading to rumors like these of Apple leaning more heavily on Samsung for their consistent display quality for the next gen iPad Mini.
http://www.patentlyapple.com/patently-apple/2013/11/apple-under-the-gun-to-quickly-solve-current-burn-in-problems-with-retina-display-for-the-new-ipad-mini.html

The current Mini Retina's display just doesn't appear to be up to typical Apple standards.
Edited by Gatorguy - 3/18/14 at 7:39am
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post #14 of 33
Quote:
Originally Posted by RedHotFuzz View Post

And Apple is cutting them out wherever they can, like moving processor production to TSMC.

Someday we'll have Samsung-free Apple products.  Though I'm sure the Samsung fanboys will continue to flock to Apple user forums to cry the gospel of Android.
Show me some proof of that, that is not an unsubstantiated rumor. Last I read Samsung were selected for next generation A8 production.
As much as you want to believe that Apple is moving away from Samsung, there is no evidence to support your case.
post #15 of 33
Quote:
Originally Posted by Gatorguy View Post

assuming this rumor is true.

That's a bad assumption.

 

Probably 95% of rumors coming from Southeast Asian media sources and the supply chain end up resulting in erroneous conclusions.

post #16 of 33
Quote:
Originally Posted by RedHotFuzz View Post

And Apple is cutting them out wherever they can, like moving processor production to TSMC.

Someday they may well move production over to TSMC but that rumor has been going around for years now and hasn't turned out to be true yet.
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post #17 of 33
Quote:
Originally Posted by patpatpat View Post
 

You are obviously unaware that Samsung make internal components for the iPad already....

You mean that cheap lag micro processors, that every company stays away from it except Apple because they have the ability to take something $hitty and transform it into a great processor A7 chip the most powerfull mobile processor on the market right now

 

 

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post #18 of 33

That's unpossible! I thought the previous rumors were that Apple was trying to kick Samsung to the curb for manufacturing parts, not relying on them further.

post #19 of 33
Yes, that one, and almost every A# before it including the laggy and shitty ones in iPhone 3G and 3GS.
post #20 of 33
I am glad - I find the display quality to be inferior with iPad Air. I bought it and I couldn't stand the dark tinge on the left side so I took it back and complained. I still use iPad 3 (the one with old connector). I noticed the pattern on all iPads and it made me think that it's a shoddy quality workship of non-Samsung.

Samsung is a scum but there's no denying that it does produce HIGH QUALITY products and seems to have excellent team that produce exceptional results.
post #21 of 33
Quote:
Originally Posted by Gatorguy View Post


There's been several reviews pointing out the somewhat poor color gamut on the Mini Retina compared to the Air's Retina for instance, as show above. The Mini is the bottom one of course.

Even compared to similar 7-8" displays from rivals the Mini Retina didn't fare as well.
http://www.displaymate.com/Tablet_ShootOut_4.htm

Add in reported screen burn-in problems with Sharp's IGZO panels, leading to rumors like these of Apple leaning more heavily on Samsung for their consistent display quality for the next gen iPad Mini.
http://www.patentlyapple.com/patently-apple/2013/11/apple-under-the-gun-to-quickly-solve-current-burn-in-problems-with-retina-display-for-the-new-ipad-mini.html

The current Mini Retina's display just doesn't appear to be up to typical Apple standards.
Is the Air's display coming from Samsung? I wasn't aware that the less color gamut was due to the displays not coming from Samsung.
post #22 of 33
Quote:
Originally Posted by netrox View Post

I am glad - I find the display quality to be inferior with iPad Air. I bought it and I couldn't stand the dark tinge on the left side so I took it back and complained. I still use iPad 3 (the one with old connector). I noticed the pattern on all iPads and it made me think that it's a shoddy quality workship of non-Samsung.

Samsung is a scum but there's no denying that it does produce HIGH QUALITY products and seems to have excellent team that produce exceptional results.
Tim, is that you? Glad to see you finally joined AI. Welcome.
post #23 of 33
Quote:
Originally Posted by Rogifan View Post

Is the Air's display coming from Samsung? I wasn't aware that the less color gamut was due to the displays not coming from Samsung.

According to AllThingsD yes in all probability, with LG supplying some number of them too.
http://allthingsd.com/20131105/ipad-air-has-spendier-display-costs-less-to-make-than-earlier-models/
Edited by Gatorguy - 3/18/14 at 8:32am
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post #24 of 33
Quote:
Originally Posted by iMember View Post
 

You mean that cheap lag micro processors, that every company stays away from it except Apple because they have the ability to take something $hitty and transform it into a great processor A7 chip the most powerfull mobile processor on the market right now

 

Apple doesn't 'transform' anything in the chips that Samsung delivers to them.  You're a brave soul if you are claiming iPhones are laggy on these forums.  You would also be wrong.

post #25 of 33

Apple has a powerful rival in Samsung, a company with vast manufacturing capabilities.  

 

Samsung is better at manufacturing than the rest.  

 

Apple needs Samsung.  Fortunately, Samsung also needs Apple's money.

post #26 of 33

It's called, give SameDung the business for existing Apple products (the ones they already know about) to free up other suppliers to provide the components for new (still unknown to SameDung) products.  That would be my guess.

I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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post #27 of 33
Quote:
Originally Posted by RadarTheKat View Post
 

It's called, give SameDung the business for existing Apple products (the ones they already know about) to free up other suppliers to provide the components for new (still unknown to SameDung) products.  That would be my guess.

Historically, your guess would be incorrect.

post #28 of 33
Quote:
Originally Posted by RedHotFuzz View Post
 

 

And Apple is cutting them out wherever they can, like moving processor production to TSMC.

 

Someday we'll have Samsung-free Apple products.  Though I'm sure the Samsung fanboys will continue to flock to Apple user forums to cry the gospel of Android.

 

And every time they try to, they end up going back to them.  

post #29 of 33
keep your friends close and your enemies closer... samsung "the enemy" is really close now... I wonder if Apple has a contract clause stating that Samsung can't use same parts in their products?...
post #30 of 33

What's the point? They wouldn't honour it anyway!

post #31 of 33
Quote:
Originally Posted by TBell View Post
 

If true, companies like Apple and Dell created a monster by investing hundreds of millions of dollars into Samsung's display business back in the late 90s. 

 

@Tbell: ??  except that LG has been the main display supplier to both Apple and Dell since 1990's.   Samsung has Sony to thank for their growth  in display business, not Apple or Dell.

post #32 of 33

If Samsung makes the best components then Apple should keep buying those components.

 

And if Samsung has infringed Apple's IP then Apple should continue to pursue them for compensation.

 

One should not interfere with the other.

post #33 of 33
Quote:
Originally Posted by Gatorguy View Post


There's been several reviews pointing out the somewhat poor color gamut on the Mini Retina compared to the Air's Retina for instance, as show above. The Mini is the bottom one of course.

Even compared to similar 7-8" displays from rivals the Mini Retina didn't fare as well.
http://www.displaymate.com/Tablet_ShootOut_4.htm

Add in reported screen burn-in problems with Sharp's IGZO panels, leading to rumors like these of Apple leaning more heavily on Samsung for their consistent display quality for the next gen iPad Mini.
http://www.patentlyapple.com/patently-apple/2013/11/apple-under-the-gun-to-quickly-solve-current-burn-in-problems-with-retina-display-for-the-new-ipad-mini.html

The current Mini Retina's display just doesn't appear to be up to typical Apple standards.

There have been several reviews, yes, but you have to pay attention to the details, which we spent a lot of time going over when the mini retina came out. I thought maybe you had some new information, but I see you don't.

The problem with the mini retina displays was that they were NOT IGZO, like the iPad Air. DisplayMate's conclusion was that the backlighting on the mini's display had to be adjusted in color to save battery life, thus reducing color gamut. It would have been better had they been able to use IGZO backplanes, but no dice for the mini at that time. Maybe now Samsung has the IGZO capacity, and that's what this is about, but if they follow the same backlighting specs as they did for the originals, they will still be reduced color gamut.

Understand? All this can be gleaned from a close reading of Raymond Soniera's (sp?) tangled prose. Most secondary commentators got it wrong, like the one you link to, if I remember correctly.
Edited by Flaneur - 3/19/14 at 6:58am
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