So they can't just run it out of cgi-bin with a blogger.com style web interface. Or just license movabletype or pMachine, restrict what can be done and let people set up blogs, integrated with HomePage?
It would not be that hard for them to do.
iBlog is okay and the developer is extremely responsive, but I installed MovableType to my iBook and just have it save onto my iDisk for blogging.
You can see how this works at my web page:
I'm still fine-tuning. However I would love for the search to be able to work, plus I want to be able to have comments, guestbook, and trackback features operational. Right now the only feature I am using .mac for is the iDisk and I could easily find another hosting solution for the same price that could also allow domain name hosting, WebDAV, and CGI-Bin access.
Apple needs to make .mac competitive and right now it isn't. Blogging would add a feature that costs a lot of people $40 a year elsewhere. Being able to set up forums would be another huge thing. Email reply forms would be great so that I don't have to put up an email address for spam robot harvesting.