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Google Glass partners with maker of Ray-Ban, Oakley for more stylish headwear

post #1 of 39
Thread Starter 
While the developer preview of Glass has established the heads-up display as advanced technology, it's also earned Google's headwear a reputation for being unfashionable --?something the company hopes to address with a new partnership with the Luxottica Group.

Glass


Luxottica is a maker of premium, luxury and sports eyewear, best known for its house brands Ray-Ban, Oakley, Persol, and Oliver Peoples. The company also creates eyewear under license for designer labels including Armani, Brooks Brothers, Burberry, Coach, Polo Ralph Lauren, Prada, Tory Burch, and Versace.

Google announced this week that it's agreed to a new partnership with Luxottica, revealing that the company will bring its "design and manufacturing expertise" to future iterations of Glass. Google also plans to leverage Luxottica's retail and wholesale distribution channels to put Glass on as many faces as possible.
Google believes it will need numerous different design options for Glass to catch on with mainstream users.
"You're not going to see Glass on your favorite Oakleys or Ray-Bans tomorrow, but today marks the start of a new chapter in Glass's design," the company said, calling Glass the "next chapter" in the long history of eyewear.

Currently there are 40 different ways for Google Glass testers to customize their device. However, given that glasses represent a major fashion statement, Google admitted that the number of choices is "not enough" for Glass to catch on with the mainstream.

Critics have said the same about the growing smart watch market, as early manufacturers only offer their designs in a handful of styles, at most. Making devices that can be both functional and fashionable may be one of the biggest obstacles faced by upcoming wearable technology.

Google Glass, in particular, has been slammed by some critics for being too "geeky" for the average person to wear, at least in its current form. AppleInsider had the opportunity to test out Glass last year and found that wearing it could make other people uncomfortable.

Ex-Apple executive Tony Fadell, now a Google employee through the company's acquisition of smart thermostat maker Nest, revealed last year that Apple experimented with building augmented reality headgear, but ultimately decided the technology wasn't worth it. Apple's prototype devices were said to be "visors" that made the wearer feel as though they were "sitting in a theater."
post #2 of 39
I can see the future headline now:

Apple brings down companies via competition, Google via partnering

If I were Oakley or Ray-Ban the last thing I'd want to do to my eyewear is add a geeky computer and camera. Oh well, get your shades now while they're still cool.
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post #3 of 39

Not a surprise as Luxottica Group owns 99.9% of the glasses market.

Saw a special on them on 60 minutes last year.  Kind of depressing the monopoly they have on the eye glasses market.  They own all of the main brands out there and price fix like crazy.

post #4 of 39
Quote:
Originally Posted by KindredMac View Post
 

Not a surprise as Luxottica Group owns 99.9% of the glasses market.

Saw a special on them on 60 minutes last year.  Kind of depressing the monopoly they have on the eye glasses market.  They own all of the main brands out there and price fix like crazy.

Discovered that too last year - not only did they own the Eye Care plan I was on but the major retail outlets - scary biscuits

post #5 of 39

Here's the Deal, Google!

 

 deelybobbers.jpg

 

Fits any head. Bendable for comfortable vision.

The patent on the deelyboppers is surely up for grabs and gettable  for pocket change. 


Edited by mhikl - 3/25/14 at 1:49pm

When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

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When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

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post #6 of 39

Borg chic?  No thanks.

post #7 of 39
It will look ridiculously geeky no matter how many "cool" companies you partner with.

Only a true nerd to buy that fugly POS.
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post #8 of 39

Google glass - $1500. Stylized version of Google glass - $2000. Getting punched in the face because someone thinks you are spying on them - Priceless!

post #9 of 39
Quote:
Originally Posted by KindredMac View Post

Not a surprise as Luxottica Group owns 99.9% of the glasses market.
Saw a special on them on 60 minutes last year.  Kind of depressing the monopoly they have on the eye glasses market.  They own all of the main brands out there and price fix like crazy.

Yup. I need new glasses, and I'm making a point of avoiding Luxottica – it's not easy. Most of the alternatives are budget Chinese no-names, super high-end like Cartier or simply unavailable in Europe (like Randolph Engineering).
post #10 of 39

After leaping into the Risky Business...

 

 

of the wearable computer market in an attempt to be the Top Gun...

 

 

Google instead finds instead they have a Hangover...

 

 

and are definitely feeling the Blues.

 

 

Is it time to forget about it...

 

 

Before things get really dirty?

 

If you value privacy you can now set DuckDuckGo as your default search engine in iOS and OS X.
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If you value privacy you can now set DuckDuckGo as your default search engine in iOS and OS X.
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post #11 of 39
Quote:
Originally Posted by Zandros View Post


Yup. I need new glasses, and I'm making a point of avoiding Luxottica – it's not easy. Most of the alternatives are budget Chinese no-names, super high-end like Cartier or simply unavailable in Europe (like Randolph Engineering).


Mine are OGA (Morel, though that might be a high end. Though they're out of France so they should be available in Europe

post #12 of 39

The fashion industry, which is where Luxottica operates in, as a whole is run by by only a handful of companies and there is more and more consolidation. It is hard to avoid it.

 

I think this was probably the only route Google could take seeing as how the industry is structured.

post #13 of 39

So why should Luxottica/Ray-Ban worry about what a pack of whiners and complainers think about their business dealings? As if any of you would pony up for Ray-Bans anyway! As if any of you would pony up for Glass! Pfft.

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Daniel Swanson

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post #14 of 39

It doesn't matter how stylish they make them, these will be getting socially awkward people who have no manners into trouble, and deservedly so.

 

You don't wear your Google Glasses into a bar, like some dumb lady recently did. If somebody is looking for trouble, then chances are that it will find them.

post #15 of 39

Google Glass is not going to take off until the technology can effectively hide in a normal pair of glasses without altering the style. 

post #16 of 39
Quote:
Originally Posted by GTR View Post


and are definitely feeling the Blues.



Elwood: It's 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing Glass.
Jake: F.... You.
Quote:
Originally Posted by GTR View Post


Before things get really dirty?



A man's gotta know his limitations? Sounds about right :-)
post #17 of 39
Not gonna happen. There gonna fight over each other if there interested. And if not then not a chance.
post #18 of 39

Google partners with Luxottica, Facebook buys Oculus VR... What's next? Microsoft buys Lens Crafters?

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Proud AAPL stock owner.

 

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post #19 of 39

My take…Luxottica gets bunch of money from Google; Google gets some frames with fancy names like Ray-Ban, Oakley, etc. Google then discovers that the people buying the new frames are people who would buy Glass anyway but are now willing to pay more for a premium name; and the premium price for premium names is only further discouraging people would would not buy Glass in the first place.

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post #20 of 39

Oakley? Great choice! A company well known for their good taste and fashion sense.

 

 

post #21 of 39
Quote:
Originally Posted by freediverx View Post
 

Oakley? Great choice! A company well known for their good taste and fashion sense.

 

 

HOT DAMN! You've discovered the villain for the next Batman movie!!!! :lol:

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post #22 of 39

"You'll be the most fashionable-looking sheep ever." - Google

FEAR GOOGLE
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FEAR GOOGLE
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post #23 of 39
Quote:
Originally Posted by Zandros View Post

Yup. I need new glasses, and I'm making a point of avoiding Luxottica – it's not easy. Most of the alternatives are budget Chinese no-names, super high-end like Cartier or simply unavailable in Europe (like Randolph Engineering).

Try looking into Marchon and Altair eyewear. They have quality brands under their names as well and aren't Luxottica-owned.
post #24 of 39
Quote:
Originally Posted by SpamSandwich View Post

Google partners with Luxottica, Facebook buys Oculus VR... What's next? Microsoft buys Lens Crafters?

Too late. Luxottica owns LensCrafters.
post #25 of 39
Quote:
Originally Posted by foad View Post

The fashion industry, which is where Luxottica operates in, as a whole is run by by only a handful of companies and there is more and more consolidation. It is hard to avoid it.

I think this was probably the only route Google could take seeing as how the industry is structured.

Google also has a partnership with the largest eyecare insurance provider, VSP, which also has its hand in eyewear manufacturing. Luxottica isn't the only route they can take or are exploring.
Quote:
Originally Posted by SpamSandwich View Post

Google partners with Luxottica, Facebook buys Oculus VR... What's next? Microsoft buys Lens Crafters?

LensCrafters is owned by Luxottica... -_-
post #26 of 39
Don't forget, Google is also working with VSP, which is very respected in the world of eyecare. Google is doing like they did with android, trying to get it out to as many platforms as possible. This makes perfect sense.
post #27 of 39
Quote:
Originally Posted by julianvelasquez View Post

Google also has a partnership with the largest eyecare insurance provider, VSP, which also has its hand in eyewear manufacturing. Luxottica isn't the only route they can take or are exploring.

And Luxottica owns the second largest provider.

Luxottica has a controlling share of the entire value chain of the eyewear industry. From design, manufacturing, and sales. It is actually quite staggering how large an empire they have.

I'd also add, Oakley tried going head to head with Luxottica and got destroyed to the point that Luxottica ended up acquiring them at a a massive discount.
post #28 of 39
Quote:
Originally Posted by foad View Post

And Luxottica owns the second largest provider.

Luxottica has a controlling share of the entire value chain of the eyewear industry. From design, manufacturing, and sales. It is actually quite staggering how large an empire they have.

yes, eyemed gives them another power player in eyecare that adds to their staggering empire. luckily, google doesn't like to be pigeonholed and likely won't be easy for Luxottica to work with. the eyecare industry is going to have as much of a challenge bringing Glass into their space as Google will have getting it there.
post #29 of 39
Quote:
Originally Posted by julianvelasquez View Post

yes, eyemed gives them another power player in eyecare that adds to their staggering empire. luckily, google doesn't like to be pigeonholed and likely won't be easy for Luxottica to work with. the eyecare industry is going to have as much of a challenge bringing Glass into their space as Google will have getting it there.

Agreed. Ultimately, I don't think the frames are the issue with Glass as much as the concept is.
post #30 of 39
How long before we find out that Google is really an arm of the CIA.
Google glass will give you the ability to spy, inconspicuously, on people. Government surveillance tech is being disguised as consumer tech.
post #31 of 39
Quote:
Originally Posted by maccherry View Post

How long before we find out that Google is really an arm of the CIA.
Google glass will give you the ability to spy, inconspicuously, on people. Government surveillance tech is being disguised as consumer tech.

I think your smartphone would be less conspicuous.
melior diabolus quem scies
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post #32 of 39

Now you can spend even more money to look like a doofus!

and tell everyone that you are more "fashionable".

 

(but you still can't wear them into google shareholders meetings)

post #33 of 39
Quote:
Originally Posted by foad View Post

Agreed. Ultimately, I don't think the frames are the issue with Glass as much as the concept is.

you're right. i own glass and work in eyecare and people are both fascinated by and afraid of it. they don't necessarily always care how the frames look in a fashion sense, but they are concerned about privacy. making it harder to tell when someone is wearing glass will likely make people more afraid. i wonder if they might just be better off removing the camera and making it a content consumption device... but then again, having a camera adds all sorts of functionality that could be helpful (e.g. an app that identifies colors for the colorblind).

there are some people who won't buy it because of the appearance, but that's not the biggest hurdle right now.
post #34 of 39
Hey now! I have two pairs of sunglasses, one of which Is cheap. But the others are Oakleys which I bought for golf.
post #35 of 39

I can't wait for Microsoft to come out with their product.  Hint: The camera is hidden in one of the nostrils.

 

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I have enough money to last the rest of my life. Unless I buy something. - Jackie Mason
Never own anything that poops. - RadarTheKat
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I have enough money to last the rest of my life. Unless I buy something. - Jackie Mason
Never own anything that poops. - RadarTheKat
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post #36 of 39
Quote:
Originally Posted by foad View Post

Too late. Luxottica owns LensCrafters.

D'oh!

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Proud AAPL stock owner.

 

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post #37 of 39

Yes, yes, but when is it coming out?

 

The surprising thing will not be that it comes with Ray-ban. The surprising thing will be if it comes out.

post #38 of 39
Lipstick on a pig still makes it a pig.
post #39 of 39
Quote:
Originally Posted by bazookajoe2014 View Post


And lipstick on an Apple fan still makes them an iSheep!  Bleet bleet!

Heh heh. Spoken like a true Androider.

You do know that GG is platform-agnostic, right?

A dumb product is a dumb product. But you guys wouldn't know. I sometimes wonder who the true sheep are.
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