Originally Posted by pazuzu
not really... at least not for Apple.
The major issue here is locally sourced games and dedicated controllers. in about 2 game buying cycles (10 years), dedicated controllers will be like pinball machines... relics of a different era.
Apple's strategy is clear... the iPad/iPhone is the controller and game player. Your TV is just a larger display. and I want to see people play games in their car with FireTV.
Same for voice search.
I think Apple is defining it's game just fine.
But as the story goes... whether the elephants are mating or fighting, the mice on the ground have to fear for their lives.
Roku, Playstation, Xbox et al are dead to me now (as investments). The slow migration from several 'living room entertainment devices' to one cloud enabled device is the mass market play. My guess is you're either a content play (netflix, game feeds), or a hobbyist play (open source ardino sort of thing).
Having one or 2 other big players in the market is good for Apple... as that makes content negotiations actually happen. (the issue is that content distribution owners want competition... the problem with iTunes and AppleTV is that without competition, the labels felt that they were unable to negotiate from a position of strength thus they'd rather not negotiate at all and be pirated.... because at least in piracy there was a boogie man to blame, not themselves, for lost profits).
Google with Google TV, ChromeCast, Google Fiber.... is a reasonable 3rd player... but as I stated in another thread, they don't seem to be playing to a singular 'team strategy'
Samsung can build this into their TVs without the box, but I don't see an ecosystem forming, unless their appliance divisions and mobile divisions start playing nice. I think anyone on the TV manufacturing front is playing to where the puck used to be, just trying to checkbox 'ethernet,' 'wireless,' 'USB3.0' 'Netflix,' 'Vimeo' [add content de jur...].
The future of the home entertainment center will be closer to what Amazon and Apple are doing than what anyone else is doing.
- seamless integration between content sources
- integrated search and identification of all content 'on now' 'on the net' 'coming up later' I am or have been interested in
(be cool for your TV to learn that you like to watch Rockford File, and get reminders about cable/OTA episodes, or releases to one of your 'deep cloud DVR sites [amazon prime netflix, iTunes].
- 2/5/7.1 sound
- high speed networking
- customizable content sources
- Intelligent navigation of all content (learning, voice controlled)
- ability to play single, local multi, and internet-multi-player games
- one controller for TV, STB and any local content sources (BluRay via HDCP)
- one click purchase of stuff you want to watch.
That's the game. Who else can play it?