Originally Posted by Flaneur
Interesting. So the defense of the patents really requires
that they pursue it to the end? Is that the principle here?
Yes, but for more than a mere stand on principal. It's Apple's determination to force those who would infringe its patents and thus steal its intellectual property to "invent their own stuff." To force this issue, Apple apparently feels it needs to pursue litigation against each and every instance of patent infringement. It's the fact that the court doesn't allow Apple to bring all its complaints of Samsung infringement at one time that forces Apple to bring a handful at-a-time and thus bring multiple lawsuits over an extended period of time. The damage awards are what will persuade Samsung it's better to work around Apple's patents than infringe them.
These lawsuits cost Apple in terms of distraction and legal fees but reward Apple in terms of compensation for past infringements and a greater level of assurance its competition will be more hesitant in the future to infringe its patents. Apple also wins by ensuring its own workforce doesn't become discouraged seeing all their efforts to innovate being blatantly ripped off. This morale issue alone is reason to "go thermonuclear", reflecting the sentiment of the company's founder.
These lawsuits cost Samsung in terms of legal fees, judgement awards, and future R&D when it makes the determination that it might be cheaper to innovate on its own rather than outright copy its competition. As to any rewards Samsung attains, those are doubtful. Some might say that Samsung wins in the court of public opinion, but my view is that Samsung's huge (+$11 billion) marketing budget and distasteful competitive practices (paid blogging, spreading of mistruths, paid sponsorships like the recent Ellen selfie and David Ortiz selfie), etc are what is driving the anti-Apple bias, only some of which touches on the issue of intellectual property battles. Of course Samsung, and Google, would promote the notion that these patents shouldn't exist, but that meme is no reason for Apple not to defend its intellectual property and the hard work that went into creating it.Edited by RadarTheKat - 4/6/14 at 10:09am