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Samsung's 'Beat Apple' memo: 'Threat from Apple extremely real and urgent' - Page 2

post #41 of 110
Quote:
Originally Posted by hill60 View Post

No Samsung are and have been number one for a while, the average amount they are making per handset is falling, they have released notices confirming this in shareholder warnings.

I thought the average for Apple's iPhone has also been falling for a few quarters. Am I mistaken? Could be I guess.

EDIT: Nope, I'm not mistaken.
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post #42 of 110
Quote:
Originally Posted by Gatorguy View Post


I thought the average for Apple's iPhone has also been falling for a few quarters. Am I mistaken? Could be I guess.

EDIT: Nope, I'm not mistaken.

 

Not the catastrophic fall that felled Nokia, then again the majority of phones Apple sells aren't in the cheaper categories where most of Samsung's sales come from. 

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post #43 of 110
If that was their strategy for 2012 then why did they release all this crap hardware with someone else's OS? No good ecosystem, poor customer support and not altering course when the user satisfaction falls way below Apples' #1. And to top it all, they didn't do anything about all this the following year. Nor this (calendar) quarter.

We tried, we failed, but we'll just try some more.

Samsung. The always trying company.
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post #44 of 110
Yet another Apple doc reveal, this time results of an Apple survey of iPhone 5 buyers a couple years back. When asked "what one thing would you add to or change about the iPhone" they said:



https://twitter.com/jyarow/status/453140452091236353
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post #45 of 110
Ha! The joke's on Samsung. Apple didn't improve Siri for 2012¡ But seriously, how is it they can't spell Siri correctly?

Quote:
Originally Posted by Hydrogen View Post

Slide in a very "powerpoint" style ..... No class ...

I'm not a "font guy" but even I think that font is a poor choice.

Quote:
Originally Posted by peteo View Post

Going to weight in on this. I think this is an important topic about the way the media has been able to spin apple as losing its innovation spirit and soon will be come less of a presence in the future of tech I don't believe this)

The fact is Steve is gone. People listened to him. He had the media's ear like Bill gates, Bezos, Page, Dell does etc... The want to hear them talk, they know they built something out of nothing and changed the world. Tim cook is a great CEO, but he did not do this. The media does not think of him the same way, and neither does the public.

Case in point. Do you hear any thing about antenna gate any more? Steve took it an made it a non issue, people listened to him when he talked. They took him @ his word because he already had proven him self. Now that was on a product with one of its primary uses was spun to have a"Flaw".

Now lets talk Maps. I even still do not use maps, even though the few times I did it worked pretty well. I still go to google maps. The letter that TC wrote did not effectively change the message. People did not really care what TC had to say on the issue, it was moot because he does not have the same history as tech "visionaries". In short he hasn't proven that he can change the world like Steve did over and over again.

I think apple as a company is doing incredible. Their devices are great I use them every day. But Tim cook has hard shoes to fill. He needs to change the world for the media/general public to really believe what he says about innovation and the future and that apple can still be real game changers.

I hate to say this but we would not be having this discussion if Steve was still around, its just a fact. He's not so apple now has something to prove.

1) No one took Jobs at his word over "Antenna Gate" If you think so then find the date which Apple had the impromptu special event and then look for articles claiming it's all BS that were posted immediately after it and for at least a year, including lawsuits. Revisionist history doesn't due you any favours.

2) They sold the GSM version of the iPhone 4 up until last year with no HW changes. How could they possibly do that if the antenna wouldn't work simply be touching the phone? Their innovation was so successful they sold that device for over 3 years and are still selling the 4S, in its 3rd year, which also uses an external antenna.

3) I never hear about Maps and I use Maps daily. You not using Maps has no barring on whether Maps works or whether you believe Tim Cook has proven himself but if you actually cared about such a think you would do a little research and see that Tim Cook has proven himself as CEO and being a part of Apple's success for over a decade.

4) Without Tim Cook it's safe to say Apple would not have been nearly as successful as it was under Steve or today but I suppose you're idea of success is a brand new product category, not all the innovations that have come out after Steve's death… which I think is a pretty pathetic measure.
Edited by SolipsismX - 4/7/14 at 8:13am

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post #46 of 110
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Originally Posted by Gatorguy View Post


I dunno about that. I remember a few times that both Mr. Jobs on stage and Mr. Shiller in twitter posts (think it was twitter anyway) have publicly acknowledged their competition with pointed jabs. That was just Steve Jobs character and part of what the public loved, but I've been a bit surprised by some of Shiller's comments giving attention to Android while sounding more like something we would expect from Ballmer IMO.

What Apple has done a marvelous job with is giving their fans the impression they're above doing market research and surveys, don't pay attention to what the competition is doing, nor do any comparative analysis with competing platforms or handsets to help determine where they might need to improve. They of course do all of those but as you've noted keep it out of the public eye for the most part. I can't think of any company more successful at protecting their public image. A high-profile trial like this makes that job much harder.

 

Interesting, but I don't think it's a big secret that Apple does market research; the question is how do they interpret the results better than anyone else.

 

The company rolls in staggering revenues with a ridiculously small number of services and products. Samsung boasts similar revenues, but has to do it by throwing everything at the wall.

 

Secondly, I'm not convinced by your assertion that Apple does comparative analysis with competing devices to see where they should improve; look at the differences between the two companies is highlighted in these memos.

 

Schiller says that Apple's advertising isn't hitting the mark like Samsung's, then he adds that this is a real problem because Apple has the better products. His concern is that Apple's message is not getting across, not necessarily that Samsung's is.

 

Looking at Samsung's memos, I'm not even sure they like the stuff they're building. 

 

Apple notes that 'Customers want what we don't have.'

 

The Samsung version of that appears to be 'Look at what Apple is doing and do that.'

 

There's nothing wrong with that, but it does show that Apple is focussed on the customer, while Samsung is focussed on Apple. The other interesting thing here is that Apple acknowledged the need for a large screen phone last year – and they still haven't got one to show. Is this tardiness, or is Apple not prepared to just dump poor solutions on the market (like Samsung's fingerprint reader), and would rather wait for technology and research to catch up with Mr Ives near-autistic sense of 'right'.

 

Going back to your notion that Apple tries to convince people that it doesn't do market research; I think you might have read that wrong.  I don't think that Apple has ever said that, though they have said that certain aspects of market research (focus groups) don't yield information that would be helpful to them.  Just from my dealings with them, Apple carries out more market research than any other company I've come across. It's also a lot more tightly focussed than any other company I've come across.

 

If you think about it, if Apple cared about folk knowing they carry out market research then they wouldn't keep sending me surveys to fill in, or ask me for usage statistics or send me a questionnaire after every other visit to the Apple Store. That's not a good way to keep market research a secret, is it?

post #47 of 110
Quote:
Originally Posted by freediverx View Post

Depends on your needs. If you want a top quality smartphone backed up by a seamless ecosystem from a company that respects its customers, choose the 5S. If you want a plastic sunshade with a non-upgradable operating system and lots of malware from a company closely aligned with the interests of cell phone carriers then the Note 3 might be a good choice.
Wow, nicely put. Trust me, Brandon: take freediverx's very accurate summation of both phones' respective features to heart. "Depending on your needs," of course.
post #48 of 110
Quote:
Originally Posted by Rayz View Post

Interesting, but I don't think it's a big secret that Apple does market research; the question is how do they interpret the results better than anyone else.
Going back to your notion that Apple tries to convince people that it doesn't do market research; I think you might have read that wrong.  I don't think that Apple has ever said that, though they have said that certain aspects of market research (focus groups) don't yield information that would be helpful to them.  Just from my dealings with them, Apple carries out more market research than any other company I've come across. It's also a lot more tightly focussed than any other company I've come across.

Steve Jobs specifically said:
"We do no market research."
March of 2008. It's a sound-bite world and that's the sound-bite. How do you think he hoped for that to be perceived? Probably just the way a lot of folks did, literally. Of course it's not actually true, but Mr. Jobs was a marketing genius and knew how to work a crowd. Apple presentations and interviews will never be the same without him.

Schiller was just as misleading if not more so in his testimony from 2012's trial IMO as shown by documents revealed in this latest case.
He testified under oath "We don't use any customer surveys, focus groups, or typical things of that nature. That plays no role in the creation of the products."

He then went on to say "you never ask people 'what features do you want in a new product". Again misleading if not downright dishonest since Apple certainly asks what buyers would like to see done differently on the iPhone as shown in documents from the latest trial.
Edited by Gatorguy - 4/7/14 at 9:09am
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post #49 of 110
Quote:
Originally Posted by ChiA View Post

Spare us.

Comparing recent flagship models:

Galaxy S3 - released May 2012, still awaiting official update to the current Android 4.4 KitKat.

iPhone 4S - released Oct 2011, officially updatable to the current iOS 7.1

iPhone 5 - released Oct 2012, officially updatable to the current iOS 7.1.
One thing I would also like to add is that Apple is even more loyal to its handsets: the iPhone 4 was upgraded to iOS 7.1 and is of course the predecessor to the 4s. And I must say, as a result of that update, my iPhone 4 feels like a brand new phone. It is safe to say that any phone you buy from Apple will be supported and stay in terrific working order for many years. Or to put it another way: a very safe investment of your hard-earned money.
post #50 of 110
Quote:
Originally Posted by Brandon Powell View Post

Which phone do you think I should get the note 3 or 5s?
Originally Posted by Brandon Powell View Post
 

Whats "non-upgradeable" about android? And what phone do you have?

 

Look- not sure what response you think you're going to get from "Appleinsider" on which phone you should get.  And likely, someone coming in with those questions is just trolling.  But I'll bite, pretend you aren't- and I'll just say this:

 

You want Android?  Cool.  Go for it.  But don't get a Samsung.  Are they the best Android phones out there?  Arguably.  Are they the most despicable company that I would never support?  Absolutely.

Go buy an HTC, LG, Windows Phone, iPhone- whatever you like best.  But don't buy a Samsung.  How many theft cases, infringement cases, immoral paid advertising cases (including paid commenters in forums), etc. does one have to see before they finally don't send money to these crooks.

 

So your answer?  iPhone.  Of course, I'm biased.  If I had to pick a phone other than the iPhone?  I go with the new Windows Phone.  Then I go with the HTC one.  I'd rather have a pager from Motorola then buy a Samsung phone.

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post #51 of 110
Quote:
Originally Posted by Gatorguy View Post

Yet another Apple doc reveal, this time results of an Apple survey of iPhone 5 buyers a couple years back. When asked "what one thing would you add to or change about the iPhone" they said:



https://twitter.com/jyarow/status/453140452091236353

?

 

But but... no one wants a larger screen! /s

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post #52 of 110

All of this courtroom disclosure has me asking what has this clown Shiller been doing?  Apparently all decisions within Apple are driven by the marketing department (according to a recent article citing those that have worked within Apple).  The e-mail exchanges Shiller has had with Tim and also with their advertising company of 16 years suggests that this guy is feckless and inept.  He bemoans the fact to his ad company that Samsung is getting a lot of traction in their bashing campaign against Apple despite the fact that Apple has better products.  Then he suggests to Tim that it might be a good idea to fire Apple's ad company.  But, does he do it?  No.  Does he figure-out how to respond to Samsung's bashing campaign?  No.  He just allows Apple to sit there as Samsung's personal punching bag.  No big tech company keeps the same ad agency for 16 years.  Usually they are fired every 2-3 years to bring in a new company with fresh ideas.  Not in Apple's case.  This guy Shiller has to go.  Apple's marketing leadership has been atrocious and this trial has exposed Shiller for the the inept buffoon that he is.

post #53 of 110
Quote:
Originally Posted by Gatorguy View Post

Yet another Apple doc reveal, this time results of an Apple survey of iPhone 5 buyers a couple years back. When asked "what one thing would you add to or change about the iPhone" they said:



https://twitter.com/jyarow/status/453140452091236353

 

And that's why the results of a single survey shouldn't be examined in isolation.

 

I was working on an application years ago. A survey told us that most of our users wanted more customisations. Our usage stats from the app told us that most of our users had never even accessed the customisations screen to see what was available. 

 

My first thought was that they couldn't find the customisations. We moved it, and then our users wanted to know why were 'complicating' things by moving customisations to where they could reach it with one click.

post #54 of 110
Quote:
Originally Posted by Rayz View Post

And that's why the results of a single survey shouldn't be examined in isolation.

I was working on an application years ago. A survey told us that most of our users wanted more customisations. Our usage stats from the app told us that most of our users had never even accessed the customisations screen to see what was available. 

My first thought was that they couldn't find the customisations. We moved it, and then our users wanted to know why were 'complicating' things by moving customisations to where they could reach it with one click.

No doubt there's lots of research and surveys at Apple on those listed "buyer wants". This is just the first one publicly revealed this past week, and pretty unlikely it's the only one arriving at much the same conclusion . Another Apple research doc showed little growth in the 4" smartphone space but good numbers coming from the 4.5" and up, supporting the need for a larger display to meet consumer demands. I'd expect there are other documents we might get a peek at before all is said and done.

Think Apple might bring out their own phablet in the next 10 months?
Edited by Gatorguy - 4/7/14 at 8:59am
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post #55 of 110
Quote:
Originally Posted by Gatorguy View Post

Steve Jobs specifically said:
"We do no market research."
March of 2008. How do you think he meant for that to be perceived? Probably just the way a lot of folks did, literally. Of course it's not actually true, but Mr. Jobs was a marketing genius and knew how to work a crowd. Apple presentations and interviews will never be the same without him.

Schiller was just as misleading if not more so in his testimony from 2012's trial IMO as shown by documents revealed in this latest case.
"We don't use any customer surveys, focus groups, or typical things of that nature. That plays no role in the creation of the products."

He then went on to say "you never ask people 'what features do you want in a new product". Again misleading if not downright dishonest since Apple certainly asks what buyers would like to see done differently on the iPhone as shown in documents from the latest trial.

Cue up the "out of context" and "what SJ meant was" comments.
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post #56 of 110
Quote:
Originally Posted by peteo View Post
 

Now lets talk Maps. I even still do not use maps, even though the few times I did it worked pretty well. I still go to google maps. 

 

As posted elsewhere:

Quote:

As long as you need a data plan[,] any mapping GPS app [it] is going to fail at one time or another.

Since not all service providers are equal in every aspect, whether compared locally or nationally, 100 percent in never guaranteed . Thus, Apple Maps may appear superior to Google Maps in some areas; it maybe that a particular internet service provider/iPhone connection is better, [i.e, in quality/quantity/speed] at supplying the necessary mapping data in that particular area than another. And vice versa.

I personally don’t use either map for navigating. TomTom works exceptionally well, whether in Canada, US, Mexico, UK and Europe. No data plan or caching required when out of the country. And invariably virtually 100 percent accuracy wherever I have used it.

 

This is not just particular to GPS mapping apps that require a live internet connection to get data.

post #57 of 110

:???: I was dead serious. I don't keep old devices.

post #58 of 110
Originally Posted by Andysol View Post

But but... no one wants a larger screen! /s

 

Given that the rest of the items on the list stem from a lack of intelligence… 

post #59 of 110

Hey man, no troll here. I am considering switching, but I never had an Iphone. I assume someone on AI would know about Iphones lol. I might just get both use 5s for communication and Note 3 for entertainment.

post #60 of 110
Quote:
Originally Posted by Tallest Skil View Post

Given that the rest of the items on the list stem from a lack of intelligence… 

Huh? That's what you think of iPhone buyers?? I'd guess it's more likely a PBR. . .
Post Before Reading. Those were the results of Apple survey's of early iPhone5 buyers, probably the most faithful and knowledgeable of all the Apple market segments.
Edited by Gatorguy - 4/7/14 at 9:34am
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post #61 of 110
The other day people were claiming Apple's leaked document was "embarassing".

Where are these guys today??
post #62 of 110
Quote:
Originally Posted by Gatorguy View Post

Yet another Apple doc reveal, this time results of an Apple survey of iPhone 5 buyers a couple years back. When asked "what one thing would you add to or change about the iPhone" they said:



https://twitter.com/jyarow/status/453140452091236353

The difference is Apple can say no or test the feasibility of the results and combine into one phone if tech permits. Sammy will create different product line for each answer.
Quote:
Originally Posted by Gatorguy View Post

Steve Jobs specifically said:
"We do no market research."
March of 2008. It's a sound-bite world and that's the sound-bite. How do you think he hoped for that to be perceived? Probably just the way a lot of folks did, literally. Of course it's not actually true, but Mr. Jobs was a marketing genius and knew how to work a crowd. Apple presentations and interviews will never be the same without him.

Schiller was just as misleading if not more so in his testimony from 2012's trial IMO as shown by documents revealed in this latest case.
He testified under oath "We don't use any customer surveys, focus groups, or typical things of that nature. That plays no role in the creation of the products."

He then went on to say "you never ask people 'what features do you want in a new product". Again misleading if not downright dishonest since Apple certainly asks what buyers would like to see done differently on the iPhone as shown in documents from the latest trial.

You do realize new products and revised products are two different things. Show me a focus group study for the original iPod, iPhone, iPad.
post #63 of 110
Quote:
Originally Posted by jungmark View Post


Show me a focus group study for the original iPod, iPhone, iPad.

How about a survey of what current iPhone buyers would like to have in an iPhone model? Good enough? Neither Schiller nor Jobs qualified their statements to only apply to new product lines. The impression given, and I believe by intent, was that Apple doesn't particularly care what buyers think they want. Of course that would mean asking current owners what they'd like to see changed for the next model is just fluff to make them feel like their opinions are important to Apple, but Apple really doesn't see them that way. Can't imagine that's the way Apple really thinks.
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post #64 of 110
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Originally Posted by Gatorguy View Post

How about a survey of what current iPhone buyers would like to have in an iPhone model? Good enough? Neither Schiller nor Jobs qualified their statements to only apply to new product lines. The impression given, and I believe by intent, was that Apple doesn't particularly care what buyers think they want. Of course that would mean asking current owners what they'd like to see changed for the next model is just fluff to make them feel like their opinions are important to Apple, but Apple really doesn't see them that way. Can't imagine that's the way Apple really thinks.

Customers don't know what they want in new products but they always want to improve an existing product line. That's what I take it to mean. Apple probably takes these surveys with a grain of salt. More info should the tech permit.
post #65 of 110
Originally Posted by Gatorguy View Post
Huh? That's what you think of iPhone buyers??

 

Given your intelligence, I would have figured you’d try harder than this. 

 

Try harder than this.

post #66 of 110
Quote:
Originally Posted by Tallest Skil View Post

Given your intelligence, I would have figured you’d try harder than this. 

Try harder than this.

I'm guessing you may not have read before posting again? You seemed to have missed some important information like, um, what surveyed group's opinions "stem from a lack of intelligence" as you wrote? Hint: Early iPhone 5 buyers.
Quote:
Originally Posted by jungmark View Post

Customers don't know what they want in new products but they always want to improve an existing product line. That's what I take it to mean.

That's not what Jobs and Schiller said. Surprised you too don't see the comments as somewhat misleading, particularly Schiller's since it was under oath. Perhaps that's why the Apple attorneys cut him short and moved on to some other witnesses that day? He avoided making similar comments the following day when Apple put him back on the stand to be questioned by both them and Samsung. He also handled the question about a Apple internal document concerning observations from the tear-down of a Galaxy phone really well, just saying he wasn't at all familiar with it so he couldn't testify about it.
Edited by Gatorguy - 4/7/14 at 10:32am
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post #67 of 110
Quote:
Originally Posted by peteo View Post
 

Going to weight in on this. I think this is an important topic about the way the media has been able to spin apple as losing its innovation spirit and soon will be come less of a presence in the future of tech I don't believe this)

 

The fact is Steve is gone. People listened to him. He had the media's ear like Bill gates, Bezos, Page, Dell does etc... The want to hear them talk, they know they built something out of nothing and changed the world. Tim cook is a great CEO, but he did not do this. The media does not think of him the same way, and neither does the public.

 

Case in point. Do you hear any thing about antenna gate any more? Steve took it an made it a non issue, people listened to him when he talked. They took him @ his word because he already had proven him self. Now that was on a product with one of its primary uses was spun to have a"Flaw".

 

Now lets talk Maps. I even still do not use maps, even though the few times I did it worked pretty well. I still go to google maps. The letter that TC wrote did not effectively change the message. People did not really care what TC had to say on the issue, it was moot because he does not have the same history as tech "visionaries". In short he hasn't proven that he can change the world like Steve did over and over again.

 

I think apple as a company is doing incredible. Their devices are great I use them every day. But Tim cook has hard shoes to fill. He needs to change the world for the media/general public to really believe what he says about innovation and the future and that apple can still be real game changers.

 

I hate to say this but we would not be having this discussion if Steve was still around, its just a fact. He's not so apple now has something to prove.

 

Yes, let's talk Maps.  The problem with Maps was much more complex than the problem with the iPhone 4 antenna, and so the solution was not going to come in one fell swoop.  Tim Cook took decisive action, firing Forstall and since has made great strides in improving map data and rendering and also map capabilities, more of which you will see under iOS 8 in two months.  The result of the entire Maps effort has been that Apple Maps has greatly supplanted Google Maps on iOS devices.  That could not have been done without strong leadership, which came from Cook down.


Edited by RadarTheKat - 4/7/14 at 10:45am
I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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post #68 of 110
Quote:
Originally Posted by Andysol View Post
 

 

Look- not sure what response you think you're going to get from "Appleinsider" on which phone you should get.  And likely, someone coming in with those questions is just trolling.  But I'll bite, pretend you aren't- and I'll just say this:

 

You want Android?  Cool.  Go for it.  But don't get a Samsung.  Are they the best Android phones out there?  Arguably.  Are they the most despicable company that I would never support?  Absolutely.

Go buy an HTC, LG, Windows Phone, iPhone- whatever you like best.  But don't buy a Samsung.  How many theft cases, infringement cases, immoral paid advertising cases (including paid commenters in forums), etc. does one have to see before they finally don't send money to these crooks.

 

So your answer?  iPhone.  Of course, I'm biased.  If I had to pick a phone other than the iPhone?  I go with the new Windows Phone.  Then I go with the HTC one.  I'd rather have a pager from Motorola then buy a Samsung phone.

 

If you're buying an iPhone, you're supporting Samsung.  A large number of internals are made by Samsung of which Samsung makes a lot of profit on.  But I guess morality goes out the windows as long as the logo isn't present on the final product.

post #69 of 110
Quote:
Originally Posted by mistercow View Post

If you're buying an iPhone, you're supporting Samsung.  A large number of internals are made by Samsung of which Samsung makes a lot of profit on.  But I guess morality goes out the windows as long as the logo isn't present on the final product.

That comment does get kind of old. BTW there's no longer "a large number of internals" made by Samsung. Apple has been slowly whittling it down for a few years now.
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post #70 of 110
Quote:
Originally Posted by Gatorguy View Post

Yet another Apple doc reveal, this time results of an Apple survey of iPhone 5 buyers a couple years back. When asked "what one thing would you add to or change about the iPhone" they said:



https://twitter.com/jyarow/status/453140452091236353

 

So I bet Apple, with the iPhone 6 and iOS 8, addresses,

 

Yes to 1. Longer battery life 

Yes to 2. Improve built-in Maps

Yes to 3. Bigger screen

No to 4. Unhappy with switch to lightning

No to 5. Ability to customize the look and function of phone

Yes to 6. Improve Siri functionality

Yes to 7. More durable/less fragile

 

Those categories where I've indicated Yes may not, in all cases, result in satisfying every customer who made the associated request, but nevertheless I think the iPhone will improve to some extent in each of those categories.

I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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post #71 of 110
Media can be bought and why Samsung was getting good reviews while Apple was getting bashed. Media integrity is a joke!
post #72 of 110
Quote:
Originally Posted by RadarTheKat View Post

So I bet Apple, with the iPhone 6 and iOS 8, addresses,

Yes to 1. Longer battery life 
Yes to 2. Improve built-in Maps
Yes to 3. Bigger screen
No to 4. Unhappy with switch to lightning
No to 5. Ability to customize the look and function of phone
Yes to 6. Improve Siri functionality
Yes to 7. More durable/less fragile

Those categories where I've indicated Yes may not, in all cases, result in satisfying every customer who made the associated request, but nevertheless I think the iPhone will improve to some extent in each of those categories.
Sounds about right to me too.
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post #73 of 110
Originally Posted by Gatorguy View Post
I'm guessing you may not have read before posting again? You seemed to have missed some important information like, um, what surveyed group's opinions "stem from a lack of intelligence" as you wrote? Hint: Early iPhone 5 buyers.

 

Yeah, there’s a reason I didn’t talk about it the first time you brought it up: it’s not at all relevant to what you said.

post #74 of 110
Quote:
Originally Posted by Brandon Powell View Post
 

Hey man, no troll here. I am considering switching, but I never had an Iphone. I assume someone on AI would know about Iphones lol. I might just get both use 5s for communication and Note 3 for entertainment.

You'd be better off buying a 5s for "communication" and an iPad Mini for entertainment.  Bigger & Better screen, faster- essentially better statistically in every way- and you'd save about $300 also.

 

Again- as disgusting as Samsung is at business- I, personally, wouldn't support them.

 

 
Quote:
Originally Posted by RadarTheKat View Post
 

Those categories where I've indicated Yes may not, in all cases, result in satisfying every customer who made the associated request, but nevertheless I think the iPhone will improve to some extent in each of those categories.

Exactly.  And Apple has already addressed quite a bit.

 

Quote:
Originally Posted by Tallest Skil View Post
 

 

Given that the rest of the items on the list stem from a lack of intelligence… 

Here is what we should examine:

1. Battery Life.  Is this not a constant improvement Apple tries to build on every year?

2. Improve Maps.  Locationary, HopStop, Embark, BroadMap. Obviously, Apple feels this is top priority and they should improve their mapping too considering these companies were acquired within the past 9 months.

3. Bigger screen.  I'm an Apple homer- you know that.  That's my number one want on my list.  I doubt I'm alone in this.

4. Lightning- people bitching because they don't know better.  Lightning is the future- people need to deal. I agree- dumb.

5. Customize Look/Function.  Yawn.  How long have we heard this?  I agree- dumb.

6. Improve Siri.  Again- with the purchase of Novauris and Cue- it's looking like Apple is also interested in improving this substantially.

7. More durable/less fragile.  No thanks.  This is the dumbest of the list.

 

So 2 are proven high importance items to Apple via acquisition.  Battery life is a no brainer.  And Bigger screen- depending on where you fall.  Lets just call that neutral.  So 3 dumb and 3 that are proven extremely important to Apple doesn't mean "The rest of the list"

2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini Retina, iPhone 6, iPhone 5S, iPod Touch 5
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2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini Retina, iPhone 6, iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #75 of 110
Quote:
Originally Posted by Gatorguy View Post


Steve Jobs specifically said:
"We do no market research."
March of 2008. It's a sound-bite world and that's the sound-bite. How do you think he hoped for that to be perceived? Probably just the way a lot of folks did, literally. Of course it's not actually true, but Mr. Jobs was a marketing genius and knew how to work a crowd. Apple presentations and interviews will never be the same without him.

Schiller was just as misleading if not more so in his testimony from 2012's trial IMO as shown by documents revealed in this latest case.
He testified under oath "We don't use any customer surveys, focus groups, or typical things of that nature. That plays no role in the creation of the products."

He then went on to say "you never ask people 'what features do you want in a new product". Again misleading if not downright dishonest since Apple certainly asks what buyers would like to see done differently on the iPhone as shown in documents from the latest trial.

This may help you:

http://mvctest.com/the-steve-jobs-research-quote-should-rest-in-peace/

post #76 of 110
Quote:
Originally Posted by dasanman69 View Post


Cue up the "out of context" and "what SJ meant was" comments.

zzzzzzzzz...predictable. Here you go...just what you wanted.

http://mvctest.com/the-steve-jobs-research-quote-should-rest-in-peace/

post #77 of 110
Quote:
Originally Posted by Benjamin Frost View Post

'understand why consumers buy Apple and develop countermeasures by carrier/retailer'

In other words understand why customers buy IPhones, and as we cannot replicate this, bribe carriers and retailers to push our products onto customers instead.
post #78 of 110
Quote:
Originally Posted by Brandon Powell View Post
 

Hey man, no troll here. I am considering switching, but I never had an Iphone. I assume someone on AI would know about Iphones lol. I might just get both use 5s for communication and Note 3 for entertainment.

I don't think you'll find the Note 3 very entertaining, Brandon. Frustrating and inadequate, yes, but entertaining, no.

post #79 of 110
Quote:
Originally Posted by Splif View Post

This may help you:
http://mvctest.com/the-steve-jobs-research-quote-should-rest-in-peace/
Thanks for the link, an excellent read by the way.

I wasn't at all confused by Jobs quote tho. I recognized what he was actually saying. while at the same time understanding he knows what a sound-bite is and how his words would probably be taken. You link shows much the same misunderstanding by some entrepreneurs and start-ups with all they recall seeing was "We do not do market research". Good enough for Apple so good enough for them too, which may not be helpful.
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post #80 of 110
Quote:
Originally Posted by Gatorguy View Post

How about a survey of what current iPhone buyers would like to have in an iPhone model? Good enough? Neither Schiller nor Jobs qualified their statements to only apply to new product lines. The impression given, and I believe by intent, was that Apple doesn't particularly care what buyers think they want. Of course that would mean asking current owners what they'd like to see changed for the next model is just fluff to make them feel like their opinions are important to Apple, but Apple really doesn't see them that way. Can't imagine that's the way Apple really thinks.

It's a big organisation. Those quick questionnaires probably have no influence on johnny Ives design strategy. And you can often ignore what people think they want. Everybody is going to say battery life, but I routinely with heavy enough usage plug in at night at about 20%. I bet most people don't run out. So what good is another 10%? Would people notice, would they tell their friends? Would word of mouth of a 10% increase in battery life see the iPhone 6 sell vastly more? I doubt it. And one of the other requests is customisation. Apple will ignore that. They probably were intending to improve maps. They aren't going to go back to the 32 pin. They probably are going to go to a larger screen. There is nothing there which will change strategy.


What Apple - and the industry - means by focus groups is not questionnaires but watching people use the beta software. Or beta hardware. And revising. That they don't do.
Edited by asdasd - 4/7/14 at 12:23pm
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