Originally Posted by XamaX
(edited for clarity)
I'm a die hard Mac user and former professional since the 90s. I have got an iPhone, iPad and a MBA.
I don't think most of you are getting it and are reacting emotionally as you guys all love your Macs and the Mac is what you fought for for many years.
Yes the Mac is gaining over the PC but not to the unbelievable pace iOS is.
The point in question here my friends - and please don't burn me at the stake - is that Apple created an entire new platform that, contrary to Mac OS, has the chance at becoming the platform of choice as the people love it with a passion. We are not talking of Mac aficionados or geeks, we are talking regular folks. They just love the iOS platform.
There is a paradigm shift going on here, put simply - the world is transitioning to full on mobile, handheld.
You guys don't see that MacBooks are the compromise, not iPads.
You guys don't see that the PC/Mac paradigm is dead, it's a cancer patient with a deadline.
You guys don't see that the Mac platform is hardly pushing anyone to buy iOS devices, that it's the other way around.
Think about your last statement -- why are iOS platform users buying OSX devices? Could be that they want/need more capability than they can get from their current iOS platform/devices?
It's a matter of time! And the software developers like Adobe and Microsoft already realized this - and they KNOW this is coming for a fact - so even today Lightroom and a few weeks back the entire Office suite are being presented as iOS Apps as independent as possible from PC. And they'll be full on self-sufficient soon.
The Mac/PC platform is living tied to a respiratory machine, it's in a coma guys, no matter how much you're attached to it. Sure there'll be Prosumers and Professionals still needing Macs for a transitional period and Apple built the Mac Pro for that.
No, what's coming up as a huge news very soon is Apple once again canibalizing itself because the iOS platform is growing between 10-100 times more than the Mac OS, because it has virtually limitless growth ahead.
iOS is the chance for Apple to becoming the dominant player, it is obvious in iPad dominance. Bluetooth keyboards work wonderfully with the iPad, add a touchpad to it and you've got a full fledged computer if you add a few bits to the iOS that make it a bit more powerful like the possibility of adding Wi-Fi external HD from within iOS. There are already solutions for it but they suck since they're hardly integrated into the OS.
This is the operating system that will be powering your car, opening your garage door, operating your wall screen TV set, your fridge, a multitude of home automation gadgets. You can be in the crapper with this computer and work with it still. I mean, I have slept with the iPhone on airplane mode as it monitors my sleep and wakes me up on the best possible moment to make for my best possible day! I don't sleep with Macs, I don't take the Mac to the crapper. I only use the Mac rarely now as most functions are covered by the iPhone and the iPad.
Guys it's a matter of time and Apple is famous for canibalizing itself not waiting for others to do it. Frankly I bought the MacBook Air cos I had to simply because the ecosystem is still much centered in the Mac and I got tons of movies and music I cannot put inside the iPad.
Why else do you think Apple spent so much R&D with desktop class A7 on the iPhone?
Look at the huge adoption rate of the AppStore versus the negligible adoption rate of the Mac AppStore!
Don't you see that the biggest software publishing houses would jump on the iOS bandwagon with excitment if it turned from a Mac peripheral to a full blown independent platform?
Don't you see that the iOS is Jobs' vision and dream come true of stopping being the better niche market company and finally becoming the dominant player?!
The smartphone market is really a distraction that Apple is letting Samsung play in and this is the reason why it's majorly investing in the lawsuits - so that as a magician it makes people not put their full attention on the next big thing which is the Apple iOS world.
With Mac OS you buy one machine that lasts 10 years. With iOS you buy all kinds of gadgets that all complement themselves effortlessly and elegantly and you buy them every couple of years.
The next step is making big time software houses transition their heavy weight Apps to iOS by giving them a platform that can perform well and do what the client wants with fun.
The Mac OS is a bunch of functionalities put together that still require a lot of struggle. iOS is an easy peasy thing. A beautifully achieved NEW APPLE PLATFORM that Apple knows is its future and its chance at dominating the market place while profiting from an almost infinite market potential.
You do realize that Mac OSX and iDevice OSX (iOS) are 80%-90% the same under the hood. Basically, iOS removes unneeded components, substitutes a touch UI, adds stronger sandboxing and hides complexity from the user. Mac OSX could easily be presented to the user in a similar fashion to iOS.
People buy an iPhone and then they buy an iPad while trying to avoid going to obsolete grandpa Mac OS platform. The MacBook market is growing because if that but look at the iPad market and its potential.
It's the entire PC industry that's dying, folks, but not because of the iPad - the iPad was just brilliant Jobsy vision of the incoming future and he got there first in such a way that others are still scratching their heads - but it was inevitable!!!
It's obvious where this is going and trying to cling on to a dying platform for emotional attachment reasons is not the Apple way. It will kill its own products if it takes it to become the de facto number one computational platform supplier.
I agree, that at some point, the iDevice and iOS (OSX) will be the platform for all but the most specialty users. But we are not there yet! I can see the laptop under discussion
as a transitional product (hardware, OS, Aps)
that will provide developers and users an orderly migration
to a brave new world.
In the past, Apple used Rosetta to facilitate migration. Today, Apple has a much more powerful toolset: Xcode and a common OSX in its various flavors
(Mac Desktop, Mac Mobile, iPad, iPhone, iPod Touch, iPod,AppleTV, and wearables).
This is a multi-decade vision playing before your eyes. Jobs saw it and he set the plan that will in 30 years time still be valid.
Stop crying over the Mac OS, it's in comatose in an elder nursery home. Forget about it entirely! It's a platform trying to be what the iOS touch platform already is.
It is just a matter of time til the iOS platform becomes the powerhouse with which you'll do anything, Jobs has invested in the A# line of SoC chips buying more and more into that field that they may even shove Intel aside entirely for that purpose. Otherwise, why would *conservative* Apple invest so much and put too much power computing in the iPhone in their line of chips if not for what's coming up?!
And guys, Apple is the revolutionary, they won't wait - not this time - for others to try do it first, not this time as it would mean their chance at harming Apple from being the dominating platform. I mean, MS tried before with their tablets it but they didn't have 800 million enthusiastic highly invested users behind their effort, they had half a dozen geeks, not the regular folk.
Apple will announce it soon and put the entire industry in a tidal wave of ecstatic excitement making AAPL go through the roof when people realize what it really means.
It's not getting a dying PC platform another chance with a new life support machine. No.
It's the iOS coming of age, ceasing to be a fun however limited gadget people adore and becoming the de facto computing platform.
Look at Facebook, Adobe, astounding Microsoft move with Office. They know it's coming and most probably in June. Microsoft knows that Office on iOS after such iOS deluge announcement will be its survival air breathing pipe. They'll say "we are here from the start riding this tidal wave the same way we were with Apple with 150 million back in the day (we are not such bad dudes and Bill/monkey are gone, please love us Apple lovers)".
And Tim Cook will have had his day with a vengeance from all the crap they say of him.
This is also why Apple is quietly but firmly investing big time in Cloud server farms while they know they can subcontract to respond to explosive demand.
Compare the two platforms and their potential and it's really a no brainer.
Except, as far as the OS is concerned -- it really is a single platform. The new/reworked development for iOS has been ported back to OSX ...
Apple is a lot of things, but they aren't technically stupid!
Jobs was an unconditional visionary and creators KNOW they need to destroy in order to create. Look at Germany and Japan, almost totally destroyed and because of it where they are today, comparing to those that escaped harmlessly to war time destruction and where they are today. Think of Shiva, you know Jobs were in India studying spirituality, he knew.
Look at the PowerPC-Intel transition where Apple destroyed its former platform and with it gained such badly needed life force and momentum!
And the beauty of it all is that they don't need to kill the Intel based OS X platform at all, not even divesting from it, they just need to unleash the iOS platform's full potential, that's it. They'll probably have two Apple companies internally if they haven't got them already.
Guys, this is not about MacBook versus iPad + keyboard form function.
Key word is Platform.
And it is evident that with the numbers everyone sees, the Core of the platform is changing from Intel to Ax SoC, from PC to handheld and wearables and ubiquitous.
And we are at the point where the Ax hardware is robust enough to run Mac OSX -- no need for an Intel chip to run native Mac OSX and iOS software.
Edited by Dick Applebaum - 4/9/14 at 9:38am
This is not even guess work, it's in your face given Apple's investment in chip making. And knowing this, rumor has it they may integrate baseband processing into their SoC making for an always on anywhere paradigm. Yes, even in the crapper ;-)
This Jobs knew 10 years ago and he built it quietly and deeply, structuredly.
Steer your boat to where the future is, it's really not about creating, it's about envisioning. Jobs did NOT create the smartphone, he implemented a vision, a vision of what the future would unfold. He just helped the future come to the present. And this vision is easy to see and it's still got 30 years ahead of successful implementations.
That's why Cook and people haven't been too worried about the bad media SameThing bought off and the attacks on AAPL, they are building it and people will come. They are coming!
Think of China and all those 100s of millions buying the iPhone first and then the iPad Pro. Think about it for a minute. 10-30x the number of machines with a solid future ahead, not a dealine.
The Apple versus SameSing trial was badly needed to inform the masses that SS is not the real deal but a cheap substitute that doesn't give people the full experience they can have, that they are copiers and not the creators. This conveys the message that "you'll want to be with the creators that others try to copy" for what the ecosystem can give you that others cannot. And the iPad Pro will be the nail in the wall to hang that painting.
The iPad Pro and the coming of a more powerful iOS is a matter of time. And I believe, given MS Office move etc, that the time is now. June is the time. A tidal wave will start, ALL Mac OS X and Windows developers jumping on board porting their Apps to iOS as it will not be a gadget OS any more!
I rest my case.
Written on an iPhone 5S 64!