Originally Posted by Rogifan
Why do it? To stop somebody else from doing it, that why.
That's got to be the worst reason for buying any company. So you think that they should drop $8Billion (and contrary to popular belief, 8bill is a lot of money in anyone's book, including Apple's) on a company that will hang around the company's neck, swallowing resources until they can sell it for a fraction of what they bought it for?
When folk press Apple to drop huge amounts of money on companies because everyone else is doing it, they forget one thing: Apple doesn't buy companies for their products, it buys companies for their talent and expertise. I remember when Apple bought PA Semi, and folk thought it was for the PowerPC chips they were working on.
What happened next?
They dumped PPC and moved to Intel. What they wanted from PA Semi was expertise in power-efficient mobile processors.
Did Apple buy Anobit so they could make memory chips, or did they buy them for their expertise in extending the life of NAND chips?
When Apple bought Authentec, did they just stick their product on the iPhone? No, they used Authentec's talent and expertise to build a kick-arse biometric reader that will form the basis of their payment system.
This is the simple question that folk fail to ask when wondering why Apple hasn't bought this company or that company: Is there any expertise here that Apple doesn't already have?
They aren't interested in anything Square makes, because Square doesn't actually make anything; they resell Apple iPads. Yes, they have a nice line in payments, but that doesn't come anywhere close to the half billion credit cards that Apple already has on record.
Square is great, I'm sure, but there are other payment systems (you can buy them at your local Apple store) that are great too.
If Apple hasn't bought Square already, then they don't think that they have a particular skill that the company needs.
I think there's a bigger chance that Apple would have bought Burberrry, just to get hold of their CEO.