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New Apple TV box with motion controls to play 'key role' for Apple this year, but 'iTV' still a...

post #1 of 47
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Apple apparently has big plans for the Apple TV set-top box in 2014, with an entirely new model that will reportedly feature motion controls for easier user input. But customers holding out hope for a full-fledged television set from Apple are likely to be disappointed.


Camera-equipped Apple TV concept via Brightcove.


Analyst Ming-Chi Kuo of KGI Securities said in his latest research note on Wednesday that the Apple TV will get an update by this fall. He sees the new upgrade playing a "key role" in Apple's highly connected ecosystem.

The new set-top box will reportedly integrate motion control technology to allow users to easily interact with the device without the need for a physical remote. He sees this new input method, most likely driven in part by Apple's recent acquisition of PrimeSense, setting the stage for a unique experience with an Apple TV App Store.

Kuo isn't entirely confident about the software capabilities of the upcoming Apple TV, and cautioned that he isn't even sure if this year's model will sport a full-fledged App Store. However, he views an Apple TV App Store as an eventual inevitability that will help to flesh out Apple's current living room ecosystem.

As for a full-fledged television set from Apple, sometimes referred to as a rumored "iTV," Kuo said there won't be one this year -- if ever. But continued growth for the current Apple TV set-top box could help set the stage for such a product in the future.

"Considering the high cost involved in creating a TV supply chain, we don't expect the iTV to debut before the TV ecosystem improves," he said.

Apple TV


Kuo sees a new, enhanced Apple TV debuting sometime either late in the third quarter of calendar 2014, or early in the fourth quarter of the year. His forecasts call for shipments to ramp up to 1.8 million Apple TV units in the third quarter, and 2.5 million streaming devices in the holiday quarter to close out 2014.

In recent weeks, there have been numerous reports that an Apple TV update may be unveiled in the coming months. According to Bloomberg, the device could be unveiled as soon as this month, but may not launch until this fall. A months-long wait between introduction and launch would likely mean a major shift for the platform, and potentially new opportunities for developers to create software.

AppleInsider also discovered in March that a number of job listings posted by Apple made mention of camera-related positions associated with the Apple TV -- a device that does not currently feature any cameras. And word of the company's acquisition of PrimeSense, which created the technology behind Microsoft's first-generation Kinect motion sensor for Xbox 360, came as a series of rumors in 2013 suggested Apple was working on a new set-top box with enhanced control functionality.
post #2 of 47
Oh great, an Apple TV with a camera so the NSA or various weirdos can spy on us in our living rooms. I can only hope Apple has thought of that and has a sliding lens cover, a badly blurred lens, or something.
post #3 of 47
Quote:
Originally Posted by Inkling View Post

Oh great, an Apple TV with a camera so the NSA or various weirdos can spy on us in our living rooms. I can only hope Apple has thought of that and has a sliding lens cover, a badly blurred lens, or something.

We have secure socket layers that will make that impossible¡

But seriously, this is an obvious next step for the Apple TV. Personally I'm much more comfortable with a camera in my living room than in my bedroom (Mac) and bathroom (iPhone/iPad), not to mention the microphones that we would have no idea if they were on because there is no helpful light to let us know it has been activated.

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #4 of 47

BREAKING: Apple, a company known for 25-40% margins, not wasting time entering a market with 1-5% margins. This is shocking for some reason.

 

I’m still not sure how television motion controls would ever play any sort of key role in anything other than a “this is what destroyed the product line” seminar.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #5 of 47

Oh great-

an iWii

or is it iKonnect?


Edited by pazuzu - 4/9/14 at 6:37pm
 
Where's the new Apple TV?
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Where's the new Apple TV?
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post #6 of 47
Quote:
Originally Posted by Tallest Skil View Post

BREAKING: Apple, a company known for 25-40% margins, not wasting time entering a market with 1-5% margins. This is shocking for some reason.

I’m still not sure how television motion controls would ever play any sort of key role in anything other than a “this is what destroyed the product line” seminar.

Um, the motion control aspect is akin to the little remote you get with an AppleTV today, a minor component of a product that allows Apple to generate continuing revenue via iTunes Store sales. Are you suggesting the existing remote control is destroying the product? Silly rabbit!
I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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post #7 of 47
Originally Posted by RadarTheKat View Post
Um, the motion control aspect is akin to the little remote you get with an AppleTV today

 

*cough*

 
The new set-top box will reportedly integrate motion control technology to allow users to easily interact with the device without the need for a physical remote.

 

No, I’d be fine with a remote that acts like a Wii’s controller. But that’s not what these morons are claiming.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #8 of 47
Quote:
Originally Posted by Tallest Skil View Post
 

 

*cough*

 

No, I’d be fine with a remote that acts like a Wii’s controller. But that’s not what these morons are claiming.

 

Apple did buy Kinect, or at least the creators of it, so it kind of lines up with Apple copying that technology and using it.  Seems pretty consistent to me, and they'll probably market it with a Steve Jobs'ish quote:

 

"If it has a remote, you've already failed"

post #9 of 47
More FUD. Since Apple hasn't released a new Apple TV we don't know what it will have or look like. I hate these guessing game stories that try and put down a product that doesn't exist yet.
Need to wait and see what the real product will be and actually have as features.
post #10 of 47
Originally Posted by Frood View Post

Apple did buy Kinect, or at least the creators of it, so it kind of lines up with Apple copying that technology and using it.  Seems pretty consistent to me, and theyll probably market it with a Steve Jobs'ish quote: "If it has a remote, you've already failed"

 

I pull this out a lot. Some might be getting tired of it. Still, I think it’s relevant.

 
For years radios had been operated by means of pressing buttons and turning dials; then as the technology became more sophisticated the controls were made touch-sensitive – you merely had to brush the panels with your fingers; now all you had to do was wave your hand in the general direction of the components and hope. It saved a lot of muscular expenditure, of course, but meant that you had to sit infuriatingly still if you wanted to keep listening to the same program. 

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #11 of 47
Motion- and gesture control is MESSY! Nooooooo...
post #12 of 47
Quote:
Originally Posted by Tallest Skil View Post
 

 

I pull this out a lot. Some might be getting tired of it. Still, I think it’s relevant.

 

I really wish Douglas Adams was still alive...

post #13 of 47
Quote:
Originally Posted by Tallest Skil View Post
 

BREAKING: Apple, a company known for 25-40% margins, not wasting time entering a market with 1-5% margins. This is shocking for some reason.

 

So by that reasoning they shouldn't be in the PC or mobile markets because the existing players only have 1-5% margins? Think different.

post #14 of 47
Originally Posted by BestKeptSecret View Post

I really wish Douglas Adams was still alive...

 

He was pretty darn good at pulling out accurate predictions of technology beyond Jobs’ five years that are accurately predictable.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #15 of 47
Quote:
Originally Posted by pazuzu View Post
 

Oh great-

an iWii

or is it iKonnect?

neither, its a "magic wand"

"Building for the future?! They should be running around reacting to the present!" -John Moltz
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"Building for the future?! They should be running around reacting to the present!" -John Moltz
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post #16 of 47
Originally Posted by otterfish View Post

So by that reasoning they shouldn't be in the PC or mobile markets because the existing players only have 1-5% margins? Think different.

 

… What? You can’t make money on selling a TV. The lifespan is too long and the market is too saturated.

 

Yes, it’s actually saturated, unlike the fictional saturation we hear about for just about everything else. Television is the third most saturated electronics market on the entire planet, and build quality is trending lifespan upward so far that it’s not feasible to enter, much less expect even 20% profit per model. Finally, couple that with “intelligence” hardware that would have to stand through said lifespan and what you have is a situation in which selling to the existing market is ludicrously more profitable.

 

Why sell a no-profit TV when you can sell multiple high-profit boxes to everyone who already OWNS a TV, which is everyone. It’s the same scenario as cell phones. Apple wanted to build their own telephony network so that they had complete and utter control. It would have been better for all iPhone and iPad users. There is zero question about it. But the court cases and global infrastructure would have made it a zero profit game for Apple. Instead, they sold high-profit phones to everyone who already HAD a network.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #17 of 47

Wow.

6 BREAKING rumors all at once...


Edited by Chris_CA - 4/9/14 at 11:07pm
post #18 of 47
What an ugly concept.
I believe from what I've gathered it TV will follow the design cues of the Time-Capsule/Extreme but cubed:
Also incorporating http://www.disneyresearch.com/project/aireal/
post #19 of 47
I don't want WiiTV

I want SiriTV
post #20 of 47
TV will develop over the years

Maybe in the future tVs home phone and computers will be one device

ITV. http://www.itv.com/itv/
post #21 of 47

The day they can create a true hologram with rich blacks and brights is the day they'll release the full fledged version. I hope they'll release a serious update for the units already out there too. They've sold a LOT of them.

post #22 of 47
There's no real sense in Apple manufacturing a TV. There's too many brands out there (and a lot of cheap ones), plus, most people only buy a new TV every 10 or so years - where's the money in that. A set top box makes much more sense. Easier to ship, upgrade/add to, and compatible with everyone's existing tv, delivering content, apps, games, internet (done right) and so on. Think of is as iphone for your tv. A whole new, better way to use something that's been around for years.
post #23 of 47
Quote:
Originally Posted by Tallest Skil View Post

BREAKING: Apple, a company known for 25-40% margins, not wasting time entering a market with 1-5% margins. This is shocking for some reason.

I’m still not sure how television motion controls would ever play any sort of key role in anything other than a “this is what destroyed the product line” seminar.

If you're correct, then Apple blew $360 million on Primesense.

Luckily, I don't think you're right. 1wink.gif

You're also somehow convinced that motion via a controller would be on permanently without a way to toggle it on or off. You really think it'll pick up every accidental gesture you make and bring as a finished product to market? Your quote you keep bringing up has no bearing.

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post #24 of 47

I really starting to think the first to add a hard drive and DVR for steams will win. Plus a better processor wouldn't  hurt.

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post #25 of 47
Originally Posted by Andysol View Post
If you're correct, then Apple blew $360 million on Primesense.

 

Not really. It would obviously have other uses, either in patents or in people. Apple doesn’t buy things that are only good for one use.

 
You're also somehow convinced that motion via a controller would be on permanently without a way to toggle it on or off.

 

Given that the premise is that it’s the ONLY means of control, yeah, I’d sort of think you wouldn’t be turning that off.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #26 of 47
Quote:
Originally Posted by Tallest Skil View Post

Not really. It would obviously have other uses, either in patents or in people. Apple doesn’t buy things that are only good for one use.

Given that the premise is that it’s the ONLY means of control, yeah, I’d sort of think you wouldn’t be turning that off.

To your first point- wouldn't the parents be geared for motion? Aren't their people geared for motion? It's not like this company did a multitude of things- they did one thing and they did it well.

To your 2nd point- seeing as Apple has never done only one mean of control ever- I doubt they'd start with something as clumsy as you suggested. You can think motion control is dumb- I would likely agree with you. But no need to try to create an exaggeration of something that will likely never come to fruition.

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post #27 of 47
Originally Posted by Andysol View Post
…Apple has never done only one mean of control…

 

The iPhone sure lets you use a mouse in addition to the touchscreen… :???: 

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #28 of 47
Quote:
Originally Posted by Tallest Skil View Post

The iPhone sure lets you use a mouse in addition to the touchscreen… 1confused.gif  

Sure you can do it, but seems pretty useless.
melior diabolus quem scies
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melior diabolus quem scies
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post #29 of 47
Quote:
Originally Posted by Tallest Skil View Post
 

 

I pull this out a lot. Some might be getting tired of it. Still, I think it’s relevant.

 

 

=) 

 

Zaphod waved a hand.  And the channel switched again.

 

Almost scary how far ahead of his time Douglas Adams was.  Conceiving of 'wavy radios' before they existed and inventing the internet well before Al Gore or Tim Berners Lee (We just have it all wrong in calling it 'the internet' when what it really is is our guide to the galaxy and there are a million 'Ford Prefects' adding content to it).

post #30 of 47
The idea of a camera in the living room is a non-starter. Anyone who believes they can block the NSA or a hacker or whoever from accessing it indefinitely is living in a fantasy world. I love technology, but this is where I draw the line.
post #31 of 47

Edited by comley - 4/16/14 at 11:00am
post #32 of 47
Quote:
Originally Posted by AppleInsider View Post

But customers holding out hope for a full-fledged television set from Apple are likely to be disappointed.
 

 

And we all know how cranky those disappointed customers can get, don’t we. When did the word ‘disappointed’ become engrained in the Apple lexicon anyway?

post #33 of 47

as similarly posted earlier by solipsism; you are carrying around a microphone with you all day everyday and this doesn't concern you?

Quote:
Originally Posted by elliots11 View Post

The idea of a camera in the living room is a non-starter. Anyone who believes they can block the NSA or a hacker or whoever from accessing it indefinitely is living in a fantasy world. I love technology, but this is where I draw the line.
post #34 of 47
Quote:
Originally Posted by Tallest Skil View Post
 

 

The iPhone sure lets you use a mouse in addition to the touchscreen… :???: 

 

Technically, it does.

 

Regardless- don't you have to push a physical home button or power button before you are able to use the touchscreen?

 

Check and Mate :smokey:

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post #35 of 47
Originally Posted by Andysol View Post

Technically, it does.

 

I fail to see how jailbreaking counts here.

 
Check and Mate :smokey: 

 

That’s a joke, right?

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #36 of 47
Quote:
Originally Posted by Andysol View Post


seeing as Apple has never done only one mean of control ever- I doubt they'd start with something as clumsy as you suggested.

 

 

Quote:
Originally Posted by Tallest Skil View Post
 

The iPhone sure lets you use a mouse in addition to the touchscreen… :???: 

 

 

Quote:
Originally Posted by Andysol View Post
 

 

Don't you have to push a physical home button or power button before you are able to use the touchscreen?

 

Check and Mate :smokey:

 

Quote:

Originally Posted by Tallest Skil View Post
 

 

 

That’s a joke, right?

 

 

Joke's on you.

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post #37 of 47
Originally Posted by Andysol View Post

Joke's on you.

 

Still not sure if you actually think there’s more than one form of control.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #38 of 47
Quote:
Originally Posted by Tallest Skil View Post
 

 

Still not sure if you actually think there’s more than one form of control.

You're whole detraction from motion control is this belief that nothing is going to activate it- which is invalid.  If there is motion control, then there will be a trigger to activate and deactivate motion control- whether through a physical button or action (clapping 3 times- I don't know).  Its not going to be permanently on and never off so anytime you wave at someone coming in the room, it changes the channel to ESPN.

 

Again- your anecdote is a poor one because it suggests that Apple would leave the controls clumsy and awful and not have a safeguard- something they have never done.  There is a reason there is a lock screen on a phone and physical buttons as a way to activate your touchscreen just as there is a reason Apple will have a safeguard for gestures on a TV.

 

 

But honestly- I don't think they'll have gesture control- although I wouldn't be opposed to it.  I think its going to be used for gaming and conferencing.

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post #39 of 47
Apple delivered for me over and over again
25 years PC disappointed for 24years
Apple customer happy for five years
I'm glad I made the swap should Have done it years ago

Apple is one company

Nokia/Sony/Samsung are just a few of the companies I have used and been let down

Apple keep on blow me away thank you fApple team
post #40 of 47
Quote:
Originally Posted by BestKeptSecret View Post
 

 

I really wish Douglas Adams was still alive...

 

Hear hear!

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