I do know exactly what Jobs would have done. He would not have stood by why the market whizzed by him.
That must be why he did absolutely nothing like what you’re whining about between 2008 and 2011 while he was still alive, huh.
Not sure i agree. By this logic apple would have waited for co's to prove an iphone like smartphone was viable before they entered the space. Also same with ipad. Let others enter the tablet space before apple and find out if it was in fact viable. After all everyone mocked iPad when it was announced (later to be proven quite wrong). Apple leads when it can which was under Jobs. Under Cook they certainly seem to follow a lot more.
Apple should be skating to where the puck will be, not where it is. Another example is iTunes. IT's dying. Why? Pandora, Spotify, Rdio, etc. Apple needs to buy Spotify yesterday. Their model and implementation of what a music service should be is perfection. I used to buy lots of songs on iTunes but once I downloaded spotify never opened iTunes again. All music, non music albums, etc all at your fingertips perfectly and instantly sync'd across every mobile, tablet and desktop. iTunes couldn't do that (well almost if you buy Match but even that wasn't working well for me on my home entertainment setup). Again apple is behind the curve here and trying to catch up with iRadio. WTF. Buy Pandora. Buy Spotify. Buy both. Or let them continue to grow and prove like you said just how wrong they are on their current strategy and try to buy or build their way out of it in 5 years at MUCH higher cost.
Not an iPhone like smartphone, but Apple did wait until others placed their primitive smart phones (space between words intentional) into the market before introducing the iPhone. Recall the four 'competing' phones Steve Jobs showed in a slide when he talked about the problem being 'down there in the lower 40', a reference to the physical keyboards and also his recognition that these phones represented so-called smartphones when he criticized them as being 'not very smart.' There were also primitive tablets in the market before the iPad. MSFT preceded the iPad with its Windows CE OS that was available on a number of tablet computers eight years before the iPad. You're taking my contention too literally and assuming that when I said "but has played out at other times", that I somehow meant every other time. Certainly Apple doesn't always wait for competition to move first, but it sometimes does and that's what I was attempting to capture with its delayed entry into larger screen sizes.
Regarding your argument about what Apple should do in music, I think you've answered your own question with the statement, "I used to buy lots of songs on iTunes but once I downloaded spotify never opened iTunes again." Of course Apple knows full well what's happening in music downloads, but it also knows the next step along the evolutionary path takes you to a place where there's little money to be made. So Apple continues to milk its fat-margin download business while creating iTunes Radio as its initial salvo in streaming. This has the benefit of being tightly coupled with the download business, enhancing revenues by enhancing the experience for that segment of the population still loyal to the download model while also creating pull for the Apple ecosystem with casual listeners (a huge audience) who have iDevices. Nope, it doesn't represent what hardcore audiophiles and music junkies might want, but maybe that's round two. Or maybe Apple will skate right past the barely profitable streaming paradigm and onto something that provides a deeper music experience. iTunes Concerts might be something that allows Apple to experiment in that realm, as a hobby for now.
Firmware numbing at the edges to create a virtual bezel of any width desired would be a simple engineering exercise. Yeah, I'm still dreaming of no side bezels too.
The 4.7" iPhone doesn't look too bad. In a way it looks proportionally more balanced in this mock-up.
It is the 5.5" iPhone I am worried about.
4.7" will probably work out for the big handed fellows amongst us. I prefer the 3.5". It is nice & cute. It is perfect for my small hands.
Concerning the bezels:
Perhaps Jony Ive could apply the iMac trick? Have the (Sapphire) glass cover the complete front with diamond cut chamfered edges? It depends how durable the Sapphire Glass is. The chamfered edge would give a nice shine …
I somehow think the next iPhone will have a perforated back. Like the amazing Leica Jony Ive & Marc Newson did last year.
The perforated back could signal the end of the mechanical antenna ribbon we've been seeing from the iPhone 4 onwards as the antenna's could be incorporated behind the perforated back panel? It would certainly add more grip and make the iPhone softer to the touch. Hell, I already want one … even if the screen is 4.7"
I am going to put weights on my fingers from Today onwards
Ah, the Sapphire edge won't work.
You need to raise the front facing glass of the phone from the surface of the table (if the phone is laid down with its screen on the table). The silver edge solution of the iPad already offers the solution. It is both beautiful and protective to the screen.