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Apple expands renewable energy to retail stores, 120 US outlets get green power

post #1 of 28
Thread Starter 
Nearly half of Apple's 254 retail stores in the U.S. -- including flagship locations in Palo Alto, Chicago, and New York -- are said to be powered entirely by energy from renewable sources, part of the company's plan to cast a wider net with its environmental initiatives.

Apple's flagship Fifth Avenue store is now powered entirely by renewable energy.
Apple's flagship Fifth Avenue store is now powered entirely by renewable energy.


News of Apple's retail milestone comes on the heels of a Greenpeace report that named the company "the most innovative and most aggressive" in Silicon Valley on the subject of environmental concerns. The disclosure was made as part of a Wired interview with Apple environmental chief Lisa Jackson.

Cupertino, Calif.-based Apple has reportedly made expanding its green energy footprint to more retail outlets a top priority in 2014, though it is not likely to be as simple as its widely-publicized datacenter efforts. Most of Apple's retail stores are located in shopping malls, so the company must work alongside utility providers who do not always offer green options.

Apple does have a history of success in such negotiations, however. Lobbying efforts from Apple, Google, and Facebook are credited with forcing major U.S. utility Duke Energy to adopt a clean energy purchase program from which Apple draws power for its Maiden, N.C. datacenter.

Alongside its retail and datacenter moves, Apple is also making efforts to revamp its supply chain. The company has reevaluated the way it accounts for the emissions generated by the mining of aluminum, for instance, and Jackson said that the iPhone maker is looking at a number of options for advancement but is careful not to harm the consumer experience.

"When I was at EPA I always told people that if you're looking for an administrator who camps out and only eats what she kills, you've got the wrong girl," Jackson said. "I grew up in the city. I don't sleep outside. I wear makeup. So I'm not one of those people who believe that environment should feel like a sacrifice. I do feel that we should challenge the most innovative company--which I think Apple is-to do everything it wants, but do it better. To give you all the data you could possibly want, but none of the emissions that go along with it."
post #2 of 28

I have all "green" power at my house in Texas (via wind-power).  You simply choose a plan that offers this.

 

I would think the only stores that don't have this would be ones in a mall that are obligated to use who the mall uses?

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
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post #3 of 28
I don't see the "Better' video linked in the article.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #4 of 28

I live in an apt and every once in a while these really annoying salespeople and real life spammers come around trying to get you to switch energy companies.

 

Last time they came around, they had the nerve to ask to see my bill. No way am I showing any bill of mine to random strangers. I don't live in a huge apt and my energy consumption is obviously not large.

 

One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.

 

After a minute or two of listening to their sales pitch, they realized that they weren't going to make any headway with me, so they resorted to some nonsense about how my current energy wasn't green, and that's why I should switch. What a cheap sales tactic. As if I care about going through the hassle of switching my electric company, in order to save maybe two pennies a month, if even that. I wouldn't even be surprised if theirs was more expensive than what I currently have.

 

I promptly told the rude real life trolls and annoying salespeople that I do not believe in global warming, it's all a scam, and I proceeded to explain my thoughts on the subject and educate the two simpletons who so rudely had the nerve to knock on my door. I also told them that I do not mind "dirty" energy. You should have seen the looks on their faces, they were speechless. I should have grabbed an iOS device and snapped a picture of their ugly, stunned mugs.

 

My method worked, and I haven't been bothered again by any salespeople and scammers trying to get me to switch to "green" energy.

 

Next, I am hoping and praying that somebody comes around and tries to get me to sign up for Obamacare. They will be in for a rude awakening when that happens.:lol: 


Edited by Apple ][ - 4/21/14 at 8:55am
post #5 of 28
Quote:
Originally Posted by Apple ][ View Post
 

I live in an apt and every once in a while these really annoying salespeople and real life spammers come around trying to get you to switch energy companies.

 

Last time they came around, they had the nerve to ask to see my bill. No way am I showing any bill of mine to random strangers. I don't live in a huge apt and my energy consumption is obviously not large.

 

One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.

 

After a minute or two of listening to their sales pitch, they realized that they weren't going to make any headway with me, so they resorted to some nonsense about how my current energy wasn't green, and that's why I should switch. What a cheap sales tactic. As if I care about going through the hassle of switching my electric company, in order to save maybe two pennies a month, if even that. I wouldn't even be surprised if theirs was more expensive than what I currently have.

 

I promptly told the rude real life trolls and annoying salespeople that I do not believe in global warming, it's all a scam, and I proceeded to explain my thoughts on the subject and educate the two simpletons who so rudely had the nerve to knock on my door. I also told them that I do not mind "dirty" energy. You should have seen the looks on their faces, they were speechless. I should have grabbed an iOS device and snapped a picture of their ugly, stunned mugs.

 

My method worked, and I haven't been bothered again by any salespeople and scammers trying to get me to switch to "green" energy.

 

Next, I am praying that somebody comes around and tries to get me to sign up for Obamacare. They will be in for a rude awakening when that happens.:lol: 

 

I truly hope all you're saying here is to get rid of annoying people, and not that you actually believe it.

post #6 of 28
apple ][ and I belong to the same army!
post #7 of 28
Quote:
Originally Posted by reroll View Post
 

 

I truly hope all you're saying here is to get rid of annoying people, and not that you actually believe it.

 

It's not like I am pro pollution or anything like that, but I am extremely skeptical of a lot of the green movement and some of the charlatans behind it.

 

I have lots of Apple products and I also invest in Tesla from time to time. That's about as green as I will get.

post #8 of 28
Quote:
Originally Posted by Apple ][ View Post

It's not like I am pro pollution or anything like that

You say that after you just wrote…
Quote:
One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.

It sure sounds you are, especially your comment of entitlement over others (whom are probably minorities you despise for the color of their skin). 1oyvey.gif

PS: If you ever want to lower your carbon footprint I have a great solution for you.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #9 of 28
Apple may have some problems with stores in Oklahoma. Our fight wing nut of a Governor is getting ready to sign a bill that will tax the sun and wind for homes. Get a solar system or a small windmill and you get to pay a "Fee" (the GOP word for Tax) so the poor power company won't go broke.
Ken
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Ken
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post #10 of 28
Quote:
Originally Posted by SolipsismX View Post


You say that after you just wrote…
It sure sounds you are, especially your comment of entitlement over others (whom are probably minorities you despise for the color of their skin). 1oyvey.gif

PS: If you ever want to lower your carbon footprint I have a great solution for you.

 

I want to increase my footprint, simply because I use so little right now. That's why I am entitled to use more. I don't even own a car. If I can use just half of what somebody like Al Gore consumes, then I would be happy.

 

As for any nonsense about minorities that you are bringing up, you are totally wrong. I don't despise anybody for the color of their skin. Skin color can not be chosen, but I do and will discriminate against people because of other reasons, such as ideology, religion, politics etc. Those are all choices that people are free to make, and they should be prepared to suffer the consequences of their choices.

post #11 of 28
Originally Posted by AppleInsider View Post

120 US outlets

 

Isn’t this redundant? The US always uses 120 outlets! I guess Europe has to wait for Apple to renewify its 240 outlets.

Yes, this is my sense of humor. No, I will not apologize for it.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #12 of 28
Quote:
Originally Posted by Apple ][ View Post

I want to increase my footprint, simply because I use so little right now. That's why I am entitled to use more. I don't even own a car. If I can use just half of what somebody like Al Gore consumes, then I would be happy.

As for any nonsense about minorities that you are bringing up, you are totally wrong. I don't despise anybody for the color of their skin. Skin color can not be chosen, but I do and will discriminate against people because of other reasons, such as ideology, religion, politics etc. Those are all choices that people are free to make, and they should be prepared to suffer the consequences of their choices.

1) My apologies for assuming you hated minorities for their skin color not because of their cultural differences.

2) These talks of entitlements make you sounds like a Democrat¡

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #13 of 28
Quote:
Originally Posted by Apple ][ View Post
 

I live in an apt and every once in a while these really annoying salespeople and real life spammers come around trying to get you to switch energy companies.

 

Last time they came around, they had the nerve to ask to see my bill. No way am I showing any bill of mine to random strangers. I don't live in a huge apt and my energy consumption is obviously not large.

 

One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.

 

After a minute or two of listening to their sales pitch, they realized that they weren't going to make any headway with me, so they resorted to some nonsense about how my current energy wasn't green, and that's why I should switch. What a cheap sales tactic. As if I care about going through the hassle of switching my electric company, in order to save maybe two pennies a month, if even that. I wouldn't even be surprised if theirs was more expensive than what I currently have.

 

I promptly told the rude real life trolls and annoying salespeople that I do not believe in global warming, it's all a scam, and I proceeded to explain my thoughts on the subject and educate the two simpletons who so rudely had the nerve to knock on my door. I also told them that I do not mind "dirty" energy. You should have seen the looks on their faces, they were speechless. I should have grabbed an iOS device and snapped a picture of their ugly, stunned mugs.

 

My method worked, and I haven't been bothered again by any salespeople and scammers trying to get me to switch to "green" energy.

 

Next, I am hoping and praying that somebody comes around and tries to get me to sign up for Obamacare. They will be in for a rude awakening when that happens.:lol: 

 

Wow. Back when Apple was more of a niche, Apple fans used to be a tight knit community of very friendly, almost hippie types. Since the iPhone they have become more and more IBM corporate douche types. 

post #14 of 28
Quote:
Originally Posted by SolipsismX View Post


1) My apologies for assuming you hated minorities for their skin color not because of their cultural differences.

2) These talks of entitlements make you sounds like a Democrat¡

 

1) Sure, no problem, apology accepted. I do not believe that all cultures are equal. If somebody belongs to a lesser or unfortunate culture, then that is what I am criticizing, skin color is irrelevant.

 

2) I believe that I've said this before, but I'm not a Republican, and I'm also definitely not a Democrat. There are so many bad politicians on each side now.

post #15 of 28
Quote:
Originally Posted by SolipsismX View Post


1) My apologies for assuming you hated minorities for their skin color not because of their cultural differences.
 

 

Quote:
Originally Posted by Apple ][ View Post
 

 

1) Sure, no problem, apology accepted. I do not believe that all cultures are equal. If somebody belongs to a lesser or unfortunate culture, then that is what I am criticizing, skin color is irrelevant.

 

:rolleyes:

Why does Apple bashing and trolling make people feel so good?

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Why does Apple bashing and trolling make people feel so good?

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post #16 of 28
Quote:
Originally Posted by tyler82 View Post
 

 

Wow. Back when Apple was more of a niche, Apple fans used to be a tight knit community of very friendly, almost hippie types. Since the iPhone they have become more and more IBM corporate douche types. 

 

Aren't the hippies and others revolting against the tech industry in places like San Fran now?

 

The tech industry is driving those people out of the city, due to increasing housing costs. I'm rooting for neither side, as I enjoy watching rich liberals battling poor liberals, it's hilarious. 

post #17 of 28

The logistics of bringing green power into an urban shopping mall is not as easy as putting up some solar and wind installation out in the open spaces and feeding it back into the grid. Then you just pick up your power from the regular provider at your retail store location but your net fossil fuel usage is zero.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #18 of 28
Quote:
Originally Posted by Dickprinter View Post

1rolleyes.gif

At least it's something he deems a choice. Plus, I do respect that he's honest and candid about it, although Glenn Miller was "the only honest politician" when he ran for senate in 2010… so there is that. 1wink.gif

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #19 of 28
Quote:
Originally Posted by Apple ][ View Post
 

 I don't live in a huge apt and my energy consumption is obviously not large.

 

One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.

I appreciate you being so frugal with your carbon footprint. That means there is more for me, and I really know how to waste it, although I am planning to put in solar next year, just because electricity costs so much and the provider is unreliable.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #20 of 28

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #21 of 28
Quote:
Originally Posted by mstone View Post

The logistics of bringing green power into an urban shopping mall is not as easy as putting up some solar and wind installation out in the open spaces and feeding it back into the grid. Then you just pick up your power from the regular provider at your retail store location but your net fossil fuel usage is zero.

It's called green washing. The power companies are green washing their offerings to market to people that give a damn. They're not really making clean energy or focusing on renewables. They're buying "credits" from an entity that does. It's a huge whitewash campaign.
post #22 of 28
Quote:
Originally Posted by Apple ][ View Post

I live in an apt and every once in a while these really annoying salespeople and real life spammers come around trying to get you to switch energy companies.

Last time they came around, they had the nerve to ask to see my bill. No way am I showing any bill of mine to random strangers. I don't live in a huge apt and my energy consumption is obviously not large.

One of my goals is actually to increase my carbon footprint, since I deserve to use more and I feel entitled to use more.

After a minute or two of listening to their sales pitch, they realized that they weren't going to make any headway with me, so they resorted to some nonsense about how my current energy wasn't green, and that's why I should switch. What a cheap sales tactic. As if I care about going through the hassle of switching my electric company, in order to save maybe two pennies a month, if even that. I wouldn't even be surprised if theirs was more expensive than what I currently have.

I promptly told the rude real life trolls and annoying salespeople that I do not believe in global warming, it's all a scam, and I proceeded to explain my thoughts on the subject and educate the two simpletons who so rudely had the nerve to knock on my door. I also told them that I do not mind "dirty" energy. You should have seen the looks on their faces, they were speechless. I should have grabbed an iOS device and snapped a picture of their ugly, stunned mugs.

My method worked, and I haven't been bothered again by any salespeople and scammers trying to get me to switch to "green" energy.

Next, I am hoping and praying that somebody comes around and tries to get me to sign up for Obamacare. They will be in for a rude awakening when that happens.lol.gif  
Directly from the me, myself and I school of thought.
post #23 of 28
Quote:
Originally Posted by Apple ][ View Post

Aren't the hippies and others revolting against the tech industry in places like San Fran now?

The tech industry is driving those people out of the city, due to increasing housing costs. I'm rooting for neither side, as I enjoy watching rich liberals battling poor liberals, it's hilarious. 

So you're mocking people by their socioeconomic status then? Do you think you have zero presence in the game because you're not poor or disgustingly wealthy? So you mock all sides to feel superior to a fight you don't comprehend?

You're a libertarian? Pro-capitalist propaganda, hoping to ride the coattails of the successful, and devoid of empathy wherever it doesn't serve you personally?

That's republican anarchism. Or republican-lite. Same as democrat corporate cronyism, while claiming to despise corporatism, and blaming democrats for creating corporatism by way of regulation (because "all regulation is bad" and we should all be subject to whatever capitalist entities see fit to subject us to, including abusing the environment, the workforce, spitting on health and ethics, because both are irrelevant to business, and generally dragging us back to the old days of industrial dystopia, where underaged children worked next to their indentured parents in lethal factories, pouring black filth all over the land 24/7, leading to burning rivers and black scum and waste flowing through the streets...).

Very common in the techno geek realm. Lots of pointing fingers at others for being so-called "entitled", while brazenly demonstrating an extreme sense of entitlement of your own, rejecting anything that might potentially wound capitalist interest (since you like to think capitalist interest is your own interest, or will be once your ship comes in any day now...).

Also common in the tech geek world is the overcompensation for childhood marginalization and bullying... feeling superior to others through tech and so-called independent thinking that isn't actually independent or unique but is actually the propaganda of other selfish antipathetic entities like corporatists and libertarians...

I'm just guessing here, based on your antisocial comments, though I could be wrong. Feel free to explain your exceptional status or not. That's your right. But your attitudes expressed here tend to be pretty self-serving in their presentation. Sometimes you have really great comments to make. This thread was not one of those times.
post #24 of 28
Quote:
Originally Posted by Apple ][ View Post
 

 

I want to increase my footprint, simply because I use so little right now. That's why I am entitled to use more.

 

Does not make any sense in a sensible world.  I don't use any cocaine, but I don't have an entitlement to go get caned.  I also don't have kids, and likewise have no entitlement.  I don't eat red meat, no one owes me any.  You don't earn brownie points from your abstention.

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post #25 of 28
Quote:
Originally Posted by Tallest Skil View Post

Isn’t this redundant? The US always uses 120 outlets! I guess Europe has to wait for Apple to renewify its 240 outlets.
Yes, this is my sense of humor. No, I will not apologize for it.
Well I was wondering there if it meant 120 volt or 120 of apple stores use these outlets.
post #26 of 28
Quote:
Originally Posted by dysamoria View Post
 
It's called green washing. The power companies are green washing their offerings to market to people that give a damn. They're not really making clean energy or focusing on renewables. They're buying "credits" from an entity that does. It's a huge whitewash campaign.

Not at all. Below is some text from a close friend's website. I think it describes what "Greenwashing" is. Using solar to feed the grid in one location and then picking up your electricity at a different location is NOT greenwashing. That is how almost all solar in the US works. If you put panels on your roof, normally, you don't use any of your own power directly. In fact, it is being pushed onto the grid all day while you are at work.The power company pays you for your power and then you buy it back at night when you are at home. It works great because you are selling high and buying low in off peak hours.

 

Quote: From JBS

Greenwashing happens when companies promise and don’t deliver the green services as promoted or contracted.

One example is providing recycle bins for paper, glass, aluminum so patrons separate the trash, then the facility pours it all together in a behind the scenes trash compactor and sends it to a landfill. Don’t take “green” at face value – check it out.

Things are not always as they first appear. Some large facilities makes no outward attempt at recycling, so it might be easy to assume that they do not recycle – but you could be wrong. They happen to work with a trash company that prefers to get all mixed trash and then separate it at their plant, first by mechanical means and then by hand sorting.

 

Greenwashing can be economic claims. “Buy our product and 5% will be donated to XYZ Green Charity”. Ask for proof of how much the company donated in their last fiscal year. You might be surprised how little or how much made it to the charity.

Greenwashing can be good intentions that do not get followed through on. How many caterers have told you “of course we donate excess food to a local food bank or relief center”? Have you ever called the charity to ask how often and how much they have received from the caterer? The answer might be surprising. Instead of asking Do you donate excess food to charity ? Ask quantifiable questions such as “How many pounds or servings do you donate on the average each month? Ask if the facility’s green efforts are summarized in the institutions annual report, and to see a copy.


Edited by mstone - 4/21/14 at 5:34pm

Life is too short to drink bad coffee.

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post #27 of 28
Quote:
Originally Posted by kenaustus View Post

Apple may have some problems with stores in Oklahoma. Our fight wing nut of a Governor is getting ready to sign a bill that will tax the sun and wind for homes. Get a solar system or a small windmill and you get to pay a "Fee" (the GOP word for Tax) so the poor power company won't go broke.

 

The fee is to hook these customers to the power grid, because the power companies are required to buy back any excess power these customers generate.  Seems like a reasonable thing to ask for.   Or should we just give it to them free and buy all the power they generate even if it is not needed?  

 

But you cannot trust those "fight wing" nuts, can you?    

post #28 of 28

My home was built in '52 so all infrastructure expenses to provide power to the neighborhood has been paid for many times over.  While I don't have solar power there is at least one house in the neighborhood.  They will be grandfathered in and not pay the tax, but I would have to if I decided to install solar - something about "equal protection under the law missing there".

 

I certainly don't cry for the power companies - in addition to having the politicians all acting like lap dogs, they are guaranteed a profit and the Corporate Commission ensures they get it.  Having to pay "retail" for excess solar power isn't going to hurt them.  And, at times, it can be a major benefit - when you live in Tornado Alley the probability is high that there will be some major outages.  Having homes scattered around with solar, wind or even home generators delivering power can reduce urgency in some areas.  Especially when there are medical issues involved in the home.  We have ben in that situation before when maintaining power was critical.

Ken
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