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Apple Campus 2 planning video touted green efforts to create the "office of the future"

post #1 of 22
Thread Starter 
A video detailing Apple's new Campus 2 project, first shown at city planning commission meeting in October, has been published for everyone else to view in a higher quality version.



The October video presented architect Norman Foster, along with other project team members, discussing the beginnings and future implications of Apple's huge undertaking. Foster notes that the now-famous circular "spaceship" structure wasn't in the original plans.

"It didn't start as a circular building, it really grew into that," Foster says in the video. "So the idea of one building with a great park was really borne out of a very intensive process."

Foster said he was contacted "out of the blue" in 2009 by late Apple cofounder Steve Jobs, who asked for help with the project. According to Foster, Jobs requested he be thought of as part of the team rather than a client. Foster recalled that Jobs still thought of California as "the fruit bowl of America," and wanted Campus 2 to reflect the orchard landscapes he remembered as a child growing up in the area of Cupertino.

A large part of Apple's plan, according to Apple's senior arborist David Muffly, is to bring California back to Cupertino. The former HP Pruneridge campus where Apple's new Campus 2 is being built was covered in surface parking lots decorated with non-indigenous trees, many of which were poorly adapted to the local climate.

Apple has been transplanting the strongest of the existing trees to be replanted on the site, where they will be augmented with sturdy species and small fruit orchards that will flourish to create large open expanses of greenery.

Apple VP of Environmental Initiatives Lisa Jackson reiterated that 80 percent of the site will be "green space," while the main building will be able to go without air conditioning or heating for 75 percent of the year, thanks to natural ventilation. Further, 100 percent of the campus' energy will be sourced from renewable assets like solar power and bio fuels.

The content of the video was brought to mind this morning after Apple unveiled a new "Better" video narrated by the company's chief executive Tim Cook, drawing attention to the work Apple puts into both its products and concern for the environmental impacts related to large scale manufacturing.

"Better. It's a powerful word, and a powerful ideal," Cook says in the new video. "It makes us look at the world and want more than anything to change it for the better. To innovate, improve, to reinvent. To make it better."
post #2 of 22
wish all companies would invest their profit into their office space like this, i wish my environment was that clean.
post #3 of 22
Quote:
Originally Posted by schlack View Post

wish all companies would invest their profit into their office space like this, i wish my environment was that clean.

Profit is the stuff you put in the bank. This is operating expenses. $5 billion worth.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #4 of 22
Apple's new line of business, the iOffice.
post #5 of 22
I'm very fond of AI....and I know this is a "first world" problem, but why can't I watch the video in landscape on my iPhone? (Or is it just me?)

And why does AI still have the old iOS 6 keyboard? 1smile.gif
post #6 of 22
powerful and emmotional. well done. This would make for a great ad.
"Building for the future?! They should be running around reacting to the present!" -John Moltz
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"Building for the future?! They should be running around reacting to the present!" -John Moltz
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post #7 of 22
Great video, always nice to hear Jobs again.
Can't wait for it to be finished.
Can't wait to see the pictures journalists take right before the keynotes, with that incredible view on the spaceship from the conference building.



Can't wait to see a long movie about the construction.
post #8 of 22
Quote:
Originally Posted by christopher126 View Post

I'm very fond of AI....and I know this is a "first world" problem, but why can't I watch the video in landscape on my iPhone? (Or is it just me?)

And why does AI still have the old iOS 6 keyboard? 1smile.gif

It's just you. It plays fine on my iPhone 5.

Daniel Swanson

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Daniel Swanson

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post #9 of 22
Quote:
Originally Posted by DanielSW View Post

It's just you. It plays fine on my iPhone 5.

Yep, ur right, thx...I just tried it again (4s, ios7) and it plays in landscape. Hmmm.
post #10 of 22
Quote:
Originally Posted by mstone View Post
 

Profit is the stuff you put in the bank. This is operating expenses. $5 billion worth.

Operating expenses on which a small part ($5B) of those profits is spent—an amount which Apple can easily afford, and which will be well spent considering its huge impact on future enhanced efficiencies of operation for Apple, enhanced PR both locally, nationally, and internationally, and on the dramatically increased value of that particular parcel of real estate, not only to Apple, but to Cupertino, its county, and the state of California, to say nothing of Silicon Valley and the nation. It's yet another product of the best technology company on the planet.

Daniel Swanson

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Daniel Swanson

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post #11 of 22
Quote:
Originally Posted by DanielSW View Post
 
Operating expenses on which a small part ($5B) of those profits is spent—an amount which Apple can easily afford, and which will be well spent considering its huge impact on future enhanced efficiencies of operation for Apple, enhanced PR both locally, nationally, and internationally, and on the dramatically increased value of that particular parcel of real estate, not only to Apple, but to Cupertino, its county, and the state of California, to say nothing of Silicon Valley and the nation. It's yet another product of the best technology company on the planet.

Totally agree and would add that it also serves as an employee retention benefit.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #12 of 22
Quote:
Originally Posted by DanielSW View Post
 
Quote:
Originally Posted by mstone View Post
 

Profit is the stuff you put in the bank. This is operating expenses. $5 billion worth.

Operating expenses on which a small part ($5B) of those profits is spent—an amount which Apple can easily afford, and which will be well spent considering its huge impact on future enhanced efficiencies of operation for Apple, enhanced PR both locally, nationally, and internationally, and on the dramatically increased value of that particular parcel of real estate, not only to Apple, but to Cupertino, its county, and the state of California, to say nothing of Silicon Valley and the nation. It's yet another product of the best technology company on the planet.

You can call it Operating or Advertising expenses. Its some kind of investment for the future. Who cares. I would rather AAPL spend $5B on this kind of operating/advertising expense than the $16B Samsung spends on mud slinging ads.

 

When a company gets powerful, very profitable and has lots of money in the bank, it easily draws criticizm  for being so wealthy and people want to "stick it to the man".  It was brilliant as far as I am concerned when Tim Cook told NCPPR to go pound sand, at a recent investor meeting, for criticism on spending money on things which don't help the bottom line (such as this).   

 

Is this all part of a brilliant pre-emptive PR plan? It could be.  Think different.

"Building for the future?! They should be running around reacting to the present!" -John Moltz
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"Building for the future?! They should be running around reacting to the present!" -John Moltz
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post #13 of 22
This is just plain ol cool! It's just cool!
post #14 of 22
Quote:
Originally Posted by Prince Brian View Post

This is just plain ol cool! It's just cool!

I know where I'm going when the zombie apocalypse begins ...and I don't care that Its 80% glass.

Am I the only one who thought of this when watching this video? LOL
post #15 of 22
Saw a couple shots of Jony in that video. Is he involved in the new campus design?
post #16 of 22
Great video. Great building too, though I wonder about the practicalities of getting from one side to the other. What's the diameter if this thing? But I guess Stormin' Norman thought about that.
Oh to see a video of the conversations between Foster and Jobs. When egos collide!!
post #17 of 22
Quote:
Originally Posted by christopher126 View Post


Yep, ur right, thx...I just tried it again (4s, ios7) and it plays in landscape. Hmmm.

It will only play in landscape when you play the video in the main article. If you play it in the forum, it is portrait only.

Post from mstone to Benjamin Frost - "Perhaps that explains your lack of mental capacity. If I was your brother, I probably would have repeatedly smashed the side of your head with a cricket bat."
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Post from mstone to Benjamin Frost - "Perhaps that explains your lack of mental capacity. If I was your brother, I probably would have repeatedly smashed the side of your head with a cricket bat."
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post #18 of 22
Duplicate.
post #19 of 22
Quote:
Originally Posted by Benjamin Frost View Post

It will only play in landscape when you play the video in the main article. If you play it in the forum, it is portrait only.

Thx Ben. I couldn't figure it out! 1smile.gif

Best
post #20 of 22
Quote:
Originally Posted by christopher126 View Post


Thx Ben. I couldn't figure it out! 1smile.gif

Best

Grrrr...you're welcome.

Post from mstone to Benjamin Frost - "Perhaps that explains your lack of mental capacity. If I was your brother, I probably would have repeatedly smashed the side of your head with a cricket bat."
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Post from mstone to Benjamin Frost - "Perhaps that explains your lack of mental capacity. If I was your brother, I probably would have repeatedly smashed the side of your head with a cricket bat."
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post #21 of 22

How is this campus going to be green when everybody will be driving to work?

post #22 of 22
Originally Posted by tyler82 View Post
How is this campus going to be green when everybody will be driving to work?

 

It has grass. That’s pretty green. Never mind that your statement’s incorrect on the face of it. Apple has buses, people have bikes, etc.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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AppleInsider › Forums › General › General Discussion › Apple Campus 2 planning video touted green efforts to create the "office of the future"