New in-app purchase labels in iOS (left) and iTunes on Mac.
With the addition, users will see a small "In-app purchases" label just below the app's price, denoting that the title includes the feature even if it is a free download. The new notifications can be found in various App Store lists, like "Top Charts" and individual app categories.
Apple's modification to the digital app marketplace is just the latest in a string of enhancements made to educate customers about in-app purchases, a feature some younger users may not fully comprehend. In March of 2013, so-called "freemium" apps acquired the "Offers In-App Purchases" label, though the warning was displayed only after clicking on an app's description.
More specifically, the move is likely part of an effort to avoid inadvertent purchases made by children who have been known to rack up in-app fees that get charged to their parents' credit cards.
In February 2013, Apple settled a lawsuit leveled by a group of parents whose children accrued hundreds of dollars in bills through in-app purchases. The company paid out $5 iTunes gift card or cash equivalents for some plaintiffs, while those with larger tabs over $30 received full refunds.