or Connect
AppleInsider › Forums › Mac Hardware › Current Mac Hardware › Apple quietly releases more affordable MacBook Airs starting at $899 [u]
New Posts  All Forums:Forum Nav:

Apple quietly releases more affordable MacBook Airs starting at $899 [u]

post #1 of 115
Thread Starter 
As expected, Apple on Monday released faster versions of its MacBook Air lineup, with the 11-inch and 13-inch thin-and-lights getting 100MHz speed boosts compared to outgoing models, as well as a price reduction of $100 [updated].



Each base model MacBook Air comes with a dual-core 1.4GHz Core i5 with Turbo Boost up to 2.70GHz, while the upgraded version boasts a 1.7GHz Core i7 with Turbo Boost up to 3.3GHz. The speed increases represent a 100MHz bump from the respective outgoing versions.

The U.S. Online Apple Store now has the new MacBook Air for sale starting from $899 for the 11-inch model with 1.4GHz dual-core Intel Core i5 processor and 128GB of storage. Build to order options include a 1.7GHz Core i7 CPU with Turbo Boost up to 3.3GHz for $150, 8GB of RAM for $100 and 512GB of flash storage for $300.

"With MacBook Air starting at $899, there's no reason to settle for anything less than a Mac," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Macs have never been more popular, and today we've boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook."

An Interim Update

As anticipated last week, the new MacBook Airs' CPU specifications line up with Intel's power-sipping Haswell chip architecture. The update, however, does not deliver any styling or major internal changes to the thin-and-light notebook lineup.

Apple is said to be reserving those efforts for a more significant update to the MacBook Air line that will begin with the launch of an all-new, super-slim 12-inch design much later this year. In addition to a Retina display, the next-gen notebook is also said to sport features such as fan-less cooling system and new trackpad that lacks a mechanical click button component.

Pricing, Availability & Discounts

Until then, Apple's new base MacBook Air configurations are priced as follows:

  • 11-inch MacBook Air with 1.4GHz dual-core Intel Core i5 processor and 128GB SSD - $899
  • 11-inch MacBook Air with 1.4GHz dual-core Intel Core i5 processor and 256GB SSD - $1099
  • 13-inch MacBook Air with 1.4GHz dual-core Intel Core i5 processor and 128GB SSD - $999
  • 13-inch MacBook Air with 1.4GHz dual-core Intel Core i5 processor and 256GB SSD - $1199


All base models are available to ship within 24 hours, while build-to-order deliveries are quoted at two to four days. Readers looking for discounts on Apple's standard pricing, to save on sales tax, or to save on MacBook Air + AppleCare bundles, should check out AppleInsider's Mac Price Guide and Mac + AppleCare Price Guides over the next 24 hours as they're populated with the new models and exclusive discount coupons from Apple Authorized Resellers.

For example, MacMall offers AppleInsider readers an additional 3% off its already reduced pricing when using the links in the Price Guides and applying Promo Code APPLEINSIDER01, and also only charging sales tax on orders shipped to CA, CO, GA, IL, MN, NC, NY, TN, and WI. Similarly, B&H only charges sales tax on orders shipped to NY and offers readers 3-Year MacBook Air AppleCare Protection Plans for $179.99 (here's how), when purchased on the same order -- a discount of $69. All early orders from these retailers are being filled on a first come, first served basis and should start shipping late Tuesday or early Wednesday.
post #2 of 115
I wonder if Intel has simply stopped making the older chip, so they had no choice?
post #3 of 115
So how much cheaper is it? Why is the Cheaper price in the headline?
post #4 of 115
£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.
Edited by saarek - 4/29/14 at 1:52am
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
Reply
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
Reply
post #5 of 115

I'm a little underwhelmed by it.  I was hoping for a BTO option of 16GB Ram, Thunderbolt2, and a retina display.  Hmmm..... I will most likely pick something up by after summer... hopefully, there will be more to the rumor of a retina MBA in a few more months.  Until then, my 2011 MBA is still chugging away.

post #6 of 115

post #7 of 115

nice drop on the refurb prices too.

post #8 of 115
My first thought is that they are dropping the price by $100 across the board to make room for the Retina MacBook Airs starting at $999/$1099 (to be announced at a later date of course).
post #9 of 115
2011-MBA working just fine here. Considering the rumours of Retina MBA, it seems like a choice between waiting for that or a refresh of MBP...

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

Reply

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

Reply
post #10 of 115
If you boot up a Mac and open a web browser with five or so page, mail app, iTunes (not playing), Pages, and Numbers -- you need just over 4 GBs of ram. That's before you've pushed PLAY in iTunes or typed anything into either iWorks app.

This means the MacBook Airs need a memory upgrade from Apple, which means the $100 price drop goes right back to Apple to get 8 GBs of RAM.
post #11 of 115
It seems that the i7 option got the $100 price reduction, but no Mhz boost.
The outgoing model was already 1.7Ghz/3.3Ghz.
post #12 of 115

The key is portability, and now it is possible with the new Intel chips. Apple should make a light (400 to 600 g) Mac, as small as possible and whih whatever form factor (clamshell, slider or tablet). Great for Keynote and PowerPoint presentations. The Mac in your pocket. Always.

post #13 of 115
Ah, the long wait continues. Late 2010 MBA works fine, hard drive filled up a year ago. Each release you tell yourself to wait for just one more. For retina. 1TB. TB2. 16GB Ram. Always something more to wait for...
post #14 of 115

One way to read this is that it's a clear indication that Retina screens won't be coming to the 11" or 13" MacBook Airs any time this year. Also that the 11" and 13" models are sure to still be available once the rumored 12" Retina MacBook Air comes out, much like non-Retina MacBook Pros were still available after the first Retina ones came out (and the 13" non-Retina MBP is still available).

post #15 of 115
Quote:
Originally Posted by sflocal View Post
 

I'm a little underwhelmed by it.  I was hoping for a BTO option of 16GB Ram, Thunderbolt2, and a retina display.  Hmmm..... I will most likely pick something up by after summer... hopefully, there will be more to the rumor of a retina MBA in a few more months.  Until then, my 2011 MBA is still chugging away.


Sounds like you should be looking at getting a Macbook Pro, not a Macbook Air.

post #16 of 115
Curious why the bezel design is still silver. I much prefer the black bezel on the rest of the line up that makes the screen pop.
post #17 of 115

MBP the way to go with what you need. Not the flimsy MBA!

post #18 of 115
Quote:
Originally Posted by sflocal View Post

I'm a little underwhelmed by it.  I was hoping for a BTO option of 16GB Ram, Thunderbolt2, and a retina display.  Hmmm..... I will most likely pick something up by after summer... hopefully, there will be more to the rumor of a retina MBA in a few more months.  Until then, my 2011 MBA is still chugging away.
Did you really expect Apple to drop a retina MacBook Air via silent update on the apple store? I see this as clearing the deck for new stuff and the update was minor enough that it could be announced this way.
post #19 of 115
Quote:
Originally Posted by jasonfj View Post

Curious why the bezel design is still silver. I much prefer the black bezel on the rest of the line up that makes the screen pop.
Maybe because Apple isn't going to spend time redesigning these models when something new most likely will be replacing it?
post #20 of 115
Quote:
Originally Posted by ksec View Post

So how much cheaper is it? Why is the Cheaper price in the headline?

 

$100 cheaper. Used to be $999.

post #21 of 115
Quote:
Originally Posted by Rogifan View Post


Maybe because Apple isn't going to spend time redesigning these models when something new most likely will be replacing it?

 

Right, like an iPad. MBA is EOL...

post #22 of 115
Quote:
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.

Doubt the only cost differential is VAT. Marketing, advertising, delivery, compliance, retail space, labor... Practically every cost would average higher in the UK
post #23 of 115
Quote:
Originally Posted by sflocal View Post
 

I'm a little underwhelmed by it.  I was hoping for a BTO option of 16GB Ram, Thunderbolt2, and a retina display.  Hmmm..... I will most likely pick something up by after summer... hopefully, there will be more to the rumor of a retina MBA in a few more months.  Until then, my 2011 MBA is still chugging away.

that's why I sprang for the pro...I may take it back in a week though.....

 

 

 

to get the better model.

post #24 of 115
 
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.

 

Apple is selling better machines at a lower price to what it had offered in the UK, yet this is a ripoff?

 

It does cost more to do business in the UK when you factor in: currency fluctuations, property prices, higher wage costs, much higher energy costs (electricity, fuel for heating, fuel for transport) , business rates and regulations, etc.

 

It's undeniable that MacBook Airs are more affordable to the UK purchaser this week compared to last week.

post #25 of 115
Originally Posted by AppeX View Post
Apple should make a light (400 to 600 g) Mac, ... Great for Keynote and PowerPoint presentations. The Mac in your pocket. Always.

So zunx, you've come back as AppeX.

 

Finally take the blindfold off and see an iPod touch or iPhone, at 90 to 120g, together with Keynote and an AV cable, fit in your pocket and are great for presentations.

 

Drawing this reply back to relevancy, so's a MacBook Air.

post #26 of 115
Quote:
Originally Posted by macxpress View Post

Right, like an iPad. MBA is EOL...
Um, no.
post #27 of 115
Quote:
Originally Posted by CustomTB View Post

Quote:
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.

Doubt the only cost differential is VAT. Marketing, advertising, delivery, compliance, retail space, labor... Practically every cost would average higher in the UK

And they pay more for everything and should be used to it by now. People in the EU and Australia can't wrap their heads around the fact that they have a higher cost of living.

Here is a tip for folks in the UK. You pay about 3x as much for gas (petrol). You get that under control and then you can start to worry about the small stuff.
post #28 of 115
Quote:
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.

You seemed focused on the difference between Apple prices in the US and UK. Perhaps you should widen your study to include other items' price differences too. Check out DSLR cameras by Canon and Nikon or Video Camcorders from Sony and so on. I think you would quickly discover virtually everything is less expensive in the US. Perhaps then you might start to realize what you see as an Apple specific, greed motivated vendetta against the UK as what it really is, that 'things' cost more in the UK than the USA most times.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #29 of 115

Don't forget that the MacBook Air is considered the entry level Mac for education and institutional buyers, replacing the old white plastic Macbook on the bottom end. Any price decrease makes these more attractive for certain buyers while any price increase to offset higher end components like Retina displays is only going to leave more buyers on the outside of the Apple ecosystem. Unfortunately buyers who are at the mercy of narrowly focused regime-aligned budgets often don't look at through-life costs and end up filling classrooms, and shortly thereafter, landfills with crapjunk PCs because the acquisition costs were 20% cheaper. So even though the MacBook Air is a wonderful machine for a huge population of customers, and even though it is still superior to most copycat PC wannabes with their 4+ lb "ultrabooks," it's still serving the cost sensitive market segment with several of the models. 

 

The Air may give the appearance of being delicate because it is so thin and light but it seems like a very mechanically solid machine. I've had far more problems with 5 lb plastic and stamped metal office targeted laptops (not mil-spec or ruggedized units) from other vendors. Some of these heavier plastic + steel units feel very rugged based on their extreme heft and the deepness of the shoulder ridges I get from carrying them in my backpack, but they still must be treated as fragile electronic devices. Ergonomically, using an Air on your lap with your feet up is a pleasure. Using a 5 lb PC on your lap with your feet up is torture even when the thing doesn't try to burn a hole in your thigh. Plus with the PC you'll probably need an external mouse too because PC trackpads are nearly universally horrible, unlike the ones on MacBooks.

 

It almost never makes sense to compare prices across international boundaries. There are way too many variables involved and you often have to throw sensibilities and logic entirely out the window. It rarely has as much at all to do with the actual product vendor than all of the other middlemen and government regulations that get in the way. I have a number of Chinese colleagues and when they visit the US the first thing they do is to go on big shopping sprees to purchase clothing - most of which is made in China or other parts of Asia, but available in the US for significantly less than what the same products cost in their country of origin. Go figure. 

post #30 of 115
Quote:
Originally Posted by Wovel View Post

And they pay more for everything and should be used to it by now. People in the EU and Australia can't wrap their heads around the fact that they have a higher cost of living.

Here is a tip for folks in the UK. You pay about 3x as much for gas (petrol). You get that under control and then you can start to worry about the small stuff.

Haha, we almost posted the exact same comment to 'Mr always whining'.

I was just reading an article last night that had a population and GDP comparison map for all countries. I was quite surprised how low the populations are and also the GDP of many countries I had always assumed would be higher on both, particularly the GDP. Countries like Canada and Australia for example, are in the same GDP range as Iran and Mexico yet we all know their standard of living is in another league. Hats off to these countries that do so well for their populations yet have a small numbers to support that standard of living. It probably does explain why many things are more expensive for them.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #31 of 115

With the release of these updated Airs I doubt Apple will release a Retina Air this year.

 

I feel there is little physical difference between the 13 inch Retina Macbook Pro and the 13 inch MacBook Air.

The retina isn't tapered and a millimetre thicker than the Air's thickest point, 200g heavier (the weight of a large chocolate bar) and actually slightly narrower than the Air, yet it offers much more.

 

A retina Macbook Air this year will blur the lines too much between Air and rMBP and may be difficult to price accordingly.

I believe for a Retina Air to appear Apple will either have to discontinue the current 13 inch Air or add an extra Thunderbolt 2 port to the Retina Air and scrap the current 13" rMBP.

post #32 of 115
Quote:
Originally Posted by digitalclips View Post


You seemed focused on the difference between Apple prices in the US and UK. Perhaps you should widen your study to include other items' price differences too. Check out DSLR cameras by Canon and Nikon or Video Camcorders from Sony and so on. I think you would quickly discover virtually everything is less expensive in the US. Perhaps then you might start to realize what you see as an Apple specific, greed motivated vendetta against the UK as what it really is, that 'things' cost more in the UK than the USA most times.

 

I don't think anyone is denying that the cost of business is higher in the UK or that Apple is the only company to add some form of mark-up to their products. It's the level of mark-up that's the issue. 

 

For example, the mark-up on a Canon 7D ($1299 ex. tax vs. £990 inc. tax on Amazon) is a little over 5%. The mark-up on the MBA is a little over 15%.

post #33 of 115

Shocked it doesn't have Thunderbolt 2 !

post #34 of 115
Quote:
Originally Posted by RichL View Post

I don't think anyone is denying that the cost of business is higher in the UK or that Apple is the only company to add some form of mark-up to their products. It's the level of mark-up that's the issue. 

For example, the mark-up on a Canon 7D ($1299 ex. tax vs. £990 inc. tax on Amazon) is a little over 5%. The mark-up on the MBA is a little over 15%.

Of course the mark up varies but the fact remains almost everything costs more. Cherry picking examples is pointless either showing more or less increase than Apple, as they both abound (don't look at petrol you will throw up). Believe me I know, I emigrated from the UK to the US. Not only are things way less expensive it is easier to earn far more here and pay less tax on top of that. Throw in endless days of blue sky, palm trees, kayaking year round in warm water and miles of white sandy beaches you can start to see why I did ... 1smoking.gif

BTW, talking cameras, I am lusting after the new Sony FDR-AX100/B 4K Video Camera .... seen that yet?
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #35 of 115

hmmm not worth the upgrade I think ... 

I've been waiting for a Retina model on the Air so more waiting I suppose :)

post #36 of 115
Quote:
Originally Posted by 6toecat View Post

Shocked it doesn't have Thunderbolt 2 !

Good catch i missed that. That adds credence to the clearing old inventory theory I'd say.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #37 of 115
Quote:
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.

The extended warranties cost money too. Apple doesn't have to offer that in the US.
post #38 of 115
Quote:
Originally Posted by Phone-UI-Guy View Post

The extended warranties cost money too. Apple doesn't have to offer that in the US.

Not sure I understand what you mean there. Can you explain?
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #39 of 115
A price drop? That's all? I was hoping for something more. These were great machines about two years ago. But today, the low-resolution displays and tiny SSD's are woefully inadequate. I'd gladly spend the extra $300 dollars for a 512GB SSD if the display were better. But to throw good money at an old design is not very wise.

We're back to the days of the "Road Apples." You know full well there will be something much better in just a few months. Please everyone, don't buy these crappy Mac's.
post #40 of 115
Quote:
Originally Posted by TEAMSWITCHER View Post

A price drop? That's all? I was hoping for something more. These were great machines about two years ago. But today, the low-resolution displays and tiny SSD's are woefully inadequate. I'd gladly spend the extra $300 dollars for a 512GB SSD if the display were better. But to throw good money at an old design is not very wise.

We're back to the days of the "Road Apples." You know full well there will be something much better in just a few months. Please everyone, don't buy these crappy Mac's.

There is a good chance this is a pre new model clearance sale, so a good bargain for many that don't need the latest and greatest. Calling them crappy seems a little harsh.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Current Mac Hardware
AppleInsider › Forums › Mac Hardware › Current Mac Hardware › Apple quietly releases more affordable MacBook Airs starting at $899 [u]