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Apple quietly releases more affordable MacBook Airs starting at $899 [u] - Page 2

post #41 of 115
Quote:
Originally Posted by Rogifan View Post


Um, no.

Um, yes. 

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post #42 of 115
Quote:
Originally Posted by 6toecat View Post
 

Shocked it doesn't have Thunderbolt 2 !

 

I'm not, what are you doing on a MBA that would require TB2? Other than going out to an external display, I wonder how many people actually use the TB port as an actual TB port, not counting the Gigabit Enet adapter or FW800 adapter. I mean actually using it as a TB port to a TB device. 

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post #43 of 115
The article is incorrect. Whilst the base model 1.3GHz is 100 MHz more (1.4GHz), the upgrade option previously and now remains the same 1.7 GHz core i7. So no change there.
post #44 of 115
Quote:
Originally Posted by RichL View Post
 

 

I don't think anyone is denying that the cost of business is higher in the UK or that Apple is the only company to add some form of mark-up to their products. It's the level of mark-up that's the issue. 

 

For example, the mark-up on a Canon 7D ($1299 ex. tax vs. £990 inc. tax on Amazon) is a little over 5%. The mark-up on the MBA is a little over 15%.

 

at least the gap has closed. The MBA had a $100 and £100 drop today so the UK had the better deal, although this is just down to the GBP strengthening against USD over the last coupe of months. Apple need to lower the prices of their other products, the 15% mark-up as you call it on the MBA is over 19% on the entry iMac for example.

post #45 of 115
Quote:
Originally Posted by macxpress View Post

Um, yes. 
Based on what??
post #46 of 115
Quote:
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

At £699 they'd be able to justify their whole "it costs us more to do business in the UK" line, but considering the US price with 20% added on top to account for the VAT that we pay is only £645 one can't help but feel screwed over by their greed.

The greed of your government imposing the VAT. That's what I know you are referring to. After all, while visiting the U.S. you can buy one for the equivalent of only £535 (entry price of the 11" model). It's only when you attempt to bring that machine home that another entity (your government) nicks you for a significant additional amount. Is this not true?
I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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post #47 of 115

Well, I have a built-to-order MBA with 8Gb RAM and 2GHz CPU which I use to edit video. I can even do 4K video (tested with RED footage) so I'd want Thunderbolt 2 to do ProRES 4444. Yes, a MBP would suit these tasks better, but it's not as portable and it's heavier. I actually use the Thunderbolt to Ethernet too - to give better 2nd screen display on AppleTV. 

post #48 of 115
Quote:
Originally Posted by Mazda 3s View Post

My first thought is that they are dropping the price by $100 across the board to make room for the Retina MacBook Airs starting at $999/$1099 (to be announced at a later date of course).

That's my thought as well. And Apple can afford to do this with the existing machines as the R&D and manufacturing equipment has long been amortized.
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post #49 of 115
Quote:
Originally Posted by RadarTheKat View Post

That's my thought as well. And Apple can afford to do this with the existing machines as the R&D and manufacturing equipment has long been amortized.
I'm a little surprises they issued a press release for this. But maybe that's because of the price drop.
post #50 of 115
Originally Posted by AppeX View Post
The key is portability, and now it is possible with the new Intel chips. Apple should make a light (400 to 600 g) Mac, as small as possible and whih whatever form factor (clamshell, slider or tablet). Great for Keynote and PowerPoint presentations. The Mac in your pocket. Always.

 

Already exists. Called the iPhone.

 

Originally Posted by TEAMSWITCHER View Post
A price drop? That's all?

 

No, but if you had read the article or visited Apple.com, you wouldn’t be spewing that nonsense.

post #51 of 115
Quote:
Originally Posted by AppleInsider View Post

"With MacBook Air starting at $899, there's no reason to settle for anything less than a Mac.

Lots of reasons. An 11" notebook isn't going to work for a lot of people when they know Windows and can get a 15" notebook that has more and faster everything for less money.

Quote:
Originally Posted by saarek View Post

£749 is a much better entry level price, it's just a shame they they continue to rip us off.

There is no fraud here. You can determine for yourself if this MBA fits your needs, then buy or not to buy as you see fit.

Quote:
Originally Posted by ChiA View Post

With the release of these updated Airs I doubt Apple will release a Retina Air this year.

I'm thinking this is setting the stage for a new MBA and will surprised if there wasn't a major update later this year.

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post #52 of 115
Originally Posted by SolipsismX View Post
I'm thinking this is setting the stage for a new MBA and will surprised if there wasn't a major update later this year.

 

Broadwell mass production has been kicked to Q1 2015, though.

post #53 of 115

Where's the damned mini refresh to Haswell/HD5000? :mad:

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post #54 of 115
Quote:
Originally Posted by macxpress View Post

Quote:
Originally Posted by Rogifan 
Um, no
Um, yes. 

Um, maybe?

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post #55 of 115
Quote:
Originally Posted by Tallest Skil View Post

Broadwell mass production has been kicked to Q1 2015, though.

That's fine. I don't think Broadwell over Haswell offers major changes in the power envelope that would alter their next case design change. I'd like to see the MBA go to just a 12" model with an IPS Retina display. I'd also like it to lose Intel for ARM and drop in price another $100-200, but I'll keep that one on the back burner for now.

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post #56 of 115
Originally Posted by SolipsismX View Post
That's fine. I don't think Broadwell over Haswell offers major changes in the power envelope that would alter their next case design change. I'd like to see the MBA go to just a 12" model with an IPS Retina display.

 

But how well can the current slew of Iris handle retina panels?

post #57 of 115
Quote:
Originally Posted by digitalclips View Post

Haha, we almost posted the exact same comment to 'Mr always whining'.

I was just reading an article last night that had a population and GDP comparison map for all countries. I was quite surprised how low the populations are and also the GDP of many countries I had always assumed would be higher on both, particularly the GDP. Countries like Canada and Australia for example, are in the same GDP range as Iran and Mexico yet we all know their standard of living is in another league. Hats off to these countries that do so well for their populations yet have a small numbers to support that standard of living. It probably does explain why many things are more expensive for them.

Check your facts
If you look at GDP per capita Canada and Australia are not in the same range as Mexico or Iran
In any case GDP per capita is not necessarily the best indicator anyway because of differences in income distribution

I suggest you look at median household income stats on Wikipedia
These are a better guide to standard of living of people at the 50th percentile
post #58 of 115

Jeez, is there no end to the whining coming from certain characters?

 

You'd think that Apple had raised the price by $100, instead of lowering it.

 

If you happen to live in some foreign country and products costs a little bit more, then either move (if you can afford a plane ticket), or deal with it. And if somebody can't afford an $899 Mac, then they should probably go back to school, get a better education, and eventually land a better paying job, because $899 is dirt cheap. I wouldn't be surprised if the beggar down the street from me can afford this new Macbook Air.

 

Apple products have never been cheaper.

post #59 of 115
Quote:
Originally Posted by Tallest Skil View Post

But how well can the current slew of Iris handle retina panels?

I'd say very well for a customer that would be fine with a 12" display, 1.4GHz CULV CPU, 4GB, and 128GB SSD. Consider when Apple introduced the Retina MBPs in 2012 they came with an Intel 4000 iGPU and these have an Intel 500 iGPU and we're talking about a lower resolution than both the 13" and 15" Retina MBPs.

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post #60 of 115
Can anyone confirm that the prices got reduced on the Canadian site? It seems like they're exactly the same as before.

Confirmed: Prices didn't budge in Canadian store. We get fucked as usual.
Edited by Slurpy - 4/29/14 at 8:52am
post #61 of 115
Quote:
Originally Posted by Slurpy View Post

Can anyone confirm that the prices got reduced on the Canadian site? It seems like they're exactly the same as before. We get fucked as usual.

They are the same… right now. Hasn't Canadian's prices often dropped later in the days or days later for some unknown reason?

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post #62 of 115
Quote:
Originally Posted by Mazda 3s View Post

My first thought is that they are dropping the price by $100 across the board to make room for the Retina MacBook Airs starting at $999/$1099 (to be announced at a later date of course).

and my guess it would be 899 (11)/999(13)/1099(11rd)/1199(13rd)

which would butt up against 1299 13"MBPrd price  (and the 1199 MBPreg  is the crossover point... which I think will disappear).

 

and I would think there would be another cpu refresh at that time and/or memory (more)

post #63 of 115
Quote:
Originally Posted by sflocal View Post
 

I'm a little underwhelmed by it.  I was hoping for a BTO option of 16GB Ram, Thunderbolt2, and a retina display.  Hmmm..... I will most likely pick something up by after summer... hopefully, there will be more to the rumor of a retina MBA in a few more months.  Until then, my 2011 MBA is still chugging away.

 

Of course you should be underwhelmed - this is absolutely irrelevant news, to say the least.

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post #64 of 115
Quote:
Originally Posted by brlawyer View Post

Of course you should be underwhelmed - this is absolutely irrelevant news, to say the least.

How is an article about a processor bump and price drop of the MBA not connected with the actual processor bump and price drop of the MBA? Seems like this news couldn't be more relevant.

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post #65 of 115
Quote:
Originally Posted by SolipsismX View Post


Lots of reasons. An 11" notebook isn't going to work for a lot of people when they know Windows and can get a 15" notebook that has more and faster everything for less money.
There is no fraud here. You can determine for yourself if this MBA fits your needs, then buy or not to buy as you see fit.
I'm thinking this is setting the stage for a new MBA and will surprised if there wasn't a major update later this year.

dunno... I was at BBY yesterday, and picked up one of those 15"  (sucky 16:9 screen)... gad, they felt like a plastic encased lead.  cheaper, yes.

 

I agree the MBA is likely a major update, potentially coupled with an iPad update.   You infer a 12" screen in a later posting...  what do you think about a 14" MBA (11, 13, 14), and a 12" iPad (with less bezel?)?

 

My looking at the market for 'mobile computers' (vs mobile computing.... phones), is that the selling point is the keyboard and the screen size/viewability.   12" is that sweetspot.

 

Looking at the family... I'm guessing the low end iMac 21" is starting to feel some cannibalizing.   a 14" MBArd at 1399, with an 'ac' wifi and airplay...  this makes for the best of both worlds.

post #66 of 115
Over on another site, they mentioned the Retina display rumor as coming only from analysts, not being from anyone in the supply chain.

This site just repeats the Retina rumor on Ming-chi Kuo's good word and authority.

I found the difference...predictably amusing.

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post #67 of 115
Quote:
Originally Posted by SolipsismX View Post


How is an article about a processor bump and price drop of the MBA not connected with the actual processor bump and price drop of the MBA? Seems like this news couldn't be more relevant.

 

Irrelevant as to the extent or importance of such an "update" - a tiny processor bump and a tiny price drop; in the olden days this would just merit a silent change in Apple's website and nothing else. Now to issue a press-release about it is just ludicrous.

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post #68 of 115
Quote:
Originally Posted by brlawyer View Post

Of course you should be underwhelmed - this is absolutely irrelevant news, to say the least.

Well, Apple didn't make a big announcement about it. This site has so far already posted two articles about it, so somebody is cashing in on this news.

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post #69 of 115
wish apple wouldn't offer 4gb as a base option anymore. it's probably ok for light usage, but will be tight for moderate to heavy usage and will feel outdated in a year or two.
post #70 of 115
Quote:
Originally Posted by brlawyer View Post

Irrelevant as to the extent or importance of such an "update" - a tiny processor bump and a tiny price drop; in the olden days this would just merit a silent change in Apple's website and nothing else. Now to issue a press-release about it is just ludicrous.

Where did Apple issue a press release? Even their homepage still has the iPhone 5S as the major product with the MBA as a small image with no direct indication that anything has changed (i.e.: no text saying faster processor or lower price point).

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post #71 of 115
Originally Posted by SolipsismX View Post
Where did Apple issue a press release? Even their homepage still has the iPhone 5S as the major product with the MBA as a small image with no direct indication that anything has changed (i.e.: no text saying faster processor or lower price point).

 

http://www.apple.com/pr/library/2014/04/29Apple-Updates-MacBook-Air.html

 

On their Press Release page, of course.

post #72 of 115
Quote:
Originally Posted by Tallest Skil View Post

http://www.apple.com/pr/library/2014/04/29Apple-Updates-MacBook-Air.html

On their Press Release page, of course.

Huh! I wouldn't say it's without relevance considering the price drop but it does seem excessive if it were just for the spec bump. Have they done this in the past for just a spec bump? What about a significant price drop?

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post #73 of 115
Quote:
Originally Posted by SolipsismX View Post


Huh! I wouldn't say it's without relevance considering the price drop but it does seem excessive if it were just for the spec bump. Have they done this in the past for just a spec bump? What about a significant price drop?

 

Can't recall it; but given Cook's "let's get cheap and advertise it" approach, I am not surprised by that.

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post #74 of 115
Originally Posted by SolipsismX View Post
Huh! I wouldn't say it's without relevance considering the price drop but it does seem excessive if it were just for the spec bump. Have they done this in the past for just a spec bump? What about a significant price drop?

 

I imagine that every update has received a press release, even if it’s only a “NEW” tag on the store.

post #75 of 115
Quote:
Originally Posted by Tallest Skil View Post
 

 

I imagine that every update has received a press release, even if it’s only a “NEW” tag on the store.

 

Not really - check here: http://www.apple.com/pr/library/

 

This is probably the first time such a tiny speed bump receives a PR.

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post #76 of 115
Quote:
Originally Posted by brlawyer View Post

This is probably the first time such a tiny speed bump receives a PR.

Probably. How dare they fail your standards for posting a press release.

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post #77 of 115
Quote:
Originally Posted by Suddenly Newton View Post


Probably. How dare they fail your standards for posting a press release.

 

Not mine, Apple's.

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post #78 of 115
Quote:
Originally Posted by brlawyer View Post

Not really - check here: http://www.apple.com/pr/library/

This is probably the first time such a tiny speed bump receives a PR.

This PR doesn't read like it's about the processor bump. It clearly states, "The Perfect Everyday Notebook Now Starts at $899" with the processor bump only noted in the body of the letter.

Has no price drop ever recieved a PR before?

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post #79 of 115
Originally Posted by SolipsismX View Post
Has no price drop ever recieved a PR before?

 

Apple hasn’t done a price drop without a hardware change since… ’96, I think? So I doubt it.

post #80 of 115
Quote:
Originally Posted by AppleInsider View Post

Readers looking to save over Apple's standard MSRP, save on sales tax, or save on MacBook Air + AppleCare bundles....

 

Readers can't "save on sales tax". They are legally required to pay it regardless if the vendor they buy it from collects it or not. Or are you suggesting your readers not pay their taxes?

 

-kpluck

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