or Connect
AppleInsider › Forums › Mobile › iPhone › New Samsung Galaxy S5 ad forced to cherry pick lines from lackluster reviews
New Posts  All Forums:Forum Nav:

New Samsung Galaxy S5 ad forced to cherry pick lines from lackluster reviews

post #1 of 82
Thread Starter 
Samsung's latest Galaxy S5 ad creatively carved quotes from a series of independent product reviews on what appears to be an autopsy in search of healthy tissue.



The first quote to appear in the ad (above) is from Business Insider, which stated "the Samsung Galaxy S5 does a lot of things that Apple's latest iPhone can't do."

Lines from Steve Kovach's actual review didn't make the cut, such as: "Samsung's fingerprint sensor isn't as elegant as Apple's. It only works if you swipe your finger across the button, and you have to do so just right or you'll get an error message."

http://www.businessinsider.com/samsung-galaxy-s5-review-2014-4#!KuMzx


Kovach then added, "There's one feature that baffles me, though. Samsung added a heart rate monitor to the back of the phone, next to the camera flash. It syncs with S Health, a fitness tracking app that comes installed on the phone and measures your steps and other basic health stuff, and works by placing your finger on top of it for a few seconds. Samsung says it added the sensor so developers can create apps that use it, but I still don't see the point."

He also wrote, "Design snoots like me constantly criticize Samsung for making its premium devices out of cheap-feeling plastic versus metal or a denser material like the thick plastic used on Nokia's phones or the iPhone 5C. It's the same story with the Galaxy S5.

"The phone is covered in the same bendy plastic as before, but this time Samsung added a textured backing that makes the phone feel a little better when you hold it. The back cover doesn't look very good on the blue and gold versions of the Galaxy S5 (the gold version looks kind of like a Band-Aid), but I didn't really mind it on the black and white models."

Samsung cites Forbes, but not its product review



The next line from the ad, "Best Display Ever" is attributed to Forbes, but that line came from coverage of a DisplayMate display rating. "Any lead the Galaxy range did have has now gone" - Forbes

The site's actual review, written by Larry Magid, was titled "Galaxy S5 is Very Good But Not Amazing."

"I came away greatly impressed by the HTC One M8 following my hands-on review," Magid wrote, "and having now spent time with the black and white editions of Samsung's new Galaxy S5 I can confirm: any lead the Galaxy range did have has now gone."

Salvaging bits from the USA Today product review



Samsung similarly cited Ed Baig of USA Today as calling the Galaxy S5 "the first smartphone to boast a dedicated heart-rate monitor.""The fingerprint scanner doesn't work as well as the similar feature Apple has on the iPhone 5s" - USA Today

Baig's review added, "Aside from that heart-rate sensor, it doesn't break a lot of new ground. In other words if you have an S4 and are happy with it, there's no urge to upgrade."

In particular, the USA Today review noted "the fingerprint scanner doesn't work as well as the similar feature Apple has on the iPhone 5s," and stated that the Galaxy S5 "doesn't come close to measuring up to the premium feel" of even other Android competitors like the HTC One.

Cites Laptop first look, but not its more in-depth review



The ad cites Laptop as saying "we were most impressed with Samsung's new camera features." However, that's a line from the site's affiliated blog providing an initial first look, given before pricing information was even available.

In its actual review, written by Mark Spoonauer, the publication notes that the Galaxy S5's new Best Face feature "had trouble picking out one face in a group photo." On Samsung's Selective Focus, Spoonauer wrote, "we wish you could precisely select the focal point as you can with the HTC One M8."

Spoonauer also added that photos taken by iPhone 5s were "brighter overall" and produced "more detailed photos" compared to Samsung's "unnaturally bright but quite fuzzy" images (as it portrayed in a test shot, below).

http://www.laptopmag.com/review/smartphones/samsung-galaxy-s5-att.aspx


Samsung Ultra-Power-Saves a paragraph from The Guardian



Samsung's ad next takes a line from a review by Samuel Gibbs for The Guardian: "The Ultra Power Saving Mode is really impressive."

What it left behind was the rest of the paragraph, which adds, "though it does that by, in effect, transforming the phone into a glorified feature phone."

http://www.theguardian.com/technology/2014/apr/11/samsung-galaxy-s5-review-android


Gibbs also noted that "software is where Samsung has struggled the most. The company admitted that its software needed work and dedicated half of its research and development effort to improving it in November last year. Sadly, while the software is somewhat refined on the Galaxy S5 compared to its predecessor, it still has some way to go to match the quality or experience of its competitors like Google, Sony, HTC and Apple.

"Samsung calls its customisations to the standard Android experience 'TouchWiz,' and frankly they add clutter and confusion to the experience."

Cites New York Times, but not its official review



The next line from the ad, taken from an article comparing it to the HTC One, states, "but what really sealed the deal, so to speak, is the Galaxy S5's dust- and water-resistant design."

That deal didn't seem to be sealed too tightly, as that same piece also observed, "the Galaxy S5 looks much more conventional, even a bit bland, but it gets the job done and it's a lot easier to hang on to," and adds, "tor me, the Galaxy S5 won a war of attrition and either phone will make you happy in different ways. And with the LG G3 phone still around the corner, the true Android winner may still be circling our star system."

Samsung didn't pull any quotes from the review by New York Times writer Farhad Manjoo, who compared the Galaxy S5 to Apple's iPhone.

Manjoo wrote, "how does the Galaxy S5 compare to the iPhone 5S, Apple's six-month-old flagship device and the champion to beat? The answer: Not very well," adding, "by just about every major measure you'll care about, from speed to design to ease of use to the quality of its apps, Samsung's phone ranks behind iPhone, sometimes far behind.""By just about every major measure you'll care about, from speed to design to ease of use to the quality of its apps, Samsung's phone ranks behind iPhone, sometimes far behind" - Farhad Manjoo, NYT

He added, "the Galaxy S5's finger sensor is unusable. It has failed to recognize my finger just about every time I have tried it. It has been so terrible that the sensor feels more like a marketing gimmick than a legitimate feature. And it makes me wonder about Samsung's capacity to keep up with Apple's innovations."

Manjoo concluded, "but this year, Samsung couldn't keep up; as the speed-testing gurus at AnandTech showed, by just about every speed metric, the aging iPhone 5S beat the brand-new Galaxy S5."

Samsung skips CNET "skip" advice



The final line from the ad, taken from a CNET review by Jessica Dolcourt, states, "Samsung's Galaxy S5 excels at everything that matters."

However, Dolcourt also wrote that the Galaxy S5 is "only a small upgrade over the Galaxy S4," noting that "with the exception of a few nonessential hardware and software additions -- like the fingerprint scanner and novel heart-rate monitor -- and a few design tweaks, you're pretty much looking at the same phone Samsung released in 2013."

Her review concludes, "I would, however, skip the Galaxy S5 if you like metal covering your smartphone, if you don't need every feature under the sun, or if you prefer a cleaner version of Android. Also move along if you're on a budget -- in some regions, the Galaxy S5 costs significantly more than other premium handsets."
post #2 of 82

OH God!

 

Samsung again preying on the weak, stupid, and uninformed.

post #3 of 82
Man that phone is huge. I guess I'd better get used to it though, since it looks like Apple is going to make us upgrade to a giant screen.
post #4 of 82

Well, here's something that Samsung didn't copy -- Apple doesn't care what bloggers and reviewers have to say.

post #5 of 82
Apple has real opportunity here. This phone is basically a dud (even though it probably will still sell very well). I hope Apple takes advantage.
post #6 of 82
Quote:
Originally Posted by Woochifer View Post

Well, here's something that Samsung didn't copy -- Apple doesn't care what bloggers and reviewers have to say.
Um...

https://ssl.apple.com/iphone/reviews/

Maybe AI can research if Apple only picked out the good bits. 1biggrin.gif
post #7 of 82
They're even copying lackluster reviews now. 1smile.gif
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #8 of 82
Anyone that purchases an electronic item based on nothing but a commercial gets exactly what they deserve.
post #9 of 82
Quote:
Originally Posted by Rogifan View Post

Um...

https://ssl.apple.com/iphone/reviews/

Maybe AI can research if Apple only picked out the good bits. 1biggrin.gif

I dont think Apple has used review quotes in its ads. I may be wrong.

Not surprised by Sammy. Even shitty movies cherry pick good quotes.
post #10 of 82

Quote in the commercial:  "Galaxy S5.......the next big thing"

 

 

Original quote:  "Galaxly S5 probably isn't the next big thing"

post #11 of 82
Quote:
Originally Posted by Rogifan View Post

Apple has real opportunity here. This phone is basically a dud (even though it probably will still sell very well). I hope Apple takes advantage.

Hmmm... "Hello, I'm Sammy", perhaps? (or, Andy?) It would be funny but I very much doubt Apple will stoop that low. 

post #12 of 82
Quote:
Originally Posted by whoda View Post

Man that phone is huge. I guess I'd better get used to it though, since it looks like Apple is going to make us upgrade to a giant screen.

 

Just a small correction:

  Apple isn't going to make you upgrade.

post #13 of 82
Dilger has also chosen to cherry pick. The Business Insider review is titled, "Samsung's New Galaxy S5 Phone Is One Of The Best". Failure to make note of that fact, once again cements Dilger's status as polemical fanboy.

At least present the whole story, DED. It's pitiful...and I hate Samsung! I have a long anti-Samsung history!
Edited by SpamSandwich - 5/7/14 at 2:09pm

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #14 of 82
Just wanted to say: Thank You Daniel & Team ... 1smile.gif

Your hard work here is much appreciated. Great and very informative article as always.

To everyone else, please share these articles however you can. Let the world know ...

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply
post #15 of 82

Samsung has zero ethics, but this goes to a whole new level of bottom-feeding.  Someone... anyone... needs to put out a full-page advertisement in all the newspapers and magazines and print DED's article in it verbatim.

There is nothing, and I mean NOTHING the fandroids and iHaters can say to hide this shameful behavior and them defending such a corrupt company.  It just reeks.

Great sleuthing DED.  Honestly, Apple should hire you as an expert witness for their trials.  I'd pay good money to sit in that courtroom to watch to watch you scorch Samscum's attorneys if they're stupid enough to put you on the stand.

post #16 of 82

What a pathetic phone.

post #17 of 82
The S5 is a ho-hum upgrade to the S4. Samsung kind of said 'Gee, S4 sales have slowed down, lets just release whatever we have as the S5 and that will bump sales!' No cigar. Not a terrible phone though, I actually like the concept of the ultra power saving mode. Touchwiz is junk and only a detriment to their product. Five percent of it is actually okay, but it doesn't make up for the 95% that isn't. At least users are free to switch and not forced to use some of the apps they don't like, but let users actually delete them.

If Android can't find a way to limit manufacturers from adding crap, followed by the individual carriers piling on another scoop of crap on top of it- the iPhone 6 is going to eat their lunch even *more* than it is already going to.
post #18 of 82

It's in their DNA; their bread and butter is to make the consumer  believe they are getting a good product.   Once must remember Samsungs Mission Statement includes...."There's a sucker born every minute"

post #19 of 82
Quote:
Originally Posted by paxman View Post

Hmmm... "Hello, I'm Sammy", perhaps? (or, Andy?) It would be funny but I very much doubt Apple will stoop that low. 

Especially if they use fun house mirrors to represent Sammy.
post #20 of 82

All of Samsung's stuff to me just feels like, this is what Samsung wants me to care about, as opposed to... this is why I care about.    This is what other people think about their phones, as opposed to... this is what I think.

 

Like, if you have a waterproof phone, show the phone at a party falling into the pool (Samsung can rehire all those young people they paid in that commercial to pretend like they don't actually use iPhones in real life).

 

If it's a heartrate monitor, show somebody working out and make it about that, graphing it, convincing people they really need that feature.

 

Because my overall impression seeing this is, oh Business Insider likes it.  Business Insider?  Like the average person cares at all about the opinion of Business Insider?  

 

"The best smart phone on the planet"

My Mom

 

"Miles ahead of the iPhone in every way"

Business Insider Staff Members

 

Not very compelling!

post #21 of 82

I'm willing to bet Samsung is selling a heck of a lot of Galaxy S5 units.  I've seen the pricing and I'm sure people think its an absolute bargain for $99 or BOGO.  Samsung is going to definitely increase market share and will be boasting about how many Galaxy S5 units were sold.  $99 for a brand new flagship smartphone is unheard of in such a short time.  Samsung is practically giving the S5 away and yet Apple is going to try to increase the price of the iPhone 6.  How strange is that?  I don't see how most consumers could resist getting a S5 for $99.  It's just insane.

post #22 of 82
Quote:
Originally Posted by jungmark View Post

I dont think Apple has used review quotes in its ads. I may be wrong.

Not surprised by Sammy. Even shitty movies cherry pick good quotes.

Aren't all such quotes cheery picked? I see nothing wrong unless Samsung took:

"The fingerprint scanner doesn't work as well as the similar feature Apple has on the iPhone 5s" - USA Today

And made it into:

"The fingerprint scanner does […] work as well as the similar feature Apple has on the iPhone 5s" - USA Today

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #23 of 82
Quote:
The company admitted that its software needed work and dedicated half of its research and development effort to improving it in November last year. Sadly, while the software is somewhat refined on the Galaxy S5 compared to its predecessor, it still has some way to go to match the quality or experience of its competitors like Google, Sony, HTC and Apple.

Ah, now Samdung has realized that doing true R&D is hard. What is has been doing all along was stealing from Apple. When Apple goes with exclusive IP like AuthenTec, Samdung has no way to copy that so they pile a shit load of feature on to their flag ship phone and call it a day. Like a shit sandwich. Only at Samdung.
post #24 of 82
Quote:
Originally Posted by SpamSandwich View Post

Dilger has also chosen to cherry pick. The Business Insider review is titled, "Samsung's New Galaxy S5 Phone Is One Of The Best". Failure to make note of that fact, once again cements Dilger's status as polemical fanboy.

At least present the whole story, DED. It's pitiful...and I hate Samsung! I have a long anti-Samsung history!

 

It's getting easier and easier to spot DED articles just by the title.

 

I didn't read this one.

 

Yes, I'll move along. Nothing to see here.

 

Just wanted to drop my spot of wisdom.

 

Har.

na na na na na...
Reply
na na na na na...
Reply
post #25 of 82
Quote:
Originally Posted by sflocal View Post
 

Samsung has zero ethics, but this goes to a whole new level of bottom-feeding.  Someone... anyone... needs to put out a full-page advertisement in all the newspapers and magazines and print DED's article in it verbatim.
 

 

There's even more to this Daniel may have uncovered.  In his cherry picking of negative comments from Samsung reviews in his expose of Samsung cherry picking positive comments from Samsung reviews Daniel may have come across something bigger.

 

I'll keep you posted on my research but its looking an awful lot like companies everywhere that rely on reviews are doing this en masse.  Samsung just copied them!  Seriously.  Look for yourself.  Automobiles.  Movies.  Hotels.   In their marketting materials they are only cherry picking items from the positive comments that promote their products!  This is highly misleading!

post #26 of 82

‘They’ say that Apple can’t innovate anymore. What do ‘they’ say about Samsung and innovation? Looks to me like Samsung is just loitering around, waiting to see what Apple does next so they can ‘me-too’ it.

post #27 of 82
Quote:
Originally Posted by Apple ][ View Post

What a pathetic phone.

Samsung Galaxy S5 - A pathetic phone.

Samsung - A phony pathetic.

1wink.gif
post #28 of 82
Quote:
Originally Posted by Constable Odo View Post
 

I'm willing to bet Samsung is selling a heck of a lot of Galaxy S5 units.  I've seen the pricing and I'm sure people think its an absolute bargain for $99 or BOGO.  Samsung is going to definitely increase market share and will be boasting about how many Galaxy S5 units were sold.  $99 for a brand new flagship smartphone is unheard of in such a short time.  Samsung is practically giving the S5 away and yet Apple is going to try to increase the price of the iPhone 6.  How strange is that?  I don't see how most consumers could resist getting a S5 for $99.  It's just insane.


Wutever Constable.  You don't see how, yet you don't seem how Apple is still selling truckloads of iPhones.  When they even hint of how many phones they might of shipped, they are caught downright lying of how many were sold.  So you go and keep believing that Samsung just HAS to be selling all these great S5's, putting aside the fact that they practically have to give them away.

Anyways, AT&T's website show's an iP4 for free, the 5C for $99 and like-new 4S' and iP5's for free.  

 

post #29 of 82
Quote:
Originally Posted by AppleInsider View Post


Spoonauer also added that photos taken by iPhone 5s were "brighter overall" and produced "more detailed photos" compared to Samsung's "unnaturally bright but quite fuzzy" images (as it portrayed in a test shot, below).
 
http://www.laptopmag.com/review/smartphones/samsung-galaxy-s5-att.aspx
 

 

The S5 is obviously fuzzier but I'm hard pressed to find the 5s picture "brighter overall". The reason why the 5s picture is better is because it's lower in contrast, which allows better overall tonality. (hmmmm, is that a word?) 

 

Are we sure the S5 pic isn't rigged by not purposely hitting the focus? I find it hard to believe that this is how bad (fuzzy) a picture taken with an S5 is. Just sayin'! 

Why does Apple bashing and trolling make people feel so good?

Reply

Why does Apple bashing and trolling make people feel so good?

Reply
post #30 of 82

Quote:

Originally Posted by Rogifan View Post


Um...

https://ssl.apple.com/iphone/reviews/

Maybe AI can research if Apple only picked out the good bits. 1biggrin.gif

 

I meant more in the context of their advertising. Should have been clearer.

post #31 of 82
Quote:
Originally Posted by Rogifan View Post

Apple has real opportunity here. This phone is basically a dud (even though it probably will still sell very well). I hope Apple takes advantage.

It may "ship" very well since that's really the only number we get (which I believe is actually estimated) but how well it sells and ends up in someone's hand is another matter. We've learned from the recent trials that all of Sammy's numbers are pretty much fabricated.

post #32 of 82
This sounds like a class action lawsuit waiting to happen. If I were a lawyer, I would find a few unhappy S5 owners and sue shamesung' sass off for misleading ads like this.
post #33 of 82
Obviously samsung is racist as it tries to make you like whiter in pictures.
post #34 of 82
Quote:
Originally Posted by Dickprinter View Post
 

The S5 is obviously fuzzier but I'm hard pressed to find the 5s picture "brighter overall". The reason why the 5s picture is better is because it's lower in contrast, which allows better overall tonality. (hmmmm, is that a word?) 

 

Are we sure the S5 pic isn't rigged by not purposely hitting the focus? I find it hard to believe that this is how bad (fuzzy) a picture taken with an S5 is. Just sayin'! 

better camera review

 

http://www.imore.com/iphone-5s-vs-samsung-galaxy-s5-vs-htc-one-m8-camera-shootout

post #35 of 82
Quote:
Originally Posted by george li View Post

This sounds like a class action lawsuit waiting to happen. If I were a lawyer, I would find a few unhappy S5 owners and sue shamesung' sass off for misleading ads like this.

Unless they made false quotes they can't be libel.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #36 of 82
Quote:
Originally Posted by island hermit View Post
 

 

It's getting easier and easier to spot DED articles just by the title.

 

I didn't read this one.

 

Yes, I'll move along. Nothing to see here.

 

Just wanted to drop my spot of wisdom.

 

Har.

 

Been able to do so last 3 years with very few false positives.

post #37 of 82
Quote:
Originally Posted by Constable Odo View Post

I'm willing to bet Samsung is selling a heck of a lot of Galaxy S5 units.  I've seen the pricing and I'm sure people think its an absolute bargain for $99 or BOGO.  Samsung is going to definitely increase market share and will be boasting about how many Galaxy S5 units were sold.  $99 for a brand new flagship smartphone is unheard of in such a short time.  Samsung is practically giving the S5 away and yet Apple is going to try to increase the price of the iPhone 6.  How strange is that?  I don't see how most consumers could resist getting a S5 for $99.  It's just insane.

The only place I could going your $99 price point was Verizon.com (after a $50 mail in rebate). On both att.com and sprint.com the phone runs $199. On all three of these sites you can get an iPhone 5s for the same price. These are all obviously subsidized prices; full retail is $650. Doesn't seem like such a great deal to me considering that the 5s beats the s5 on every relevant metric.

Do you have a source for the iPhone 6 price increase?
post #38 of 82
Quote:
Originally Posted by sog35 View Post

OH God!

Samsung again preying on the weak, stupid, and uninformed.

Long ago P.T. Barnam observed that "new ones" were being born every minute... these are Samsung's lawful prey.

If it weren't for Samsung feeding off the stupid we could go through life thinking we were all the same.
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
post #39 of 82

Wow. Samsung being disingenuous ripoffs. Surprised.

post #40 of 82
Quote:
Originally Posted by justp1ayin View Post

Obviously samsung is racist as it tries to make you like whiter in pictures.

Look again, Samsung makes you look more Korean... OMG, is that Great Leader! 1wink.gif
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
  • New Samsung Galaxy S5 ad forced to cherry pick lines from lackluster reviews
AppleInsider › Forums › Mobile › iPhone › New Samsung Galaxy S5 ad forced to cherry pick lines from lackluster reviews