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Apple reportedly nearing $3.2B acquisition of Beats Electronics - Page 2

post #41 of 254
Quote:
Originally Posted by SpamSandwich View Post

I doubt the FT is immune from the spreading of false rumors by parties which may have an interest in starting a bidding war.

I only ask as I don't read that paper these days. I assume this is the UK paper?
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post #42 of 254
This would be jumping the shark. Big time.
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post #43 of 254
I wonder if it's their streaming music service that Apple wants?

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post #44 of 254
Quote:
Originally Posted by digitalclips View Post

I agree Yahoo would add value to Apple.

...and give Google something to worry about.

I still hold that Google stealing Apple's IP will cost them mightily in the long run, and I won't shed a tear.
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post #45 of 254
Awful, over-priced headphones. A low-volume music subscription service. What's the attraction for a company such as Apple? I just don't see this happening.
post #46 of 254
Quote:
Originally Posted by Macky the Macky View Post

...and give Google something to worry about.

I still hold that Google stealing Apple's IP will cost them mightily in the long run, and I won't shed a tear.

I truly hope so.
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post #47 of 254
Please let this not be true. Beats are complete garbage and I'd hate for Apple to associate their name with those hunks of garbage.
post #48 of 254
Apple + Beats = hipster paradise
post #49 of 254
Seems most agree that Beats are over valued, heavily based average consumer headphones and Apple should be interested in better products but I think Apple is looking at the Engineers and not the products. Someone in Engineering Apple thinks has what they want and is willing to pay.
post #50 of 254

woah

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post #51 of 254
Eager to hear confirmation from Apple. Beats has done a wonderful job of branding, and they have emulated Apples business model, integrating hardware with software.

The acquisition may be a bit off the norm for Apple but there are advantages here for Apple to segment Beats - have their products cater to customers at the low end of the price tier, which would help Apple remain Apple.

Even a phone perhaps ...
post #52 of 254
I have a hard time believing Apple would be purchasing Beats for their hardware. If Apple was looking to get into the audio business there's plenty of better companies they could purchase. I'm guessing its the streaming music side of the house. Maybe Apple has big plans to shake up iTunes or something.
post #53 of 254
Well androids featuring beats are going to be different then.
post #54 of 254
Looks beats I don't like the quality of the sound becasue they insane the base but the design is great. Maybe is patents Apple is going after and also they could probably some how use them in iWatch or Apple Watch.
post #55 of 254

Hmm.  Apple obviously already has iTunes radio and Apple branded earbud headphones.  Apple also has the #1 brand in every demographic including teens.  So if Apple buy Beats, then Beats must have something ELSE that Apple wants and/or needs.

post #56 of 254

LOL overpriced buyouts are not Apple's forte. Maybe its MS, Google or Facebook. 

post #57 of 254

This sounds like such BS, and especially for that price. What could Apple possibly gain from this?

 

Is their subscription service any threat to Apple?

 

I listen to my music and all audio using as clean an audio path as possible. Why in the hell would anybody want to bastardize and mutilate their music by applying some sort of "Beats audio" filter or whatever the hell it is to it? Beats audio didn't exactly help HTC sell that many phones I think.

 

I am 100% against all such concepts, and I never use "sound enhancer" on iTunes either.

 

I sure as hell hope that Beats Audio won't be built into any future Apple products. If that happens, then there had better be a damn option to turn the crap off, if that's what the customer desires, and that's exactly what this customer desires.

 

Whenever I see somebody walking down the street with Beats headphones, I instantly know that they are clueless about audio, somebody probably took a crap in their ears, and 9 out of 10 times, they look like complete dorks.

post #58 of 254

I absolutely believe it's true-- though think the price might be a bit high. It makes perfect sense. Beats is a premium-priced brand of headphones. There's nothing that amuses me more than reading all these apple fan bois-- of which I am one-- denigrate Beats because they are "over-priced for what you get". Isn't that the same argument we've heard from the WIndows and Android crowd for years and in all product categories? I don't own a pair but I know people that do and they love them. The company know how to market-- I'm a frequent traveler and just as most tablets I see on a flight are Ipads, most over-ear headphones I see are Beats, and not just on kids. They clearly aren't pieces of crap as prevalent as they are in the current culture.

 

I think a  big part of this acquisition that seems to be being over-looked is how this plays into the wearable market. Audio technology will play a big part in whatever that market ends up looking like. You add the licensing issues tied with a subscription type service and it seems pretty logical to me, if at a bit of a premium.

post #59 of 254
Quote:
Originally Posted by GeorgeiP5 View Post

Looks beats I don't like the quality of the sound becasue they insane the base but the design is great. Maybe is patents Apple is going after and also they could probably some how use them in iWatch or Apple Watch.

That is not an accurate statement because Beats ≠ Beats by Dre. Did you try any other Beats headphones outside of the one with Dre's name attached?


Edited by SolipsismX - 5/8/14 at 4:22pm

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post #60 of 254
Ive is excited

post #61 of 254
Robert Brunner is the beats hardware designer. He was Jony Ive's boss before he left Apple and Ive replaced him. Does he come back to Apple and now work for Ive? lol.gif
post #62 of 254

Apple should push further into the living room by buying Sonos ... or coming up with a competitive product - more robust than Airplay ... 

post #63 of 254

What is the value proposition here? $200 Beats headphones are widely available in Cambodian markets for $10.

post #64 of 254
Beats was the beginning of the end for HTC. Why wouldn't Apple follow their lead?
post #65 of 254
Originally Posted by izaiahmazin View Post
For sake...don't these rumors get filtered?

 

We just need a dedicated system of header categories for rumor articles. In ascending order of accuracy:

 

DigiTimes: [rumor title]

Grain Of Salt: [rumor title]

Analyst: [rumor title]

Prediction: [rumor title]

Leak: [rumor title]

Confirmed: [rumor title]

post #66 of 254
Seems odd. But judging by number of people wearing them, Beats knows how to sell consumer electronics.

Spotify is the issue for Apple's music business. I've stopped using iTunes for music, period.
post #67 of 254

This payday will push Dr. Dre past P. Diddy net worth, I would imagine.

 

Much respect to Dr. Dre.

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post #68 of 254
Quote:
Originally Posted by izaiahmazin View Post

3.2 b is way out of line.

Not if it is the only way Apple can acquire those licenses. Note, I am speculating here because I cannot for the life of me see any other way Beats is worth that much. That being said, keep in mind the 3bn figure may be a leak from a Beats investor in an attempt to increase its perceived value.
post #69 of 254

The Beats Music app is incredibly lackluster and has done nothing to separate itself from the other streaming services that have come (and gone) in the past decade.  I see this being a failure as well.  Apple seemingly botched the LaLa acquisition so I don't see this being much different.

 

I have yet to see a music service "get it".  Spotify is nice but the recommendation and notification features are incredibly lackluster, not to mention the UI.   The EchoNest acquisition helps but I don't see it being used to its real potential.  Lots of companies are leaving a lot of great functionality and features on the table.  (last.fm, spotify, apple, beats, amg/rovi, rdio, etc.)

 

The Beats hardware division is mass marketed, general consumer, and low quality.  I don't know why Apple needs that from either a hardware or brand perspective.  Unless this is for music licensing.

post #70 of 254
Quote:
Originally Posted by nicwalmsley View Post

Seems odd. But judging by number of people wearing them, Beats knows how to sell consumer electronics.

Spotify is the issue for Apple's music business. I've stopped using iTunes for music, period.

This! The iTunes ecosystem is one of Apple's greatest strengths. It is the most user friendly music ecosystem on the planet. Spotify greatly damages that because the appeal of free on demand music is far greater than that of a great user experience. Despite the fact that its software is dogcrap and the policies are draconian (wonder where all the anti-DRM freaks are these days?).

iTunes needs a Spotify like service and beats may be the only way to get there. If so, it is worth its weight in gold.
post #71 of 254

Seems to me.. Beats are a great match for Apple in lots of ways!

* Bringing their streaming service in to the fold + who knows what engineering talent & intellectual property they have (or products in the pipeline)

* Jimmy Iovine pitching music streaming to Steve Jobs 10 years ago and responsible for building one hell of a brand in arguably a pretty niche sector. Whether you like the products or not that's the sort of driven character who melds pretty nicely with Apple's culture

* They produce great campaigns (that show their aspirations as a company?) showcasing personality & creativity - this video screams Apple? 

 

 

* Technology has entered/is entering the jewellery & fashion industries. A lot of Apple's hires & developments are related to these at the moment

* They have huge mindshare

* They're a brand that a subset of people love to hate (much like Apple) for some reason! :P

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post #72 of 254
Quote:
Originally Posted by Tallest Skil View Post
 

 

We just need a dedicated system of header categories for rumor articles. In ascending order of accuracy:

 

DigiTimes: [rumor title]

Grain Of Salt: [rumor title]

Gene Munster: [rumor title]

Analyst: [rumor title]

Prediction: [rumor title]

Leak: [rumor title]

Confirmed: [rumor title]

 

Had to make an addition.

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post #73 of 254
Quote:
Originally Posted by addicted44 View Post

iTunes needs a Spotify like service and beats may be the only way to get there. If so, it is worth its weight in gold.

What am I not understanding if iTunes Radio is not a music streaming service like Spotify?

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #74 of 254
Quote:
Originally Posted by SolipsismX View Post

That is not an accurate statement because Beats ≠ Beats by Dre. Did you try any other Beats headphones outside of the one with Dre's name attached?


Oh .... so
Quote:
Originally Posted by addicted44 View Post

This! The iTunes ecosystem is one of Apple's greatest strengths. It is the most user friendly music ecosystem on the planet. Spotify greatly damages that because the appeal of free on demand music is far greater than that of a great user experience. Despite the fact that its software is dogcrap and the policies are draconian (wonder where all the anti-DRM freaks are these days?).

iTunes needs a Spotify like service and beats may be the only way to get there. If so, it is worth its weight in gold.

So this all about Beats Music.
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post #75 of 254
Improve the sound quality and it's win. Now what do we call it? iBeats%u2026 Maybe?
post #76 of 254
Quote:
Originally Posted by SolipsismX View Post

What am I not understanding if iTunes Radio is not a music streaming service like Spotify?

I am guessing the difference is you can't download from iTunes Radio ... I'm a bit puzzled too. I think Spotify and Beats Music allow a DRM shackled, limited time version to be downloaded. Crazy stuff if true!

Wait ... for kids with limited or no data plan they can load up music via wifi on their iPhone and then take to go.
Edited by digitalclips - 5/8/14 at 4:49pm
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post #77 of 254
Quote:
Originally Posted by amtwwg View Post

I absolutely believe it's true-- though think the price might be a bit high. It makes perfect sense. Beats is a premium-priced brand of headphones. There's nothing that amuses me more than reading all these apple fan bois-- of which I am one-- denigrate Beats because they are "over-priced for what you get". Isn't that the same argument we've heard from the WIndows and Android crowd for years and in all product categories? I don't own a pair but I know people that do and they love them. The company know how to market-- I'm a frequent traveler and just as most tablets I see on a flight are Ipads, most over-ear headphones I see are Beats, and not just on kids. They clearly aren't pieces of crap as prevalent as they are in the current culture.

I think a  big part of this acquisition that seems to be being over-looked is how this plays into the wearable market. Audio technology will play a big part in whatever that market ends up looking like. You add the licensing issues tied with a subscription type service and it seems pretty logical to me, if at a bit of a premium.

What Android fans say isn't true. Apple are not a significant marketing force. Samsung alone beats them 4-5 fold. MS spends more. So does google. Add most of the other Android and PC manufactures and they are probably out spent 20-1. What they are is real good at what they do.

As for the music streaming service as far as I can search - and I heard of beats the first time today - beats bought a company for $20M for that. How strange that it now adds so much value so quickly.
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post #78 of 254
Quote:
Originally Posted by macxpress View Post
 

 

I agree too. 

 

I would also love to see them purchase Square...pick them up damn it! Before Google does. Apple could use the Square technology. 

 

Square will be obsolete with Apple's wallet once that comes online.

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post #79 of 254
Quote:
Originally Posted by SolipsismX View Post

I wonder if it's their streaming music service that Apple wants?

 

Lord, I hope not. Apple is capable of making their own streaming service and this simply has to be a false rumor. This would be a very poor match in terms of brands. Beats is downmarket trash compared to Apple.

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post #80 of 254
When is the last time Apple bought a well known brand and kept that brand name? If Apple was looking to get into the high end audio space they wouldn't do it through Beats. I'd love to know what they have that Apple thinks is so valuable (or doesn't want someone else to have)? If they're buying Beats to create a Spotify competitor then watch out for some other big tech company to swoop up Spotify.
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