This sounds like such BS, and especially for that price. What could Apple possibly gain from this?
Is their subscription service any threat to Apple?
I listen to my music and all audio using as clean an audio path as possible. Why in the hell would anybody want to bastardize and mutilate their music by applying some sort of "Beats audio" filter or whatever the hell it is to it? Beats audio didn't exactly help HTC sell that many phones I think.
I am 100% against all such concepts, and I never use "sound enhancer" on iTunes either.
I sure as hell hope that Beats Audio won't be built into any future Apple products. If that happens, then there had better be a damn option to turn the crap off, if that's what the customer desires, and that's exactly what this customer desires.
Whenever I see somebody walking down the street with Beats headphones, I instantly know that they are clueless about audio, somebody probably took a crap in their ears, and 9 out of 10 times, they look like complete dorks.