Forget where I read this yesterday ... something on affordable luxuries generally. Got me wondering Is Cook recommissioning Apple from "computers for the rest of us" to "the best in tech for the rest of us"?
The first mission statement has held up for thirty years. Altho' Apple dropped the word computers from its name years ago, its mainstay products are still computers ... traditional computers, with storage, processors, and screens.
New tech might not have storage, processors, or screens. Just sensors (nearables) connected to servers (farables) through hubs (hubbles), that is, phones and tablets.
The corollary would be "the best in tech for the rest of us ... us including China." Sounds like China is a big part of Apple-think these days.
Not cheap tech. It's about great tech. The best tech ... for the rest. The purveyors of cheap tech did not and never would create the iPhone, the Mac, or the iPad. Cheap is a good thing too. But cheap doesn't get you great, whereas as great engenders cheap.
Ah. Here's what's in my gut: As we watch the world shift toward inequality and as the wealthy run the show more and more, great, simple, useful, and affordable tech is kinda subversive, yes? The iPhone proves that great does good all around.