Originally Posted by SpamSandwich
Originally Posted by Dick Applebaum
I think Apple is buying: a company which includes:
- a hardware/accessory line
- several creatives/executives with music industry experience
- a new, but proven streaming service and software
- a human-driven curation engine that anticipates what the user wants *
- the humans with industry knowledge and experience to do that curation *
- Jimmy as a consultant
* this has not been implemented, successfully, by anyone prior to Beats. And the Beats curation concept/engine may have much broader implications than just streaming the right music at the right time!
I read somewhere that Beats has about 1,000 employees and more than half are involved with the Service/software.
Maybe it's a good time for a departure from past strategy -- remember when the iPod came from nowhere -- then the unprecedented decision to implement iTunes on Windows????
Today's Apple is quite a different company from as recent as 2001. In order to survive and grow it must listen to the customers, anticipate their needs and be bold and agile enough to implement strategic solutions in a timely fashion.
In the words of Willy Sutton: "... that's where the money is!"
Regarding the two items I highlighted in red: How many people have used their 'curation engine' and determined that it is leaps and bounds better than Apple's solution?
After watching almost the entire Iovine interview, it looks like he's a bit of a braggart about his curation solution, but where's the proof? Isn't it really just a scheme to employ a bunch of DJ's?
First, when the video was made, the Beats Service was still being implemented -- AFAIK, it was released in the last 2 months.
You can download the app and try it, free, for 7 days. I like what I've seen so far, but you be the judge.
Also, there is a learning [the user's tastes] process and a human-assisted curation process -- both should improve with use.
There is no proof that you or I can cite. However, we all can cite what doesn't work very well -- what we have now! Human-assisted creation may not prove viable (I think it will) -- but, IMO, it's better to try a different approach, rather than just continue to get the wrong answers [results] faster.
As to employment for DJs -- according to an industry friend there still is rampant payola ... just more sophisticated. So, I doubt that DJs would, necessarily, be the best choice. Besides, Jimmy has a lot bigger fish to fry.
And, braggart -- C'mon, we're talkin' showbiz! Jimmy's almost as good as Steve!Edited by Dick Applebaum - 5/9/14 at 1:47pm