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Beats acquisition would give Iovine and Dr. Dre senior positions at Apple, report says

post #1 of 599
Thread Starter 
Continuing with ongoing reports and speculation surrounding Apple's rumored buy of Beats Electronics, a report on Friday claims the music company's cofounders, Jimmy Iovine and Dr. Dre, would likely net senior positions in Cupertino if a deal does indeed happen.


Source: Beats Music


Citing sources familiar with the matter, The Wall Street Journal reports that the two Beats executives would move to senior positions at Apple in the case of a buyout. Discussions over a $3.2 billion acquisition are said to be in their final stages, according to a slew of reports on Thursday.

It is not clear what roles Iovine and Andre Young -- who performs under the stage name Dr. Dre -- would operate, though one source said Iovine will leave his seat as chairman of record label Interscope Geffen A&M for the opportunity. The music mogul is still under contract with parent company Universal Music, which itself has a 14 percent stake in Beats, though it is likely Iovine will be allowed to leave if Apple goes through with the rumored deal.

A report yesterday claimed Iovine was in talks to become a "special advisor" to Apple CEO Tim Cook, but did not mention Young's role in the process. At the time, it was speculated that the music exec would enter Apple under a so-called "acqui-hire" agreement that could feasibly be extended to Young as well.

Although pundits and analysts have questioned the motives behind Apple's as-yet-unannounced acquisition, there are benefits to be had from a Beats buy.

For example, aside from its popular audio hardware lineup, the Beats brand built out a relatively successful music streaming service. Defenders of the Apple-Beats tie-up say Beats Music and the Beats management team could serve as underpinnings for future content negotiations.

Despite Iovine being a close personal friend of Apple cofounder Steve Jobs, he never had a tangible impact on the Cupertino, Calif. company's products aside from working on various marketing collaborations with big-name artists. With Cook now at the helm, Apple may be more open to having both Iovine and Young on board.

Carrying substantial clout in the industry, as well as fresh ideas regarding music distribution, the Beats executives could be worth the rumored $3.2 billion investment in the long term.
post #2 of 599

This makes me believe it even less.

post #3 of 599
Dr Dre is going to be an Apple executive. Cook has lost his fucking mind. 1oyvey.gif
post #4 of 599
When will this nightmare end?

While Google and Facebook are buying up the future (AI, VR, messaging, etc), Apple's buying up urban brands.

Crazy times we live in!

Dear Tim, you're the next Steve Ballmer, not the next Steve Jobs.
post #5 of 599

No point commenting further until some solid info is released.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #6 of 599

Well, that's one way to make a bold statement that none of the current players in the music streaming have done anything corner the market.

post #7 of 599
And Jony announces his retirement in 5, 4, 3....
post #8 of 599
Now that I know Apple is willing to make just about anyone a senior executive, I'm letting them know I'm available too. I know a thing or two about something that might be useful to someone someday.
post #9 of 599
The Playstation division is heavily influenced by music folks. They figured out a way to make creative media staff work well with techies. Those account managers treat the game developers like talents in the music industry. Folks loved it. A lot of creative work came out of the unlikely "partnership".

Will be interesting to what Apple's choices are.
post #10 of 599
In the next installment of this series of rumors building upon rumors, these two rumored Apple co-CEOs will be picking out their furniture for their rumored offices in the mother ship.
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #11 of 599
Quote:
Originally Posted by patsu View Post

The Playstation division is heavily influenced by music folks. They figured out a way to make creative media staff work well with techies. Those account managers treat the game developers like talents in the music industry. Folks loved it. A lot of creative work came out of the unlikely "partnership".

Will be interesting to what Apple's choices are.

 

How that working out for Sony? Sony lost it's way by buying and working with content people who will never advance hardware ever.

post #12 of 599
Quote:
Originally Posted by Danox View Post

How that working out for Sony? Sony lost it's way by buying and working with content people who will never advance hardware ever.

That's not true. PS3 was indeed over-engineered during its time. They need to do it just right. Not too far ahead, and not behind.

And a lot of exclusive, creative titles came out of it.

The Playstation division remains a bright spot in Sony group today.
post #13 of 599
I heard a rumor that Jimmy Iovine will be given Steve's favorite parking spot in the handicap parking lot.
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #14 of 599
If rumor is true - its a strategic content play, not hardware/software in my humble opinion. With regards music positioning its could be a smart move. (big music picture - beyond rap or hip hop). The same thing for Apple TV - a lot of future hires will feel like square pegs in a round hole.
post #15 of 599
Quote:
Originally Posted by Rogifan View Post

Dr Dre is going to be an Apple executive. Cook has lost his fucking mind. 1oyvey.gif

Where is the press release confirming any of this? At least try to stave off your disgust until there is actual proof. Is that really too much to ask.

Quote:
Originally Posted by bighype View Post

When will this nightmare end?

While Google and Facebook are buying up the future (AI, VR, messaging, etc), Apple's buying up urban brands.

Crazy times we live in!

Dear Tim, you're the next Steve Ballmer, not the next Steve Jobs.

Do you remember the iPod release? No one seemed to get it and all thought Apple had finally made their last mistake but it turned out to be the key to Apple's path back to greatness.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #16 of 599

Claims of buying this for its Contracts with Labels or ``Streaming Service algorithms'' makes me question you folks knowledge of Apple and the actual massive streaming infrastructure Apple already has in-place, not to mention the algorithms they've been developing for the past 16 years.

 

Apple has been getting content producers on-board for the past 18 months.

 

There is something else, at work, in this arrangement.

post #17 of 599
Quote:
Originally Posted by buckalec View Post

If rumor is true - its a strategic content play, not hardware/software in my humble opinion. With regards music positioning its could be a smart move. (big music picture - beyond rap or hip hop). The same thing for Apple TV - a lot of future hires will feel like square pegs in a round hole.

 

I question the need to divide them into media, hardware/software people explicitly. It's 2014. The music execs we all fought in the early 2000s may have evolved. There are also new blood. Many folks are half media and half tech these days. As long as they figure out an organic plan to work together, it should be interesting. 

I expect a few blow ups though. Otherwise, they may not be pushing it enough. This sort of mix talent gigs might actually define the next culture.

Quote:
Originally Posted by mdriftmeyer View Post
 

Claims of buying this for its Contracts with Labels or ``Streaming Service algorithms'' makes me question you folks knowledge of Apple and the actual massive streaming infrastructure Apple already has in-place, not to mention the algorithms they've been developing for the past 16 years.

 

Apple has been getting content producers on-board for the past 18 months.

 

There is something else, at work, in this arrangement.

 

Yeah, I didn't think it's hard sciences too. Apple have those. Show us something more interesting. Jobs said they are standing at the junction of liberal arts and engineering.

post #18 of 599
Quote:
Originally Posted by mdriftmeyer View Post

There is something else, at work, in this arrangement.
Like???
post #19 of 599
Quote:
Originally Posted by SolipsismX View Post


Where is the press release confirming any of this? At least try to stave off your disgust until there is actual proof. Is that really too much to ask.
Do you remember the iPod release? No one seemed to get it and all thought Apple had finally made their last mistake but it turned out to be the key to Apple's path back to greatness.

 

Sorry but mediocre headphones ain't an iPod. What's sad is that they didn't even buy a good headphone company!

 

What's next for Timmy? Monster Cables? Maybe FUBU? Some other bling company?

 

Tim Cook really is one of the worst leaders that Apple could have picked.

 

They need to bring back Scott Forstall. Now that guy had a vision! Too bad Timmy axed him because he was his only competition.

post #20 of 599
Quote:
Originally Posted by Rogifan View Post

Dr Dre is going to be an Apple executive. Cook has lost his fucking mind. 1oyvey.gif
Because Dr. Dre brings absolutely nothing to the table that would warrent his place as an Apple Exec right? Certainly not his clout as a music industry legend right?

Considering his personal net worth is $550 million dollars the guy must be doing something wrong right? Smh
post #21 of 599
Originally Posted by Lord Amhran View Post
Considering his personal net worth is $550 million dollars the guy must be doing something wrong right? Smh

 

I fail to see what personal worth has anything whatsoever to do with Apple.

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post #22 of 599
Quote:
Originally Posted by mdriftmeyer View Post
 

Claims of buying this for its Contracts with Labels or ``Streaming Service algorithms'' makes me question you folks knowledge of Apple and the actual massive streaming infrastructure Apple already has in-place, not to mention the algorithms they've been developing for the past 16 years.

 

Apple has been getting content producers on-board for the past 18 months.

 

There is something else, at work, in this arrangement.

 

The story is all deeper.  Companies don't spend a billion dollars without putting some thought into it.   The "layers" here are the most interesting thing.  You've got a urban music luminary,  an influential exec and a young but solid core team that is currently curating music well.   The real question is what Beats Electronics has in the pipeline whether it be software, hardware or just great ideas that meshed well with Apple. 

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post #23 of 599
Quote:
Originally Posted by Danox View Post

Quote:
Originally Posted by patsu View Post

The Playstation division is heavily influenced by music folks. They figured out a way to make creative media staff work well with techies. Those account managers treat the game developers like talents in the music industry. Folks loved it. A lot of creative work came out of the unlikely "partnership".


Will be interesting to what Apple's choices are.

How that working out for Sony? Sony lost it's way by buying and working with content people who will never advance hardware ever.

Isn't Sony content people -- don't they still own Columbia Records & Movies?
"Swift generally gets you to the right way much quicker."
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post #24 of 599
Quote:
Originally Posted by bighype View Post
 

 

Sorry but mediocre headphones ain't an iPod. What's sad is that they didn't even buy a good headphone company!

 

What's next for Timmy? Monster Cables? Maybe FUBU? Some other bling company?

 

Tim Cook really is one of the worst leaders that Apple could have picked.

 

They need to bring back Scott Forstall. Now that guy had a vision! Too bad Timmy axed him because he was his only competition.

 

Nah~ Tim is fine. He's putting in critical infrastructure that's missing from Apple. Apple didn't have enough business and manufacturing infrastructure in place. They only sold Macs through a tiny distribution by today's standard.

Now they need to improve the content infrastructure, and beef up software teams more. 

The medical R&D and fashion-oriented hires are interesting too.


Scott Forstall is an intriguing exec, but he's definitely outclassed by Cook in general.


Edited by patsu - 5/9/14 at 6:12pm
post #25 of 599
Quote:
Originally Posted by Tallest Skil View Post
 

 

I fail to see what personal worth has anything whatsoever to do with Apple.

Don't forget his Ph.D!

post #26 of 599
Quote:
Originally Posted by hmurchison View Post

Quote:
Originally Posted by mdriftmeyer View Post

 
Claims of buying this for its Contracts with Labels or ``Streaming Service algorithms'' makes me question you folks knowledge of Apple and the actual massive streaming infrastructure Apple already has in-place, not to mention the algorithms they've been developing for the past 16 years.

Apple has been getting content producers on-board for the past 18 months.

There is something else, at work, in this arrangement.

The story is all deeper.  Companies don't spend a billion dollars without putting some thought into it.   The "layers" here are the most interesting thing.  You've got a urban music luminary,  an influential exec and a young but solid core team that is currently curating music well.   The real question is what Beats Electronics has in the pipeline whether it be software, hardware or just great ideas that meshed well with Apple. 

We'll reasoned, we'll said!
"Swift generally gets you to the right way much quicker."
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post #27 of 599
Quote:
Originally Posted by Tallest Skil View Post

I fail to see what personal worth has anything whatsoever to do with Apple.

His wealth is a direct result of his capability as a business man, and from a very young age that is not unlike Steve Job and other exceptional leaders.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #28 of 599
Quote:
Originally Posted by bighype View Post

Sorry but mediocre headphones ain't an iPod. What's sad is that they didn't even buy a good headphone company!

What's next for Timmy? Monster Cables? Maybe FUBU? Some other bling company?

Tim Cook really is one of the worst leaders that Apple could have picked.

They need to bring back Scott Forstall. Now that guy had a vision! Too bad Timmy axed him because he was his only competition.
Pray tell what vision Forstall had?
post #29 of 599
Timing is everything and Apple is using this as a smokescreen to hide what is going on. Less than a month until WWDC and the media and analysts are taking the bait. Redirection is a magicians best friend. This will give Tim and company time to rollout the iWatch, AppleTV or what ever else they need to make happen under the radar.

This isn't to say they aren't buying Beats, but the timing seems curious.

That said I think this is a great acquisition. Two great business men that target urban youth.
post #30 of 599

I think it would be hilarious to see Facebook and Google stepping over one another to out bid each other on this company. Let them jack up the bids to $12 B just to keep it away from Apple. I really don't know what the benefit to Apple would be with this one. If Beats had something really unique, where are the patents? Anyone can curate music with the right talent. Are DJs really that hard to find? The licenses aren't transferrable so what is the angle?

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post #31 of 599
Quote:
Originally Posted by Lord Amhran View Post

Because Dr. Dre brings absolutely nothing to the table that would warrent his place as an Apple Exec right? Certainly not his clout as a music industry legend right?

Considering his personal net worth is $550 million dollars the guy must be doing something wrong right? Smh
No, no, no. The Apple brand is supposed to be synonymous with class. What is classy about Jimmy Iovine and Dr Dre? Is Apple really that desperate to be thought of as "cool " by urban teenagers?
post #32 of 599

*shrug* Whatever it is. People are talking about Apple today. :-)

I don't usually post here too, but today I contributed 20+ posts ?

post #33 of 599
Quote:
Originally Posted by jkichline View Post

Timing is everything and Apple is using this as a smokescreen to hide what is going on. Less than a month until WWDC and the media and analysts are taking the bait. Redirection is a magicians best friend. This will give Tim and company time to rollout the iWatch, AppleTV or what ever else they need to make happen under the radar.

This isn't to say they aren't buying Beats, but the timing seems curious.

That said I think this is a great acquisition. Two great business men that target urban youth.
Yeah, because that's Apple's problem right now: urban youth. And something they need to spend $3B on. 1oyvey.gif
post #34 of 599
Quote:
Originally Posted by mstone View Post

I think it would be hilarious to see Facebook and Google stepping over one another to out bid each other on this company. Let them jack up the bids to $12 B just to keep it away from Apple. I really don't know what the benefit to Apple would be with this one. If Beats had something really unique, where are the patents? Anyone can curate music with the right talent. Are DJs really that hard to find? The licenses aren't transferrable so what is the angle?
why would Google and Facebook outbid each other over something that has no benefit to Apple? What will happen though is one of them or perhaps Amazon will acquire Spotify.
post #35 of 599

Dre: "Yo Ive. What's going down Mofo?"

Jony Ive: "Uhhhhhh........."

Dre: "What's the matter n***ger.? You never seen a Mother F**king Hip Hop Billionaire?"

Jony Ive: "Uhhhhhh........."

Dre: "Shutup fool. Listen up. The next iPhone will be called the iBling and I want a huge gold chain attached to it so people can wear it around their necks"

Jony Ive: "Uhhhhhh........."

Dre: "I said shutup white boy!!!! Just listen!!!! I also want a 9mm designed into it with a quick release clip cuz you never no when a gangster needs some heat. Know what I'm saying Mofo?"

Jony Ive: "Uhhhhhh.........Tim....I quit"

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post #36 of 599
Quote:
Originally Posted by mstone View Post
 

I think it would be hilarious to see Facebook and Google stepping over one another to out bid each other on this company. Let them jack up the bids to $12 B just to keep it away from Apple. I really don't know what the benefit to Apple would be with this one. If Beats had something really unique, where are the patents? Anyone can curate music with the right talent. Are DJs really that hard to find? The licenses aren't transferrable so what is the angle?

Financial Times reports the deal is already done aside from some last minute details.  Beats has to have patents because they've licensed beats technology to auto manufacturers and computer companies like HP.  

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post #37 of 599
@GadgetCanadaV2, head's up, but I don't think your comment will be seen in the comedic light you intend.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #38 of 599
Quote:
Originally Posted by SolipsismX View Post

@GadgetCanadaV2, head's up, but I don't think your comment will be seen in the comedic light you intend.

Yeah, I probably pushed the limit but did you watch the Dr Dre video? Does Apple want that in a senior position?

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post #39 of 599
Quote:
Originally Posted by Rogifan View Post

Like???

Working directly with talent. Bringing in two industry luminaries to handle artist relations and essentially build a label. Why pay royalties to labels if you can work directly with the artists instead?
post #40 of 599
Quote:
Originally Posted by hmurchison View Post

Financial Times reports the deal is already done aside from some last minute details.  Beats has to have patents because they've licensed beats technology to auto manufacturers and computer companies like HP.  
Why would Apple want their audio technology? If they were after that why not buy a company with a good reputation? There's plenty of companies with better sound quality than Beats.
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