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'Beats by Apple' viewed as a culturally compatible corporate marriage - Page 2

post #41 of 88
3.2M is a typo at the end of the article. Should be 3.2B
post #42 of 88
Quote:
Originally Posted by anantksundaram View Post

I'll repost something that I posted on the other Beats-story-du-heure:
Oh, enough with this silly headphone snobbery. It would be just tiresome if it weren't so laughably off.

Regardless of what you think or say, with lossy AAC/MP3 files, having a great versus a mediocre headphone just gets you.... mediocre sound. (As to the bass-heavy critique -- that others have brought up -- I wish people would just change the equalizer preset and stop the whining).

Try listening to anything other than rap or hip-hop on them - they fail miserably. Especially anything symphonic. They are well marketed crap.
 
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post #43 of 88
Quote:
Originally Posted by jacob1varghese View Post


Wow.  Tell me more about people with a "rap background."
You do understand the difference between entertainment and business or does that confuse you?

By your logic P Diddy should be named to Apple's board of directors then- he extremely successful "business"man with many music contacts.
 
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post #44 of 88
Quote:
Originally Posted by sapporobabyrtrns View Post

Quote: "He noted the appeal of Beats to both young users as well as black Americans, given the strong reputation Beats products carry in those demographics."

I said this very thing in a previous thread about this. Hate to say it and I am sure to get flamed for it but Apple products are viewed as being for upwardly mobile whites. Yes there are more minorities represented more recently in Apple advertisements but for the most part Apple products appear to be targeted to a white market. That's the way of the world (Earth, Wind, and Fire) but time will tell if this really pans out. It is a smart move if that is what Apple is aiming for. Besides, I do like Dre much better than P-Dummy.

A common misconception. Apple stuff is for everybody when can see with their eyes and feel with their hands what the best and sexiest hardware is. So in the neighborhoods I frequent in LA, I see many, many iPhones in the hands of Latinos and Asians, both men and women. I don't get into South Central or the other 'hoods much, so no personal data from there.

Any white yuppy bias in the demographic is probably economic and historical rather than psychological. Apple-like quality is always aspirational across cultures, I think. Except in Europe, where there's an ongoing reaction, well-deserved, against American corporatism. My reading, anyway.
post #45 of 88
This rumor certainly has legs - I suspect it is true. And while it is unusual for Apple to acquire a street-recognized brand, this one might work.

The audiophile chatter about the sound quality of Beats vs. Sennheiser/Grado/AKG/whatever can be ignored. If the public really thought that Sennheisers were the "best" headphones, they would have bought more, and they didn't, because the subjective and fashion-based elements of that decision are not neatly tied to specifications and notions of "accuracy" - they are concerned with appearances and a different sort of musical satisfaction. Clearly, the Beats products represent a very appealing sound character to many, many people. And yes, they look cool. Nicely built.

The same irrelevant arguments have been leveled at Bose for years - and in several ways, Bose and Apple are cut from similar cloth, making successful products that have very definite opinions about what they are and how they are to be used. Not the "best" by purely technical measures, but clearly appealing and uniquely well-suited to the real-life use cases of their customer bases. There is no way on earth that "marketing" achieves these numbers by itself.

I can see the appeal of the curated music service to Apple. I can see Apple continuing to sell Beats headphones, and even using the connection to create new related audio offerings that are tightly integrated with the Apple user experience. It will represent a new chapter for Apple, curious to see where it goes.
post #46 of 88

The main issue I have with this merger is that the know-nothings in the tech press will chime on and on about how this "culturally compatible" merger is the ultimate expression of style-over-substance. The problem here is that if the merger goes through, Apple's critics will be half right.

 

For people who know anything about Apple, the company values style, but prioritizes substance even more. If anything, Apple thinks things through at greater depth than any other consumer electronics company. They are often viewed as shallow overpriced "toys" for the trendy crowd, yet the actual products are anything but.

 

With Beats' audio products, the company becomes more about style-over-substance the closer you look. To me, that's where Beats is culturally at odds with what Apple actually is (as opposed to how Apple is perceived in certain circles).

 

To an uneducated observer (or an obtuse tech reviewer trolling for page views), Apple just makes a bunch of overpriced products that prioritize design over performance. Yet, in actual testing and real world usage, Apple's products will outperform the competition and place the highest priority on the user experience. This is the exact opposite of how Beats audio products come out when scrutinizing the overall product quality closer.

 

Beats is the exact type of company that Apple's critics claim that Apple is. I understand the potential strategic value of the Beats Music service, and in the grand scheme of overpriced Web 2.0 acquisitions, $3.2 billion seems to go right along with those hyperinflated valuations. But, I also see collateral damage to Apple's hard-fought brand image by acquiring a company whose values are closer to the distorted caricature (put forth by the company's enemies) of what Apple represents.

post #47 of 88

Maybe Beats will finally produce a product that I would remotely consider buying because up to now, their entire product line is crap.

post #48 of 88
Quote:
Originally Posted by weironfire View Post

3.2M is a typo at the end of the article. Should be 3.2B

 

Hey, $3.2 million? That would be worth it. :D

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #49 of 88
I'm all for quality headphones. While Beats is certainly crap in terms of sound fidelity, the brand more than makes up for it. Sound quality is very subjective, and some people attribute a lack of bass to low quality (see amazon reviews of etymotic earphones).
post #50 of 88
Quote:
Originally Posted by Mochi Fung View Post

I'm all for quality headphones. While Beats is certainly crap in terms of sound fidelity, the brand more than makes up for it. Sound quality is very subjective, and some people attribute a lack of bass to low quality (see amazon reviews of etymotic earphones).

It's the same issue as Bose -- they're not bad products per se, just way overpriced and a poor value compared to other less visibly marketed options on the market.

 

For my ears, I'm partial to the Grado headphones. For less than $100, their SR-60i and SR-80i models will blow the pants off of other cans costing 3X more. Balance, detail, true sounding bass -- not the bottom heavy mush that Beats serves up. Get into their higher priced $300+ models, and the musicality is off the charts.

 

Plus, Grado headphones are handmade in Brooklyn, in the same brownstone where they've been making highly regarded phono cartridges since the 50s. They aren't much to look at, but the company invests the money where it counts -- in the sound.

post #51 of 88
Quote:
Originally Posted by sog35 View Post

Dripping with prejudice and bigotry.  Disgusting.

Say what? Eminen's not Blak - nor vanilla ice. Blondie? Why are you presuming all rappers to be black? Now that's prejudiced.

I'm prejudiced against crappy products- Beats.
 
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post #52 of 88
Quote:
Originally Posted by Woochifer View Post

It's the same issue as Bose -- they're not bad products per se, just way overpriced and a poor value compared to other less visibly marketed options on the market.

 

For my ears, I'm partial to the Grado headphones. For less than $100, their SR-60i and SR-80i models will blow the pants off of other cans costing 3X more. Balance, detail, true sounding bass -- not the bottom heavy mush that Beats serves up. Get into their higher priced $300+ models, and the musicality is off the charts.

 

Plus, Grado headphones are handmade in Brooklyn, in the same brownstone where they've been making highly regarded phono cartridges since the 50s. They aren't much to look at, but the company invests the money where it counts -- in the sound.

Until Apple rereleased the new Mac Pro many were saying that Apple no longer cared about the pro market, and many are still saying it. Comparing Apple earbuds to just abut any other earbuds on the market puts Apple dead last. Don't give us this, Beats quality is below Apple standards crap. Besides, Beats is not claiming to be studio reference headphones. They are marketed as hip and their target market is young people in the street, on the bus, in the mall, etc. It is a fashion accessory not a professional piece of kit.

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post #53 of 88
Quote:
Originally Posted by PhilBoogie View Post

Does Apple normally deny rumours within the first couple of days? If so, this acquisition might very well be true, no matter what the media says or blogs blog.

The're holding for a crowd -- milking it to get a little attention 1biggrin.gif
Edited by Dick Applebaum - 5/12/14 at 6:52pm
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post #54 of 88
Right, there are so many 'better' head/earphones out there, why would Apple invest in these sub-par devices? Why the hell would Apple become interested in high margin headphones?
Pull your heads out of the sand. Apple is NOT investing in Beats for their headphones. They are not investing in Beats for their Image, e.g. Apple needs a dose of 'cool'. Obviously, 3.2 billion is buying a lot more than headphones and image. There may be connections to the music industry via Iovine that we just aren't privy to. Sit back, listen, analyze. The answers will come soon enough.
post #55 of 88
Quote:
Originally Posted by mstone View Post
 

Until Apple rereleased the new Mac Pro many were saying that Apple no longer cared about the pro market, and many are still saying it. Comparing Apple earbuds to just abut any other earbuds on the market puts Apple dead last. Don't give us this, Beats quality is below Apple standards crap. Besides, Beats is not claiming to be studio reference headphones. They are marketed as hip and their target market is young people in the street, on the bus, in the mall, etc. It is a fashion accessory not a professional piece of kit.

 

I totally agree about the fashion branding of Beats. The people I see wearing them always seem to be wearing the latest "cool" clothing and accessories.

 

When I saw "bass-heavy Beats headphones aren't a quality product built to the standard that they expect from Apple devices" I laughed because until the Mastered for iTunes initiative Apple never did anything to suggest they cared about sound quality in their tracks or hardware. Those ubiquitous white earbuds were never even 'good enough' for me. First of all they wouldn't stay in my ears so I had to replace them, but even standing around holding them in my ears they didn't sound like a quality product. First replacements fit really nicely, but were muddy and bass heavy. Second replacements hurt when I put them in my ears so I gave them to my wife who finds them fine for her ears. Third replacements I decided to move up market a bit and got some Sennheisers. Sound is good, but the ear rubbers are way too soft so I put my original replacement bud ear pieces on them. Worked great until my cord got snagged on something in a crowd and I lost one of them. I have yet to find a replacement of the right size and flexibility to form a perfect seal.

post #56 of 88
Quote:
Originally Posted by anantksundaram View Post

Quote:
Originally Posted by pazuzu View Post

The headphones are crap- 
I'll repost something that I posted on the other Beats-story-du-heure:
Oh, enough with this silly headphone snobbery. It would be just tiresome if it weren't so laughably off.

Regardless of what you think or say, with lossy AAC/MP3 files, having a great versus a mediocre headphone just gets you.... mediocre sound. (As to the bass-heavy critique -- that others have brought up -- I wish people would just change the equalizer preset and stop the whining).

The best headphone is the one you have with you!
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post #57 of 88
Quote:
Originally Posted by anantksundaram View Post

Quote:
Originally Posted by SpamSandwich View Post

 
Quote:
Originally Posted by anantksundaram View Post

 
Let's hope -- given that there's already a sub-brand in the current Beats line-up -- that it'll be called iBeats.

Who would possibly be the celebrity endorser for that line..? I hesitate to ask...
http://bit.ly/1lC5a09

That's OK -- just don't take in a Movie ...
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post #58 of 88
Quote:
Originally Posted by mstone View Post

Quote:
Originally Posted by Woochifer View Post

It's the same issue as Bose -- they're not bad products per se, just way overpriced and a poor value compared to other less visibly marketed options on the market.

For my ears, I'm partial to the Grado headphones. For less than $100, their SR-60i and SR-80i models will blow the pants off of other cans costing 3X more. Balance, detail, true sounding bass -- not the bottom heavy mush that Beats serves up. Get into their higher priced $300+ models, and the musicality is off the charts.

Plus, Grado headphones are handmade in Brooklyn, in the same brownstone where they've been making highly regarded phono cartridges since the 50s. They aren't much to look at, but the company invests the money where it counts -- in the sound.
Until Apple rereleased the new Mac Pro many were saying that Apple no longer cared about the pro market, and many are still saying it. Comparing Apple earbuds to just abut any other earbuds on the market puts Apple dead last. Don't give us this, Beats quality is below Apple standards crap. Besides, Beats is not claiming to be studio reference headphones. They are marketed as hip and their target market is young people in the street, on the bus, in the mall, etc. It is a fashion accessory not a professional piece of kit.

Clap ... Clap ... Clap!
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post #59 of 88
Scenario:

Eddie Cue goes fandangoing off to negotiations with the record companies with Jimmy and the good Dr in tow ..

Hey, guys here's what we're about ... [let me make you an offer you can't refuse]
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post #60 of 88

I'm really hoping Apple is suckering Google, Microsoft or Samsung into buying Beats for $5 billion

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post #61 of 88

There is no way that Apple will use the beats branding on their devices! (here's hoping anyway).  The brand has already been tainted across several other electronic device manufacturers in the past... Other than the beat's competing music service and Iovine's know how of the music industry, I don't see how the headphones hardware side can be of any real value. With $3.2 Billion you can build a f-ing great headphone from scratch! Not like these things have massive patents.
 

 

 

 

 

*

 

post #62 of 88
Quote:
Originally Posted by Chandra69 View Post

Culturally Compatible.  
These two words are made up just to make up a positive impression.

Of course. How would two things being compatible give a negative impression.

Quote:
Originally Posted by PhilBoogie View Post

Don't forget sites that confirm this acquisition, 13 hours ago!

http://www.startupsmart.com.au/technology/five-reasons-why-apple-has-bought-headphone-company-beats-by-dr-dre/2014051212262.html

There is no confirmation until one of the two companies (which include their top executives) directly and fully making statements that a sale has been made.
Quote:
"Five reasons why Apple has bought headphone company Beats (by Dr Dre)"

Maybe they did it because they have such a classy and colourful headphone?

[image]

Based on the infer that has come out over the past 4 days there are a lot more than 5 reasons for such a purchase and, if true, Apple looks to be getting a good deal that will quickly increase their own profits.

Quote:
Originally Posted by SpamSandwich View Post

Hey, $3.2 million? That would be worth it. 1biggrin.gif

There are a plenty of people here that would still bitch and moan, and claim Apple is wasting their money.

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post #63 of 88
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by PhilBoogie View Post

Don't forget sites that confirm this acquisition, 13 hours ago!

http://www.startupsmart.com.au/technology/five-reasons-why-apple-has-bought-headphone-company-beats-by-dr-dre/2014051212262.html

There is no confirmation until one of the two companies (which include their top executives) directly and fully making statements that a sale has been made.

I get that. I'm a little surprised on the silence; how long will this rumour remain a rumour before we hear anything from Apple, a confirmation or denial? It took weeks before Phil came out and said there wasn't going to be an iPhono mini:
http://www.uswitch.com/mobiles/news/2013/01/apple_denies_iphone_mini_rumours/

At least Loewe denied an article from this site the following day:
http://thenextweb.com/apple/2012/05/13/german-tv-maker-loewe-denies-apple-acquisition-rumour-says-report-has-absolutely-nothing-to-it/

But how long for a confirmation? Are there any statistics out there on all Apple acquisition rumours?
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post #64 of 88
Quote:
Originally Posted by jungmark View Post

Apple doesn't comment on rumors. And they shouldn't either.

Sure they do; when it's bogus they come out and say so. I just can't find any statistics on the timing of their denial on acquisition rumours.
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post #65 of 88
Quote:
Originally Posted by PhilBoogie View Post

I'm a little surprised on the silence; how long will this rumour remain a rumour before we hear anything from Apple, a confirmation or denial?

Assuming it's true — which I think is quite plausible now given all the presumed accurate information that has come this past weekend — I think we're likely not going to hear anything until WWDC… unless something happens that forces Apple to get out in front of it so it can be the first to announce it. That something might be a signed document or change ownership to get it in iOS 8 beta 1 for developers. That said I think the most likely scenario, if true, will be at WWDC. Apple didn't actually show us the iPhone 4 until that Autumn event. I seem to recall Phil Schiller on stage joking about how we've all already seen it.
Quote:
It took weeks before Phil came out and said there wasn't going to be an iPhono mini:
http://www.uswitch.com/mobiles/news/2013/01/apple_denies_iphone_mini_rumours/

There we go. Proof that Apple has shown to not respond instantly to unfounded rumours.
Quote:
Are there any statistics out there on all Apple acquisition rumours?

None that I'm aware of.

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post #66 of 88
Quote:
Originally Posted by SolipsismX View Post

Assuming it's true — which I think is quite plausible now given all the presumed accurate information that has come this past weekend — I think we're likely not going to hear anything until WWDC… unless something happens that forces Apple to get out in front of it so it can be the first to announce it. That something might be a signed document or change ownership to get it in iOS 8 beta 1 for developers. That said I think the most likely scenario, if true, will be at WWDC. Apple didn't actually show us the iPhone 4 until that Autumn event. I seem to recall Phil Schiller on stage joking about how we've all already seen it.

Oh my, that's another 3 weeks of rumour mills running on all cilinders. Oh well, easier to read than what analysts think where the stock is going. Or that David Einhorn hedgefund guy suing Apple.

Do you think there might be something useful to find in the next iOS beta? As in Beats Electronics patents? Will developers first start to look into iTunes Radio for this?
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post #67 of 88

I am confused.

Does it mean the iTunes model doesn't work?

 

Why the need to buy beats? Their headphones are okay (but well below Apple standards). I don't really understand the fuss about their music service either?

 

This acquisition makes it look like Apple is clueless and they are buying themselves back into a niche?

 

I don't understand the hype about this acquisition. On paper it looks exciting. I don't see the benefits in real life though.

post #68 of 88
Quote:
Originally Posted by PhilBoogie View Post

Do you think there might be something useful to find in the next iOS beta? As in Beats Electronics patents? Will developers first start to look into iTunes Radio for this?

I would doubt iOS 7 would get a major new feature at this point, and any server-side features would likely not be known.

Quote:
Originally Posted by mr O View Post

Does it mean the iTunes model doesn't work?

I think ITunes Store music section had it's first decline since opening. That sounds like a model that needs some reworking to continue to grow. There is no need for an extreme of not working before you make changes to a system.

Quote:
Why the need to buy beats? Their headphones are okay (but well below Apple standards).

Apple's headphones are above Beats headphones? I'm listening...
Quote:
I don't really understand the fuss about their music service either?

Neither do I as I'm not one who likes to rent music but I would like the algorithm incorporated into ITunes Radio and Genius Playlists in iTunes and the iOS Music app for better auto-generated playlists.
Quote:
This acquisition makes it look like Apple is clueless and they are buying themselves back into a niche? I don't understand the hype about this acquisition. On paper it looks exciting. I don't see the benefits in real life though.

Based on all the available info now, assuming it's accurate, it seems like it's pretty smart to me.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #69 of 88
Quote:
Originally Posted by Apple ][ View Post

I'm all out of comments. I've already used them up on all of the previous threads about this subject, and I can't really think of anything else to say about this that I haven't already said.1smoking.gif

You've managed two sentences and an emoji.

From your post, I would say that your opinion on this matter is...exhausted.
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post #70 of 88
Quote:
Originally Posted by PhilBoogie View Post

Quote:
Originally Posted by digitalclips View Post

And then again, there are obviously those here on AI that think if they state the same objections over and over ad nauseum, Apple will drop the acquisition due to 'high blog-pressure'.

“Apple buys smaller beats from time to time, that generally doesn't resonate well”

Damn I miss Katie already!
Quote:
Maybe there is a new biometric device coming from the new partnership that addresses that terrible condition. 1biggrin.gif

For that, I'd drop $600 - in a HeartBeat.

Hey, buddy—just Beat it.
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post #71 of 88
Quote:
Originally Posted by sapporobabyrtrns View Post

Quote: "He noted the appeal of Beats to both young users as well as black Americans, given the strong reputation Beats products carry in those demographics."

I said this very thing in a previous thread about this. Hate to say it and I am sure to get flamed for it but Apple products are viewed as being for upwardly mobile whites. Yes there are more minorities represented more recently in Apple advertisements but for the most part Apple products appear to be targeted to a white market. That's the way of the world (Earth, Wind, and Fire) but time will tell if this really pans out. It is a smart move if that is what Apple is aiming for. Besides, I do like Dre much better than P-Dummy.

The only downwardly mobile whites I've come across have been in my frying pan.
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post #72 of 88
Quote:
Originally Posted by Chandra69 View Post

Culturally Compatible.  
These two words are made up just to make up a positive impression.

I dont feel good about this. 

Like you know that you should—n't.
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post #73 of 88
Quote:
Originally Posted by digitalclips View Post

Quote:
Originally Posted by Rogifan View Post

This headline gave me a good chuckle. Spin at its finest. If AI had put up a poll a week or month ago asking members what company/technology Apple should buy/invest in no way would Beats been near the top, or even made the list for that matter. Now that it's a real possibility AI needs to try and put a positive spin on it. lol.gif

Boy if it turns out there is something none of us knew about and it is a huge success down the line, there is going to be a lot of eating crow around here ... yes we keep records ... The Dvorak Hall of Fame Shame Award could be up for votes. 1biggrin.gif

I think the only eating taking place is going to be of Beatroot.
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post #74 of 88
Quote:
Originally Posted by sog35 View Post

Quote:
Originally Posted by pazuzu View Post

The headphones are crap- just buy the music service.

Good luck trying to control the music people- especially given they have rap background.

Does this rap influence mean Apple will get their own Air Jordan next- the Apple Jordan?

Dripping with prejudice and bigotry.  Disgusting.

Shocking. Despicable. Outrageous.
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post #75 of 88
Quote:
Originally Posted by SolipsismX View Post

I would doubt iOS 7 would get a major new feature at this point, and any server-side features would likely not be known.


Quite. It's also way too close to WWDC. Not that they'll release v8, but one may assume, from history, that there's a beta for developers.

Quote:
I think ITunes Store music section had it's first decline since opening. That sounds like a model that needs some reworking to continue to grow. There is no need for an extreme of not working before you make changes to a system.

iTunes sales are indeed declining, for the first time since its inception on April 28, 2003
quote: (Jan 2014 article)
Quote:
Digital music sales declined for the first time in 2013 since the iTunes Store opened a decade before, according to new data from Nielsen SoundScan. Billboard reports that sales of tracks declined 5.7 percent, to 1.34 billion units, while album sales fell 0.1 percent, to 117.6 million. The chief culprit, according to executives interviewed by Billboard: streaming services like Spotify and Pandora.

At around $10 a month for unlimited listening, the streaming services are proving to be an attractive alternative to albums that cost $10 apiece. The good news for record labels: so far, revenue from streaming services has offset the decline in sales. And digital sales are falling much more slowly than sales of physical media — CD sales fell 14.5 percent last year.
source: http://www.theverge.com/2014/1/3/5271528/music-sales-decline-for-the-first-time-since-the-itunes-store-opened


Quote:
Apple's headphones are above Beats headphones? I'm listening...


LOL @ I'm listening...

What are the odds of Apple including $79 in-ear earphones with their iPods? And if they do that, will they include them with iPhones as well? Something to tinker on...
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post #76 of 88
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Originally Posted by PhilBoogie View Post

Quote:
Originally Posted by digitalclips View Post

No .... It's so Apple can patent wearing a baseball cap backwards, .. $3.2 B ... it's a steal!

Think I'll check out on this whole acqui-rumour. Had some laughs, and read insightful views from many posters - for that: thanks. Will Apple buy them: Beats me.

Hey, don't Beat yourself up over it.
Edited by Benjamin Frost - 5/13/14 at 12:46am
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post #77 of 88
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Originally Posted by Woochifer View Post

The main issue I have with this merger is that the know-nothings in the tech press will chime on and on about how this "culturally compatible" merger is the ultimate expression of style-over-substance. The problem here is that if the merger goes through, Apple's critics will be half right.

For people who know anything about Apple, the company values style, but prioritizes substance even more. If anything, Apple thinks things through at greater depth than any other consumer electronics company. They are often viewed as shallow overpriced "toys" for the trendy crowd, yet the actual products are anything but.

With Beats' audio products, the company becomes more about style-over-substance the closer you look. To me, that's where Beats is culturally at odds with what Apple actually is (as opposed to how Apple is perceived in certain circles).

To an uneducated observer (or an obtuse tech reviewer trolling for page views), Apple just makes a bunch of overpriced products that prioritize design over performance. Yet, in actual testing and real world usage, Apple's products will outperform the competition and place the highest priority on the user experience. This is the exact opposite of how Beats audio products come out when scrutinizing the overall product quality closer.

Beats is the exact type of company that Apple's critics claim that Apple is. I understand the potential strategic value of the Beats Music service, and in the grand scheme of overpriced Web 2.0 acquisitions, $3.2 billion seems to go right along with those hyperinflated valuations. But, I also see collateral damage to Apple's hard-fought brand image by acquiring a company whose values are closer to the distorted caricature (put forth by the company's enemies) of what Apple represents.

Very good comment.

It's also very strange for Apple to buy a consumer hardware company—if they do indeed buy Beats. On the surface, it's a bit like Microsoft building hardware—the Surface— and trying to compete against its own allies. Why would Apple suddenly want to sell a range of headphones and go head to head against all the others? Clearly, they're not going to. It's part of a much more interesting play whose details we're not yet privy to.

Seems to me that either they'll transform the headphones into something more, or they'll use the streaming service; perhaps both.
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post #78 of 88
Quote:
Originally Posted by mstone View Post
 

Until Apple rereleased the new Mac Pro many were saying that Apple no longer cared about the pro market, and many are still saying it. Comparing Apple earbuds to just abut any other earbuds on the market puts Apple dead last. Don't give us this, Beats quality is below Apple standards crap. Besides, Beats is not claiming to be studio reference headphones. They are marketed as hip and their target market is young people in the street, on the bus, in the mall, etc. It is a fashion accessory not a professional piece of kit.

Read my prior post. My whole point is that Apple at its core is more about substance. Style matters, but your point about the Mac Pro attests to Apple being very much an engineering and innovation-driven company. If anything, the Beats acquisition denigrates Apple's brand image, precisely because Beats exemplifies the very style-over-substance credo that clueless media critics and "analysts" accuse Apple of following. Apple's products are fashion-savvy, but they also have considerable attention to detail and class-leading engineering behind them. That combination is what makes Apple unique and why the company attracts the kind of loyalty that it does.

 

And before you go on about what Beats claims and doesn't claim, just look at the names for their headphone lineup -- "Studio"; "Mixr" and "Pro". Is that not trading on some image that goes beyond mere fashion and hipness? Or have you not seen the TV ads with Dre in the studio?

 

Then, let's look at the byline for the Beats "Pro" model -- "The Headphones Used to Mix In Every Major Studio." Are you saying that's "not claiming to be studio reference headphones"?

 

http://www.beatsbydre.com/headphones/

 

As I indicated in my prior post, I can see the strategic value of the Beats Music service. In the context of recent social media acquisitions and content deals getting inked in broadcast media, $3.2 billion hardly raises an eyebrow. But, the Beats hardware lineup is something that indeed isn't up to Apple's standards, especially since unlike the earbuds that Apple throws in as a freebie with an iPhone or iPod, Beats charges for their earbuds and headphones, and charges a lot. Apple products aren't cheap either, but they will also typically deliver very high value for the price. Apple's competitors simply don't deliver a comparable or better product for half the price. Can't say the same for Beats products.


Edited by Woochifer - 5/13/14 at 2:37am
post #79 of 88
Quote:
Originally Posted by Woochifer View Post

[^ Beats is marketed as Pro headphones post]

I agree. That is also what Jimmy said on AllThingsD. Besides, these headphones must sound better than the iPod/iPhone included earbuds? Haven't used either one myself though...
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post #80 of 88
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