Originally Posted by Rogifan
I'd love to see the details behind this analysis. If we're supposed to believe these numbers then I guess we need to believe all those IDC, Strategy Analytics and Gartner market share figures too?
Apple does give overall sales numbers around the world, as well as country by country sales. Most other companies just give shipment numbers, or sales to distributers and retailers. Some, like Samsung, give no quarterly numbers at all.
The problem is that except for Apple, and Motorola (though we'll need to see what happens with them once Lenovo fully takes over), no one else gives sell through. So it's very difficult to verify, and calibrate the estimates these companies make. With Samsung, it's just all guesses, as there is nothing at all for these companies to look to from the manufacturer.
So some of these numbers make more sense than others. I firmly believe that all the guessing about Samsung sales are well off the mark on the high side, as whenever numbers do get revealed, they are always far lower than the numbers being guessed at.
With Apple, it's much easier. If a company wants to put the effort into it, they can get fairly accurate numbers. Are these accurate? How accurate, should be the question. I would imagine that plus or minus 10% would be barely useful. Anything better would help.
The only thing not mentioned here is what I brought in in another post, which is that Apple brought back the 4 for some time for third world countries, and according to retailer checks, that sold well. Apple has since withdrawn it again. He doesn't mention that in his report, and I don't know why. Possibly the times didn't match.