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Bentley's 'short documentary' shot on iPhone 5s, edited on iPad Air

post #1 of 75
Thread Starter 
In what amounts to a lengthy ad, luxury motoring brand Bentley on Wednesday posted to the Web a "short documentary" covering the design theory and history of its cars, with the video shot and cut entirely on Apple iOS devices.


Screenshot from Bentley's "Intelligent Details" documentary. | Source: Bentley via YouTube


Titled "Intelligent Details," the four-and-a-half minute clip highlights Bentley's Director of Design Luc Donckerwolke and Head of Exterior Design SangYup Lee waxing philosophical on the marque's latest model year Mulsanne. The YouTube video was first spotted by The Loop.

According to a short making-of section at the trailing end of the video, the commissioned mini documentary was "shot on iPhone 5s," "assembled on iPad Air" and "edited in the Bentley Mulsanne." A clever scene shows the film's editors using Apple's devices in bespoke rear seat tables integrated with the starting-at-$300,000 automobile's seats.

Like Apple's own Mac 30 video, which was also shot using iPhone 5s devices, production equipment played an important role in the film's quality. Everything from automated gimbals to specialized iPhone frames, mounts and steady-cam adapters were used to capture footage. The video is actually a testament to the capabilities of the iPhone 5s' imager.



Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.

Available as an option, the package includes other niceties like Naim audio coponents, rear seat entertainment and a Wi-Fi hotspot.

Apple's iPhone 5s was first used as a production-grade camera by Burberry, which won exclusive access to early examples of the handset to shoot its Prorsum Womenswear Spring/Summer 2014 fashion show. The resulting footage was subsequently pared down and used by Apple in the company's own ad spot.
post #2 of 75
I wonder if Apple is paying them for this sort of publicity which puts an easily obtained, mass produced "luxury device" on the same plane as a not-so-easily obtained luxury device? If this was all Bentley's decision to do all this on an iPhone and iPad than Apple's mindshare is much higher than I ever expected.

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post #3 of 75
I've been hunting for some of those stabilizers and gimbals. Wide/normal lens on the iPhone is amazingly flexible.

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post #4 of 75
Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
post #5 of 75
Good thing there wasn't any white Bentleys. Some of you would've mistaken it for a rap video. lol.gif
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post #6 of 75
Quote:
Originally Posted by SolipsismX View Post

I wonder if Apple is paying them for this sort of publicity which puts an easily obtained, mass produced "luxury device" on the same plane as a not-so-easily obtained luxury device? If this was all Bentley's decision to do all this on an iPhone and iPad than Apple's mindshare is much higher than I ever expected.
well Jony Ive drives a Bentley so who knows...

post #7 of 75
Quote:
Originally Posted by bennettvista View Post

Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...

It's important to keep the myth of iPad = toys alive. For the forums.

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post #8 of 75

Obviously the world class corporation Bentley also believes iOS devices are simply consumption devices only and can't get any real work done on them.

 

 

 

 

 

 

 

 

 

</s> didn't think it was needed but ok here you go

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post #9 of 75
Quote:
Originally Posted by bennettvista View Post

Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...
Man, the troll is strong with you. Don't say BS, makes you look like a fool.

How many mics and editing apps on the market that CAN do what you claim is not possible? GTFO you Apple hater!
post #10 of 75

But... but... but EVERYONE says you can't create content on an iPad.  It can only be used for content consumption.  Could Bentley be lying about how this ad was created?  Something doesn't add up.

 

 

/s

post #11 of 75
Quote:
Originally Posted by bennettvista View Post

Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...

All professional shoots like this record video and audio separately. Syncing them is all in a day's work for these guys.
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post #12 of 75
Great 'n all, but why is Volkswagen not using CarPlay?
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post #13 of 75

I can't wait to see Samsung's Daewoo Lacetti ad.

post #14 of 75
Quote:
Originally Posted by bennettvista View Post

Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...


You need to take that hate and go shove it somewhere else.   Preferably behind a closed door, down in your momma's basement.

Anyone has a semi-clue knows that POST-editing is done on higher-end, specialized equipment.  The point of the article is that iOS devices on their own are handling more and more production-work, which is true.

Damn... I really wish these trolls' mommies would check the lock on the basement door more often. 

post #15 of 75

I don't think RR, Mercedes, BMW, Audi or any European car will use Samsung integrated device like Bentley does with Apple's

post #16 of 75

I am a video producer. There are a multitude of accessories for the iPhone, including high quality field mics, so your comment is somewhat ignorant about technical matters. An about editing on iPad, of course is possible to do with the video we saw here.

post #17 of 75
Quote:
Originally Posted by sflocal View Post
 


You need to take that hate and go shove it somewhere else.   Preferably behind a closed door, down in your momma's basement.

Anyone has a semi-clue knows that POST-editing is done on higher-end, specialized equipment.  The point of the article is that iOS devices on their own are handling more and more production-work, which is true.

Damn... I really wish these trolls' mommies would check the lock on the basement door more often. 

You can troll all day long if you want to, but I edited entire wedding video and pictures on iPad with keyboard. From my experience, I absolutely believe this was done on iPad Air by these professionals. If you haven't done any high profile video/picture editing, STFU and just watch.

post #18 of 75
Quote:
Originally Posted by bennettvista View Post

This would then need to be imported and synced... not possible on iPad Air. 

 

What exactly are you trying to claim here? That multiple tracks of audio can not be synced to video on an iPad Air?

 

Video is not my forte, but I do know audio, and you could use an app like Auria to handle massive amounts of audio tracks and sync them to video, if needed.

 

Don't get all mad and upset just because Android absolutely sucks for anything video or audio related.

post #19 of 75
Quote:
Originally Posted by MagMan1979 View Post


Man, the troll is strong with you. Don't say BS, makes you look like a fool.

How many mics and editing apps on the market that CAN do what you claim is not possible? GTFO you Apple hater!

Ha!  Funny - I'm hardly a troll.  My edit studio is full of macs and I've worked in advertising/filmmaking for 20 years.  I just know how the game works.  The picture was shot on an iPhone, but the post (including the VO and mix) was done off site in a studio.

post #20 of 75
Quote:
Originally Posted by bennettvista View Post

Yeah, right... maybe they cut together a couple of shots so they could legally say it was edited in a Bentley. Listen to the sound quality... it was not recorded on iPhone. Shot dual system with a pro audio recorder and mics. This would then need to be imported and synced... not possible on iPad Air. I guess they can fool the man on the street though...

You don't have any idea what your talking about, so why yell your opinion from the rooftops? I have a friend who is in the video industry like me, and recommended a condenser mic that records to the iPhone. Wasn't hard to debunk that comment.
post #21 of 75
Quote:
Originally Posted by daveinpublic View Post


You don't have any idea what your talking about, so why yell your opinion from the rooftops? I have a friend who is in the video industry like me, and recommended a condenser mic that records to the iPhone. Wasn't hard to debunk that comment.

I'll let Banksy speak for me.. it's pointless to argue on these boards.

post #22 of 75
Quote:
Originally Posted by Neomiguel View Post
 

I am a video producer. There are a multitude of accessories for the iPhone, including high quality field mics, so your comment is somewhat ignorant about technical matters. An about editing on iPad, of course is possible to do with the video we saw here.

My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley? 

 

I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.

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post #23 of 75
Quote:
Originally Posted by mstone View Post
 

My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley? 

Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.

post #24 of 75
Quote:
Originally Posted by Neomiguel View Post

I am a video producer. There are a multitude of accessories for the iPhone, including high quality field mics, so your comment is somewhat ignorant about technical matters. An about editing on iPad, of course is possible to do with the video we saw here.
Yes, and it says 'assembled' on an ipad, not edited. One of first parts of any edit is to assemble the shots you think you'll use in an assembly / rough cut. Often times that assembly can be quite sophisticated. I am not saying this is what happened but it would be possible to assemble the video on an iPad and later finish it somwhere else. On the other hand it would be a fun challenge to to do all the post production on the iPad. It has piqued my interest.
post #25 of 75
Quote:
Originally Posted by bennettvista View Post

I'll let Banksy speak for me.. it's pointless to argue on these boards.
I like that Banksy statement a lot, irrelevant as it is to this discussion.
post #26 of 75
Quote:
Originally Posted by mstone View Post

My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley? 

I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.
It immediately draws people's attention. The ad was even posted by AI. Free advertising.
post #27 of 75
Quote:
Originally Posted by Apple ][ View Post
 
Bentley didn't choose to create the video on Apple's products just for kicks, but instead to show off the Mulsanne's impressive on-board entertainment and connectivity suite. For example, the car comes with twin electrically-deployed tables that boast a hidden iPad holder and dedicated space for Apple's wireless keyboard.

I fail to see the connection. Would a Red or a Black Magic camera and an Avid workstation not be able to show off the impressive onboard entertainment system?

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post #28 of 75
Quote:
Originally Posted by sflocal View Post
 


You need to take that hate and go shove it somewhere else.   Preferably behind a closed door, down in your momma's basement.

Anyone has a semi-clue knows that POST-editing is done on higher-end, specialized equipment.  The point of the article is that iOS devices on their own are handling more and more production-work, which is true.

Damn... I really wish these trolls' mommies would check the lock on the basement door more often. 

Funny response.  I love Apple and always have.  I was just pointing out that the post was not done in the back of the Bentley (even though they got some shots of the guys pretending to edit there).  But then again, maybe they did park a Bentley at the post house and run the cables out the back into the company's servers, working through the night and chopping out white lines on the Bentley's fold down tables.

post #29 of 75
Quote:
Originally Posted by paxman View Post
 
It immediately draws people's attention. The ad was even posted by AI. Free advertising.

Not so sure that is a good thing to be lumped together with the AI crew. There has got to be something else. We get some really high end luxury magazines in our office and honestly I have never seen a Bentley ad. They don't advertise much nor do they need to.

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post #30 of 75
Irony: the video was shot and edited as H.264 on the iPhone and iPad, then uploaded to GoogleTube, where it was converted to Adobe "chronically out of date" Flash, so it can't be played on an iPhone or iPad.

EDIT: never mind. The link gave me a "You don't have Flash installed" error from the AppleInsider article page, but launches the YouTube player correctly from the forums page.
Edited by Suddenly Newton - 5/15/14 at 5:49pm

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post #31 of 75
Quote:
Originally Posted by mstone View Post
 

I fail to see the connection. Would a Red or a Black Magic camera and an Avid workstation not be able to show off the impressive onboard entertainment system?

 

The back of the Bentley is designed around an iPad, where the electric tables drop down and you have access to the iPad and Apple keyboard.

 

Those products that you mention are not integrated into any Bentley. Maybe they're trying to show that it's not just an entertainment system, but also a production system or work system.

post #32 of 75
Quote:
Originally Posted by Suddenly Newton View Post

Irony: the video was shot and edited as H.264 on the iPhone and iPad, then uploaded to GoogleTube, where it was converted to Adobe "chronically out of date" Flash, so it can't be played on an iPhone or iPad.

I'm seeing HTML, where's the Flash?

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post #33 of 75
Quote:
Originally Posted by Apple ][ View Post
 
Those products that you mention are not integrated into any Bentley. Maybe they're trying to show that it's not just an entertainment system, but also a production system or work system.

Ok but it is a reach

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post #34 of 75
Quote:
Originally Posted by mstone View Post

My question is why? I can see why Apple shot their documentary on an iPhone, but why Bentley? 

I would think using a camera with interchangeable lenses, VR stabilization, ProRes, etc would be the first choice for a company like Bentley. I always thought of iOS video as, the best camera is the one you have with you, but if you are scheduling a shoot, professionals usually plan ahead and bring the best equipment for the job. I don't think anyone would argue that an iPhone and an iPad are the best equipment for a professional video project.
Who cares why? Unless you're suggesting Apple paid them to do this ad?
post #35 of 75
Quote:
Originally Posted by Rogifan View Post
 
Who cares why? Unless you're suggesting Apple paid them to do this ad?

I have no idea which is why I asked why? It makes no sense. If I was a professional videographer and Bentley called me up and asked if I was available to do a documentary and then said, "One requirement is that the entire project must be shot and edited on an iPhone and an iPad", you bet I would ask WHY?

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post #36 of 75
Quote:
Originally Posted by mstone View Post
 

I would ask WHY?

 

If I were Bentley, I would reply that we wish to make a video showing how well the Bentley is integrated with iOS devices, and we wish to shoot it and edit it using those same devices.

post #37 of 75
Quote:
Originally Posted by mstone View Post

Not so sure that is a good thing to be lumped together with the AI crew. There has got to be something else. We get some really high end luxury magazines in our office and honestly I have never seen a Bentley ad. They don't advertise much nor do they need to.
True. Bentley rarely advertises yet even if this was made by Apple it puts Bentley out there. The Bentley crowd is changing. There are many hip(ish) billionaires out there.
post #38 of 75
Wow. So much angst in this thread.

Suffice it to say that I am very impressed (by the ad, not the angst).
post #39 of 75

In related news, and not to be outdone by Bentley and Apple, several Android manufacturers have banded together with a high profile maker of exclusive horse drawn transportation devices and have made their own video.

 

 

This unique transportation device features a fully blown Android entertainment system. There are no electric tables, but there is ample room on the floor to place your Android device, no matter what size it is.

post #40 of 75
Ah thanks I learned a new word today! Angst!
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