or Connect
AppleInsider › Forums › General › General Discussion › Apple enlists architectural A-team for new Madison Avenue store in NYC
New Posts  All Forums:Forum Nav:

Apple enlists architectural A-team for new Madison Avenue store in NYC

post #1 of 31
Thread Starter 
Apple looks to be plotting another architectural marvel with its new Madison Avenue store in Manhattan, as the iPhone maker has turned to the same team of architects and engineers responsible for many of its most iconic outlets.



Longtime partners Bohlin Cywinsky Jackson and Eckersley O'Callaghan have been brought in to revamp the 93-year-old former United States Mortgage and Trust Company building at the corner of East 74th Street and Madison Avenue, according to New York City building permits. The permits were first discovered by ifoAppleStore.

Both firms have deep ties to Cupertino, Calif.-based Apple. Bohlin has been the architect of record for every flagship Apple store since the chain's inception, from the famous Fifth Avenue cube to the new Stanford store in Palo Alto with its cantilevered steel roof.

Eckersley, meanwhile, have had an equal hand in crafting Apple's retail empire. They worked side-by-side with Bohlin on the New York stores and others around the globe -- including Shanghai's glass cylinder and London's massive Regent Street store -- providing critical expertise in structural glass engineering.

Notably, Eckersley was also responsible for the innovative use of glass in late Apple CEO Steve Jobs's Philippe Starck-designed superyacht. The ship features structural glass walls up to 40 feet in length, a first in the yachting industry.

Apple has just begun a $60,000 interior demolition on the new store, the permits indicate. The company is thought to be targeting a 2015 opening.
post #2 of 31
Quote:
 Bohlin Cywinsky Jackson and Eckersley O'Callaghan

 

Certainly a mouthful.

 

Here's the building in question:

 

 

I find that Starck-designed super yacht hideous.


Edited by Ireland - 5/19/14 at 11:06am
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #3 of 31
My first thought upon reading the title was this was about the A-series chip. 1frown.gif

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #4 of 31

"Apple has just begun a $60,000 interior demolition on the new store, the permits indicate. The company is thought to be targeting a 2015 opening."

 

Sounds like Apple lucked out and was given basically an empty shell. $60,000 doesn't buy much these days.

na na na na na...
Reply
na na na na na...
Reply
post #5 of 31

More exterior images:

 

 

 

And some interior shots:

 

 

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #6 of 31
Whatever happened to his yacht? Did his family keep it? Use it?
A.k.a. AppleHead on other forums.
Reply
A.k.a. AppleHead on other forums.
Reply
post #7 of 31
Quote:
Originally Posted by Robin Huber View Post

Whatever happened to his yacht? Did his family keep it? Use it?

 

Yep.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #8 of 31

On one of the 2nd story window ledges:

 

Charles Simonds, Dwellings, 1981. Part two of a three-part sculpture. Clay, sand, sticks, stones, wood, plaster, cloth, wood, and chicken wire, 10 3/8 × 29 3/8 × 7 3/4 in. (26.4 × 71.6 × 19.7 cm). Whitney Museum of American Art, New York; purchase with funds from the Louis and Bessie Adler Foundation Inc., Seymour M. Klein, President  81.11a-c© 2009 Charles Simonds/Artists Rights Society (ARS), New York

na na na na na...
Reply
na na na na na...
Reply
post #9 of 31
This time the entire store will be crafted from a single piece of blown glass, like a giant vase.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #10 of 31
I'd like to see Apple utilize as many historical buildings as possible and maintain their design as fully as possible. I realize there's a perhaps insurmountable obstacle between Apple's desire to have the stores so uniform versus having stores that would sustain a feel for the city/state/region they are in and the historical period they are from.
post #11 of 31

I dont really think if Apple will do the same in China - investing this much money and time in China.

Also, I dont think Chinese would be in a position to appreciate all these. :|

 

If I am not wrong, Angela Ahrendts is going to build B-Grade Apple Stores in China.

post #12 of 31
Quote:
Originally Posted by Chandra69 View Post
 

I dont really think if Apple will do the same in China - investing this much money and time in China.

Also, I dont think Chinese would be in a position to appreciate all these. :|

 

If I am not wrong, Angela Ahrendts is going to build B-Grade Apple Stores in China.

 

I believe you're wrong. "B-grade"? The upper and middle-class that has erupted in China wouldn't stand for it. They insist on the best brands now.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #13 of 31
Quote:
Originally Posted by SpamSandwich View Post
 

 

I believe you're wrong. "B-grade"? The upper and middle-class that has erupted in China wouldn't stand for it. They insist on the best brands now.

If they really insist on best brands - and they buy good brands like Samsung - Android share would never have shot to what they have now. Apple is just 7% there.

post #14 of 31
Do
Quote:
Originally Posted by rtdunham View Post

I'd like to see Apple utilize as many historical buildings as possible and maintain their design as fully as possible. I realize there's a perhaps insurmountable obstacle between Apple's desire to have the stores so uniform versus having stores that would sustain a feel for the city/state/region they are in and the historical period they are from.
are you referring to uniformity inside or outside of these stores?
post #15 of 31
Quote:
Originally Posted by Chandra69 View Post

I dont really think if Apple will do the same in China - investing this much money and time in China.
Also, I dont think Chinese would be in a position to appreciate all these. :|

If I am not wrong, Angela Ahrendts is going to build B-Grade Apple Stores in China.
Where are you drawing these assumptions from? Have you been to China in the past 10 years? And while we're at it, please further display your ignorance in regards to Apple, China, Angela Ahrendts and architecture, can't wait to read your justifications here
post #16 of 31
Quote:
Originally Posted by Chandra69 View Post
 
Quote:
Originally Posted by SpamSandwich View Post
 

 

I believe you're wrong. "B-grade"? The upper and middle-class that has erupted in China wouldn't stand for it. They insist on the best brands now.

If they really insist on best brands - and they buy good brands like Samsung - Android share would never have shot to what they have now. Apple is just 7% there.

He's talking about the Chinese "Apple customers".

post #17 of 31

I applaud Apple for this approach. The "glass" stores are impressive, but the older style of architecture is more elegant. 

post #18 of 31

So, is Apple going to tear down all the brick and erect an entirely glass building in its place?  Considering how most Apple stores are, this structure doesn't seem to stand much of a chance of surviving.  I suppose it could end up more like the Grand Central Station store but it wouldn't look much like an Apple Store from the outside unless it had some huge Apple logo in front or a huge glass structure on the roof.

post #19 of 31
Quote:
Originally Posted by allthingsAAPL View Post

Do
are you referring to uniformity inside or outside of these stores?

Inside. Stark, modern.
post #20 of 31
Quote:
Originally Posted by Constable Odo View Post

So, is Apple going to tear down all the brick and erect an entirely glass building in its place?  Considering how most Apple stores are, this structure doesn't seem to stand much of a chance of surviving.  I suppose it could end up more like the Grand Central Station store but it wouldn't look much like an Apple Store from the outside unless it had some huge Apple logo in front or a huge glass structure on the roof.
Once again, show and tell!! Where do you see Apple destroying classic architecture or throwing up massive apple signage, it simply isn't their style, you need only look at the huge number of iconic buildings they've respectively restored to a level that does make me proud to own AAPL and doesn't look like the latest fashion store with massive signage. Well done Apple, love your work
post #21 of 31

I'm not a huge fan of preserving the old, just tear the crap down and build something new in it's place.

post #22 of 31
Quote:
Originally Posted by Constable Odo View Post
 

So, is Apple going to tear down all the brick and erect an entirely glass building in its place?  Considering how most Apple stores are, this structure doesn't seem to stand much of a chance of surviving.  I suppose it could end up more like the Grand Central Station store but it wouldn't look much like an Apple Store from the outside unless it had some huge Apple logo in front or a huge glass structure on the roof.

No.

 

Per the article, the $60,000 went to an interior demolition of the store. The article also states that the building is to be revamped.

 

This particular structure will not be torn down.

 

Apple retains many of the original buildings -- particularly internationally -- when the structures have some historic and/or aesthetic value. This does not happen frequently with their US stores since most locations are either malls or the existing structure has little reason for preservation.

post #23 of 31
Quote:
Originally Posted by Chandra69 View Post

I dont really think if Apple will do the same in China - investing this much money and time in China.
Also, I dont think Chinese would be in a position to appreciate all these. :|

If I am not wrong, Angela Ahrendts is going to build B-Grade Apple Stores in China.

Sounds like China is the perfect place for some amazing stores.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #24 of 31

I love and grew up in Manhattan but would it kill apple to put one or more store in one of the other boroughs? Even Long Island has 2; Staten Island has 1. 

post #25 of 31
Quote:
Originally Posted by Apple ][ View Post

I'm not a huge fan of preserving the old, just tear the crap down and build something new in it's place.

Fortunately your opinion is in the minority.

P.S. You need one of these
Edited by vaporland - 5/19/14 at 6:07pm
Ask me about.... The 80's!
Reply
Ask me about.... The 80's!
Reply
post #26 of 31
Quote:
Originally Posted by SolipsismX View Post
 
Sounds like China is the perfect place for some amazing stores.

All US companies should liquidate their assets in China as soon as possible unless they want to lose everything they have invested there. Take a cue from Google and get out now. They cannot be trusted and will most likely start WWIII.

 

For the record I have a number of Chinese friends living in the US and Panama and they have similar views although they still love their homeland. I do sell a lot of coffee to China but that doesn't matter because we only have a limited amount of coffee and it is desired all over the world. Honestly, it is more trouble than it is worth to sell to China when I have buyers in so many other friendly countries.

 

The uphill effort is just too great to try to bring China into cooperation with the international community. Same with Russia. I'm not suggesting a new cold war just disengage from association.


Edited by mstone - 5/19/14 at 9:12pm

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #27 of 31
Quote:
Originally Posted by mstone View Post

All US companies should liquidate their assets in China as soon as possible unless they want to lose everything they have invested there. Take a cue from Google and get out now. They cannot be trusted and will most likely start WWIII.

For the record I have a number of Chinese friends living in the US and Panama and they have similar views although they still love their homeland. I do sell a lot of coffee to China but that doesn't matter because we only have a limited amount of coffee and it is desired all over the world. Honestly, it is more trouble than it is worth to sell to China when I have buyers in so many other friendly countries.

The uphill effort is just too great to try to bring China into cooperation with the international community. Same with Russia. I'm not suggesting a new cold war just disengage from association.

1) I see no signs of an imminent threat of WWIII started by China that would force Apple or anyone else to liquidate their assets now.

2) It seems like the best way to stave off a world war is to keep the potential threat in constant need of what you offer while making it easy for them to obtain it with financial transaction.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #28 of 31
Quote:
Originally Posted by Solipsisms View Post
 
1) I see no signs of an imminent threat of WW III started by China that would force Apple or anyone else to liquidate their assets now.

2) It seems like the best way to stave off a world war is to keep the potential threat in constant need of what you offer while making it easy for them to obtain it with financial transaction.

No one knows how it will pan out, but  I don't see a favorable outcome.

 

China invades Taiwan, US defaults on their debt to China by negating it in national defense interests, North Korea fires missiles at Japan, US bombs North Korea, China shoots down an American plane or satellite and there you have WW III ready to destroy the planet. Mix in Russia's crazy imperialist ambitions and then the whole world is in danger. The US is not without blame but the reckless actions of China and Russia will put us over the brink very soon  in my opinion.

 

I'm sure Panama will be destroyed in such an event due to its strategic significance hosting international transoceanic passage.


Edited by mstone - 5/19/14 at 11:19pm

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #29 of 31
Quote:
Originally Posted by mstone View Post
 

No one knows how it will pan out, but  I don't see a favorable outcome.

 

China invades Taiwan, US defaults on their debt to China by negating it in national defense interests, North Korea fires missiles at Japan, US bombs North Korea, China shoots down an American plane or satellite and there you have WW III ready to destroy the planet. Mix in Russia's crazy imperialist ambitions and then the whole world is in danger. The US is not without blame but the reckless actions of China and Russia will put us over the brink very soon  in my opinion.

 

I'm sure Panama will be destroyed in such an event due to its strategic significance hosting international transoceanic passage.

 

I've lived in and done business in China for a number of years. This alarmist stance is quite far from reality. 

post #30 of 31

I would love to hire both of these companies to design and build an all laminated glass greenhouse/conservatory.  A really big one like for a botanical garden or similar.  With fully automated heating, cooling and shade management.  The whole thing would be controlled with a Mac Mini - in a glass box at the center of the conservatory.

post #31 of 31
Quote:
Originally Posted by Apple ][ View Post

I'm not a huge fan of preserving the old, just tear the crap down and build something new in it's place.

You're a philistine. The old is almost always better than the new—and by better, I mean in a different league.
“I wasted time, and now doth time waste me.”
Reply
“I wasted time, and now doth time waste me.”
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Apple enlists architectural A-team for new Madison Avenue store in NYC