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Jobs' biographer says Apple-Beats deal could be future of Apple television

post #1 of 113
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Speaking with Dan Lyons of "Fake Steve Jobs" blog fame, late Apple cofounder Steve Jobs' biographer Walter Isaacson said he thinks the alleged tie up with Beats Electronics could be more about content -- and Jimmy Iovine -- than software and hardware.



Citing notes taken for his book about Jobs, Isaacson floated the idea that Apple may be more interested in acquiring Iovine's industry clout than Beats' hardware and software business, Lyon reports for Billboard. Apple is rumored to be in talks to buy Beats for some $3.2 billion.

Revisiting the notes, Isaacson pointed to comments made by Iovine in 2002 and 2003 in which the music executive said Apple should buy Universal, a move that would guarantee audio and video content from one of the largest producers in the world. The music industry guru currently sits as chairman of Universal Music Group's Interscope Geffen alongside his cofounder role at Beats.

Isaacson now believes Apple wants Beats for video, saying CEO Tim Cook may tap Iovine to run Cupertino's digital content business and make preparations for the long-rumored Apple television set. A report in November claimed the company shelved plans for a full-blown HDTV due to problems regarding available content.

In the past, Iovine may have been able to provide significant help in brokering such a deal -- one similar to his 2002 consolidation of bringing together top music labels -- though Isaacson said doing the same at this point would be "a lot more complicated."

The idea is not without foundation, especially considering the $3.2 billion Apple is rumored to be paying for Beats. Some industry watchers see the figure as an exorbitant price to pay for what amounts to a popular accessories maker with a fledgling music streaming service.

Iovine and Jobs were close friends, though the pair disagreed on certain issues pertaining to content distribution. For example, Iovine said in 2013 that he pushed Jobs to adopt a subscription model for an Apple music streaming service, much like the current payment plans offered by Beats Music.

Further backing up Isaacson's take on the situation are reports that Beats cofounders Iovine and Andre Young, who performs under the name Dr. Dre, would take senior positions at Apple if a deal is inked. A report last week claimed the two executives would take the stage at Apple's Worldwide Developers Conference in June, but no official word has been conveyed.

Apple and Beats are both staying silent about the talks, which was initially expected to be finalized last week. A later report claimed discussions are ongoing, but the two companies may reveal an agreement as soon as this week.
post #2 of 113
Call it extreme bias on my part but I automatically go against any prognostication that Isaacson and/or Lyons has to say about Apple's future.

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post #3 of 113

I'm still holding out hope that this whole Beats rumor is a huge hoax. 

post #4 of 113

Now a days everyone predicts about Apple.  Why can't I become one?

Also, I dont have any qualification. So, I would think I can become one analyst to predict something about Apple.  

 

Think... Think... Think...

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Apple is reportedly buying Hyper Loop concept from Mr.Musk. And, highly investing in Sapphire plants to make super strong wind panes for loop cars. 
post #5 of 113
Quote:
Originally Posted by AppleInsider View Post

late Apple cofounder Steve Jobs' biographer Walter Isaacson said he thinks the alleged tie up with Beats Electronics could be more about content -- and Jimmy Iovine -- than software and hardware.

Citing notes taken for his book about Jobs, Isaacson floated the idea that Apple may be more interested in getting Iovine's industry clout than Beats' hardware and software business

Isaacson now believes Apple wants Beats for video, saying CEO Tim Cook may tap Iovine to run Cupertino's digital content business and make preparations for the long-rumored Apple television set.

Isaacson has proved many times that he has no insight into what Apple is doing despite getting so close to the people running it. He's such a hack, I really wish Steve hadn't chosen him as his biographer. What kind of biographer actually counters points made by their subject with their own experiences in a biography? Here he is talking about a watch and TV:

http://www.macrumors.com/2014/01/31/walter-isaacson-on-apple/

No clue whatsoever as to what Apple's doing. Why would Jimmy Lovine be any kind of leverage with video networks?
post #6 of 113
No man is worth billions.
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post #7 of 113
If Apple plans on establishing their own music publishing business and if they are basically giving Iovine an "account" at Apple to hire top acts, that might make some sense.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #8 of 113
I agree

I think Apple will change radically and will likely double in value.

Everything media will go under the Beats brand including some hardware.
iTunes, CarPlay, AppleTV, TV software, TV hardware, iPods, headPhones, earPhones, speakers etc...

Apple will focus on computing hardware and software.
Mac OS, iOS, SIRI, Maps, iCloud, Macintosh, iPad, iPhone, Wearables, Medical devices, 3D printers etc...
Edited by AppleSauce007 - 5/19/14 at 5:45pm
post #9 of 113

AppleInsider, please stop giving these shitty people coverage. Walter Isaacson is a piece of garbage, who's been exploiting his position to bash Apple at every opportunity, and shill for Kane's agenda-laden, discredited smear-campaign book full of lies. 

 

As for Dan Lyons? That piece of garbage troll has built a career on dragging Apple through the mud, and he recently admitted everything that he ever wrote was a pack of lies meant for "clicks" which he claims he was addicted to. He's still talking about Apple? And people are still listening to him? Unreal. This website should have an ounce of fucking class and restrain itself from re-publishing every breath of clowns like these. Isaacson has zeo insight about this rumored deal, same with Lyons. They're both deceitful, lying hacks. 

post #10 of 113
I had suspected there was something else to the deal than Beats headphones or getting cred from urban hip hop fans, which is what most people thought was the deal.

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post #11 of 113
Quote:
Originally Posted by Suddenly Newton View Post

I had suspected there was something else to the deal than Beats headphones or getting cred from urban hip hop fans, which is what most people thought was the deal.

We don't know that yet, and actually, no more is known about this rumored deal than was known about it when it was first written about.

 

Basically, nothing at all is known, and all we have are publicity hungry people making shit up and offering their worthless two cents.

post #12 of 113
Quote:
Originally Posted by asdasd View Post

No man is worth billions.

 

Disagree.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #13 of 113
Quote:
Originally Posted by Slurpy View Post
 

AppleInsider, please stop giving these shitty people coverage. Walter Isaacson is a piece of garbage, who's been exploiting his position to bash Apple at every opportunity, and shill for Kane's agenda-laden, discredited smear-campaign book full of lies.

 

Tell us what you really think, Slurp.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #14 of 113
Quote:
Originally Posted by asdasd View Post

No man is worth billions.

Steve was!

Hopefully Jimmy is too.

p.s. I am too but just can't persuade anyone else of that ... 1biggrin.gif
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #15 of 113
Quote:
Originally Posted by digitalclips View Post

Steve was!

Hopefully Jimmy is too.

 

That comparison isn't going to fly. But I think if this guy could manage to get Apple a TV subscription deal I'd certainly consider him well worth this acquisition. With the right TV subscription deal I think the future of television is, without doubt, a great all in one subsidised TV as part of a contract. Just like how signing a contract gets the average person the best phone on the market today, future TV hardware could work just like that. Not to mention that no matter how good an Apple TV set top box is going forward TVs themselves will eventually perform all of the functions of these boxes and thusly render them redundant. It's only a matter if time. In 20 years time every TV on the planet will be a smart TV 5 times smarter than the smartest TV that exists today. IMO Apple has no choice but to be in the smart TV business. And you can bet your life Apple knows this and wants in. If they can get the content I see iTV getting green lit. If they get the content the writing's on the wall.


Edited by Ireland - 5/19/14 at 4:02pm
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #16 of 113
Walt Isaacson thinks that Apple is buying a headphone company with a sideline in music streaming for video and people are listening?

He's milking the Steve Jobs connection as far as it'll go, but the man is clueless.

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post #17 of 113
Quote:
Originally Posted by Ireland View Post

That comparison isn't going to fly. But I think if this guy could manage to get Apple a TV subscription deal I'd certainly consider him well worth this acquisition.

Sorry no comparison was intended ... OK Steve was worth (Billions) x n but maybe Jimmy is worth 1? 1smile.gif
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #18 of 113
Quote:
Originally Posted by Crowley View Post

Walt Isaacson thinks that Apple is buying a headphone company with a sideline in music streaming for video and people are listening?

He's milking the Steve Jobs connection as far as it'll go, but the man is clueless.

It is getting old isn't? I wrote what Steve told me so now i am a Steve expert on all matter ...
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #19 of 113
Jobs - who cost apple $ 400m if you attribute no value to Next - was a triple successful entrepreneur when bought out by Apple. The company had previously founded. As a side project jobs created the most successful animation studio of its day. Jimmy Iovine is a sound engineer.

Contacts my arse. Music is dying anyway. But if you think that when billion dollar boy walks into a record company who have previously rejected apple the managers will go " it's that guy from American Idol, let's just hand him our clients. Seriously ?

Why not buy the damn record companies.
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post #20 of 113
Quote:
Originally Posted by asdasd View Post

Jesus you people have drunk the Kool aid. Jobs - who cost apple $ 400m if you attribute no value to Next - was a triple successful entrepreneur when bought out by Apple. The company had previously founded. As a side project jobs created the most successful animation studio of its day. Jimmy Iovine is a sound engineer.

Contacts my arse. Music is dying anyway. But if you think that when billion dollar boy walks into a record company who have previously rejected apple the managers will go " it's that guy from American Idol, let's just hand him our clients. Seriously ?

Why not buy the damn record companies.

I must say I'd like Apple to be looking at Yahoo and perhaps Sony ...
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #21 of 113
Quote:
Originally Posted by asdasd View Post

Jesus you people have drunk the Kool aid. Jobs - who cost apple $ 400m if you attribute no value to Next - was a triple successful entrepreneur when bought out by Apple. The company had previously founded. As a side project jobs created the most successful animation studio of its day. Jimmy Iovine is a sound engineer.

 

A sound engineer that convinced the record business to sign up with iTunes after seeing the iPod. The iPod which was the foundation for what Apple is today. Don't underestimate the power of the dealmakers — they make things happen.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #22 of 113
Quote:
Originally Posted by asdasd View Post

Contacts my arse. Music is dying anyway. But if you think that when billion dollar boy walks into a record company who have previously rejected apple the managers will go " it's that guy from American Idol, let's just hand him our clients. Seriously ?

Why not buy the damn record companies.

 

I thought you said music was dying away?

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #23 of 113

My TV subscription is going to be billed to my AT&T Wireless account?

post #24 of 113
Quote:
Originally Posted by Ireland View Post

A sound engineer that convinced the record business to sign up with iTunes after seeing the iPod. The iPod which was the foundation for what Apple is today. Don't underestimate the power of the dealmakers — they make things happen.

Don't underestimate the power of people claiming any old bollocks as gospel. The Iovine made the record companies get onboard with iTunes is a newly invented myth.

Probably bollocks. Certainly a new story.
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post #25 of 113
Quote:
Originally Posted by asdasd View Post


Don't underestimate the power of people claiming any old bollocks as gospel. The Iovine made the record companies get onboard with iTunes is a newly invented myth.

Probably bollocks. Certainly a new story.

 

Nice attitude.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #26 of 113
Quote:
Originally Posted by Ireland View Post

I thought you said music was dying away?

If music mattered then spend billions on content by buying the companies rather than a sound engineer who might or might not know people who might or might not have access to content but have so far refused to hand it over because the Apple managers arent cool enough but may or may not hand over the Crown Jewels to this chancer Iovine who may or may not join Apple if Apple buys his headphone company.
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post #27 of 113
If this whole Beats deal is fact and at that price, Apple just has to be seeing something here. They DO NOT over pay for anything.

If Lovine were to get a video content deal out of this, the 3 billion spent will amount to pure petty cash.
post #28 of 113
Quote:
Originally Posted by asdasd View Post

If music mattered...

But you said music is dying. What's with the if it that scenario?
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #29 of 113
Why do people keep asking Walter Isaacson as if he has a clue. He knows nothing, if we're to believe him it means Eddy Cue and Tim Cook can't get it done when it comes to content deals.
post #30 of 113
Quote:
Originally Posted by Ireland View Post

But you said music is dying. What's with the if it that scenario?

Remedially?

If music mattered:
Buy record companies.
Not a headphone company on the forlorn hope the founder has contacts in said industry.

But.

Music doesn't matter so do neither.

If Apple want to kick start Apple TV they should look at NetFlix.
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post #31 of 113
IF all this talk is true this may prove to be the dumbest decision by Apple ever.
First to pay 3.2 b and second to appoint these guys with any kind of clout.
I hardly ever criticise Apple but this - shakes head.
Hope it all turns out to be bs.
post #32 of 113
Quote:
Originally Posted by Rogifan View Post

Why do people keep asking Walter Isaacson as if he has a clue. He knows nothing, if we're to believe him it means Eddy Cue and Tim Cook can't get it done when it comes to content deals.

I don't get it either. I don't recall people asking the authors of the Benjamin Franklin or Frederick Douglass autobiographies for their advice after the subject of their works died. Just to be crystal clear, I am making a joke.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #33 of 113
Rather than trying to buy cool, Apple should just buy cool companies that will enhance their platforms. I'm not convinced Beats is cool enough to be worth $3B. Buy smaller companies and enhance stock iOS apps. Buy GoPro or other companies with amazing camera technology. Google didn't have to spend $3B to create a Spotify competitor. Why can't Apple do the same? I can't believe they have better negotiators than Apple.
post #34 of 113
Quote:
Originally Posted by SolipsismX View Post

I don't get it either. I don't recall people asking the authors of the Benjamin Franklin or Frederick Douglass autobiographies for their advice after the subject of their works died. Just to be crystal clear, I am making a joke.

To me it's no different than asking John Sculley or Woz what Apple could/is going to do. Let's not forget that Woz suggested Apple build a phone running Android.
post #35 of 113
Dr. Dre has been anything BUT silent. Bragging about being the first hip-hop billionaire. He seems like a very bad fit for Apple's corporate style. That sort of behavior would have killed a deal in Jobs' day.
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post #36 of 113
Quote:
Originally Posted by Robin Huber View Post

Dr. Dre has been anything BUT silent. Bragging about being the first hip-hop billionaire.

I'm not a lawyer but I'd say that video offers zero evidence that Dre's comments are referring to an Apple buyout of Beats for $3.2 billion. I don't recall Apple or Beats were mentioned at all. Even if we could get a verifiable time on when that video was taken (not simply uploaded) there is no way to prove, based on the video alone, that his comments refer to either Apple buying Beats for $3.2 billion. On top of that even with the proposed buyout this site — which I've heard over-estimates the net worth of celebrities — has Dre at 4/5th of that billion dollar goal, although I suppose that Dre could use that pre-taxed value to say he was technically a billionaire even if for only a moment.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #37 of 113
Walt just gave Munster a Nerdgasm.
post #38 of 113

It's about Apple and TV?  Meh… I said that over a week ago.

 

More directly; it's about Siri; and THEN Apple TV.

post #39 of 113
Quote:
Originally Posted by asdasd View Post

Jesus you people have drunk the Kool aid. Jobs - who cost apple $ 400m if you attribute no value to Next - was a triple successful entrepreneur when bought out by Apple. The company had previously founded. As a side project jobs created the most successful animation studio of its day. Jimmy Iovine is a sound engineer.

Contacts my arse. Music is dying anyway. But if you think that when billion dollar boy walks into a record company who have previously rejected apple the managers will go " it's that guy from American Idol, let's just hand him our clients. Seriously ?

Why not buy the damn record companies.

Iovine probably spent more time behind a console at a live concert than in the studio.  his album credentials aren't that extensive if you look at what he actually did.  Some of the albums he was only one of many engineers, assistant engineer or mostly producer (which doesn't mix anything) and many of the albums were only minor albums for the artist, a couple of big albums, and then a lot of compilations which are just repackaged old hits.  If you look at the top rated engineers, he's not even close to them in terms of recording major albums.

 

I think that ONLY thing Iovine has going for him is that he helped market Beats Headphones to the community of people that likes stylish headphones with artificial bass and his connections in the industry to help negotiate deals.  Plus, he seemed to be able to market himself through TV shows like American Idiol, which is where the people go to get attention because they are kind of on the downside of their careers and they're looking for a wider audience and getting face time in front of a lot of people.

 

Buying the record companies isn't a good idea because Apple doesn't know that industry and they would have to buy one or two of the big three and I don't think that's going to happen.  UMG, Sony and Warner are the three biggies.  I think UMG (if I'm not mistaken is the biggest of the three) and I don't think they are selling.  Sony is second as they bought BMG, and then there is Warner.  the record industry is a nightmare, especially nowadays.  

 

The whole digital download, rental business is a VERY low Net Profit business where no one is really making that much much.  Apple can absorb it because it's more of a convince to it's customers rather than relying on those profits.  Apple needs to cut costs and see if they can save overhead by doing what Akamai does for content delivery. If they can successfully do that, then they might actually see better profit margins from the iTunes sector.

post #40 of 113
Quote:
Originally Posted by asdasd View Post

No man is worth billions.

If one man or the intellectual property he owns can make tens of billions for a company then yes, he is worth billions. You are worth whatever someone is willing to pay you. A hundred years ago, they said no man is worth millions. In a hundred years from now, some whiner will say no man is worth trillions.

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