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Google usurps Apple as world's most valuable brand name, report says

post #1 of 198
Thread Starter 
After sitting in the top spot for three years, Apple has been overthrown thanks to Google's innovation over the past year, says one market research firm that compiles an annual list of top worldwide brands.



The latest results from research agency Millward Brown's 2014 100 Top BrandZ report says Google out-innovated Apple with its various "Google X" initiatives like Project Loon and contacts that measure glucose levels for diabetics. This year's Top BrandZ report was first spotted by Business Insider.

"Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, regional managing director of Millward Brown Europe. "All these activities send a very strong signal to consumers about the essence of Google."

According to the firm's estimates, Google's brand value jumped 40 percent over the past year to $158.84 billion, or 115 billion euros.

By comparison, Apple dropped in brand value by 20 percent to $147.88 billion after leading the BrandZ list since 2011. In 2013's list, Apple's growth slowed down to one percent year-over-year, but ended up having a huge $71.4 billion gap over then second-place Google.

Following Google and Apple this year were IBM at $107.54 billion, Microsoft at $90.19 billion and McDonald's at $85.71 billion. Coca Cola, Visa, AT&T, Marlboro and Amazon.com rounded out the top-ten.

The BrandZ methodology calculates a company's financial value and brand contribution, which is qualified as an assessment of a brand's "uniqueness and its ability to stand out from the crowd, generate desire and cultivate loyalty."
post #2 of 198
Oh geesh. Cue up the gnashing of teeth.
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post #3 of 198
I almost sprayed coffee in laughter after reading the headline...
post #4 of 198

Congratulations! Are any of those X projects finished, polished products you can buy? Or are they just PR-half-assery like the James Bond jetpack to impress the media?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #5 of 198
Quote:
Originally Posted by dasanman69 View Post

Oh geesh. Cue up the gnashing of teeth.

 

4 out of 5 dentists don't recommend that.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #6 of 198
Quote:
Originally Posted by Suddenly Newton View Post

4 out of 5 dentists don't recommend that.

That doesn't stop 4 out of 5 AI members from doing it. lol.gif
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #7 of 198
Google Fiber and that self-driving car are cool, but then there's Google+
post #8 of 198
Quote:
Originally Posted by dasanman69 View Post

Oh geesh. Cue up the gnashing of teeth.

BS makes the world go round.

post #9 of 198
But hey if Apple buys Beats it will jump back to number one in no time! 1rolleyes.gif

I just saw a story in the London Telegraph newspaper that Apple has fallen out or the top 10 in a survey of favorite retailers. Last year they topped the list. I saw another story that Samsung overtook Apple in the American Customer Satisfaction Index (ACSI) for smartphones. Apple has topped this list for at least the past 3 years.

This is what happens when you go silent for 6+ months at a time. You basically create a vacuum, a void that others fill. You allow someone else to create the narrative. Perception then becomes reality. I'll never understand the thinking behind these long bouts of complete silence. I'm sick of other companies making news. I want Apple to be making news (and not over some stupid Beats acquisition).
post #10 of 198
Quote:
Originally Posted by dasanman69 View Post

Oh geesh. Cue up the gnashing of teeth.
Teeth have been properly gnashed. 1biggrin.gif But lets be honest, if Apple topped this list we'd all be crowing about it.
post #11 of 198
So when is Google to start issuing a dividend?
post #12 of 198
So what legitimate products has Google produced this year that you can buy over the counter that involve AI?

Ohhhh riiiiight
post #13 of 198
Quote:
Originally Posted by Rogifan View Post

But lets be honest, if Apple topped this list we'd all be crowing about it.

Can you point to anyone on this site crowing about it in the three previous years where Apple was on top. I don't recall anything labeled BrandZ making headlines.



edit: AI has posted about this in the past. I even commented on one of them back in 2011 but my interest in the thread was of a different topic. I didn't see anyone crowing but did see several comments about this news potentially tanking Apple's stock.


Edited by SolipsismX - 5/20/14 at 8:08pm

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 198
Um yeah, Google Glass was on TIME's 2012 inventions of the year list, it's a bit rich to pretend that it's a 2014 innovation, when even Surgey Brin wore it on April the 5th 2012 to a fundraiser.

Not to be cynical about how a company is able to surge 40% in "brand value" in a single year - but I'm sure this has nothing to do with Google's partnerships with WPP, Millward Brown's parent company.
post #15 of 198

This report lost ALL credibility when I saw the name's AT&T and Marlboro in the top 10 list...

post #16 of 198
Wasn't
Quote:
Originally Posted by Rogifan View Post

But hey if Apple buys Beats it will jump back to number one in no time! 1rolleyes.gif

I just saw a story in the London Telegraph newspaper that Apple has fallen out or the top 10 in a survey of favorite retailers. Last year they topped the list. I saw another story that Samsung overtook Apple in the American Customer Satisfaction Index (ACSI) for smartphones. Apple has topped this list for at least the past 3 years.

This is what happens when you go silent for 6+ months at a time. You basically create a vacuum, a void that others fill. You allow someone else to create the narrative. Perception then becomes reality. I'll never understand the thinking behind these long bouts of complete silence. I'm sick of other companies making news. I want Apple to be making news (and not over some stupid Beats acquisition).

Your concern trolling is getting so fucking old. There was a report about a week ago about how Apple is still the most valuable brand in the world by far, and has actually gone up in brand value the past year compare to other companies. You think these actually mean anything? You think Apple should release shit simply to "keep themselves in the news "? Thank god you have nothing to do with running the company, cause that's a shit mentality.
post #17 of 198
Quote:
Originally Posted by Rogifan View Post

But hey if Apple buys Beats it will jump back to number one in no time! 1rolleyes.gif

I just saw a story in the London Telegraph newspaper that Apple has fallen out or the top 10 in a survey of favorite retailers. Last year they topped the list. I saw another story that Samsung overtook Apple in the American Customer Satisfaction Index (ACSI) for smartphones. Apple has topped this list for at least the past 3 years.

This is what happens when you go silent for 6+ months at a time. You basically create a vacuum, a void that others fill. You allow someone else to create the narrative. Perception then becomes reality. I'll never understand the thinking behind these long bouts of complete silence. I'm sick of other companies making news. I want Apple to be making news (and not over some stupid Beats acquisition).


Blah blah blah. If your going to reference surveys, you better post the links.
post #18 of 198
Quote:
Originally Posted by dasanman69 View Post


That doesn't stop 4 out of 5 AI members from doing it. lol.gif

 

They are the 1 out of 5 dentists.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #19 of 198
Quote:
Originally Posted by sflocal View Post

I almost sprayed coffee in laughter after reading the headline...

 

You're doing it all wrong! You're meant to be gnashing your teeth (and fretting and losing sleep and... all that).

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Where are we on the curve? We'll know once it goes asymptotic!
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post #20 of 198
Quote:
Originally Posted by ifij775 View Post

but then there's Google+

 

The Millward Brown people found it. It was swept under the rug. 

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #21 of 198
Thing is, I'm not sure Google is the kind of company that hires PR firms to push this stuff. In the past, not been their style. Well, maybe Eric would. I have a feeling someone else is pushing the agenda. Wonder who.
post #22 of 198
Quote:
Originally Posted by AppleInsider View Post

""Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, regional managing director of Millward Brown Europe.."
How is investments in artificial intelligence and a range of partnerships "innovative"?
post #23 of 198
I'll take reports that Google's innovation etc. make them the top brand (anywhere) more seriously when Google actually produces useful products that people buy instead of developing new ways to pry into our lives in new and intrusive ways and using smoke and mirrors to debut future products as if they already exist.
post #24 of 198

Please name one successful product that Google has created.  Search, bought it.  Android Bought it.  Maps, bought it.  Everything they have done themselves has either be impractical and will never be commercially viable, or it has flopped in a major way.  

post #25 of 198
Quote:
Originally Posted by Rogifan View Post
 
Quote:
Originally Posted by dasanman69 View Post

Oh geesh. Cue up the gnashing of teeth.
Teeth have been properly gnashed. 1biggrin.gif But lets be honest, if Apple topped this list we'd all be crowing about it.

 

I have never heard of this list and give it no credit. We can talk when this year's Interbrand report comes out. ;)

 

http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013-Brand-View.aspx

post #26 of 198
It's that stupid Cook. I wish Steve were alive...sigh....
post #27 of 198
Quote:
Originally Posted by jungmark View Post

Blah blah blah. If your going to reference surveys, you better post the links.

Since you asked. The first link is to an article in the Independent, but it was also reported in the Telegraph.

http://www.independent.co.uk/life-style/gadgets-and-tech/news/rotten-apple-british-public-loses-faith-with-tech-giants-retail-arm-9405908.html

http://news.investors.com/technology-click/052014-701495-samsung-tops-apple-in-smartphone-satisfaction-survey.htm
post #28 of 198

The emperors need a new shiny object to make them more gold. When they tire of this shiny object & it has served it's purpose they will pick another. The game is rigged.

post #29 of 198
Apple's research facility is more secretive than Google's. How could they ever beat them in this ranking? Nonetheless, research projects are not innovations.

Paul Thurrott on iPad (2010): "Anyone who believes this thing is a game changer is a tool. I'm sorry, but that's just the way it is."

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post #30 of 198
Quote:
Originally Posted by Slurpy View Post

Wasn't
Your concern trolling is getting so fucking old. There was a report about a week ago about how Apple is still the most valuable brand in the world by far, and has actually gone up in brand value the past year compare to other companies. You think these actually mean anything? You think Apple should release shit simply to "keep themselves in the news "? Thank god you have nothing to do with running the company, cause that's a shit mentality.

When did I say Apple should release "shit" to keep themselves in the news? So if Apple has product announcements spread throughout the year that equates to the products being shit? The first 3 generations of iPad were announced in calendar Q1. Were those products shit? I see no reason why Apple can't have compelling product launches in the first and second half of the year. It's not as if the Christmas season is the only time people buy stuff.

And honestly I couldn't give a shit less if you want to label me a concern troll. I don't like seeing Samsung top Apple in a smartphone satisfaction survey - the first time Apple hasn't been #1. I don't like seeing Apple retail fall out of the top 10 in a survey they ranked #1 in just a year prior. We all know how much Tim Cook loves his customer sat stats.

If me wanting to see Apple in the news for a change (instead of pretty much every one of their competitors) makes me a concern troll then I gladly wear that title.
post #31 of 198
Why is the word 'innovative" being thrown around for this brand value ranking? This is a popularity contest. Apple usually wins but innovation has nothing to do with particular list.

And why is the "I" word be applied to Google beta programs like Glass and fiber? If it's all about quantity over quality than shouldn't Samsung be #1 here?
post #32 of 198

It is becoming interesting and more interesting.  Google is most valuable that it can sell a glass that costs $75-$150 to make for $1500.  Yet all the Apple copycat companies in the world including Samsung dare not to make a cheaper knockoffs.  Why?   The reason is interesting.  Google is a tyrant  internet content provider.  Google will simply refuse to deliver content to any copycat glass wear.  The world has changed a lot.  I am afraid no one in Apple is able to deal with this changing metaphor.  Jobs is the only one that has complete knowledge and innovation of the high tech era.  It is really sad he left us so early.  

post #33 of 198
Quote:
Originally Posted by Rogifan View Post
This is what happens when you go silent for 6+ months at a time. You basically create a vacuum, a void that others fill. You allow someone else to create the narrative.

 Any company can introduce crap, unfinished product, pie in the sky products that don't have a hope in hell of succeeding. That's a sure sign of a leaderless company that has no clear vision, nor a clear path to the future, and tries to "baffle them with bullshit". The thing is.....Apple doesn't "do bullshit". Plain and simple. End of story. That philosophy has worked exceedingly well to date, and if it ain't broke, don't fix it. There are dozens of "market reports" published by dubious companies who are willing to sell their soul to the Google and Samsung types that are more than willing to shower any company with copious amounts of dollars, in return for high marks, phoney or otherwise.

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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #34 of 198
Quote:
Originally Posted by tzeshan View Post
 

It is becoming interesting and more interesting.  Google is most valuable that it can sell a glass that costs $75-$150 to make for $1500.  Yet all the Apple copycat companies in the world including Samsung dare not to make a cheaper knockoffs.  Why?   The reason is interesting...

Maybe it's just a case of others recognizing Google Glass for being the crap it is.

See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #35 of 198
Quote:
Originally Posted by newbee View Post

 Any company can introduce crap, unfinished product, pie in the sky products that don't have a hope in hell of succeeding. That's a sure sign of a leaderless company that has no clear vision, nor a clear path to the future, and tries to "baffle them with bullshit". The thing is.....Apple doesn't "do bullshit". Plain and simple. End of story. That philosophy has worked exceedingly well to date, and if it ain't broke, don't fix it. There are dozens of "market reports" published by dubious companies who are willing to sell their soul to the Google and Samsung types that are more than willing to shower any company with copious amounts of dollars, in return for high marks, phoney or otherwise.
Where, in that statement you quoted did I suggest Apple introduce crap or pie in the sky products? Apple used to announce the iPad in Q1 and the iPhone in the summer. Then Cook decided 90% of their products would be announced in September and October. Why? The Christmas holiday isn't the only time people buy products. Where is the updated Apple TV? Or new Mac Mini? When do we see new iPods? None of those things were updated last year. I dont see what's so great about updating basically your entire product line in the span of 2 months.
post #36 of 198
Quote:
Originally Posted by MagMan1979 View Post
 

This report lost ALL credibility when I saw the name's AT&T and Marlboro in the top 10 list...

This report lost all credibility the  moment I read the headline.

post #37 of 198
It's fake or wrong. Google glass hasn't innovated anything.
post #38 of 198

Google?!!

Valuable brand name?!!

 

LMAO :lol:

 

Google AdSense 'whistleblower' induces advertiser class action suit

Read more: http://www.electronista.com/articles/14/05/20/hagens.berman.consumer.rights.law.firm.files.class.action/#ixzz32Jz97Pou

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Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #39 of 198
Quote:
Originally Posted by bdkennedy1 View Post

It's fake or wrong. Google glass hasn't innovated anything.

Says who?!! ;)

 

http://insidegoogle.com/2014/05/glassholes-meet-up-at-west-hollywood-bar/

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #40 of 198

Oh, noes!  Apple is doomed.  Darn those Google Glasses.  The Glassholes have voted  Google to the #1 spot.  I guess it's time to start the "Fire Tim Cook!" rants again.  How come Apple doesn't have any special future projects like Google does?  Where's Apple's Time Travel device or faster-than-light spacecraft.  C'mon Tim, Wall Street will even settle for a portable quantum flux generator.  I guess this second place spot shows all innovation at Apple is a thing of the past.

 

/s

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