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Nest CEO vows no ads in products as firm prepares to restart Protect smoke detector sales

post #1 of 53
Thread Starter 
Following a report that Google is eyeing ad placement on refrigerators, wearables and other connected devices, former Apple executive and Nest cofounder Tony Fadell said his company's thermostats will not be an outlet for such promotions.

Fadell


Earlier on Wednesday, a U.S. Securities and Exchange Commission filing revealed Google could one day serve targeted ads on car dashboards, thermostats, glasses and watches, "just to name a few possibilities."

The statement ruffled some feathers, however, as it seemed to imply the Internet search giant is at least considering using its $3.2 billion purchase of Nest Labs to further its advertising business, something the company promised would not happen.

Google subsequently noted the filing was made prior to the purchase of Nest and did not necessarily reflect its future product plans. The company said it is in contact with the SEC to correct the filing's language.

On Nest's side, Fadell issued his own statement in what appear to be an attempt to temper rampant speculation, telling Re/code that ads will not be displayed on the firm's Nest Learning Thermostat.

"Nest is being run independently from the rest of Google, with a separate management team, brand and culture," Fadell said. "For example, Nest has a paid-for business model, while Google has generally had an ads-supported business model. We have nothing against ads -- after all Nest does lots of advertising. We just don't think ads are right for the Nest user experience."

The emailed statement echoed sentiments discussed by Fadell in January covering data collection and privacy.



Revelations of Google's SEC filing come at an unfortunate time for Nest as the Consumer Product Safety Commission today announced the recall of some 440,000 Protect smoke and carbon monoxide detector units. Nest took the product off store shelves in April after it was discovered that the "Nest Wave" convenience function posed a potential safety risk.

With "wave," users can flail their hands in front of Protect to disable the built-in alarm, but a flaw in the device's software was causing the feature to be unintentionally activated.

Wednesday's decidedly negative press overshadowed Nest's announcement that it would be restarting sales of Protect "in a few weeks." As reported by The Wall Street Journal, the company will have the Nest Wave feature activated when the device returns to stores.
post #2 of 53
Too late you sold out and are Google's b!tch now!!
post #3 of 53

Maybe he didn't get the memo about the ads...

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post #4 of 53
After seeing tha pic of the smoke alarm, this article seems a little silly.
I mean, what kind of ads would be displayed on it or a thermostat?
Edited by cali - 5/21/14 at 8:33pm
post #5 of 53

I LOVE the idea of Android/Google appliances in my home!  Google can monitor my refrigerator and send me messages about what I should buy at the store.  Google Voice will listen to what I say to my wife, and match the perfect ads on my fridge to my topics of conversation.  And Google will keep a handy record of exactly when I get home, and how much electricity I am using, and more.  This will be in addition to all the great information Google already collects about what I search for, to whom I'm talking, and what messages I send or receive.  Thanks, Google, for watching over me!

 

/s

post #6 of 53

Nest is owned by Google, so what Fadell says essentially means nothing. Google can change its corporate policy at any time (or EULA for Nest), and Fadell can do nothing to stop it, despite his good intentions. Nest is just another (future) revenue stream (via ads) for Google.

post #7 of 53

Nest is basically describing itself as Filemaker Inc.

post #8 of 53
Quote:
Originally Posted by cali View Post

After seeing tha pic of the smore alarm, this article seems a little silly.
I mean, what kind of ads would be displayed on it or a thermostat?

"We pause control of your home heating and air-conditioning to deliver this important message from our sponsor: Friends, do you suffer from worry and loss of sleep over high costs of gas or electric? If so, press the reset button and a delivery of cannabis sativa will be rushed to your home without delay."
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #9 of 53
Quote:
Originally Posted by cali View Post

After seeing tha pic of the smore alarm, this article seems a little silly.
I mean, what kind of ads would be displayed on it or a thermostat?

The smoke detector doesn't currently have a display but google could force one on. You'd need good eyes to see them but you never know.
The thermostat is different. It has a display and the iOS app definitely could have pop ups ads forced on them.
post #10 of 53
Quote:
Originally Posted by formosa View Post
 

Nest is owned by Google, so what Fadell says essentially means nothing. Google can change its corporate policy at any time (or EULA for Nest), and Fadell can do nothing to stop it, despite his good intentions. Nest is just another (future) revenue stream (via ads) for Google.

 

And Fadell has already been forced to go back on his promise regarding the collection of user data.  

post #11 of 53
The ads will be sound (voice and music) and triggered when you skip by. For example it might say something like, "Don't forget to pick up some douche cream today, Glasshole!".
post #12 of 53
Um, Fadell, check the payer's name on your paycheck. It says Google. They make the decisions now. No matter how much you protest, nobody is going to believe you because you sold out and you don't make the decisions anymore.
post #13 of 53

His company?  LOL.  Sorry man its Googles company now they own you.  And if Google decides they want ads on there thermostats and smoke alarms they will have it.  Wether you like it or not.

post #14 of 53
Google employee troll
post #15 of 53
Google employee.
post #16 of 53

That has to be a record.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #17 of 53
Nagging sweater ads when the heat is turned up too far would be awesome. #KeepItGreen
post #18 of 53

right...

post #19 of 53

"It has been 6 months since you changed the battery in your smoke detector. Consider xxxxx-brand batteries, the "zinc-top". While you're at it, why not buy them at Joe's home warehouse store, and get a case of furnace filters and a 30-pack of chicken Kiev's too."

 

Repeat endlessly until code from receipt is entered.

 

No thanks, no way!

post #20 of 53
Quote:
Originally Posted by cashxx View Post

Too late you sold out and are Google's b!tch now!!


I can see it now, 'Here is a 1 minute ad, after that we will call the fire department ... but only if you watch it all the way through ....'

I already disconnected my much loved Nest from my WiFi. I am so sad they sold their souls.
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post #21 of 53
Quote:
Originally Posted by Tallest Skil View Post

That has to be a record.


Wow, most didn't even know what the internet was in 2002! Not to mention my shock Georgia had it.
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post #22 of 53
Quote:
Originally Posted by mdriftmeyer View Post

Nest is basically describing itself as Filemaker Inc.

Talking of which, Filemaker Inc., is a weird set up. Filemaker should be a $50 app on the App Store by now .... If you look at the cost of FCPro X, Aperture or Logic Pro, Filemaker is out in lala land these days. I wish Apple would drag that company back inside and make it part of iWork.
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post #23 of 53
Quote:
Originally Posted by cali View Post

After seeing tha pic of the smore alarm, this article seems a little silly.
I mean, what kind of ads would be displayed on it or a thermostat?

Easy….when the heat turns on, Google will send ads for sweaters and jackets.  When the AC goes on, you will get ads for shorts and swimwear.  It has an LCD display, it can display any advertisement it wants.  Nest is a joke anyway.  You can temperature control your house with a programmable thermostat for far less.  When you are not home, it won't go on, when you come home, you can set it to turn on 15 minutes earlier.  Better savings without Nest trying to figure out when you are home and get it wrong by running your AC or heat.  It is nothing more than $250 eye-candy.  But you can now expect Google to ruin it and Fadell won't be able to stop them since they own it.

post #24 of 53
Quote:
Originally Posted by cali View Post

After seeing tha pic of the smore alarm, this article seems a little silly.
I mean, what kind of ads would be displayed on it or a thermostat?

Well the thermostat has a large colorful screen. They are actually two different products....
post #25 of 53
Quote:
Originally Posted by digitalclips View Post

Quote:
Originally Posted by Tallest Skil View Post

That has to be a record.


Wow, most didn't even know what the internet was in 2002! Not to mention my shock Georgia had it.

I look forward to his next post in 2026.
post #26 of 53
Quote:
Originally Posted by digitalclips View Post


Talking of which, Filemaker Inc., is a weird set up. Filemaker should be a $50 app on the App Store by now .... If you look at the cost of FCPro X, Aperture or Logic Pro, Filemaker is out in lala land these days. I wish Apple would drag that company back inside and make it part of iWork.

Especially when Aperture is a free program thanks to Mavericks and the App Store activating the trial version making it a purchased app for Snow Leopard and up.  iWork no longer exists now that each program is free on its own.  Apple no longer calls it iWork.

post #27 of 53

Not really sure HOW they could put ads on a smoke detector/thermostat in all honesty. I suppose they could harvest the data on how you use it and then give your computer ads based on that (eg: give you ads for sweaters, blankets etc if you turn the heat up). If that's the case that's a little creepy.

post #28 of 53
I'm going to keep turning up the heat until you join Google +.
post #29 of 53
Quote:
Originally Posted by hillstones View Post

Especially when Aperture is a free program thanks to Mavericks and the App Store activating the trial version making it a purchased app for Snow Leopard and up.  iWork no longer exists now that each program is free on its own.  Apple no longer calls it iWork.

Are you being supportive of my comment or pedantic? I am sure you know what I meant .... if you search for 'iWork' Apple kindly give this link ...http://www.apple.com/creativity-apps/mac/

My point was, I'd like to a see Apple suck its database back inside Apple. It is needed and should be better integrated with the other Apple programs and at the relatively equivalent cost of other premium Apple applications, which are not actually free for the most part, just very reasonable.
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post #30 of 53
Quote:
Originally Posted by Lord Amhran View Post

Not really sure HOW they could put ads on a smoke detector/thermostat in all honesty. I suppose they could harvest the data on how you use it and then give your computer ads based on that (eg: give you ads for sweaters, blankets etc if you turn the heat up). If that's the case that's a little creepy.

We are talking Google here, of course it's creepy!
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post #31 of 53
Quote:
Originally Posted by Neil Anderson View Post

I'm going to keep turning up the heat until you join Google +.

lol
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post #32 of 53
Quote:
Originally Posted by digitalclips View Post

We are talking Google here, of course it's creepy!
Very true!
post #33 of 53
Quote:
Originally Posted by Tallest Skil View Post

That has to be a record.


He just couldn't hold back posting "Google Employee".

Quote:
Originally Posted by Lord Amhran View Post

Not really sure HOW they could put ads on a smoke detector/thermostat in all honesty. I suppose they could harvest the data on how you use it and then give your computer ads based on that (eg: give you ads for sweaters, blankets etc if you turn the heat up). If that's the case that's a little creepy.

I'm guessing they'll use these as little data miners. They'll know when you're hot and when you're cold. They'll know u got up at 2:30am to turn up the temp cause you got too cold.

Now THAT'S creepy!!
post #34 of 53

I'm confused... isn't Nest's CEO Larry Page?  Why does this sell-out still think he's CEO??

post #35 of 53
Yeah, good luck with that Tony. No, really. Either you're blatantly lying, or an utterly naive moron. Frankly u don't know which is worse.
post #36 of 53
Sure.
For any subsidiary, the subsidiary CEO could decide anything, without some kind of board of director fire his ass, or just overrule him.
I mean, that's what a subsidiary is, right?
post #37 of 53
Quote:
Originally Posted by Wovel View Post

I look forward to his next post in 2026.

Nah, that'll be a warm up post. His 2049 gem will surely be a cracker!
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #38 of 53
Quote:
Originally Posted by cali View Post

After seeing tha pic of the smoke alarm, this article seems a little silly.
I mean, what kind of ads would be displayed on it or a thermostat?

Don't put it beyond Google to flash the light in Morse code "Ads everywhere. Invasion of privacy everywhere." is Google's true mantra.
post #39 of 53
Quote:
Originally Posted by Tallest Skil View Post
 

That has to be a record.


Beats me by one year!

post #40 of 53

First I am amazes the guy who joined 12 yrs ago is more interesting than the article itself.

 

 

now back to the story...

 

All I have to say is watch the double speak from Tony Fadell, he choosing his words wisely, so no ads on the thermostat itself, got that, no one ever looks at their thermostat anyway. He never said ads will not be placed in the phone app, nor is he now saying that google will not be mining the data from the app itself.

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