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Apple scuttlebutt spurs Samsung to seek sapphire solutions for smartphones

post #1 of 90
Thread Starter 
The ever-present rumors that Apple will move from Corning's Gorilla Glass to a new screen covering based on sapphire in its next-generation iPhone are said to have caused South Korean competitors Samsung and LG to look at the material more closely, according to a Friday report.

Mesa
Apple-GT Advanced sapphire manufacturing plant in Arizona.


Both companies are thought to have evaluated sapphire last year as well, eventually passing on it for cost reasons. Word of the Asian conglomerates' about-face came from Korea's etnews.com and was first noticed by GforGames.

As a result of Apple's widely-anticipated move -- made ever more likely by the company's $578 million investment in an Arizona sapphire facility -- Samsung and LG have asked Asian sapphire manufacturers to provide new samples for consideration. It would likely take at least one year before Samsung could adopt the material, with the company's new flagship Galaxy S5 handset being released only last month.

Many Apple watchers believe that the iPhone maker's sapphire play is not meant for smartphones or tablets, but instead for the so-called "iWatch." Sapphire is a common component in watches thanks to its exceptional scratch resistance, but it is ultimately extremely brittle, rendering it susceptible to shattering when dropped.

Still others think that Apple is aiming its investment at a more utilitarian need. Each of the nearly 200 million iOS devices sold each year ships with a sapphire lens on its rear-facing camera, while the material also forms the touch surface of the iPhone 5s's Touch ID system, which is likely to make its way to the iPad this year.
post #2 of 90

And smart watches...

post #3 of 90
Start your photocopiers.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #4 of 90

Once again we see that Apple has the balls and intellect to do something new. Once they prove it can be done, the unimaginative cowards at Samsung and the like act like "oh, but phone manufacturers have always used sapphire."  I hope they (the Korean copyists) blow their money on this and find out they don't have the IP to pull it off well.

post #5 of 90

I miss alliteration in newspaper article titles.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #6 of 90
Monkey see, monkey do. Looks like Samdung is at it again.
post #7 of 90
Quote:
Originally Posted by jkichline View Post
 

Once again we see that Apple has the balls and intellect to do something new. Once they prove it can be done, the unimaginative cowards at Samsung and the like act like "oh, but phone manufacturers have always used sapphire."  I hope they (the Korean copyists) blow their money on this and find out they don't have the IP to pull it off well.

They'll give the excuse they gave a long time ago when they copied Apple in the first place, I think it was something along the lines of a logical progression.  

post #8 of 90
Samsung, the leading follower.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #9 of 90
Quote:
Originally Posted by Robin Huber View Post

Samsung, the leading follower.

 

Yup, it's the leading by following/innovating by copying leadership Samsung has.

 

We used to use Microsoft for things like this, but Samsung took MS's place. 

post #10 of 90
Quote:
Originally Posted by drblank View Post
 

 

Yup, it's the leading by following/innovating by copying leadership Samsung has.

 

We used to use Microsoft for things like this, but Samsung took MS's place. 

True. It's probably more fair to say that Samsung is copying MS, because MS was famous for weak imitations of Apple innovations, and now Samsung has assumed that role. It's also kind of funny and interesting that nobody even cares about MS copying Apple anymore. That's how far MS has fallen. But I think they may also be trying to copy less.

post #11 of 90
The samsung are cheating and dumb employees. So what I say about samsung are big troublemakers chin CEO thief in the world. We should to steal their money from their pockets.
post #12 of 90
Quote:
Originally Posted by Tallest Skil View Post

I miss alliteration in newspaper article titles.

I just want them more accurate. Apple's $578M investment is not what I would call scuttlebutt.
post #13 of 90
Samsung is like the kid that just got out of the hospital for multiple bee stings and first thing he does is take a stick to a bee hive.
post #14 of 90
I seem to recall that there is proof, not just a rumour, that Apple heavily invested in sapphire. That alone should have made every single one of Apple's HW competitors to want to know about the material and applications, not just Samsung. It's in their best interests to understand the potential, just as it's in Apple's best interest to understand the potential of a gimmicky feature that adorns the Galaxy S5. This is par for the course.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #15 of 90

This reminds me of the TouchID feature Apple introduced. Samsung was forced to follow but even went so far as to admit their solution wasn’t as sophisticated as Apple’s. Also made perfectly clear is that Apple’s competitors pay close attention to what the company is up to. So much for the iHater’s memes about lack of innovation and decent into irrelevancy. Competitors don’t think Apple is irrelevant, not by a long shot.

post #16 of 90

Sapphire and plastic bandaids don't go together well.

post #17 of 90
Quote:
Originally Posted by lkrupp View Post

This reminds me of the TouchID feature Apple introduced. Samsung was forced to follow but even went so far as to admit their solution wasn’t as sophisticated as Apple’s. Also made perfectly clear is that Apple’s competitors pay close attention to what the company is up to. So much for the iHater’s memes about lack of innovation and decent into irrelevancy. Competitors don’t think Apple is irrelevant, not by a long shot.

I honestly wish Apple's competitors would follow Apple more closely so that more products could be made with better care and quality. So far it seems their interest stops being just enough to add an item to a spec sheet without any consideration for making it a better UX. I'd like to see that aspect of Apple copied as 1) it's one thing Apple can't own, and 2) we'll get better products all around.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #18 of 90
Always a day late to the party, this must be more of that "leading by following" prowess of theirs.
post #19 of 90

Samsung S6's new sapphire alternative made out from plastic :)

 

 

Reply

 

 

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post #20 of 90
And the trolls always spout "Apple needs competition". Just Apple.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #21 of 90
Quote:
Originally Posted by SolipsismX View Post

I honestly wish Apple's competitors would follow Apple more closely so that more products could be made with better care and quality. So far it seems their interest stops being just enough to add an item to a spec sheet without any consideration for making it a better UX. I'd like to see that aspect of Apple copied as 1) it's one thing Apple can't own, and 2) we'll get better products all around.

I can't wait to buy my "almost iPhone" from the cheapest commodity electronics manufacturer. /s

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #22 of 90
Quote:
Originally Posted by Phone-UI-Guy View Post

I just want them more accurate. Apple's $578M investment is not what I would call scuttlebutt.

The article does not say it is. The scuttlebutt is the samsung interest which was spurred by Apple's investment and interest.
post #23 of 90
Originally Posted by Suddenly Newton View Post
And the trolls always spout "Apple needs competition". Just Apple.

 

The following is what this guy ACTUALLY BELIEVES.

 

Originally Posted by JeffDenver View Post

…the difference is that Samsung has competition on Andorid. Apple has no competition on iOS. They have no incentive to deliver anything but the bare minimum needed to keep people buying iPhones. Samsung has to worry about competitors on Android undercutting them. And because of this competition, the customer wins. And Android users end up getting cheaper phones that do more. 

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply
post #24 of 90
Quote:
Originally Posted by Suddenly Newton View Post

And the trolls always spout "Apple needs competition". Just Apple.

In their defense all those bottom feeders are already competing with each other on many unprofitable fronts that Apple doesn't concern itself with.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #25 of 90
Quote:
Originally Posted by Phone-UI-Guy View Post
I just want them more accurate. Apple's $578M investment is not what I would call scuttlebutt.

 

"The ever-present rumors that Apple will move from Corning's Gorilla Glass to a new screen covering based on sapphire in its next-generation iPhone..."

 

The headline is clearly referencing the rumors about what the sapphire will be used for - screens vs. covers for Touch ID or camera lenses - and not, in fact, questioning Apple's interest in the subject.

post #26 of 90
Quote:
Originally Posted by SolipsismX View Post


I honestly wish Apple's competitors would follow Apple more closely so that more products could be made with better care and quality. So far it seems their interest stops being just enough to add an item to a spec sheet without any consideration for making it a better UX. I'd like to see that aspect of Apple copied as 1) it's one thing Apple can't own, and 2) we'll get better products all around.

agreed.   If not follow better, at least leapfrog innovate.   So far, we got smaller 'phablets' (leading to the iPad Mini), and larger phones (purportedly leading to the iPhone 6H(uge) .

 

It does the market good to have competent competition from at least 2 sides, as that drives innovation and customer value.   This is part of the reason Apple really doesn't care about selling the _MOST_ devices...  Even though it thought the competition was going to be RIMM and MS, I think Apple is really happy selling 25-30% of the mobile devices out there, and letting the MS/Android world have 50% and someone else (RIMM/now MS... maybe soon Samsung) have 20-25% , because Apple knows how to integrate value in and get the upper 25% of the spenders. To survive in a market with less profit, you have to innovate, and Apple can then be the 'copier' (or better, 'improve).   This also allows the others to 'market test' new features before Apple commits a year product run on them.  A Samsung or a Motorola could build one device in it's flock of 20 to have Feature X... When Apple puts a feature in, it's on a device that will sell 100M (if a phone) a year.   Best be sure the market is ready for it before introducing it.

 

OTOH... I truly think that the Apple _MODEL_ of delivering personal mobile devices  is something only a few can deliver [Google, MS, and ???], and almost all have failed, due to the compromises it brings to the rest of their revenue model.  ITMS/iTunes/FW iPod connections, deals with content providers, getting carriers to become 'dumb pipes' instead of 'customers for handsets', _owning_ security of the device, which now is starting to pave the way to being able to provide 'identity services' which can then lead to mobile payment solutions, e-signatures that are at least 2 factor (fingerprint and device, tied to a valid credit card [itself a reasonable factor, assuming credit card companies are doing some sort of due diligence]), application security, retail services, integration with an desktop OS, etc, etc, etc.   This is not about 'creeping featureism' but a well written fugue that builds upon itself when at times you think, 'this is crazy, discordant stuff'.

 

That's the true innovation here... not designing stand alone features ('let's put a fingerprint scanner in... what's it tied to... err, well,... the phone... sort of)(Sapphire... yeah, jewelry, bling, that will sell)(64bit.... now we can build out a 8GB RAM phone... oh... you mean it will be a battery hog?  And not much faster, because none of the apps are 64bit?), but designing to a plan less about hitting profit numbers, but hitting capability numbers.

 

Part of skating to where the puck will be is to have a play called that says where you want the puck to be in the first place [other than in the goal... that's SuperMite strategy... get puck, skate, shoot], and the discipline to stick to the play, and the wherewithal to do the talent drafting, drills and skills development BEFORE you step out on the ice (LiquidMetal, PA Semi, Authentech, GT Advanced...)

post #27 of 90

You fanboys suck.

 

Did Apple invent sapphire? No, I didn't think so.

 

My future Galaxy phone will also have a sapphire screen. It's just the natural progression of things. Apple is truly a company that has no innovation. If Apple didn't exist, then smartphones would be much more advanced today.

 

And the finger print scanner on my Samsung phone is just as good as Apple's Touch ID. It may take a few more swipes to get it to work, but that's just because my fingers are often dirty, since I like to give myself hourly self prostate exams. It's not easy being a Fandroid.

 

And that whole move to 64 bit phones is just an Apple gimmick. 64 bit wont be useful until a few more years from now, when the rest of the world also finally moves to 64 bit. Then me and all other Fandroids out there will be proclaiming how great 64 bit is all of a sudden.

 

Apple phones are just not worth the money.

 

Did you know that with the money that I saved on my last Android phone, I was able to take my girlfriend out and treat her to a nice, romantic dinner at Red Lobster? I don't usually spring for such fancy joints, but I wanted to treat her nicely, all 350 pounds of her. I'm supposed to meet her next week for a date at Popeye's, and I'm even thinking about popping the big question to her. We get free WIFI at that Popeye's, so that's another added benefit.

 

I have to go now, because I really can't stand talking to all of you Apple sheep.


Edited by Apple ][ - 5/23/14 at 9:51am
post #28 of 90

Between this and the news that they are developing a competitor to VR by Oculus or Sony shows that they aren't close to changing their ways.

Maybe one day they'll stop stealing other people's ideas.

AHAHAH nono they'll never change.

post #29 of 90
Quote:
Originally Posted by Apple ][ View Post

 

And that whole move to 64 bit phones is just an Apple gimmick. 64 bit wont be useful until a few more years from now, when the rest of the world also finally moves to 64 bit. Then me and all other Fandroids out there will be proclaiming how great 64 bit is all of a sudden.

Hilarious considering we were just now talking about spec overkill. 1080p displays are not necessary...but 64-bit processors that don't do anything are vital, and worth advertising. Ok. 

post #30 of 90
samesung at it again...
post #31 of 90
Quote:
Originally Posted by SolipsismX View Post

I honestly wish Apple's competitors would follow Apple more closely so that more products could be made with better care and quality. So far it seems their interest stops being just enough to add an item to a spec sheet without any consideration for making it a better UX. I'd like to see that aspect of Apple copied as 1) it's one thing Apple can't own, and 2) we'll get better products all around.
Quote:
Originally Posted by SolipsismX View Post

I honestly wish Apple's competitors would follow Apple more closely so that more products could be made with better care and quality. So far it seems their interest stops being just enough to add an item to a spec sheet without any consideration for making it a better UX. I'd like to see that aspect of Apple copied as 1) it's one thing Apple can't own, and 2) we'll get better products all around.
So you want Apple's competitors to be as good as Apple at being Apple, so you can buy products from them? Sounds logical. I think Apple should have classes to help them. /s
post #32 of 90
Quote:
Originally Posted by JeffDenver View Post
 

Hilarious considering we were just now talking about spec overkill. 1080p displays are not necessary...but 64-bit processors that don't do anything are vital, and worth advertising. Ok. 

 

1 You know nothing of processors

 

2 At least it works, unlike that shitty heart-rate sensor :

 

https://www.youtube.com/watch?v=wga7g2_3G9k

post #33 of 90

Like every other company on earth, Apple does what's necessary to sell stuff. Sometimes that means saying that the processor is an uninteresting piece of silicon, sometimes it means putting it front and center. Anybody remember Steve's famous "feeds and speeds" rant?

post #34 of 90
Quote:
Originally Posted by Apple ][ View Post
 

You fanboys suck.

 

Did Apple invent sapphire? No, I didn't think so.

 

My future Galaxy phone will also have a sapphire screen. It's just the natural progression of things. Apple is truly a company that has no innovation. If Apple didn't exist, then smartphones would be much more advanced today.

 

And the finger print scanner on my Samsung phone is just as good as Apple's Touch ID. It may take a few more swipes to get it to work, but that's just because my fingers are often dirty, since I like to give myself hourly self prostate exams. It's not easy being a Fandroid.

 

And that whole move to 64 bit phones is just an Apple gimmick. 64 bit wont be useful until a few more years from now, when the rest of the world also finally moves to 64 bit. Then me and all other Fandroids out there will be proclaiming how great 64 bit is all of a sudden.

 

Apple phones are just not worth the money.

 

Did you know that with the money that I saved on my last Android phone, I was able to take my girlfriend out and treat her to a nice, romantic dinner at Red Lobster? I don't usually spring for such fancy joints, but I wanted to treat her nicely, all 350 pounds of her. I'm supposed to meet her next week for a date at Popeye's, and I'm even thinking about popping the big question to her. We get free WIFI at that Popeye's, so that's another added benefit.

 

I have to go now, because I really can't stand talking to all of you Apple sheep.

 

Great sarcasm! Two thumbs up!

post #35 of 90
Quote:
Originally Posted by Tallest Skil View Post
 

I miss alliteration in newspaper article titles.

alliteration always adds an alluring and alluding acceptibility

post #36 of 90

IMHO, the sapphire screen won't be going on a larger iPhone for the foreseeable future - just too expensive. Thus, people will have to make a choice: Bigger screen, or sapphire. I'd also be willing to bet that the larger iPhone will sport a metal-reinforced plastic back a la iPhone 5C. That will help hold down the cost.

 

So high-end aluminum-cased iPhone with smaller sapphire screen or larger plastic-cased iPhone with tempered glass: Which would you choose? Me, I like the size of my 5, so I'll be going with the high-end version. With that and my iPad, I'm set.

post #37 of 90
Quote:
Originally Posted by ClemyNX View Post
 

 

 

AHAHAH let me laugh, troll.

 

Learn, instead of using old images that are just wrong and simply show how ignorant of other OSes you are :

 

 

Apparently Fandroids forgets that Android not only copies iOS but also Jailbroken iOS and OS X

 

 

Reply

 

 

Reply
post #38 of 90
Quote:
Originally Posted by JeffDenver View Post
 

ORLY? What percentage of Apple apps are currently making use of that 64-bit processor?

http://appshopper.com/bestsellers/paid

Those Apps

 

 

Reply

 

 

Reply
post #39 of 90

Apple - Elegant interface.

Samsung - Management to engineers... "Copy Apple more closely." Samsung attorneys to jurors "Rectangles with rounded corners!"

 

Apple - iPhone 5s elegant fingerprint solution. Fixed bugs within months. Press, hold lightly, unlocked!

Samsung - Galaxy fingerprint swipe... swipe again... try again... one last time.... Oh go and enter your passcode. We too have fingerprint unlocking!!!!

 

Apple - Sapphire everywhere we can use it. 

Samsung - We are moving from Gorilla glass to plastic because our customers demand it.

 

What next????

post #40 of 90
The worse customers with lousy budget did to buy cheap crappy android smartphone. I love expensive iPhones because the iPhones are work better for me. Who care about shitty crappy android smartphones.
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