Well, not all..
This fool, along with many other trolls, jumped on the fact that there are some legitimate doubts about this deal to endlessly, and prematurely criticize Tim and Apple. BTW, how did the term "haters" come into popular use?
Anyway, amongst the legitimate questions posed, most of the opposition to this deal has been little more than foot stamping. After the initial shock of the deal, buying Beats makes a lot of sense. For one, Apple has given no indications that it makes bad acquisitions, but for the doubting Thomas's out there:
1) There is very little financial risk, with $1.3B and growing revenue in 2013, Ireland tax breaks, and now the price is reduced by $0.2B.
2) Dealing with musicians is not in Apple's core competency. The potential for an iTunes music label is huge; the popularity and growth of iTunes festival is the tip of the iceberg. Even the threat of a label can give Apple huge leverage on negotiations with labels, particularly if Apple is trying to get a streaming service off the ground.
3) Curation and music AI. Curation is also not a core Apple competency, as can be seen with the stale state of iTunes, a huge inconsistency for a company that is so amazing at intersecting humanities with technology in consumer electronics. It seems Beats has a great creative team of over 150 people in charge of Beats Music, led by Iovine, Dre, and Trent Reznor. Algorithms are not enough, just like with Siri, the key is to combine algorithms and human curation.
4) There is a lot of appeal to Beats headphones, which are reportedly attuned to mimicking the experience of live music, not perfectly accurate music reproduction (as Dick Applebaum discussed in a previous thread). This is the experience that the majority of consumers are looking for.
Apple should strive to be the clear leader in music. More and more music is being commoditized and consumed for free, the trend is clear. Radio apps, soundcloud, and youtube are providing viable alternatives to buying music. Apple should do more than just present songs in iTunes as a utility. Music curation allows Apple to provide compelling value over algorithms and free streaming. Apple is once again in the position to save the music industry from itself.
That is a good point. However, google and spotify pay out royalties. However, having iTunes sponsored albums or Beats music label or something sounds interesting. I don't quite understand the logic here but you make some very good points. Apple's core competency isn't within the music/entertainment industry itself.