or Connect
AppleInsider › Forums › Mobile › iPad › Apple debuts modest education discounts for iPad Air, Retina iPad mini
New Posts  All Forums:Forum Nav:

Apple debuts modest education discounts for iPad Air, Retina iPad mini

post #1 of 6
Thread Starter 
Apple on Wednesday added the flagship iPad Air and iPad mini with Retina display to the company's long-running education discount program, the first time Apple has included the tablets in its less costly options for students and teachers.




The base model iPad Air has been discounted by $30 to $469 while the equivalent iPad mini received a $20 cut to $379. The changes were first noticed by French site iGeneration.

Wednesday's change marks the first time the iPad has received a straight price cut as part of the education program. Previously, the tablets were included in Apple's annual 'Back to School' promotion and came with a $50 gift card, but were not given further discounts.

Apple has renewed its focus on the education market in recent years, with the iPad, the Mac, iBooks textbooks, and iTunes U all contributing to the more than $1 billion Apple earns each year from education. The iPad is particularly strong, having captured 94 percent of tablet marketshare in schools.

"It's sort of unheard of," Cook said of the iPad's education dominance during a corporate earnings call last year. "I've never seen a market share that high before. So we feel like we're doing really well here, and feel great to be making a contribution to education."
post #2 of 6

This is pretty important. It shows that Apple is beginning to consider the iPad on the same level as their computers.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #3 of 6

Education buys from June-Aug....summer time clearing the shelves.  Start with a lower price, later bundle with free stuff (excess inventory of iPods, printers, etc.).

 

And/or Apple wants to keep the surface 3 out of schools.  It may replace a MBair, but some parents may want to buy them because they think they know microsoft better than can learn iOS.   Dropping the price shows these prospective buyers the threshhold is lower (and we all know there are only 2 reason to buy a MS Win system... you know Windows and don't want to learn anything else, or you want a cheap system that has some level of support.

post #4 of 6
They have also extended the discount to government employees.
post #5 of 6

On the educational website for schools, there aren't any discounts listed. Maybe this is only for students and staff, and not institutions? The iPad Retina is still $499, iPad Mini is $299 still , and the iPad Mini Retina is $399 still.  Maybe they haven't updated the site yet?

 

 

EDIT:

 

If you buy the 10-pack with or without AppleCare+ it is discounted to $479/iPad

 

 

 

This is a great thing and they're doing it at the perfect time. This is when schools (mine included) are planning purchases for the next school year. With more and more schools doing this 1-to-1 initiative, this will make the iPad even more appealing. Its not always a no-brainer like some think. There are plenty of schools using Android tablets because they're "cheaper". I have yet to see or hear about schools using Windows tablets in mass quantities. Mostly just buy one or two to try. 


Edited by macxpress - 5/28/14 at 9:59am

Mac Mini (Mid 2011) 2.5 GHz Core i5

120 GB SSD/500 GB HD/8 GB RAM

AMD Radeon HD 6630M 256 MB

Reply

Mac Mini (Mid 2011) 2.5 GHz Core i5

120 GB SSD/500 GB HD/8 GB RAM

AMD Radeon HD 6630M 256 MB

Reply
post #6 of 6
Hope they keep that, I am going to need a new mini at some point...
OSX, because making UNIX user friendly is easier than debugging windows.
Reply
OSX, because making UNIX user friendly is easier than debugging windows.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
  • Apple debuts modest education discounts for iPad Air, Retina iPad mini
AppleInsider › Forums › Mobile › iPad › Apple debuts modest education discounts for iPad Air, Retina iPad mini