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Eddy Cue and Jimmy Iovine go in-depth on Apple's Beats acquisition and future plans

post #1 of 88
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Speaking at the Code Conference on Wednesday, Apple SVP of Internet Software and Services Eddy Cue and Beats cofounder Jimmy Iovine offered a peek behind the curtain of Apple's $3 billion deal covering everything from subscription music services to future hardware.


Apple SVP Eddy Cue (left) and Beats co-founder Jimmy Iovine at the inaugural Code Conference. | Source: Re/code


In a wide-ranging discussion with Re/code's Walt Mossberg and Kara Swisher, Cue and Iovine detailed the reasoning behind Apple's purchase of Beats, the company's largest acquisition ever. Topics moved from Hollywood's rocky relationship with Silicon Valley, why the television experience is so poor and what role the audio company will play in Apple's future, among others.

After plowing through boilerplate PR talk -- buying Beats was "a no brainer" -- Cue opened up a bit by saying the deal to buy Beats, or at least the talent behind it, has been in the works for a decade. Together, the two companies can accelerate ongoing projects and products that are still under wraps.

As discussed earlier in the day, Apple seems to have been more interested in Beats Music, Beats' subscription streaming service, than headphone and speaker hardware. Iovine revealed that Beats Music gained 250,000 subscribers in three months of operation. The number would have been higher if Beats had rolled in in-app purchasing from the start, he said.

Cue also let loose some statistics of his own, saying Apple sold its 35 billionth songs through iTunes last week and currently has around 40 million users listening to iTunes Radio around the world. Apple plans to keep Beats Music a separate brand, but has been thinking about subscription-based streaming for a long time, he said.

For those wondering about the fate of Beats Music on other platforms like Android and Windows Phone, Apple plans to keep those assets alive for the foreseeable future. Since Apple normally closes off access to other operating system after buying out an app or service, the unusual move to keep Beats Music alive may be a bid to appease regulatory agencies that have yet to sign off on Apple's acquisition.

On the hardware side, Cue was tight-lipped about future products, but did compliment Beats on its headphone business. Iovine was less positive when talking about earbuds that come with phones, saying smartphone makers include them to make sure the sound works. The music mogul went on to say it's not the responsibility of companies like Apple to create these traditionally aftermarket devices.


Source: Re/code


Cue defended the EarPods, which come free with every iPhone purchase, saying they offer industry-leading out-of-the-box sound, but admitted that making "incredible sound" costs more money.

Interestingly, when Mossberg asked about Apple's foray into speakers with the now-dead iPod HiFi, Cue said the device wasn't a good idea at the time -- but it is now.
post #2 of 88

"I have been working with Tim since 1997. We started the online store together. Cook is extremely thorough, he has tremendous vision. He cares tremendously about building great products. Looking at the executive team, the reason we are successful is because of our focus. We are not smart enough to do 100 great things. We want to do a few incredible things, and that hasn’t changed. We’re going to keep going down that path… Later this year, we’ve got the best product pipeline that I’ve seen in my 25 years at Apple” - Eddy Cue

 

Holy shit. Apple executives don't say these kinds of things lightly. 


Edited by Slurpy - 5/28/14 at 9:39pm
post #3 of 88
Quote:
Originally Posted by Slurpy View Post

"I have been working with Tim since 1997. We started the online store together. Cook is extremely thorough, he has tremendous vision. He cares tremendously about building great products. Looking at the executive team, the reason we are successful is because of our focus. We are not smart enough to do 100 great things. We want to do a few incredible things, and that hasn’t changed. We’re going to keep going down that path… Later this year, we’ve got the best product pipeline that I’ve seen in my 25 years at Apple” - Eddy Cue

Holy shit. Am excite. 
Cue certainly did raise the bar tonight. But **** Iovine for ripping Apple's headphones on stage. He said Apple only makes headphones to test that the audio on the phone is working right. A bit rich coming from someone who makes headphones that a lot of people feel are overpriced crap. I hope if he and Dre start to interfere in product design that Ive tells them to **** off.
post #4 of 88
I'll be curious to see if CarPlay was a factor in any of this.
post #5 of 88
^
post #6 of 88
Quote:
Originally Posted by Rogifan View Post

Cue certainly did raise the bar tonight. But **** Iovine for ripping Apple's headphones on stage. He said Apple only makes headphones to test that the audio on the phone is working right. A bit rich coming from someone who makes headphones that a lot of people feel are overpriced crap. I hope if he and Dre start to interfere in product design that Ive tells them to **** off.

I agree, that was a low blow and lacking a bit of class. Not to mention that all things considered, Apples headphones sound pretty damn good for the price. Infinitely better than the old ones.

Anyway don't lose sleep over this beats deal. Im not even into music, but I don't care as I know that Apple has many other things in the works and this is just a small piece of its business.
post #7 of 88
Quote:
Originally Posted by Slurpy View Post

"I have been working with Tim since 1997. We started the online store together. Cook is extremely thorough, he has tremendous vision. He cares tremendously about building great products. Looking at the executive team, the reason we are successful is because of our focus. We are not smart enough to do 100 great things. We want to do a few incredible things, and that hasn’t changed. We’re going to keep going down that path… Later this year, we’ve got the best product pipeline that I’ve seen in my 25 years at Apple” - Eddy Cue

Holy shit. Apple executives don't say these kinds of things lightly. 

That's in line with Cook and Jobs saying they have great products in the pipeline. That abridged backstory by Cue is atypical for that conclusion but your bolded sentence seems like the same Apple corporate speak we hear every year.

I have no doubt this will be the best products because even if there are no radical changes to any current product lines or any new product categories added even a bump spec makes it the best product. For example, that recent 100MHz CPU bump on the new MBA is better than every other MBA that has ever existed. It's bested the only one by 3% in CPU performance but it still bested it.

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post #8 of 88
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Originally Posted by Slurpy View Post


I agree, that was a low blow and lacking a bit of class. Not to mention that all things considered, Apples headphones sound pretty damn good for the price. Infinitely better than the old ones.

Anyway don't lose sleep over this beats deal. Im not even into music, but I don't care as I know that Apple has many other things in the works and this is just a small piece of its business.


I'll respectfully disagree about Apple's headphones. I find them horrible in all honesty. They never stay in my ears for more than 5 seconds before falling out and the sound quality I find to be just above mediocre.

post #9 of 88
Quote:
Originally Posted by Slurpy View Post

I agree, that was a low blow and lacking a bit of class. Not to mention that all things considered, Apples headphones sound pretty damn good for the price. Infinitely better than the old ones.

Anyway don't lose sleep over this beats deal. Im not even into music, but I don't care as I know that Apple has many other things in the works and this is just a small piece of its business.
Yeah that was not classy at all. I have my concerns about how the Beats team will fit in culturally at Apple. Of course Cook and Cue are going to say its a marriage made in heaven. Now that we know Apple is taking over Beats hardware design I hope Iovine and Dre stick to the music side of the business and leave the hardware stuff to Apple.
post #10 of 88
Quote:
Originally Posted by Slurpy View Post


I agree, that was a low blow and lacking a bit of class. Not to mention that all things considered, Apples headphones sound pretty damn good for the price. Infinitely better than the old ones.

 

It's amusing to me, because he could have just as easily been talking about his own brand of headphones. You can buy better headphones for far less money. The iPod was in my opinion the last thing Apple made that was really poorly made. I liked the selection methods and itunes. The battery failures and and cheap earbuds are the reason I classify them that way. Apple did however stock a range of headphones in their retail stores and online. I suspect this was more for the streaming service, but I really do hate seeing them buy into a brand known for overpriced crap.

post #11 of 88
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Originally Posted by Lord Amhran View Post


I'll respectfully disagree about Apple's headphones. I find them horrible in all honesty. They never stay in my ears for more than 5 seconds before falling out and the sound quality I find to be just above mediocre.
Well then they're on par with Beats, or better considering they're cheaper.
post #12 of 88

I must have different music taste to Iovine then. Beats headphones sounds like crap ( at its price range )

 

And Apple's earpod sounds great for something given out for free.

 

Do I expect B&W sound quality from Apple EarPod? Hell no, But out of all the one given out with a smartphone. Apple's one were clearly the best.

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post #13 of 88
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Originally Posted by Rogifan View Post

Well then they're on par with Beats, or better considering they're cheaper.

The sound quality, design and construction are on par with Apple's EarPods? Have you ever even tried their Urbeats SE in-ear phones? Of course not, so I'm curious where your irrational hatred comes from.
Edited by SolipsismX - 5/28/14 at 10:50pm

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post #14 of 88
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Originally Posted by SolipsismX View Post


The sound quality, design and construction are on par with Apple's EarPods? Have you ever even tried their Urbeats SE in-ear phones? Of course not, so I'm curious where your irrational hatred comes from.

I don't care much for earbuds in general, as I always have trouble with them. The amazon reviews on the Urbeats SE model contain a lot of failure complaints. I haven't seen that in reviews or personal experience with Apple's earbuds. I just didn't care for the sound quality of the old ones, and they were really uncomfortable to use.

post #15 of 88
Apple's latest ear pubs really pushed the design envelope, I think. Just look at them. They are practically solid plastic with some small openings for the sound to come out of. Who ever imsgined ear buds like these before! I remember seeing them during the keynote presentation and wondering where the sound comes from. They really are "think different" ear buds.
post #16 of 88
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Originally Posted by hmm View Post

I suspect this was more for the streaming service,.
Why do you only suspect this?
Because they came out and stated that?
post #17 of 88
Surprised they aren't rolling Beats Music into iTunes. Yeah the regulatory stuff, but long term there's got to be efficiencies developing one service only.
post #18 of 88

The Apple headphone diss is pretty ironic and also pretty low class, but then again, I can't say that I'm surprised. Apple's headphones are free with certain devices, nobody is expecting Apple's earbuds to sound as good as other headphones that costs hundreds of dollars. Audiophiles who listen to music through their Apple devices are already using other high quality headphones that they own.

 

Plenty of people think that Beat's headphones are crap, so coming from them, that statement is even more hilarious.

post #19 of 88
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Originally Posted by nicwalmsley View Post

Surprised they aren't rolling Beats Music into iTunes. Yeah the regulatory stuff, but long term there's got to be efficiencies developing one service only.

We don't know what they'll end up doing. Announcing the acquisition doesn't mean that Beats Music will not be put into iTunes or the Music app in some way. If their "humanized" algorithm is really that good I'd love for it to replace Genius Playlist so it can make better playlists of the music I own.

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post #20 of 88

I'm quite shocked to hear him saying that. You just don't do that. I wonder what relationship Cook and him have. This guy still has to work for Apple and I can't imagine having much positive outcome of this if that guy is so dismissive about what his parent company and employer does.

post #21 of 88
Quote:
Originally Posted by Rogifan View Post


Cue certainly did raise the bar tonight. But **** Iovine for ripping Apple's headphones on stage. He said Apple only makes headphones to test that the audio on the phone is working right. A bit rich coming from someone who makes headphones that a lot of people feel are overpriced crap. I hope if he and Dre start to interfere in product design that Ive tells them to **** off.

 


I just checked out Beats Music just to see what the big deal is all about.

 

It's God awful.  If that's what Cook wanted to spend $3 Billion, then he's going to have to spend another $3 Billion cleaning it up.  It's HORRIBLE.

 

What a complete waste of money.  

 

I'm now waiting for WWDC to see what the response is when they bring these idiots on stage.  If there is a negative reaction from the crowd, it's going to be a PR nightmare.

post #22 of 88

I'm still not sure what value Apple saw in Beats, their music subscription is not very good, especially when compared to Spotify, their headphones are ugly, clunky, uncomfortable, poorly built and nowhere near the sound quality of say a similarly priced Bowers & Wilkins model. Beats is just a hipster brand in which any self respecting audiophile wouldn't be caught dead having anything to do with. I caved in two Christmas's ago and bought both my kids a pair of their cans, in a little under two months both headphone cables frayed and one blew a speaker, just garbage. Kids now have Marshall headphones, so far they've lasted 6 months without incident and where half the price.


Edited by Relic - 5/29/14 at 1:19am
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post #23 of 88
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Originally Posted by Relic View Post

I'm still not sure what value Apple saw in Beats, their music subscription is not very good, especially when compared to Spotify, their headphones are ugly, clunky, uncomfortable, poorly built and nowhere near the sound quality of say a similarly priced Bowers & Wilkins model. Beats is just a hipster brand in which any self respecting audiophile wouldn't be caught dead having anything to do with. I caved in two Christmas's ago and bought both my kids a pair of their cans, in a little under two months both headphone cables frayed and one blew a speaker, just garbage. Kids now have Marshall headphones, so far they've lasted 6 months without incident and where half the price.

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post #24 of 88
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Originally Posted by Relic View Post
 

I'm still not sure what value Apple saw in Beats, their music subscription is not very good, especially when compared to Spotify, their headphones are ugly, clunky, uncomfortable, poorly built and nowhere near the sound quality of say a similarly priced Bowers & Wilkins model. Beats is just a hipster brand in which any self respecting audiophile wouldn't be caught dead having anything to do with. I caved in two Christmas's ago and bought both my kids a pair of their cans, in a little under two months both headphone cables frayed and one blew a speaker, just garbage. Kids now have Marshall headphones, so far they've lasted 6 months without incident and where half the price.

 

Getting good headphones for under $1000 is difficult. I'm actually saving up for a pair of HD800's myself, but I know a lot of people are liking the Audezes, Ultrasone Edition 10's, Grado, Stax, Fostex TH900's, and other ultra high end models.

 

The problem is making something that's really accurate and affordable.  It's just very difficult to do due to material, parts and labor costs to mfg high end products.  They just can't spit them out like mass marketed products and keep the price down.

 

The other aspect is getting a good DAC/headphone preamp/amp which is the other half of the setup.  At least in that area, the price has come down considerably while still keeping the performance levels high, so that's at least somewhat encouraging.

 

The average kid can't drop $3000K or more on a high end headphone integrated DAC setup unless their parents are rich or the kids deal drugs. 

 

I did check out Beats Music just to see what the big deal is.  It's UI is awful.  It took me a couple of minutes to get through the signup BS, and then I saw the UI and it was FUGLY.  Just a mistake.  I think they blew it by buying them out.  The only redeeming thing they are getting is a lot of free publicity out of it, but for Cue, and the others to try to convince me that this was a great deal for Apple? NOPE. Sorry, I can only see this as a big waste of money and if Cue couldn't figure out how to do it without buying Beats, then Cue is out of his league and they should get someone else to run iTunes.   I don't think Iovine  and Dre are going to add value only a PR headache.   I personally think that this upcoming WWDC is going to either be a major fiasco with dragging these guys on stage.  I'm not worried about what products they will announce. I'm hoping there won't be any disappointments on that end, but the Beats buyout is a joke.  $3 Billion for a line of pretty mediocre sound and a crappy subscription service that was losing money and not getting many subscribers was a waste.

 

Have you seen the videos of ReCode with Cue and Iovine?  Cue looks like he had an all-nighter. Very unprofessional in his appearance.  Maybe he was out partying with Dre the night before.

post #25 of 88
Quote:
Originally Posted by drblank View Post

Quote:
Originally Posted by Relic View Post


Getting good headphones for under $1000 is difficult. I'm actually saving up for a pair of HD800's myself, but I know a lot of people are liking the Audezes, Ultrasone Edition 10's, Grado, Stax, Fostex TH900's, and other ultra high end models.

The problem is making something that's really accurate and affordable.  It's just very difficult to do due to material, parts and labor costs to mfg high end products.  They just can't spit them out like mass marketed products and keep the price down.


The other aspect is getting a good DAC/headphone preamp/amp which is the other half of the setup.  At least in that area, the price has come down considerably while still keeping the performance levels high, so that's at least somewhat encouraging.


The average kid can't drop $3000K or more on a high end headphone integrated DAC setup unless their parents are rich or the kids deal drugs. 

I did check out Beats Music just to see what the big deal is.  It's UI is awful.  It took me a couple of minutes to get through the signup BS, and then I saw the UI and it was FUGLY.  Just a mistake.  I think they blew it by buying them out.  The only redeeming thing they are getting is a lot of free publicity out of it, but for Cue, and the others to try to convince me that this was a great deal for Apple? NOPE. Sorry, I can only see this as a big waste of money and if Cue couldn't figure out how to do it without buying Beats, then Cue is out of his league and they should get someone else to run iTunes.   I don't think Iovine  and Dre are going to add value only a PR headache.   I personally think that this upcoming WWDC is going to either be a major fiasco with dragging these guys on stage.  I'm not worried about what products they will announce. I'm hoping there won't be any disappointments on that end, but the Beats buyout is a joke.  $3 Billion for a line of pretty mediocre sound and a crappy subscription service that was losing money and not getting many subscribers was a waste.

Have you seen the videos of ReCode with Cue and Iovine?  Cue looks like he had an all-nighter. Very unprofessional in his appearance.  Maybe he was out partying with Dre the night before.

That is one hell of an expensive high end gear for the average kid there, @ $3000K but I presume you mean $3k / $3000.

Though I also can't grasp the statement: "Getting good headphones for under $1000 is difficult."
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post #26 of 88
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Originally Posted by drblank View Post



I just checked out Beats Music just to see what the big deal is all about.

It's God awful.  If that's what Cook wanted to spend $3 Billion, then he's going to have to spend another $3 Billion cleaning it up.  It's HORRIBLE.

What a complete waste of money.  

I'm now waiting for WWDC to see what the response is when they bring these idiots on stage.  If there is a negative reaction from the crowd, it's going to be a PR nightmare.
I get the feeling it was Cue driving this moreso than Cook. I did try the app and wasn't that impressed. I hate the UI. Spotify's is so much better IMO. And there wasn't anything with their music curation that would get me to leave Spotify. I think all this focus on curation is just marketing BS. And certainly not worth $3B IMO. Jimmy said he has no interest in getting involved with TV so this $3B really is all about music.

I'm hoping they're not on stage at WWDC. It's a software developers conference; that's what the focus should be on,
post #27 of 88
Quote:
Originally Posted by Relic View Post

I'm still not sure what value Apple saw in Beats, their music subscription is not very good, especially when compared to Spotify, their headphones are ugly, clunky, uncomfortable, poorly built and nowhere near the sound quality of say a similarly priced Bowers & Wilkins model. Beats is just a hipster brand in which any self respecting audiophile wouldn't be caught dead having anything to do with. I caved in two Christmas's ago and bought both my kids a pair of their cans, in a little under two months both headphone cables frayed and one blew a speaker, just garbage. Kids now have Marshall headphones, so far they've lasted 6 months without incident and where half the price.
I wonder what Ive thinks about having to add Beats headphones to his design plate. I doubt he and his teams were bored as it is and now they'll be expected to make Beats headphones good.
post #28 of 88
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Originally Posted by Chris_CA View Post


Why do you only suspect this?
Because they came out and stated that?

Sometimes I don't finish my thoughts. I was going somewhere with it, but I don't recall why I typed that, which is unusual.

post #29 of 88

Cook arrived at Apple in May 1998, so Eddy is off a year.

post #30 of 88
Quote:
Originally Posted by Rogifan View Post


Cue certainly did raise the bar tonight. But **** Iovine for ripping Apple's headphones on stage. He said Apple only makes headphones to test that the audio on the phone is working right. A bit rich coming from someone who makes headphones that a lot of people feel are overpriced crap. I hope if he and Dre start to interfere in product design that Ive tells them to **** off.

 

Ive has free reign, and Cook knows it. It was part of the deal with Steve and the Board. I believe Dre and Iovine will realize they aren't that important in decisions, especially when they really invest time in the engineering meetings, only to discover they don't know jack shit about the tech side.

post #31 of 88
Quote:
Originally Posted by PhilBoogie View Post


That is one hell of an expensive high end gear for the average kid there, @ $3000K but I presume you mean $3k / $3000.

Though I also can't grasp the statement: "Getting good headphones for under $1000 is difficult."

 

He's high if he cannot find a quality pair of headphones under $1000k.

post #32 of 88
Been in the works for a decade? Please. Beats was founded in 2008, barely 6 years ago.
post #33 of 88
"Interestingly, when Mossberg asked about Apple's foray into speakers with the now-dead iPod HiFi, Cue said the device wasn't a good idea at the time -- but it is now."

Sounds for me they are going into SONOS business.
post #34 of 88
Quote:
Originally Posted by PhilBoogie View Post


That is one hell of an expensive high end gear for the average kid there, @ $3000K but I presume you mean $3k / $3000.

Though I also can't grasp the statement: "Getting good headphones for under $1000 is difficult."

Yeah, I should have removed the K.  Yeah, I know $3000 is a lot for kids.  I look at it this way, how many people drop $3000 on drugs or drinking alcohol or waste that much on something in the course of a year or two?   Why not give up some guilty pleasures for a year or so to invest in something that really will last you a lot longer period of time for you to enjoy.   If you can't afford it now, at least listen to a pair just to see what they sound like and it gives you a better reference point to find a good sounding pair that will fit your budget..

 

Go to some stores and listen to the good stuff and then see for yourself.  I can't tell you, you have to experience it.


An a side note, Harmon International has a FREE audio listening/training app that you can basically train and test yourself on your ability to listen.    If you are interested in checking out this free app, here's the link.  I'm going through it myself, but in order to really hear things properly, I need a good set of headphones since I don't have a sound proof room with the best acoustics, which is best if you want to hear what they train you to listen for.  It's a very interesting piece of software.   http://harmanhowtolisten.blogspot.com  You can test yourself and see how well you can hear.  If you can take the test and pass it with a high grade, then you probably are getting close to being able to hear like a top mastering engineer, but without the years of experience with all of the mastering tools they use.

post #35 of 88
Quote:
Originally Posted by Rogifan View Post

Yeah that was not classy at all. I have my concerns about how the Beats team will fit in culturally at Apple. Of course Cook and Cue are going to say its a marriage made in heaven. Now that we know Apple is taking over Beats hardware design I hope Iovine and Dre stick to the music side of the business and leave the hardware stuff to Apple.

All that but did you read the post above yours? About how bad Apple designed ear buds (assume he meant EarPods) were? How they didn't sound good? You'd think he was Jimmy Iovine.

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post #36 of 88
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Originally Posted by Rogifan View Post


I get the feeling it was Cue driving this moreso than Cook. I did try the app and wasn't that impressed. I hate the UI. Spotify's is so much better IMO. And there wasn't anything with their music curation that would get me to leave Spotify. I think all this focus on curation is just marketing BS. And certainly not worth $3B IMO. Jimmy said he has no interest in getting involved with TV so this $3B really is all about music.

I'm hoping they're not on stage at WWDC. It's a software developers conference; that's what the focus should be on,

 

I know.  I tried Spotify. I wasn't impressed with the sound quality.  I also didn't like the UI, it was a little weird when I tried it.  I know it's changed since, but I just like having my own personal collection and I am finding a lot of YouTube videos of music that I can listen to the entire album or single tracks any time I want to and it's free.  The only unfortunate thing is sometimes they don't sound very good at all, but i'm actually surprised.  There are some postings of albums and songs where they got it from these Mobile Fidelity remasters that are actually quite good.  Since I have my computer routed through my stereo, It sounds very much like I'm playing it from a CD version.

 

I am the type of person that likes to sample the actual song and if I find that I'm going to want to enjoy listening to it a lot, then I buy the physical CD or try to get a high res version if I can. Sometimes if it's just one song and the sound is good enough, then I'll just download a compressed version, but i prefer something closer to the original master whenever possible.

 

I don't know what's gong to happen at WWDC, but it's likely to not be positive if/when they drag out Iovine and Dre.   I already know one Apple employee that is disgusted by the whole thing and I don't think he's the only one from the way he talked about it.  He actually doesn't listen to rap music at all and he doesn't watch TV or many movies and he watched the stupid YouTube video and was OUTRAGED that Cook would even consider dealing with Dre.  

 

I think Iovine was looking for a new gig because Beats Music wasn't doing well, and I think he was on his way out anyway.  I don't think him starting Beats Music and being a record label executive exactly sits well with upper management.  He probably sees this as a way out of music industry, while still being involved and now he gets a boat load of money and to propel himself in the high tech world.  I think he's out of his league.  I also think Cue was realizing that he's over his head and this gives him a way to get others involved.  That's the scuttlebutt I've heard from others that will remain nameless.  Personally the iTunes player needs a lot of work and I don't think Iovine, Cue or Dre are actually capable of getting it to where I think it should be.  They can't do it with Beats, that's for sure because they don't have the technology they need to do it. I've put in my suggestions to Corporate a while ago, but it's anyone's guess if they are going to do anything about it. Maybe I'll get surprised when they announce 24 Bit downloads.  That's what I'm hoping for.

post #37 of 88
Quote:
Originally Posted by Rogifan View Post

I wonder what Ive thinks about having to add Beats headphones to his design plate. I doubt he and his teams were bored as it is and now they'll be expected to make Beats headphones good.

Beats headphones design is not at issue. In fact, the design and branding need no mods. It's the sound quality and acoustic philosophy that needs tweaking. This is not a job for Ive, its a job for some audio and electronics engineers. So the Ive noise you're making is just that; noise.
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post #38 of 88
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Originally Posted by RadarTheKat View Post


Beats headphones design is not at issue. In fact, the design and branding need no mods. It's the sound quality and acoustic philosophy that needs tweaking. This is not a job for Ive, its a job for some audio and electronics engineers. So the Ive noise you're making is just that; noise.

As long as Iovine and Dre are involved with this, I don't think the sound quality is going to change.  They obviously like the sound quality of artificial bass because their hearing is messed up due to the type of music and the way they engineer the music of what they do.  Thank God, there are plenty of other companies that make better sounding headphones.  too bad Apple just wasted $3 Billion on this.  Now, if the headphones were the best sounding in the world and they had patents, then I could see it, but they don't and the cost of hiring these two and the money they are going to have to dump in order to get Beats Music subscription service together?  It's going to take a LONG time before Apple gets their money back.  I see this as a bad investment.  I would have spent that money buying Nest.  Google in this case got the better of the two deals. Plus there's no damage control needed if they bought Nest instead.  Much cleaner deal IMO.  Oh well.

post #39 of 88
Quote:
Originally Posted by drblank View Post

Yeah, I should have removed the K.  Yeah, I know $3000 is a lot for kids.  I look at it this way, how many people drop $3000 on drugs or drinking alcohol or waste that much on something in the course of a year or two?   Why not give up some guilty pleasures for a year or so to invest in something that really will last you a lot longer period of time for you to enjoy.   If you can't afford it now, at least listen to a pair just to see what they sound like and it gives you a better reference point to find a good sounding pair that will fit your budget..

Go to some stores and listen to the good stuff and then see for yourself.  I can't tell you, you have to experience it.


An a side note, Harmon International has a FREE audio listening/training app that you can basically train and test yourself on your ability to listen.    If you are interested in checking out this free app, here's the link.  I'm going through it myself, but in order to really hear things properly, I need a good set of headphones since I don't have a sound proof room with the best acoustics, which is best if you want to hear what they train you to listen for.  It's a very interesting piece of software.   http://harmanhowtolisten.blogspot.com  You can test yourself and see how well you can hear.  If you can take the test and pass it with a high grade, then you probably are getting close to being able to hear like a top mastering engineer, but without the years of experience with all of the mastering tools they use.

I wonder how much the health of a person' shearing comes into play with this whole argument about headphone quality. After all, those who are really into music are likely the same set who attended rock/metal/whatever concerts in their youth and blasted music at high decimals through headphones during that same youth, leaving them with reduced hearing capacity by the time they are old enough to really appreciate sound quality and wealthy enough to consider high-end equipment. I have an easy hearing test that can tell you something (something, not everything) about your hearing capability. Go find yourself a pre-1982 penny and flip in in the air, ensuring it contacts off your fingernail when you flip it. These older pennies, due to the specific alloy they are composed of, will ring (referred to as singing). Most folks older than 40 cannot hear the ringing, but I'm 51 and have no trouble hearing it. You can blind test someone by switching between a newer penny and a pre-1982 penny having them close their eyes and by flipping the pennies in random intervals at one or the other side of their head (whichever side they indicate their hearing is better). Try it, it's quite informative. (Some 1982 pennies also sing but it's best to use a pre-1982 penny as the metal alloy was changed halfway through that mint year.)
Edited by RadarTheKat - 5/29/14 at 4:56am
I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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I don't care about what the ignorant masses perceive as truth. I'm concerned with the facts on the ground.
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post #40 of 88
Quote:
Originally Posted by mdriftmeyer View Post

He's high if he cannot find a quality pair of headphones under $1000k.

As much as I like expensive stuff because it's usually quality stuff I would also think that one can get a a very good, high end headphones for under a thousand bucks.
Quote:
Originally Posted by drblank View Post

Yeah, I should have removed the K.  Yeah, I know $3000 is a lot for kids.  I look at it this way, how many people drop $3000 on drugs or drinking alcohol or waste that much on something in the course of a year or two?   Why not give up some guilty pleasures for a year or so to invest in something that really will last you a lot longer period of time for you to enjoy.   If you can't afford it now, at least listen to a pair just to see what they sound like and it gives you a better reference point to find a good sounding pair that will fit your budget..

Go to some stores and listen to the good stuff and then see for yourself.  I can't tell you, you have to experience it.


An a side note, Harmon International has a FREE audio listening/training app that you can basically train and test yourself on your ability to listen.    If you are interested in checking out this free app, here's the link.  I'm going through it myself, but in order to really hear things properly, I need a good set of headphones since I don't have a sound proof room with the best acoustics, which is best if you want to hear what they train you to listen for.  It's a very interesting piece of software.   http://harmanhowtolisten.blogspot.com  You can test yourself and see how well you can hear.  If you can take the test and pass it with a high grade, then you probably are getting close to being able to hear like a top mastering engineer, but without the years of experience with all of the mastering tools they use.

Thanks for the advise, I will indeed check out some extremely expensive headphones somewhere and see what the 'fuss' is about. I was in the market for new in-ear headphones as my 3rd pair from Apple has died on me and I think I should turn to a different brand now. It's just that the store I was in the other day didn't allow me to try a pair on, so I bought some cheapskate no name (UrbanEars) €30 useless thingy. You get what you pay for applies here: the sound isn't anything like the pair from Apple, and the supposedly silicon made plugs do not stay in my ear and feel like plastic. I was able to put the plugs from Apple on them, but the sound really is inferior.

I will also check out this app you mention, and see if there is anything left in my hearing.

Thank you.

Oh yeah, the topic, why Apple bought this company? Beats me.
Send from my iPhone. Excuse brevity and auto-corrupt.
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Send from my iPhone. Excuse brevity and auto-corrupt.
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