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Apple has best product pipeline in 25 years coming in 2014, says SVP Eddy Cue

post #1 of 123
Thread Starter 
At the Code Conference on Wednesday, iTunes chief Eddy Cue said Apple's upcoming product lineup for 2014 is the best he's seen in 25 years of working for the company.


Apple SVP of Internet Software and Services Eddy Cue at the 2014 Code Conference. | Source: Re/code


Without giving away any details, Cue told Re/code's Walt Mossberg that Apple's product pipeline for the remainder of 2014 is primed to be one of the best on record. Apple has yet to release a substantial refresh to any of its existing product lines this year, let alone something ground-breaking.

"Later this year, we've got the best product pipeline that I've seen in my 25 years at Apple," Cue said.

Expectedly, the Apple executive was tight-lipped and gave no hints as to what the company has in store for its customers. Mossberg, perhaps rightfully skeptical of Cue's statement, asked how the pipeline could be better than Apple's recent product hits, including the iPhone, iPad, MacBook and iMac, among others.

"I believe the products we've got coming are great," Cue replied.

In an amusing aside, Beats co-founder Jimmy Iovine, who was also onstage to talk about Apple's recent acquisition of his company, pointed out he was excited to finally get access to Apple's secret projects after years of visiting Cupertino.

"I get to see it tomorrow," Iovine said. "When I go there they put tarps on everything. I'm not kidding."

The public may catch its first glimpse of the touted pipeline at this year's Worldwide Developers Conference that kicks off next Monday. One well-connected analyst predicts Apple will launch a cheaper iMac and 8GB iPhone 5s at WWDC 2014, with an outside chance that the company's expected iOS 8 presentation may offer clues to the much rumored iWatch.

With 2014 nearly half over, however, Apple will need to roll out a slew of amazing devices in the next six months to meet the expectations Cue set today.
post #2 of 123

Oh no, what about 2015?! /s

post #3 of 123
You didn't hear? In 2015 Apple goes out of business ;-)
post #4 of 123

What's he supposed to say? "We've got sh*t products in the pipeline for 2014?

post #5 of 123

Very shortly this might say "former" iTunes Chief, Eddy Cue.

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post #6 of 123
Quote:
Originally Posted by Lord Amhran View Post
 

What's he supposed to say? "We've got sh*t products in the pipeline for 2014?

 

Pretty much. I wouldn't expect him to say anything else, but at the same time I am skeptical about anything earth shattering happening.

 

Would be nice if it was true however. Apple stacking Q3 and Q4 leaves a pretty big drought for about 10 to 11 months so any news would be interesting at this point.

post #7 of 123
Great - once Dre and Jimmy see the new products tomorrow at Apple we'll know about them shortly through Dre's buddies' twitter feeds. Excited.
post #8 of 123
Quote:
Originally Posted by island hermit View Post

Very shortly this might say "former" iTunes Chief, Eddy Cue.
why do you say that?
post #9 of 123
Yes. The best products but not cheap ones.
post #10 of 123
Quote:
Originally Posted by Rogifan View Post


why do you say that?

 

What job do you think Cook will give to Iovine?

 

Making music deals? Isn't that one of Cue's jobs?

 

Running iTunes? Isn't that one of Cue's jobs?

 

I think that there will be some head butting in the iTunes department... and $3 billion tells me that Eddie isn't going to win.

 

jmho

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post #11 of 123

Mesa, Arizona and GTAT didn't just happen for the sunshine, whatever Apple has in the product pipeline will be very interesting.

post #12 of 123

Well all I can say that is if Cook, Ives, and Cue are making this statement there must be something to it.

post #13 of 123
Quote:
Originally Posted by island hermit View Post
 

 

What job do you think Cook will give to Iovine?

 

Making music deals? Isn't that one of Cue's jobs?

 

Running iTunes? Isn't that one of Cue's jobs?

 

I think that there will be some head butting in the iTunes department... and $3 billion tells me that Eddie isn't going to win.

 

jmho


I doubt your prognosis. Apple broadening its base and bringing more talent on board to do so. It's not an "or" gate, it's an "and" gate.

"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #14 of 123
Coming soon: iwatch by Beats and iTV by Beats.
post #15 of 123
Quote:
Originally Posted by island hermit View Post

What job do you think Cook will give to Iovine?

Making music deals? Isn't that one of Cue's jobs?

Running iTunes? Isn't that one of Cue's jobs?

I think that there will be some head butting in the iTunes department... and $3 billion tells me that Eddie isn't going to win.

jmho

Eddie is the boss. He isn't going anywhere. If anything, Eddie would delegate some responsibilities while he concentrates on higher priority items.
post #16 of 123

Hope Apple knows that CY 2014 only has 12 months. They should know better than to specify dates (in this case, CY 2014) for product delivery, as people will expect those products to be delivered during that frame of time.

post #17 of 123
Quote:
Originally Posted by island hermit View Post
 

 

What job do you think Cook will give to Iovine?

 

Making music deals? Isn't that one of Cue's jobs?

 

Running iTunes? Isn't that one of Cue's jobs?

 

I think that there will be some head butting in the iTunes department... and $3 billion tells me that Eddie isn't going to win.

 

jmho

 

Cue's position is SVP of Software & Services.  iTunes is only one product he's in charge of.

post #18 of 123

Sounds good but I hope there's something in there for us computer nerds, and not just a new pair of headphones and a ladies' wristwatch.

post #19 of 123
What if Apple is using Beats to go after the coveted low/mid-tier market.

Apple may have effectively just spent $3B on one of the best lead pools around.

I imagine that there are many beats customers out there who are willing to spend $$$ on headphones but Apple hasn't yet been successful in converting them to iPhone. This Apple-Beats deal should help convince them that iPhones are worth $$$ as well.
post #20 of 123
Quote:
Originally Posted by Lord Amhran View Post
 

What's he supposed to say? "We've got sh*t products in the pipeline for 2014?

 

How about just "We've got some great products coming up this year"?

 

Saying that it's the best product pipeline in 25 years? Wow, that is one hell of a bold statement to be making, and it sets the expectations sky high.

 

I'm still a little puzzled and disappointed by the whole Beats deal, which is why I haven't really bothered to comment on it since it became official, but this might just cancel my bad feelings for that out, if what he claims is actually true.

 

Like many people here have probably been doing, I've been watching Apple keynotes for years and years, and I am now fully expecting to be completely blown away by some amazing Apple products whenever they are announced sometime this year. Anything less than me being completely blown away would now be a disappointment to me, because I am of course expecting the best product pipeline in 25 years to be shown. Apple really has to deliver now.

post #21 of 123
Quote:
Originally Posted by BUSHMAN4 View Post

Well all I can say that is if Cook, Ives, and Cue are making this statement there must be something to it.

I agree. They just don't say that and release a phone that's an inch bigger. They're gonna unveil some great products and services this year. Great time to be a stockholder.
post #22 of 123
So...coming this year, stuff that is better than the iPhone and iPad? Better than the new Mac Pro? Gee whiz, Eddy... Maybe you should under promise and over deliver?

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post #23 of 123
Quote:
Originally Posted by Lord Amhran View Post
 

What's he supposed to say? "We've got sh*t products in the pipeline for 2014?

 

So you think there's absolutely nothing between that statement, and "we've got the best product pipeline that I've seen in my 25 years at Apple,"? If Cue sincerely thought they have nothing really great coming out soon, you really think he would have went as far as that statement? I've never heard of an Apple executive say such a thing, and its not like he was forced to make such a claim. "Stay tuned", or "you'll like what you see" would have been enough if he truly thought they had "shit products". Some of you really have no sense of nuance, and only think in binary. 

post #24 of 123
Quote:
Originally Posted by SpamSandwich View Post

So...coming this year, stuff that is better than the iPhone and iPad? Better than the new Mac Pro? Gee whiz, Eddy... Maybe you should under promise and over deliver?

 

Since Apple has said ****-all the last 6 months, I think you can give him some leeway. Apple doesn't routinely go around spouting empty statements like that, I take it he's genuinely excited. Whether its "better" than the iPhone/iPad is purely subjective- maybe he's referring to the combination of the next generation of iPhones/iPads/Macs/software/New category coming this year? That would certainly qualify as the "best product pipeline" speaking objectively, it doesnt need to include a time machine. Just the best versions of Apple's products they've ever done, plus some new surprises.  

post #25 of 123
Quote:
Originally Posted by Slurpy View Post
 

Since Apple has said ****-all the last 6 months, I think you can give him some leeway. Apple doesn't routinely go around spouting empty statements like that, I take it he's genuinely excited. Whether its "better" than the iPhone/iPad is purely subjective- maybe he's referring to the combination of the next generation of iPhones/iPads/Macs/software/New category coming this year? That would certainly qualify as the "best product pipeline" speaking objectively, it doesnt need to include a time machine. Just the best versions of Apple's products they've ever done, plus some new surprises.  

 

I take it to mean that there's something revolutionary coming out. When you look back at previous keynotes, the ones that really stand out to me are when brand new, revolutionary products are being shown for the first time, and that doesn't happen every year. I'm talking about the first iMac presentation, the first iPhone etc.  If this is the best in 25 years, then surely there must be some revolutionary, never before seen product included in this product pipeline, and not just updates to previous product lines.

 

Of course, I could be completely wrong, because his statement can be interpreted in lots of different ways.

post #26 of 123
Quote:
Originally Posted by SpamSandwich View Post

So...coming this year, stuff that is better than the iPhone and iPad? Better than the new Mac Pro? Gee whiz, Eddy... Maybe you should under promise and over deliver?

I mean it has to be new product categories right? Not just bigger iPhones etc.

Vapourware will harm apples reputation. You can say this once. Next year if you think the products are the best in a generation, and nothing happened this year, people are going to be sceptical. If they aren't already.
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post #27 of 123
Quote:
Originally Posted by asdasd View Post

You can say this once. Next year if you think the products are the best in a generation, and nothing happened this year, people are going to be sceptical. If they aren't already.

You can say that every year and every year you can be correct.

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post #28 of 123
Quote:
Originally Posted by Apple ][ View Post
 

I take it to mean that there's something revolutionary coming out.

 

Could well be, but my question to Cue would be "Does that mean we can't have incremental upgrades along the way?"

 

I feel like maybe existing products are being ignored while they work on whatever it is we're supposed to see "later in the year." Aside from the Air, has Apple updated anything this year? Maybe I'm just getting impatient because I need a new mini and don't want to pay full pop for two-year-old guts.

 

It would be nice if Apple would just wipe the dust off a few existing products along the way, like updating remaining USB2 ports (which are still present on a monitor that costs $1000), replacing old 4000-series integrated graphics systems with current versions, and adding AC wireless across the board. None of those would present a particularly daunting challenge and would remove some obvious barriers to buying NOW instead of in the fall.

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post #29 of 123
For me, Mavericks feels brand new. I know it's not being replaced by 10.10 right away... probably not until, what.. October? But I think we have officially entered the age of "change for the sake of change".
post #30 of 123
Quote:
Originally Posted by Macky the Macky View Post


I doubt your prognosis. Apple broadening its base and bringing more talent on board to do so. It's not an "or" gate, it's an "and" gate.

Yep broadening is what is happening.
post #31 of 123
Quote:
Originally Posted by coolfactor View Post

For me, Mavericks feels brand new. I know it's not being replaced by 10.10 right away... probably not until, what.. October? But I think we have officially entered the age of "change for the sake of change".

Let's wait and see! Mavericks has been excellent for me, however nothing is beyond improvement.
post #32 of 123
Quote:
Originally Posted by Lorin Schultz View Post

Could well be, but my question to Cue would be "Does that mean we can't have incremental upgrades along the way?"
In the case of the Mini I can't understand their reluctance to update the machine even if something better is coming. Let's face it going a year and a half maybe two without an update is not consumer friendly.
Quote:
I feel like maybe existing products are being ignored while they work on whatever it is we're supposed to see "later in the year." Aside from the Air, has Apple updated anything this year? Maybe I'm just getting impatient because I need a new mini and don't want to pay full pop for two-year-old guts.
Well beyond the Mini what could they update. Let's face it the lack of real updates to the Macs is not Apples fault. Haswell refresh has been a joke.
Quote:
It would be nice if Apple would just wipe the dust off a few existing products along the way, like updating remaining USB2 ports (which are still present on a monitor that costs $1000), replacing old 4000-series integrated graphics systems with current versions, and adding AC wireless across the board. None of those would present a particularly daunting challenge and would remove some obvious barriers to buying NOW instead of in the fall.

Maybe Apple thinks it is doing us a favor.
post #33 of 123
Quote:
Originally Posted by SpamSandwich View Post

...Gee whiz, Eddy... Maybe you should under promise and over deliver?

That's what he is doing :lol:

 

Such a bold statement nonetheless.

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post #34 of 123
"Originally Posted by SpamSandwich

...Gee whiz, Eddy... Maybe you should under promise and over deliver."


Leave it to the beav... Great reference... Talk about throw back Thursday!
Edited by CustomTB - 5/29/14 at 1:18am
post #35 of 123
Quote:
Originally Posted by Apple ][ View Post

How about just "We've got some great products coming up this year"?

Saying that it's the best product pipeline in 25 years? Wow, that is one hell of a bold statement to be making, and it sets the expectations sky high.

I'm still a little puzzled and disappointed by the whole Beats deal, which is why I haven't really bothered to comment on it since it became official, but this might just cancel my bad feelings for that out, if what he claims is actually true.

Like many people here have probably been doing, I've been watching Apple keynotes for years and years, and I am now fully expecting to be completely blown away by some amazing Apple products whenever they are announced sometime this year. Anything less than me being completely blown away would now be a disappointment to me, because I am of course expecting the best product pipeline in 25 years to be shown. Apple really has to deliver now.
That recode interview was pretty weak. You didn't really get a sense why Apple bought beats other than they think music curation is important and Jimmy Iovine has an "ear for sound". When Mossberg asked if there was anything innovative Apple could do with headphones Cue gave some lame non-answer about how he and his kids love using Beats headphones. But it now makes perfect sense why Apple announced yesterday. Eddy's interview was 99% about Beats deal. But I would have enjoyed listening to Craig Federighi more.
post #36 of 123
Quote:
Originally Posted by michaeloftroy View Post

What if Apple is using Beats to go after the coveted low/mid-tier market.

Apple may have effectively just spent $3B on one of the best lead pools around.

I imagine that there are many beats customers out there who are willing to spend $$$ on headphones but Apple hasn't yet been successful in converting them to iPhone. This Apple-Beats deal should help convince them that iPhones are worth $$$ as well.

How so? What if Apple buying Beats turns some people off from buying their headphones as they don't think Beats is cool anymore now that they're owned by a big company like Apple.
post #37 of 123
Quote:
Originally Posted by island hermit View Post
 

 

What job do you think Cook will give to Iovine?

 

Making music deals? Isn't that one of Cue's jobs?

 

Running iTunes? Isn't that one of Cue's jobs?

 

I think that there will be some head butting in the iTunes department... and $3 billion tells me that Eddie isn't going to win.

 

jmho

 

He'll probably structured to focus on new artists, and certain regions of the world, reporting back to Cue. I assume this acquisition is an Apple subsidiary so neither guy will have a position in the Apple Executive Team.

 

As for the rest of the ``Beats Music'' executives, I see them paid a price and walk away as they won't be running much anymore.

post #38 of 123

They could just do a mild update to several products and technically it would be the "best product pipeline he's seen in 25 years." 

 

What we want/think his statement to mean: "We will introduce the best revolutionary products I've seen in all my 25 years at Apple."  

 

 - and what he actually said are not the same. 

post #39 of 123
Quote:
Originally Posted by michaeloftroy View Post

What if Apple is using Beats to go after the coveted low/mid-tier market.

Apple may have effectively just spent $3B on one of the best lead pools around.

I imagine that there are many beats customers out there who are willing to spend $$$ on headphones but Apple hasn't yet been successful in converting them to iPhone. This Apple-Beats deal should help convince them that iPhones are worth $$$ as well.

Remember the U2 iPod? Maybe we will see a Beats iPhone 6 by Dr. Dre.
post #40 of 123
Quote:
Originally Posted by Apple ][ View Post

Quote:
Originally Posted by Lord Amhran View Post

 
What's he supposed to say? "We've got sh*t products in the pipeline for 2014?

How about just "We've got some great products coming up this year"?

Saying that it's the best product pipeline in 25 years? Wow, that is one hell of a bold statement to be making, and it sets the expectations sky high.

I'm still a little puzzled and disappointed by the whole Beats deal, which is why I haven't really bothered to comment on it since it became official, but this might just cancel my bad feelings for that out, if what he claims is actually true.

Like many people here have probably been doing, I've been watching Apple keynotes for years and years, and I am now fully expecting to be completely blown away by some amazing Apple products whenever they are announced sometime this year. Anything less than me being completely blown away would now be a disappointment to me, because I am of course expecting the best product pipeline in 25 years to be shown. Apple really has to deliver now.
Saying the are better is a pretty low bar for Apple. Each revision is the "best ever" and they can say that with a straight face. Usually thinner, faster, more capable, better battery life, and sometimes cheaper. Say we get $100 cheaper iMacs that are spec bumped. Those would be the best in 25 years. 1smile.gif

Hope they get a new category out soon. That is something they promised and must deliver.
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