Originally Posted by Slurpy
I'm sure Apple did a shitload more research into Beats, and the reasons and benefits of acquisition, compared to how you "feel" about it. The Pros, Cons, everything. Maybe people should give Apple the benefit of the doubt (hasn't it earned at least that?) before jumping to judgement.
Companies have made bad acquisitions, even large ones. Not every purchase apple had ever made had been perfect. I think that saying - because apple bought them it must be a good purchase wouldn't be right. But I do think this deal is better than what I initially thought. When u think about it as a $500 mil purchase for their streaming service, and $2.5 bil for a hardware company that could balance it's own books and make back the cost in a few years. The biggest issue I still have is, apple is going to be associated with beats. Right now, the apple brand is the best brand in the world. Beats has a rep for being overpriced crap. Apple is probably going to get some of that rubbing off on them, unless they sell of the hardware portion in a few years, or lower their prices.