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WWDC attendees get 2014 jacket, $25 iTunes gift card

post #1 of 48
Thread Starter 
Today is opening day for WWDC, and San Francisco's Moscone Center is full of international developers registering for the conference, most of whom are now emblazoned with the black "WWDC 2014" jacket is giving attendees, along with an iTunes gift card.

WWDC 2014


Apple is using PassBook passes to register attendees, who are then assigned the same hard plastic ID barcode badge as last year, along with the black polyester spandex jacket and a $25 gift card redeemable in iTunes.

WWDC 2014


The registration gifts Apple offers the Ds of its WWDC are far less valuable than the expensive electronic devices Google and Microsoft have handed out to their developers at their own events.

In 2012 Google IO attendees were given a Samsung Galaxy Nexus phone, an Asus Nexus 7 mini tablet, a Nexus Q Google TV device and a Samsung Chromebox web-PC. Last year, Google gave attendees a Chromebook Pixel high resolution HTML laptop.

Microsoft similar gave its 2012 Build attendees a Nokia Lumia 920 phone and a Surface RT netbook device, then followed up in 2013 with a Surface Pro and an Acer Iconia W3 Windows 8 tablet, and this year gave attendees an Xbox One and a $500 gift card.

The big difference is that Apple's developers have a viable platform to code for, and a vibrant audience to sell their apps to. Notably, nearly all of the gear Google and Microsoft have given away in previous years is now virtually obsolete.

Google doesn't even offer an update to its latest Android 4.4 KitKat for the Galaxy Nexus, while the Nexus 7 was plagued with severe hardware and software issues throughout its lifetime. The Google TV "Q" was also a major flop.

Microsoft's Surface, Windows 8 and Windows Phone have also similarly gone nowhere.
post #2 of 48
Are the conference prices for the events similar? Obviously Apple has a more viable platform, but if Google and MS are charging more to account for the handouts then the comparison is moot.
post #3 of 48
*0*
that gift card!!

I'd buy a used one with 0 balance off ebay if the chance arose. It's beautiful!!

(some crazy Apple fan would probably outbud me by $1000)
post #4 of 48

Still have my '89 shirt & badge.  

post #5 of 48
Apple's new retail hire ;-)
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #6 of 48
That jacket looks nice but I want to know that Apple's supplier didn't use conflict cotton¡ That seems suspiciously missing from this supplier responsibility page:



Quote:
Originally Posted by Masteric View Post

Are the conference prices for the events similar? Obviously Apple has a more viable platform, but if Google and MS are charging more to account for the handouts then the comparison is moot.

I know Google I/O is significantly cheaper than WWDC for general admission, but it's also designed differently so you can't do a direct comparison in cost. Also, as noted in the article those HW gifts were not market successes which means Google being able to write off the MSRP of each for each attendee is probably more revenue than they would have otherwise received.

Stlil, a $25 GC seems like a very weak gift but I guess their reasoning was the 25th year anniversary.
Edited by SolipsismX - 6/1/14 at 1:14pm

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post #7 of 48
Quote:
Originally Posted by SolipsismX View Post

Stil, a $25 GC seems like a very weak gift but I guess their reasoning was the 25th year anniversary.

I don't think so, I think those other shows are being overly generous/extravagant. 

post #8 of 48
Let's see. I can go to a conference where they give me a bunch of toys to try and convince me to code for them, or I can go to a conference that has a large number of practical and relevant seminars that will actually be useful to me. I know where I'd go.

The amount of time & money a developer would invest in writing an App would completely dwarf the cost of a couple devices. So they have little value to anyone serious about coding. Likewise, a few hundred (or thousand) dollars worth of gadgets isn't nearly enough to entice me to switch platforms (or start development on another platform).

It makes MS and Google look good to those who know nothing about development, but from a real-world perspective they aren't much more valuable than a free jacket.

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post #9 of 48
Quote:
Originally Posted by ascii View Post

I don't think so, I think those other shows are being overly generous/extravagant.

My issue is that they could have bought themselves their own $25 GCs. 60 of them! I guess the plastic has its own design but that's not exactly what I call a collectable. I would have rather seen something a little more memorable. A GC just feels like no thought went into it.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #10 of 48
Quote:
Originally Posted by SolipsismX View Post


My issue is that they could have bought themselves their own $25 GCs. 60 of them! I guess the plastic has its own design but that's not exactly what I call a collectable. I would have rather seen something a little more memorable. A GC just feels like no thought went into it.

Yes, that's true. With a little thought it's often possible to come up with inexpensive gifts that still blow people's socks off.

post #11 of 48
Aren't Google I/O and Microsoft Build only two day events? WWDC is over 4 days so I would expect it to be more expensive. As far as the gifts since when did this become some competition to see who can give out the highest priced gifts? I doubt the developers are attending WWDC for the free gifts.
post #12 of 48
Quote:
Originally Posted by ascii View Post

Yes, that's true. With a little thought it's often possible to come up with inexpensive gifts that still blow people's socks off.

Just not these socks…

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #13 of 48
Quote:
Originally Posted by SolipsismX View Post

My issue is that they could have bought themselves their own $25 GCs. 60 of them! I guess the plastic has its own design but that's not exactly what I call a collectable. I would have rather seen something a little more memorable. A GC just feels like no thought went into it.
I attended a Tableau conference a couple years ago and we didn't get any gifts. Just lots of free food and a free concert on the night before the last day. I know you can't compare Tableau to Apple, Google or Microsoft but still I didn't expect some big gift (or any gift for that matter).
post #14 of 48
Do any WWDC attendees really care about free gifts? The point is, they've got a ticket to the greatest show on earth. Appple doesn't need to bribe anyone. Bring on the event!!
post #15 of 48
Quote:
Originally Posted by SolipsismX View Post

Stlil, a $25 GC seems like a very weak gift but I guess their reasoning was the 25th year anniversary.

 

They've given away gift cards in the past. Great if you're a non-US developer who wants to set up an US iTunes account. ;)

post #16 of 48

The "Super Swag" that Microsoft and others have been sort-of gifting to conference attendees is intended to provide an incentive and development test platform for what are typically new, struggling, or underperforming products. I imagine a fair number of these super swag items end up on EBay. I've always just given them away to colleagues or kids.

 

One negative side effect of the big ticket swag that I've seen is a greater competition within organizations to attend these conferences. I've seen this result in more higher ranked and less hands-on types who are levels removed from development snapping up the travel/training budgets for themselves to attend rather than sending one of their direct reports or individual contributors who are in the developer trenches. Kind of sad and detrimental to the purpose of a developer conference in my opinion. I'm all for rewarding and encouraging developers but big ticket super swag has the potential to corrupt the tone of the conference and invite politics into the mix. I'd much prefer that the swag be trinkets and mementos and the total value of the conference be concentrated on the knowledge transfer and early introduction to emerging technologies and platforms. I'd have to say that super swag has had a net negative effect on the conferences in terms of meeting the expectations and justifying the expense of attending. But that's just my personal opinion and I can understand other people's satisfaction with a conference being associated with their taking a new toy that they didn't have to pay for directly home with them after the conference is over or sucking up some easy cash on EBay. 

post #17 of 48
Another point regarding the MS and Google give-aways is... What developer is going to need a cellphone (with another contract to actually USE it)? What developer is going to actually need or even WANT a cheesy Chromebook? I suppose they could be re-gifted to someone who wants an iPhone or iPad. %uD83D%uDE09

On the other hand, WWDC developers will at least get some use out of a fairly nice-looking jacket and $25 to feed their iTunes/App Store addiction.
post #18 of 48
So that's where Google and MS get those sales figures from%u2026 giveaways. lol
post #19 of 48
Quote:
Originally Posted by Rogifan View Post

Aren't Google I/O and Microsoft Build only two day events? WWDC is over 4 days so I would expect it to be more expensive. As far as the gifts since when did this become some competition to see who can give out the highest priced gifts? I doubt the developers are attending WWDC for the free gifts.

 

There's also the fact that Apple has never felt the need to "buy" loyalty, which is what all these other companies desperately do. If you can afford a $1500 ticket to WWDC, as well as flight and accommodation costs, you're not going there for the purpose of free shit. 

 

A guy I know that attends every Google I/O always sells everything afterwards. 

post #20 of 48

 I would have thought the embroidered lettering should be 6 point type, gray text on a gray background to fit in with Apple design guidelines.

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post #21 of 48
Quote:
Originally Posted by Slurpy View Post
 

 

There's also the fact that Apple has never felt the need to "buy" loyalty, which is what all these other companies desperately do. If you can afford a $1500 ticket to WWDC, as well as flight and accommodation costs, you're not going there for the purpose of free shit. 

 

A guy I know that attends every Google I/O always sells everything afterwards. 

 

There was a WWDC, maybe 10+ years ago where Apple automatically entered every attendee into a drawing to win a brand new top-tier Mac every hour (I think it was like a Powerbook model). The number attendees was really small, so I calculated that 20% of the developers got free computers. Steve himself drew the first two or three names during the keynote that year. I've seen the video on YouTube, but I CANNOT FOR THE LIFE OF ME FIND THE VIDEO. Google's search bubble thinks I want news about WWDC2014 (or spam about free Powerbooks) and won't serve up what I'm looking for. Anyhow, if someone can link the video, that would be appreciated, or I'll add it later if I can find it.

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post #22 of 48
 

 

Quote:
Originally Posted by AppleInsider View Post

The big difference is that Apple's developers have a viable platform to code for, and a vibrant audience to sell their apps to. Notably, nearly all of the gear Google and Microsoft have given away in previous years is now virtually obsolete.

Google doesn't even offer an update to its latest Android 4.4 KitKat for the Galaxy Nexus, while the Nexus 7 was plagued with severe hardware and software issues throughout its lifetime. The Google TV "Q" was also a major flop.

Microsoft's Surface, Windows 8 and Windows Phone have also similarly gone nowhere.
This sums it up, and should be enough consolation for those who are gipping about gifts.

Edited by nkalu - 6/1/14 at 3:41pm
post #23 of 48
Quote:
Originally Posted by Suddenly Newton View Post
 

There was a WWDC, maybe 10+ years ago where Apple automatically entered every attendee into a drawing to win a brand new top-tier Mac every hour (I think it was like a Powerbook model). The number attendees was really small, so I calculated that 20% of the developers got free computers. Steve himself drew the first two or three names during the keynote that year. I've seen the video on YouTube, but I CANNOT FOR THE LIFE OF ME FIND THE VIDEO. Google's search bubble thinks I want news about WWDC2014 (or spam about free Powerbooks) and won't serve up what I'm looking for. Anyhow, if someone can link the video, that would be appreciated, or I'll add it later if I can find it.

http://www.youtube.com/watch?v=IrErYJhvAFo

 

19:00 mark


Edited by mstone - 6/1/14 at 4:26pm

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post #24 of 48
Quote:
Originally Posted by Suddenly Newton View Post

There was a WWDC, maybe 10+ years ago where Apple automatically entered every attendee into a drawing to win a brand new top-tier Mac every hour (I think it was like a Powerbook model). The number attendees was really small, so I calculated that 20% of the developers got free computers. Steve himself drew the first two or three names during the keynote that year. I've seen the video on YouTube, but I CANNOT FOR THE LIFE OF ME FIND THE VIDEO. Google's search bubble thinks I want news about WWDC2014 (or spam about free Powerbooks) and won't serve up what I'm looking for. Anyhow, if someone can link the video, that would be appreciated, or I'll add it later if I can find it.

20% seems really high. Did they do this 24 hours a day for the week or just during the regular day when there were sessions?

Note that 2,563 developers attended for 1999, if mstone's link is accurate. 20% would be over 500 free Macs. That would take 22 days if it was done 24/7 so I'm guessing it was an earlier year, but I couldn't find any reference to 1997 or 1998, which are the only other viable years that would be in the intersection of Steve Jobs and PowerBook. I also couldn't find attendance numbers for those two years.

Quote:
Originally Posted by mstone View Post

http://www.youtube.com/watch?v=IrErYJhvAFo

1:27 mark

I checked 1m:27s and 1h:27m but didn't see any reference to free PowerBooks every hour.
Edited by SolipsismX - 6/1/14 at 4:02pm

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #25 of 48
Quote:
Originally Posted by Slurpy View Post

A guy I know that attends every Google I/O always sells everything afterwards. 

Hahaha
post #26 of 48
Quote:
Originally Posted by SolipsismX View Post

I checked 1m:27s and 1h:27m but didn't see any reference to free PowerBooks every hour.

My mistake 19:00

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post #27 of 48
Quote:
Originally Posted by mstone View Post

My mistake 19:00

1) You're killing me¡ 18m17s:https://www.youtube.com/watch?v=IrErYJhvAFo&t=18m17s

2) Just before that timestamp they announced the new PowerBooks that will be shipping in 10 days so that's another WWDC where HW was announced.

3) According to the video there was a total of 50 given away which is just under 2% of attendees. Not bad.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #28 of 48
Quote:
Originally Posted by SolipsismX View Post

1) You're killing me¡ 18m17s:https://www.youtube.com/watch?v=IrErYJhvAFo&t=18m17s

Sorry my bad. Trying to do too many things at the same time. Glad you were able to find it.

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post #29 of 48
Quote:
Originally Posted by mstone View Post

Sorry my bad. Trying to do too many things at the same time. Glad you were able to find it.

No need to apologize; you're the one who found it.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #30 of 48

I think they should give them free copies of OS X, oh wait.....

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post #31 of 48
Apple. What a ripoff company. Charging fifteen hundred just to watch them announce some lame upgrades and having the nerve to charge developers $99 a year for the privilege of writing software for Apple devices.

On top of that they make you buy a Mac. Where's my Windows version of Xcode? Even worse X2, they don't make a Linux version. Everyone knows all the talented coders use Linux.

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post #32 of 48
I love how an article on Apple swag turns into a Goog/MS failure rant. Not sarcasm.

Jackets aren't cheap.
post #33 of 48
Quote:
Originally Posted by EricTheHalfBee View Post

Apple. What a ripoff company. Charging fifteen hundred just to watch them announce some lame upgrades and having the nerve to charge developers $99 a year for the privilege of writing software for Apple devices.

On top of that they make you buy a Mac. Where's my Windows version of Xcode? Even worse X2, they don't make a Linux version. Everyone knows all the talented coders use Linux.

I'm sure you left off the /s intentionally. There are excellent programmers on both Windows and Linux as well as Apple. XCode and Quartz are sort of like Flash in that it is very easy to slap together a simple app, but that doesn't mean the app is at all useful. I'm sure iOS has way more fart apps than all other platforms combined so not everyone on Xcode is a genius.

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post #34 of 48
Quote:
Originally Posted by EricTheHalfBee View Post

Let's see. I can go to a conference where they give me a bunch of toys to try and convince me to code for them, or I can go to a conference that has a large number of practical and relevant seminars that will actually be useful to me. I know where I'd go.

The amount of time & money a developer would invest in writing an App would completely dwarf the cost of a couple devices. So they have little value to anyone serious about coding. Likewise, a few hundred (or thousand) dollars worth of gadgets isn't nearly enough to entice me to switch platforms (or start development on another platform).

It makes MS and Google look good to those who know nothing about development, but from a real-world perspective they aren't much more valuable than a free jacket.

Why would you go if you don't code for them to begin with?
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post #35 of 48
Quote:
Originally Posted by dasanman69 View Post

Why would you go if you don't code for them to begin with?

As @DewMe stated in post 16 they go for the swag.
Edited by SolipsismX - 6/1/14 at 8:17pm

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #36 of 48
Quote:
Originally Posted by EricTheHalfBee View Post

Apple. What a ripoff company. Charging fifteen hundred just to watch them announce some lame upgrades and having the nerve to charge developers $99 a year for the privilege of writing software for Apple devices.

On top of that they make you buy a Mac. Where's my Windows version of Xcode? Even worse X2, they don't make a Linux version. Everyone knows all the talented coders use Linux.

Have you checked the price of MSDN lately?

http://www.visualstudio.com/products/how-to-buy-vs

Oh, by the way MS Build was $2095.

The "free" swag is only free if you're spending someone else's money.

The Apple Developer programs and availability of top quality free training content on iTunes University is quite astounding.
post #37 of 48
Quote:
Originally Posted by SolipsismX View Post

1) You're killing me¡ 18m17s:https://www.youtube.com/watch?v=IrErYJhvAFo&t=18m17s

2) Just before that timestamp they announced the new PowerBooks that will be shipping in 10 days so that's another WWDC where HW was announced.

3) According to the video there was a total of 50 given away which is just under 2% of attendees. Not bad.

Thanks for the math. I stand corrected.

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post #38 of 48
Quote:
Originally Posted by mstone View Post

http://www.youtube.com/watch?v=IrErYJhvAFo

19:00 mark

That's the one! WWDC 99.

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post #39 of 48
Quote:
Originally Posted by dasanman69 View Post

Why would you go if you don't code for them to begin with?

If I was serious about making my App available on another platform, then spending money to attend a developer conference would be a worthwhile investment.

That is, if the conference covered useful topics and was designed to help me write better Apps through seminars and workshops. I don't need hardware - I can buy that myself.

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post #40 of 48
Quote:
Originally Posted by mstone View Post

I'm sure iOS has way more useful apps than all other platforms combined so many on Xcode are geniuses.
Fixed it for you.

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