If you paid close attention to the Spotlight demos you can see Apple is now able to make it possible for users to do serious searching without even using Google... By this Fall when the new hardware arrives, we could see Spotlight fully fleshed out to remove Google from the picture and, by extension, user's minds. THAT would be sweet justice!
My biggest question is why Apple is dragging its feet on launching its own search engine. Do they really want to be at the whims of others in this critical service? Launch iSeek (or whatever), make it completely ad free, completely private and non-tracking, and sell more hardware that way.
Would you rather have a Google phone that tracks every move you make or would you rather have an iPhone that lets you search the web without a single ad or privacy concern?
Seems like a compelling sales pitch.