Originally Posted by Techboy
Gosh, I got .2 wrong because I read a different article...end of the world is near!
When attempting to a make a point and trying to sound knowledgeable it helps your position to be informed.
This is not the point, Apple has always purchase companies based on tech and innovation. Beats products are hardly innovative...but I'm you you will claim otherwise. Even Apple claims to buy them to reinforce their weakening hold on music, especially streaming. Beats streaming service isn't that great either!
1) Sure it is. According to all the available information Beats dominates the headphone market the way Apple dominates in the way Apple dominates the traditional PC, PMP, handset, media extender, digital media and tablet markets. Remember Apple's goal to make money so buying a company that makes money makes more sense than buying Oculus, Instagram, Nest, WhatsApp or any other expensive company that seems "cool" but doesn't make money.
2) From the available data Beats has innovative tech that Apple can't match which was a huge part of the deal. You, for whatever reason, hating all the various types and models of Beats headphones, which I doubt you have tried, has no barring on Beats music and the potential for Apple's own iTunes Radio and Genius selections.
You should talk to an audiophile to understand why companies that makes great headphones aren't the most popular nor most affordable. Beats is chasing after being cool, not great music.
Anyone who is fond of sound is, by definition, an audiophile, but lets disregard that and talk about how the lunacy that to be a good headphone company you can't be popular.
LOL! If this is even a lame reason for Apple then it's all down hills from here.
You want to disparage Apple for buying Beats without ever thinking that Apple has never had great headphones. The iPod Hi-Fi was very short-lived… but based on your previous comment it's lack of popularity must mean it's was great¡
Better connection to what data via audio output? What insane data input can you possibly get from lightning headphones?
As previously mentioned the bandwidth available to the 3.5mm headphone jack for non-music data is limited, not to mention the lack of adequate power for charging detachable, BT headphones. How does Apple put biometrics sensors in their headphones and allow a pair of BT headphones be wired or wireless as the user needs them to be?
I have been an Apple user for over 20 years and this is one of those dumb ideas that should never been consider. It is now done and Beats is part of Apple...we will see if this is a big win or "I told you so stupid" in short times.
So a 3.5mm headphone jack until the end of time. Got it!
Bottom line: The deal is done. This is no longer a rumour that we can speculate if Apple is truly interested in Beats or if they would ever consider offering a way for headphones to work Lightning. So what the objective and rational person would do is try to look at this from Apple's perspective and think, "Apple surely knows better than I do as to what they need and what these changes will offer them so what I am I not seeing?" instead of stating Apple it's a dumb idea, Apple is faltering and using your 20 years of using Apple's products as proof that you know more than the collective knowledge of Apple.Edited by SolipsismX - 6/8/14 at 9:12am