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Dr. Dre painted as resolute perfectionist, compared to Steve Jobs in WSJ profile

post #1 of 75
Thread Starter 
The Wall Street Journal on Friday published an in-depth look at Beats cofounder Dr. Dre, who will be joining Apple after his company was purchased for $3 billion. He is described as a perfectionist, workaholic and someone who relies on their gut -- like late Apple cofounder Steve Jobs.


Dr. Dre and LeBron James wearing Beats.


To piece together a bio of Dr. Dre, whose real name is Andre Young, the WSJ spoke with colleagues and acquaintances of the rap superstar who will soon take a seat as a senior executive at Apple. The company was purchased for $3 billion in late May and Apple expects the deal to be finalized by the end of its fiscal fourth quarter.

According to the publication, Dre operates mostly behind the scenes, offering assessments of products or ideas at Beats that come with little or no explanation. His comments are usually terse -- dismissing an idea with "I'm not feeling that" -- and his word is usually followed as Dre serves as the company's "cultural barometer."

Dre's main job is to tweak the audio of Beats Electronics' headphones, but the rapper-turned-tech executive has his hands in everything from future products, ads and even font styles. With a finger on the pulse of pop culture, Dre is able to offer unique insight on current trends across a variety of industries.

Jimmy Iovine, the music mogul who worked with Dre for years in the music industry and cofounded Beats, noted the rap guru is very aware of what is cool.

"Once you try to describe cool you run the risk of going perpetually to non-cool hell. The whole premise is not to talk about it," Iovine said.

Although Iovine is said to have done most of the wheeling and dealing for the Apple deal, it was Dre who showed up in a cameo appearance during this year's WWDC keynote. In a demo of OS X 10.10.Yosemite's new "continuity" features, SVP Craig Federighi made a live call to Dre, routing the audio from his iPhone through an onstage iMac.


Source: Beats Music


Some industry watchers believe Dre and Iovine were the main targets of the Beats acquisition. With Iovine's storied background in the music business and Dre's "cool factor," the pair could rejuvenate Apple's iTunes, which is seeing increased pressure from streaming radio services like Pandora and Spotify.

It's not clear what roles "Jimmy and Dre" will fill at Apple, though CEO Tim Cook said the Beats buy gives the company a head start in the subscription-based music streaming business.
post #2 of 75
When you scratch beneath the surface, that's when you find the true measure of a man.

Andre Young seems to be a very savvy business man.

Stay hungry Dr Dre, never stop striving.

Think

different!
Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #3 of 75

Good gracious- a Red Sox jersey with a matching Beats headphones?????? You've got to be kidding if you think that is cool style. So street- so absolutely laughable.

The whole thing is a nightmare in the worst way.

 
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post #4 of 75

We really know nothing about Dre's talents or what he'll be doing at Apple, and this kind of "profile" doesn't tell us much. It could be totally different than what anyone has written.

 

Quote:

Originally Posted by AppleInsider View Post
Dre's main job is to tweak the audio of Beats Electronics' headphones

That statement, however, is depressing, and doesn't inspire confidence that Apple will produce anthing with high-quality sound.

post #5 of 75
Wow talk about click bait. I thought the WSJ was a more serious paper than this. Sigh.
post #6 of 75
Quote:
Originally Posted by elroth View Post
 

That statement, however, is depressing, and doesn't inspire confidence that Apple will produce anthing with high-quality sound.

He's not at Beats now Dr Ropata (Sorry, only New Zealanders will understand that last part ;) ).

 

We still have NO clue as to what his role at Apple is so it's far to early to work out what he can bring to the table but if it's finding the pulse then it seems he's going to fill his role real well.

post #7 of 75
No offense to Dre, there's only one Steve Jobs.
post #8 of 75
Quote:
Originally Posted by elroth View Post
 

That statement, however, is depressing, and doesn't inspire confidence that Apple will produce anthing with high-quality sound.

Dr. Dre has done more behind he scenes. He has helped nearly every rap or hip-hop artist whenever they had problems recovering a career or getting one started. Eminem has a net worth of 160 million and is one of the bet rap song writers around, one of the few that still writes all his lyrics. 50 Cent started out in Rap and then got in on ground level with Vitamin Water made more money off that then he ever did selling records. 

 

Snoop Dog, Ice Cube, Dre was the founder of NWA. Beats hit the target perfectly, people that don't care about sound perfection they want heavy bass to overcome the rest of the music. Not sure what plans Apple has for him but he certainly has a creative mind.

post #9 of 75
Quote:
Originally Posted by hill60 View Post

When you scratch beneath the surface, that's when you find the true measure of a man.

Andre Young seems to be a very savvy business man.

Stay hungry Dr Dre, never stop striving.

Think

different!

think-different-just-like-everyone-else-1.jpg
Ask me about.... The 80's!
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Ask me about.... The 80's!
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post #10 of 75
Quote:
Originally Posted by pazuzu View Post

Good gracious- a Red Sox jersey with a matching Beats headphones?????? You've got to be kidding if you think that is cool style. So street- so absolutely laughable.
The whole thing is a nightmare in the worst way.

Your posts are a fucking nightmare. Your negative obsession with Dre is pathetic. Have a tad of humility for Gods sakes.
post #11 of 75

I'd love to see a game at Fenway.

post #12 of 75
Dr dee is too old to know this gen's cool
post #13 of 75

Wow, this is just a disaster! 

post #14 of 75
Quote:
Originally Posted by rgh71 View Post

Dr dee is too old to know this gen's cool

You mean the way Steve Jobs was older than Dr. Dre is now back in 1997 and yet under him the iPod, modern Macs, iPhone and iPad, and a plethora of services, like iTunes Music Store were born?

You mean so uncool that Beats By Dre was able to dominate the headphone market's revenue and profits. If you add the claims that they are the worst sounding, work looking, and worst quality headphones yet sold at an inflated price how the hell are the selling? Sounds like definition of cool to me.

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post #15 of 75
Quote:
Originally Posted by pazuzu View Post
 

Good gracious- a Red Sox jersey with a matching Beats headphones?????? You've got to be kidding if you think that is cool style. So street- so absolutely laughable.

The whole thing is a nightmare in the worst way.

 

Yeah, imagine hiring on a guy who made a fortune from his music and not content with that, went on to co-found a very lucrative business.

 

You gotta think outside the box a little.

 

Just think, Dre is more successful than you'll ever be, even if you multiplied your wildest dreams by a factor of a hundred.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
post #16 of 75
Quote:
Originally Posted by SolipsismX View Post

You mean the way Steve Jobs was older than Dr. Dre is now back in 1997 and yet under him the iPod, modern Macs, iPhone and iPad, and a plethora of services, like iTunes Music Store were born?

You mean so uncool that Beats By Dre was able to dominate the headphone market's revenue and profits. If you add the claims that they are the worst sounding, work looking, and worst quality headphones yet sold at an inflated price how the hell are the selling? Sounds like definition of cool to me.

Exactly. Even if all the worst criticism is true, that Beats are overpriced, have terrible sound, and silly style, then even then you have to admit they pulled off a marketing miracle. At the very least, they're great a business.

FWIW, my freind has a Beats bluetooth speaker and it is truly amazing the sound that comes out of that thing. It's so small yet it sounds beautiful.
post #17 of 75
Quote:
Originally Posted by jakeb View Post

Exactly. Even if all the worst criticism is true, that Beats are overpriced, have terrible sound, and silly style, then even then you have to admit they pulled off a marketing miracle. At the very least, they're great a business.

FWIW, my freind has a Beats bluetooth speaker and it is truly amazing the sound that comes out of that thing. It's so small yet it sounds beautiful.

When I was at a Apple hiring thing a few years back, the Dr.Dre stuff was in their marketing. Apple wouldn't be selling it if it wasn't good for some reason. Personally I'm just mad that specifications aren't being put on headphone packaging/online anymore. Your average piece-o-crap headphones have 20-18,000hz range the better ones have 8-24,000, but I've only been able to find specs on the stuff put out by the Japanese companies (Sony, JVC, Panasonic) and none of the cheap low-end store-brands, nor any of the high-ends (including this beats by dr.dre stuff.)

If we assume that there is some reason to spend 100$ instead of 6$ on earbuds, or 300$ instead of 30$ for headphones, I sincerely want to see specs showing there's a reason to spend this money. Let's be serious here. We know Apple is a premium luxury brand, and you do pay more for the better designed durable pretty hardware. I can genuinely justify spending more for a Mac laptop, but not for a Mac desktop, because I tend to replace parts incrementally with a desktop, and you just can't do that with any Mac.
post #18 of 75

Let's see where Beats (music and headphones) goes and then we can make a value judgement for this acquisition. Wait to years and try again.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #19 of 75

Dr. Dre is a specific person. It's not offensive to refer "his gut" rather than "their gut." 

post #20 of 75
Quote:
Originally Posted by pazuzu View Post
 

Good gracious- a Red Sox jersey with a matching Beats headphones?????? You've got to be kidding if you think that is cool style. So street- so absolutely laughable.

The whole thing is a nightmare in the worst way.


And..... what would you advise? When you have enough money to buy whatever clothing you want I really don't think he cares what you or I think. It just seems sad that in America the only people out to get you are other Americans. Quit being so envious and be happy for him or just be QUIET. Have a good day.

post #21 of 75
Quote:
Originally Posted by jungmark View Post

No offense to Dre, there's only one Steve Jobs.


VERY true quote. Steve Jobs is no Dr. Dre either. They are both successful, but if you look at all of the blatant racism, and discrimination in  this country he shouldn't have made it. If you think what I'm saying is false, just read the threads. We'd quickly send a man like him to fight for any war we get ourselves in, but usually show zero support in accepting him, or even respecting him.

 

I'm not picking a fight with you (you definitely have one of the nicer posts).

post #22 of 75
Quote:
Originally Posted by hill60 View Post

Yeah, imagine hiring on a guy who made a fortune from his music and not content with that, went on to co-found a very lucrative business.

You gotta think outside the box a little.

Just think, Dre is more successful than you'll ever be, even if you multiplied your wildest dreams by a factor of a hundred.

Right and $$wealth is always the gauge for success. Apple should hire P Diddy too while they're at it. And Mariah Carey too.
 
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post #23 of 75
Quote:
Originally Posted by Misa View Post

When I was at a Apple hiring thing a few years back, the Dr.Dre stuff was in their marketing. Apple wouldn't be selling it if it wasn't good for some reason. Personally I'm just mad that specifications aren't being put on headphone packaging/online anymore. Your average piece-o-crap headphones have 20-18,000hz range the better ones have 8-24,000, but I've only been able to find specs on the stuff put out by the Japanese companies (Sony, JVC, Panasonic) and none of the cheap low-end store-brands, nor any of the high-ends (including this beats by dr.dre stuff.)

If we assume that there is some reason to spend 100$ instead of 6$ on earbuds, or 300$ instead of 30$ for headphones, I sincerely want to see specs showing there's a reason to spend this money. Let's be serious here. We know Apple is a premium luxury brand, and you do pay more for the better designed durable pretty hardware. I can genuinely justify spending more for a Mac laptop, but not for a Mac desktop, because I tend to replace parts incrementally with a desktop, and you just can't do that with any Mac.

Why wouldn't Apple be selling it if Iovine wasn't Jobs good friend? They were sold more as a fashion accessory than anything else. Like Kate Spade iPhone cases.
 
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post #24 of 75
Quote:
Originally Posted by SolipsismX View Post

You mean the way Steve Jobs was older than Dr. Dre is now back in 1997 and yet under him the iPod, modern Macs, iPhone and iPad, and a plethora of services, like iTunes Music Store were born?

You mean so uncool that Beats By Dre was able to dominate the headphone market's revenue and profits. If you add the claims that they are the worst sounding, work looking, and worst quality headphones yet sold at an inflated price how the hell are the selling? Sounds like definition of cool to me.

And none of those came out in 1997 or before. And Jony Ive the designer of them all was very young at the time yet SJ gets all the credit?
 
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post #25 of 75
Quote:
Originally Posted by pazuzu View Post


And none of those came out in 1997 or before. And Jony Ive the designer of them all was very young at the time yet SJ gets all the credit?

 

You need a history lesson...

 

[on edit: you do have a point...]


http://www.cnet.com/news/jonathan-ive-steve-jobs-stole-my-ideas/


Edited by island hermit - 6/7/14 at 8:02am
na na na na na...
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na na na na na...
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post #26 of 75

Huh? Have you listened to this guy's lyrics? He's a misogynistic, anti-women, anti-gay ghetto idiot.

post #27 of 75
Quote:
Originally Posted by AppleInsider View Post

Dr. Dre is described as a perfectionist, workaholic and someone who relies on their gut -- like late Apple cofounder Steve Jobs.

http://thevarguy.com/business-technology-solution-sales/030314/apple-chief-cook-becoming-more-steve-jobs "Is Apple Chief Cook Becoming More Like Steve Jobs?"
http://www.thestreet.com/story/11814392/1/like-steve-jobs-tim-cook-doesnt-care-about-apple-stock.html "Like Steve Jobs, Tim Cook Doesn't Care About Apple Stock"
http://edition.cnn.com/2011/11/29/tech/web/jobs-excerpt-cook/ "Like Steve Jobs, Apple's Tim Cook replies to fans' e-mails"

http://www.theverge.com/2012/5/23/3038199/jony-ive-design-inspiration "Jony Ive, like Steve Jobs, credits his father as design inspiration"
http://www.fastcolabs.com/3021966/just-how-important-is-jony-ive-to-apple "Just like Steve Jobs led a company full of great talent, Ive leads a studio full of great talent."

http://appleinsider.com/articles/11/10/13/ios_chief_scott_forstall_profiled_as_a_maddeningly_political_mini_steve_jobs
http://www.cultofmac.com/200846/former-apple-engineer-says-firing-scott-forstall-was-a-big-mistake/ "Lopp admits that Forstall was a jerk — just like Steve Jobs could be"
http://www.overthought.org/blog/2013/08/25/scott-forstall-microsoft-ceo "It just so happens that Apple just recently fired the person in the company the most like Steve Jobs, Scott Forstall."

http://www.ibtimes.com/john-browett-why-apple-hired-dixons-ceo-steer-retail-403290 "much like Apple founder Steve Jobs did, Browett refuses to wear a suit and tie."

http://www.telegraph.co.uk/technology/news/10405648/John-Sculley-Apple-Misfit-Shine-and-the-future-of-technology.html "We’re in the very early days of sensors," says Sculley. Founder Sonny Vu, he says, "is like Steve Jobs".

http://lowendmac.com/2013/the-story-behind-apples-newton/ "Sculley became the de facto spokesman for the computer industry (like Steve Jobs in 1981), and he granted frequent interviews."

http://www.thestreet.com/story/12533595/1/how-elon-musk-is-like-steve-jobs.html "How Elon Musk Is Like Steve Jobs"
http://www.huffingtonpost.com/alison-van-diggelen/can-elon-musk-replace-ste_b_4810773.html "Can Elon Musk Replace Steve Jobs?" ( Musk told me the story of how he met Steve Jobs at a party in Silicon Valley. It did not go well. Even so, Musk says "Steve Jobs is way cooler than I am." )
https://screen.yahoo.com/elon-musk-very-much-steve-132400029.html "Elon Musk very much like Steve Jobs: Isaacson"

http://fortune.com/2011/11/15/silicon-valleys-different-kind-of-power-walk/ "Like Steve Jobs, Mark Zuckerberg and Jack Dorsey believe in the power of long walks to discuss important matters."
http://thenextweb.com/facebook/2012/05/14/apple-co-founder-steve-wozniak-mark-zuckerberg-is-like-steve-jobs-and-me-rolled-into-one/ "Apple co-founder Steve Wozniak: Mark Zuckerberg is like Steve Jobs and me rolled into one"

Steve Jobs wasn't compared like this to someone seen as the original so to in fact be like Steve, you'd have to never be comparable to Steve, slight oxymoron here but you'd have to be unique just as Steve was. Most of the people used in these kind of comparisons are unique and the use of the comparison is meaningless. The intention seems to be to offer some hope to people who don't want to accept Steve isn't here any more and that particular uniqueness is gone. Elvis wasn't like the Beatles or the Rolling Stones, they have their unique traits and style.

We don't need people to be like Steve but people who follow the same values and who are as passionate about their core interests. Dre and Iovine appear to be these kind of people.
post #28 of 75
Dr. Dre like Steve Jobs?!? Hahahahahahahahaha!
post #29 of 75
I've been following Dre's career for the past decade.

This guy is a perfectionist and has conquered the greatest trials. He's the guy people say "is dead" then suddenly is number one again. This guy has had hits since the 80's. He ran one of the most successful record company's ever, after critics said his career was dead. He brought the worlds first cool headphones that copycats are trying to catch up to.

"Music is deeply embedded in our DNA"
You'd have to be silly to not see that Dr. Dre is a welcome addition at Apple.

Dr. Dre is my favorite record producer and Apple is my favorite company. A match made in heaven to me and the last few weeks have been laughter and extacy.

Still I hope the headphones get a nice redesign with tougher construction.
post #30 of 75

Probably most of the naysayers about the Beats-Apple deal are people who are subconsciously fearful that some thingS monumental might just result.  At this point nobody knows, but I love the shake up and mix of new high-level talent and blood being brought into the picture, (including Angela Ahrendts), just around the time Apple is bringing out new, improved products, software, and services.   Just the speculation has brought millions of dollars worth of free publicity and attention to the brands (and probably to the stock valuation).   I continue to have very high confidence in Tim Cook and how he is handling the highest "high wire act" in all of business.  And for those skeptics about the Beats deal, don't worry, I'm sure Tim is not going to be handing over the keys to the Company to anyone anytime soon.

post #31 of 75
Quote:
Originally Posted by the cool gut View Post

Dr. Dre like Steve Jobs?!? Hahahahahahahahaha!

 

Noone is saying Dre is Jobs. Some are saying that Dre has certain aspects of his personality and character that can be compared to that of jobs. There's nothing ridiculous or "HAHAHAHAHA" worthy about such a statement. I obviously would not put them on the same level, then again I have not followed Dre and know almost nothing about his successes, not to mention they're in different industries. 

post #32 of 75
I love the way Rogifan in post number 4 questions the journalism of the WSJ over this piece, calling it click bait, when just a day ago he was linking with a perfectly straight face to the the Buzzfeed fantasy based on unnamed sources, a complete piece of clownage. Can s/he be any more transparent?
post #33 of 75
Quote:
Originally Posted by Slurpy View Post
 

 

Noone is saying Dre is Jobs. Some are saying that Dre has certain aspects of his personality and character that can be compared to that of jobs. There's nothing ridiculous or "HAHAHAHAHA" worthy about such a statement. I obviously would not put them on the same level, then again I have not followed Dre and know almost nothing about his successes, not to mention they're in different industries. 

 

The whole gist of the article is a comparison of Dr Drek to Steve Jobs and their similarities because he now resides at the house of Apple.

And yes it is very HAHAHAHAHA worthy- in fact it's Ludicrous.

 
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post #34 of 75
Quote:
Originally Posted by pazuzu View Post
 

Good gracious- a Red Sox jersey with a matching Beats headphones?????? You've got to be kidding if you think that is cool style. So street- so absolutely laughable.

The whole thing is a nightmare in the worst way.

You're a clown. God forbid someone happen to have an accessory that matches with their particular piece of clothing that day. Did you piss and moan about the U2 branded iPod and all of the camaraderie with Steve Jobs and Bono? Or, have you simply reserved that for "street" artists such as Dre. (Nice use of a code word there btw, bet it just killed you to have figure out a way to disguise your little bit of racism here online.)

post #35 of 75

I can totally see the parallels between the two that are alluded to in the article. Dre took a decade to release his second album and has yet to release the third all while propping up artist after artist since the early 90s. He's responsible for two of the greatest hip hop albums of all-time, so his attention to detail isn't to be taken lightly.

post #36 of 75
Quote:
Originally Posted by Tazzy View Post


VERY true quote. Steve Jobs is no Dr. Dre either. They are both successful, but if you look at all of the blatant racism, and discrimination in  this country he shouldn't have made it. If you think what I'm saying is false, just read the threads. We'd quickly send a man like him to fight for any war we get ourselves in, but usually show zero support in accepting him, or even respecting him.

I'm not picking a fight with you (you definitely have one of the nicer posts).

Every new wave of immigrants faced racism and prospered in spite of it; the Italians, the Irish, the Jews, etc, etc...
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #37 of 75

Wasn't Scott Forstall supposed to be the next Steve Jobs?

post #38 of 75
Quote:
Originally Posted by AtlApple View Post
 

Dr. Dre has done more behind he scenes. He has helped nearly every rap or hip-hop artist whenever they had problems recovering a career or getting one started. Eminem has a net worth of 160 million and is one of the bet rap song writers around, one of the few that still writes all his lyrics. 50 Cent started out in Rap and then got in on ground level with Vitamin Water made more money off that then he ever did selling records. 

 

Snoop Dog, Ice Cube, Dre was the founder of NWA. Beats hit the target perfectly, people that don't care about sound perfection they want heavy bass to overcome the rest of the music. Not sure what plans Apple has for him but he certainly has a creative mind.

I know nothing about Dre, and have no problem with Apple hiring him. I also have no problem with the Beats acquisition - I have no idea why Apple bought them, and what will come of it. It could be a great business decision.

 

I just hope he has a much different job at Apple - leave the sound design to others.

post #39 of 75
Quote:
Originally Posted by SolipsismX View Post
 
Quote:
Originally Posted by rgh71 View Post

Dr dee is too old to know this gen's cool

You mean the way Steve Jobs was older than Dr. Dre is now back in 1997 and yet under him the iPod, modern Macs, iPhone and iPad, and a plethora of services, like iTunes Music Store were born?

You mean so uncool that Beats By Dre was able to dominate the headphone market's revenue and profits. If you add the claims that they are the worst sounding, work looking, and worst quality headphones yet sold at an inflated price how the hell are the selling? Sounds like definition of cool to me.

 

What does cool mean?

 

Cool gets conflated with high quality or stylish or tasteful. Apple possesses all these qualities, but the cool moniker, in my opinion, is something that is bestowed upon it by the young, and only means anything to the young. One grows out of cool; happily, Apple's other qualities can still be appreciated by the old.

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post #40 of 75
Quote:
Originally Posted by dasanman69 View Post

Every new wave of immigrants faced racism and prospered in spite of it; the Italians, the Irish, the Jews, etc, etc...


Quote:
Originally Posted by Benjamin Frost View Post

What does cool mean?

Cool gets conflated with high quality or stylish or tasteful. Apple possesses all these qualities, but the cool moniker, in my opinion, is something that is bestowed upon it by the young, and only means anything to the young. One grows out of cool; happily, Apple's other qualities can still be appreciated by the old.

It clearly means any number of things to any number of people at different points in their lives but I think it's inarguable that if something that's deemed (by someone) to be both of poor quality -and- overpriced is dominating a market it must be cook (by that same someone).
Edited by SolipsismX - 6/7/14 at 3:55pm

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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