http://thevarguy.com/business-technology-solution-sales/030314/apple-chief-cook-becoming-more-steve-jobs "Is Apple Chief Cook Becoming More Like Steve Jobs?"
http://www.thestreet.com/story/11814392/1/like-steve-jobs-tim-cook-doesnt-care-about-apple-stock.html "Like Steve Jobs, Tim Cook Doesn't Care About Apple Stock"
http://edition.cnn.com/2011/11/29/tech/web/jobs-excerpt-cook/ "Like Steve Jobs, Apple's Tim Cook replies to fans' e-mails"
http://www.theverge.com/2012/5/23/3038199/jony-ive-design-inspiration "Jony Ive, like Steve Jobs, credits his father as design inspiration"
http://www.fastcolabs.com/3021966/just-how-important-is-jony-ive-to-apple "Just like Steve Jobs led a company full of great talent, Ive leads a studio full of great talent."
http://www.cultofmac.com/200846/former-apple-engineer-says-firing-scott-forstall-was-a-big-mistake/ "Lopp admits that Forstall was a jerk — just like Steve Jobs could be"
http://www.overthought.org/blog/2013/08/25/scott-forstall-microsoft-ceo "It just so happens that Apple just recently fired the person in the company the most like Steve Jobs, Scott Forstall."
http://www.ibtimes.com/john-browett-why-apple-hired-dixons-ceo-steer-retail-403290 "much like Apple founder Steve Jobs did, Browett refuses to wear a suit and tie."
http://www.telegraph.co.uk/technology/news/10405648/John-Sculley-Apple-Misfit-Shine-and-the-future-of-technology.html "We’re in the very early days of sensors," says Sculley. Founder Sonny Vu, he says, "is like Steve Jobs".
http://lowendmac.com/2013/the-story-behind-apples-newton/ "Sculley became the de facto spokesman for the computer industry (like Steve Jobs in 1981), and he granted frequent interviews."
http://www.thestreet.com/story/12533595/1/how-elon-musk-is-like-steve-jobs.html "How Elon Musk Is Like Steve Jobs"
http://www.huffingtonpost.com/alison-van-diggelen/can-elon-musk-replace-ste_b_4810773.html "Can Elon Musk Replace Steve Jobs?" ( Musk told me the story of how he met Steve Jobs at a party in Silicon Valley. It did not go well. Even so, Musk says "Steve Jobs is way cooler than I am." )
https://screen.yahoo.com/elon-musk-very-much-steve-132400029.html "Elon Musk very much like Steve Jobs: Isaacson"
http://fortune.com/2011/11/15/silicon-valleys-different-kind-of-power-walk/ "Like Steve Jobs, Mark Zuckerberg and Jack Dorsey believe in the power of long walks to discuss important matters."
http://thenextweb.com/facebook/2012/05/14/apple-co-founder-steve-wozniak-mark-zuckerberg-is-like-steve-jobs-and-me-rolled-into-one/ "Apple co-founder Steve Wozniak: Mark Zuckerberg is like Steve Jobs and me rolled into one"
Steve Jobs wasn't compared like this to someone seen as the original so to in fact be like Steve, you'd have to never be comparable to Steve, slight oxymoron here but you'd have to be unique just as Steve was. Most of the people used in these kind of comparisons are unique and the use of the comparison is meaningless. The intention seems to be to offer some hope to people who don't want to accept Steve isn't here any more and that particular uniqueness is gone. Elvis wasn't like the Beatles or the Rolling Stones, they have their unique traits and style.
We don't need people to be like Steve but people who follow the same values and who are as passionate about their core interests. Dre and Iovine appear to be these kind of people.
I think it's simpler than that. Steve Jobs was a behemoth; therefore, he becomes the default name to use whenever anyone does something slightly out of the ordinary.