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Apple alters App Store rules, starts denying apps for incentivized ads & sharing

post #1 of 15
Thread Starter 
Apple appears to have changed the App Store's approval criteria on the heels of its annual developer conference, beginning to issue rejections to apps that reward users for watching video advertisements or sharing information about the app on social media.




"Specifically, we found your app incentivizes users to watch a video that promotes another app in the App Store," one developer's rejection notice reads. "This excessively influences the App Store and it's [sic] listing order or ranking." The rejections were first spotted by TechCrunch.

Common to the rejections that have surfaced thus far are sections 2.25 and 3.10 of the App Store's review guidelines. Those sections prohibit promoting apps other than those from the same developer and doing anything to manipulate the App Store rankings, respectively.

Section 2.25 was added earlier this year and has already been involved in one high-profile incident. Search and discovery app AppGratis was pulled from the App Store in April for violating the section, drawing angry reactions from a number of individuals including France's digital industry minister.

As noted by TechCrunch, both methods of promotion are widely used throughout the store and often play a critical role in the success of apps from both independent developers and large corporations like Electronic Arts. It is not yet known what Apple intends to do with existing apps that violate these provisions, but the company may be planning a more wide-reaching purge.

"On occasion, there may be apps on the App Store that don't appear to be in compliance with the App Store Review Guidelines," one developer was told. "We work hard to ensure that the apps on the App Store are in compliance and we try to identify any apps currently on the App Store that may not be. It takes time to identify these occurrences but another app being out of compliance is not a reason for your app to be."
post #2 of 15
1) Good, but I'd still like to see a lot better curation all around.

2) I can't believe they misspelled its. This wouldn't have happened if Steve Jobs were alive¡
Edited by SolipsismX - 6/9/14 at 1:38pm

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #3 of 15

Interesting. There are a LOT of games that rely on this cross-advertising for revenue to support a freemium app model.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #4 of 15

I hope they kick out Number Guru, which slyly introduced an update that makes the app completely useless by requiring the user to watch ads before each number lookup.

post #5 of 15
Frankly, I'm tired of apps and sites on safari that automatically switch over to the App Store to display an app ad. That ability seems, to me, be a potential source for mischief. I want control over where my phone navigates. I don't want a third party site switching me anywhere without my prior agreement. I will applaud when Apple fixes this.
post #6 of 15
Quote:
Originally Posted by SolipsismX View Post

1) Good, but I'd still like to see a lot better curation all around.

2) I can't believe the misspelled its. This wouldn't have happened if Steve Jobs were alive¡

2) I can't believe the [sic] misspelled it's. This wouldn't have happened if Steve Jobs were [sic] alive.

Anyone can make mistakes.
post #7 of 15
Quote:
Originally Posted by TheMacMan View Post

2) I can't believe the [sic] misspelled it's. This wouldn't have happened if Steve Jobs were [sic] alive.

Anyone can make mistakes.

1) Only one of those has an issue and it's a typo.

2) If I had posted the instead of they on an official tech news site I could see your point but this is a forum that is comprised of comments that one typically composes quickly whilst doing other tasks, not part of an official mailer being sent to innumerable clients from a major corporation so, no, the mistakes are not in the same league.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #8 of 15
Sure.
post #9 of 15
There are apps that soley use this, guess there dead.
post #10 of 15
Quote:
Originally Posted by Curtis Hannah View Post

There are apps that soley use this, guess there dead.

Now they'll just have to come up with a real strategy.

Good luck getting this kind of attention on Android.
post #11 of 15
Quote:
Originally Posted by TheMacMan View Post
 
Quote:
Originally Posted by SolipsismX View Post

1) Good, but I'd still like to see a lot better curation all around.

2) I can't believe the misspelled its. This wouldn't have happened if Steve Jobs were alive¡

2) I can't believe the [sic] misspelled it's. This wouldn't have happened if Steve Jobs were [sic] alive.

Anyone can make mistakes.

 

I for one have made a mistake -- I thought I had made a mistake but actually hadn't¡

post #12 of 15
Quote:
Originally Posted by LordJohnWhorfin View Post

I hope they kick out Number Guru, which slyly introduced an update that makes the app completely useless by requiring the user to watch ads before each number lookup.

Quote:
Originally Posted by macaholic_1948 View Post

Frankly, I'm tired of apps and sites on safari that automatically switch over to the App Store to display an app ad. That ability seems, to me, be a potential source for mischief. I want control over where my phone navigates. I don't want a third party site switching me anywhere without my prior agreement. I will applaud when Apple fixes this.

You guys realise they are not getting rid of ads, right? This is to crack down on recommendation systems within apps, presumably because Apple want all of that pie.
I wanted dsadsa bit it was taken.
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I wanted dsadsa bit it was taken.
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post #13 of 15
I do find this annoying, even though I'll "watch" a video to gain additional power-ups for a game. Glad to see Apple take some control over this, especially when it causes my phone to jump into the App Store when I don't have the option to stop that from happening.
post #14 of 15
Quote:
Originally Posted by asdasd View Post


You guys realise they are not getting rid of ads, right? This is to crack down on recommendation systems within apps, presumably because Apple want all of that pie.

It isn't the ads. It's the fact that I can navigate to a page in Safari or another app, start reading the content, only to be magically transported to the App Store and a particular app's page. It's particularly disconcerting if the App Store asks for my password for some reason.
post #15 of 15
Quote:
Originally Posted by asdasd View Post



You guys realise they are not getting rid of ads, right? This is to crack down on recommendation systems within apps, presumably because Apple want all of that pie.

Or it could simply be exactly what Apple states in the rejection notice, that it artificially affects App Store rankings.

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