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Apple video offers peek inside new Japanese retail store ahead of grand opening

post #1 of 19
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Apple on Wednesday published to its official YouTube channel a video highlighting the design of its latest Apple Store located in Omotesando, Tokyo as final preparations are made for a grand opening on Friday.


Underground level of Omotesando Apple Store. | Source: Apple


Two days after pictures of the new Omotesando Apple Store hit the Web, Apple released its own in-house video of the outlet including behind-the-scenes footage of back room stocking and floor display preparations.

Prior to the video's release, the underground level's layout remained a mystery. As suspected, however, the central spiral staircase -- made of what appears to be brushed aluminum -- leads to additional display floor space, a Genius Bar and accessories racks.

Among the architectural features of Apple's soon-to-open store is a "green curtain" of foliage that drapes over the rear concrete wall, put in place to cut down on energy needed to cool the box-like structure during the day.



Aside from the greenery, the store shares Apple's fresh architectural design language seen in other locations like the "Stanford 2" Apple Store in California. With three glass walls holding up a thin aluminum or aluminum clad roof, the new store designs evoke a feeling of openness that invites passersby to look at the products on display and maybe come in. Compared to the Stanford location, the Omotesando Apple Store is about twice as tall and includes a lower level.

Apple's video comes just one day (local time) ahead of the Omotesando store's official grand opening, which is scheduled to take place at 10 a.m. on June 13.
post #2 of 19

Gorgeous.  I love that spiral staircase.

 

Looks like a really nice store.

post #3 of 19
Beautifully done. It's unique among Apple stores but follows Apple's elegant design philosophy.

Also, it's nice that Apple is finally starting to push into social media. It's a great way to reach people since you can't put everything into a commercial.
post #4 of 19

Those coloured phones will be a big hit with the locals.

 

5131537342_3f05c17262.jpg

Shut up and go away, you useless, pathetic FUDmonger - Tallest Skil
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Shut up and go away, you useless, pathetic FUDmonger - Tallest Skil
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post #5 of 19

I'll never get over how the iHaters swore the Japanese hated the first iPhone because they claimed the Japanese feature-phones (the infamous Galapagos keitai) were so much better in every way possible.  It seems as though the iPhone has become a huge success that has probably surpassed any previous feature-phone from any company.  Awesome.  It's funny that there still isn't any place on an iPhone you can put a Hello Kitty strap.

post #6 of 19
Too bad it's not a glass spiral stair like in Manhattan, but maybe Japanese seismic requirements wouldn't allow it.
Love the three sides of glass, though, like at Stanford, which I visit every time I'm in the area.
post #7 of 19
It's purdy. Yes, love that staircase!
post #8 of 19
Originally Posted by jkichline View Post
It's purdy. Yes, love that staircase!

 

It’s a shame they couldn’t build it such that it had the same curve throughout.

 

And it seems to me that, being Japan, they’d want to put a table of products (or some shelving) underneath it, since it’s… glass.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #9 of 19
Funny, AirPort is called AirMac in Japan:
http://store.apple.com/jp/product/ME177J/A/airmac-time-capsule-2tb

Edit: In Japan, the line of products is marketed under the brand AirMac due to previous registration by I-O Data:
https://en.wikipedia.org/wiki/AirPort
Edited by Ken Burns Effect - 6/12/14 at 6:35am
post #10 of 19

Apple... class! Shamesung... crass! (What a crass observation... don't care lol)

Where are we on the curve? We'll know once it goes asymptotic!
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Where are we on the curve? We'll know once it goes asymptotic!
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post #11 of 19
Quote:
Originally Posted by Constable Odo View Post

It's funny that there still isn't any place on an iPhone you can put a Hello Kitty strap.

Says who?

"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
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post #12 of 19
Quote:
Originally Posted by Fred1 View Post

Too bad it's not a glass spiral stair like in Manhattan, but maybe Japanese seismic requirements wouldn't allow it.
Love the three sides of glass, though, like at Stanford, which I visit every time I'm in the area.

Or maybe they want to prevent men from congregating under the stairs to take up skirt videos. lol.gif
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #13 of 19

I really love the steel spiral. The all-glass staircases are cool, but a little bit silly / show-off-y. This feels more in tune with using the right materials for the right purposes. I don't know if you really gain anything by making the steps out of glass. 

post #14 of 19
Actually QUITE IMPRESSIVE Store !






















He's A First Man to Line Up More Than A Week Ago !









post #15 of 19






































A Question is " Will Angela Ahrents COME ? " !
post #16 of 19
Originally Posted by HAMETA View Post

 

I like mine better. Tokyo, I think it is.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #17 of 19
Quote:
Originally Posted by dasanman69 View Post


Or maybe they want to prevent men from congregating under the stairs to take up skirt videos. lol.gif

Hence the frosting...

 

Shut up and go away, you useless, pathetic FUDmonger - Tallest Skil
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Shut up and go away, you useless, pathetic FUDmonger - Tallest Skil
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post #18 of 19
Angela Ahrendts FINALLY HAS SHOWN UP at Omotesando, Tokyo !

post #19 of 19
Originally Posted by hentaiboy View Post
Hence the frosting...

 

Oh, good. I mentioned that earlier; nice to see something was done about it.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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