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Kanye West says Samsung-Jay Z collaboration drove Apple to buy Beats for cultural credibility

post #1 of 90
Thread Starter 
In a surprise appearance at the Cannes Lions festival, rapper Kanye West said a collaboration between fellow performer Jay Z and Samsung last year played into Apple's decision to buy Beats and acqui-hire cofounders Jimmy Iovine and Dr. Dre.


From left: Venture capitalist Ben Horowitz, Translation CEO Steve Stoute and Kanye West at Cannes Lions festival.
Source: Team Kanye Daily


According to West, Samsung bought instant cultural cachet when it partnered with Jay Z last year to offer one million free copies of the Brooklyn-based rapper's latest album to Galaxy phone buyers, reports Adweek.

With its $3 billion acquisition of Beats, Apple has done much the same as Samsung, West said. The outspoken rapper explained that Apple has lost touch with culture since Jobs' death in 2011 and the acquisition of Jimmy Iovine and Dr. Dre's firm is meant to regain some of that lost ground.

"There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture," West said of Apple. "The reason I said I didn't like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. [...] Samsung is not quite Apple, but it showed that Jimmy and Dre would be able to connect with the No. 1 influencers."

West was a surprise addition to a seminar at the festival run by ad agency Translation entitled "Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape." Translation's CEO Steve Stoute and noted venture capitalist Ben Horowitz were on hand for the discussion.

West, a devout Apple fan who previously compared himself to cofounder Steve Jobs, said he isn't a Samsung supporter, but respected the Korean company's decision to tap pop culture with its Jay Z deal. Apple was subsequently influenced by the partnership and ended up buying Beats, he said.

"Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life's mission to do what he did inside of that company," West said. "I dream to help raise the palate and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone's begging for."



For now, it appears West's theory holds water as Iovine and Dre have been given high-level executive roles at Apple. It's unclear what the pair -- whose official titles are "Jimmy and Dre" -- will do in Cupertino, but they both seem to be more than willing to start working for the world's largest tech company.

In a The Wall Street Journal profile earlier this month, Dre's steadfast work ethic and perfectionist tendencies were likened to Jobs. Aside from lending his name to the Beats brand of headphones, Dre's most important asset is his ability to recognize what is "cool" and translate that into a consumer-facing product.

Apple CEO Tim Cook highlighted Beats Music as a major piece of the puzzle, saying the acquisition gives the company a head start in subscription-based music streaming. Sources later said Apple paid out about $500 million for Beats' music arm, roughly five times the value industry watchers estimate the service to be worth.
post #2 of 90
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post #3 of 90

$3 billion is an awful lot to pay for cachet, cultural or otherwise. I was kind of hoping they bought Beats for the quality of its IP and developmental potential, rather than to keep a few fashion followers happy. Still what do I know.

post #4 of 90
Yeah, because he's in the board room of Apple and Beats... So he would know...

Oh please!
post #5 of 90
Someone needs to punch Kanye in the nose for comparing himself to Steve Jobs. Wow. Why would anyone believe this guy and his assumptions. Apple's doing better than ever
post #6 of 90

I like Kayne, but he's wrong on this one.

post #7 of 90
Pretty sure Apple "culture" is a little deeper and more relevant in the broader perspective than uh.... *stifled laugh* ..... Kanye and Jay-z.
post #8 of 90
Pretty sure he meant "help raise the palate and raise the taste level . . ."—not "palette."
post #9 of 90
He's not the only one who thinks this.
post #10 of 90

I

CAN'T

STAND

THAT

EGOMANIACAL

MOTHERF*CK*R

 

It has nothing to do with his success, his money, his race....anything like that. It's simply his attitude and his notion that people care about -- and want to listen to -- what he has to say.

 

Hate to break it to you Kanyé.....we don't. (Said in my best pitch-harmonized voice)

You talkin' to me?
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post #11 of 90

...

post #12 of 90
I read title of this article then immediately jumped to the Comments. Kanye West is a joke. I am assuming he needs more press now that he is married and a lot of people betting on the inevitable divorce due to him or her cheating, falling out of love, irreconcilable differences, etc.

The Samsung and Jay Z collaboration was not as successful as Beyonce's surprise release of her last album exclusively sold on iTunes. The Apple and Beyoncé collaboration was so successful, Apple competitors threatened to not sell Beyonce's CD!!

If anything, Apple showed Samsung how things can be done without having to cough up $20 million, rape people for their mobile data, facing a customer backlash, apologizing for the asinine rape and more.

I guess I will read the story now. 😘
post #13 of 90
Quote:
Originally Posted by Rogifan View Post

He's not the only one who thinks this.

Yes... I am sure Jay-Z agrees on that and Samsung is already producing the campaign that shows Apple following their lead. 

 

/s

post #14 of 90
I've been awaiting some info from deep inside Apple's secret workings. Thanks, Kanye!

Now we know that one single petty factor against rival Samsung drive this whole massive deal...?
post #15 of 90
Quote:
Originally Posted by Apple ][ View Post

...

In the words of The Joker: "Here. We. Go!" lol.gif

I say we un-ban drblank temporarily for the lulz.

"Apple should pull the plug on the iPhone."

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"Apple should pull the plug on the iPhone."

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post #16 of 90
Quote:
Originally Posted by emerica View Post

Someone needs to punch Kanye in the nose for comparing himself to Steve Jobs. Wow. Why would anyone believe this guy and his assumptions. Apple's doing better than ever

Well Steve Jobs would compare himself to Steve Jobs, so they do have that in common.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #17 of 90
Actually Kanye also invented the Internet and nuclear fission.
post #18 of 90
It's all about Perception Folks How much do kids pay for Nikes?
post #19 of 90
In the words of Morris Day from the R&B 80';)s group The Time, "Ohh lawwd," he had to open his big mouth for his look at me moment.

But seriously, Apple doesn't need Jay-Z, Dr. Dre, Kanye, or Fred Flintstone for street or cultural cred. Apple has been very-very popular with ALL races and ethnicities for years and years. It's not like all the African-American & Hispanic kids have been all walking around with Android phones and HP laptops before this. He is such a moron it's hard to fathom anyone with a bigger lopsided ego and love for himself. Go back to his famous for only having a fake big butt gold-digger wife and leave Apple to Apple.
Edited by mesomorphicman - 6/17/14 at 3:25pm
post #20 of 90
And George Bush hates black people. If you listen to this guy you're crazier than him.

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post #21 of 90
Quote:
Originally Posted by leavingthebigG View Post

I read title of this article then immediately jumped to the Comments. Kanye West is a joke. I am assuming he needs more press now that he is married and a lot of people betting on the inevitable divorce due to him or her cheating, falling out of love, irreconcilable differences, etc.

The Samsung and Jay Z collaboration was not as successful as Beyonce's surprise release of her last album exclusively sold on iTunes. The Apple and Beyoncé collaboration was so successful, Apple competitors threatened to not sell Beyonce's CD!!

If anything, Apple showed Samsung how things can be done without having to cough up $20 million, rape people for their mobile data, facing a customer backlash, apologizing for the asinine rape and more.

I guess I will read the story now. 😘

Just finished reading the article and realized my above comment was on target without having to read the article. Damn, people are do predictable. He is looking for more press.

I found this paragraph interesting... "There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture," West said of Apple. "The reason I said I didn't like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. [...] Samsung is not quite Apple, but it showed that Jimmy and Dre would be able to connect with the No. 1 influencers."

His parents raised him to work with #1? Really? His patents were so shallow that they chose to ignore the biblical history of #1s?

Oh well. This crap will be around for today and tomorrow then fade away.
post #22 of 90

Hey KANYE IMO (slang for "I am going"...not "in my opinion") LET YOU FINISH BUT.....

You're no Dre or Steve Jobs
post #23 of 90
Anything that comes out of this individuals mouth should be considered void of all thought.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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post #24 of 90

Mr. Kardashian should stick to what he does best.... uhm... anyone know what that might be??

post #25 of 90
Nothing he's tried to connect makes any sense on any level.

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post #26 of 90

Kanye's still a jackass.

post #27 of 90
Quote:
Originally Posted by izaiahmazin View Post

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Kanye West's mouth moves a lot without his brain being anywhere nearby... Now that he married into the Kardashin family he is even more of the background noise to me than before.
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post #28 of 90
Quote:
Originally Posted by SolipsismX View Post

Nothing he's tried to connect makes any sense on any level.

What? You don't believe the story of how Apple was running scared of Samsung's bump in street cred from their Jay-Z promotion?¡

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #29 of 90

Who?

post #30 of 90
Quote:
Originally Posted by Andysol View Post

And George Bush hates black people. If you listen to this guy you're crazier than him.

Not hate, just doesn't care about them. 1wink.gif
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post #31 of 90

I know these guys are just part of a perfectly harmless legit cultural style and all, but I still think they are a bunch of thugs, but that is just my opinion. I still don't get why Apple wants to be so closely associated with with Dre and his ilk. Even that older iChat session seemed like a real sell out from Jobs... just pimppin' iTunes.

 

It is easy to find all these loser's arrest records with a quick Google search, including the one below: I'm assuming the 'Steve Stoute' pictured above is the same as mentioned in this excerpt from an article about Sean Combs' brushes with the law.

 

Quote: http://crime.about.com/od/famousdiduno/ig/mugshots_rap_hip_rb/rap_puffymugshot.htm
 On April 15, 1999, Combs was accused of assaulting Steve Stoute of Interscope Records. Stoute was the manager for Nas, whose video for "Hate Me Now" featured Combs being crucified. Though Combs had willingly filmed the video scene earlier that year, he demanded that the images be removed.

Stoute's refusal led to an argument and Combs' arrest for aggravated assault. This was followed by a yet more negative publicity as The Lox left Bad Boy Records, and a recording session with Lil' Kim and Lil' Cease (both of B.I.G.'s Junior M.A.F.I.A.) posse was interrupted by gunfire.

 

 

 

Sean

 

 

There are a number of the same sorts of arrest records for Andre Young, but I'll let you find those for yourselves.

 

This is a fun webpage too.

 

http://www.ranker.com/list/rappers-in-prison-complete-list-of-rappers-in-jail/whatevayoulike

 

Legit cultural style my ass!

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post #32 of 90
Quote:
Originally Posted by AppleInsider View Post

"There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture," West said of Apple. "The reason I said I didn't like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. [...] Samsung is not quite Apple, but it showed that Jimmy and Dre would be able to connect with the No. 1 influencers."

West, a devout Apple fan who previously compared himself to cofounder Steve Jobs, said he isn't a Samsung supporter, but respected the Korean company's decision to tap pop culture with its Jay Z deal. Apple was subsequently influenced by the partnership and ended up buying Beats, he said.

"Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life's mission to do what he did inside of that company," West said. "I dream to help raise the palate and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone's begging for."

I think Kanye is thinking Apple will read this interview and give him a billion and treat him like he was Dre.

Ain't goona happen, Kanye. You're more of a nobody than you realize.
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #33 of 90
Perhaps you forgot about Beyonce's 2013 iTunes only album?

http://mashable.com/2013/12/16/beyonce-album-breaks-itunes-record/


Kanye... Apple knows you can't buy culture. You can't buy taste or respect. A million dollars (or Pamela Anderson) doesn't buy class. Perhaps you need a reminder...

http://www.mtv.com/news/1621404/kanye-west-asked-to-leave-vmas-after-rant-against-taylor-swift/


And I guess your heartfelt apology (and your mother's respect) mean just as much to you as *your* "culture"...

http://www.today.com/id/32845319/ns/today-today_entertainment/t/it-was-rude-kanye-west-tells-jay-leno/#.U6DLlRaprwI
post #34 of 90
let the shitstorm begin....
post #35 of 90
And AI publishes this horseshit? Kayne is a juvenile with a talent for rapping and nothing else. Cue and Tim have already said why Apple bought Beats: great talent, not just deal maker extraordinaire, but Beats 550 employees, an Apple-styled curated music streaming service done right, and hardware, a way for Apple to fast track their way into the wearable market with cool overear headphones — only now designed and engineered by Apple with Beats branding and market share behind them. He said it was a no brainer and I believe them. And other future avenues like wireless speakers.

Wouldn't at all surprise me if Apple's long term goal with Beats headphones is to replace the iPod with them using your iWatch (or your iPhone) as the viewer/controller for your music.

It has nothing to do with that embarrassing South Korean company.
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #36 of 90

Kanye, Trump, Icahn, Schmidt, Ballmer, The entirety of Samsung.

 

Now there's a club!

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“What would I do? I’d shut Apple down and give the money back to the shareholders”

Michael Dell - 1997

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post #37 of 90

There was a collaboration between fellow performer Jay Z and Samsung last year?

 

Who's Jay Z? What's a Samsung?

Hmmmmmm...
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Hmmmmmm...
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post #38 of 90
Well, at least he's helped us rule out one reason why they bought Beats, because if he's says so, it's gotta be flat out wrong. Cheers Kanye!
post #39 of 90
This guy is such a douche bag! Everything he says is inaccurate and irrelevant!
post #40 of 90
OK if Kanye is still in Cannes when Jony gets there later this week he needs to give Kanye a swift ass kicking. Can't stand that guy, And I'm assuming unlike Dre, I can say that without people throwing out the race card. 1wink.gif
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