Originally Posted by Lorin Schultz
I don't disagree, but I wonder if unsophisticated buyers even KNOW that a Mac is likely to be easier to live with? Is there that kind of value perception among those who are not already part of the Apple faithful?When I last tried to persuade my Dad to switch he argued that he doesn't want to learn a new operating system. I told him that OS X is easier to use than Windows; he argued that FOR HIM it would actually be HARDER, because he already knows Windows whereas he'd have to learn OS X from the ground up. He doesn't want to bother investing "effort" in making computing "easier."
I think that's the case and I've even seen people defend Windows as being superior, mostly because their experiences were of older, underpowered Macs like PPC years ago and that perception just stuck.
It's hard to undo that but having more competitive pricing with PCs is a step in the right direction. The lower the price, the target audience grows quite rapidly. Then those people with good experiences share it with others and the marketshare grows.
I still think they need a much less expensive 15" laptop though. For someone who wants a basic laptop, they can get the following for $465:
Apple's entry 15" laptop is $1999 - over 4x the price. They're nowhere near the same spec but for someone who wants a basic computing experience, that doesn't matter. They don't have to get near that price but given that they can make an 11" Air for $899 and 13" for $999, I assume they can make a 15" Air for $1099, same price as the iMac. It might not attract someone with $500 to spend on a laptop but it should at least come into the upper end of their options list.
I suppose ideally Apple would move to 12" and 15" Retina Macbook Airs, the 12" starting at $999, the 15" at $1299 and then ditch the old models. It probably wouldn't be worth keeping the 13" rMBP going. They only have dual-cores anyway. Why not have a 15" Retina Air replace the 13" rMBP line? People who need CPU/GPU power and dual Thunderbolt are going to get the 15" rMBP anyway.
They have 10 laptop configurations now, they only need 6. The SSD upgrades should all be BTO as they are easily switched out.
12" Retina Air, dual-i5, 4GB RAM, 128GB, $999
12" Retina Air, dual-i7, 8GB RAM, 128GB, $1199
15" Retina Air, dual-i5, 4GB RAM, 128GB, $1299
15" Retina Air, dual-i7, 8GB RAM, 128GB, $1599
(maybe a 16GB model here at $1799)
15" Retina Pro, quad-i7 (Iris Pro), 8GB RAM, 256GB, $1999
15" Retina Pro, quad-i7 + NVidia, 16GB RAM, 256GB, $2299
I don't think they should wait it out either and keep dragging the legacy MBA along, just ditch it and go with the new Retina models. The 15" Air would be a bit heavier than the 13" Air but people who previously had the 13" can get the 12" because it would have a Retina resolution anyway.